websites for business

Transcription

1 TM From Using the CTC-aspire Content Management System we can offer you a fully featured Back Office system placing you in control of your website content. Customisable designs Galleries Domain name Social Media Blog Google Analytics Help Portal? Edit Content CTC-Aspire (UK) Limited, Rotherfield House, 7 Fair Mile, Henley-on-Thames, RG9 2JR Company No: , VAT No:

2 Gain a Competitive Advantage with CTC-aspire Set up is easy, as simple as: Choose your design OR commission a design to be made for you. Select your package OR request a bespoke package. Pay for your package at the agreed price. You will then be able to: Add content through the easy-to-use Back Office. Publish your website and promote it to your target market. Monitor website performance and traffic. The Problem "We have a website but it isn't working for us. We would like it to generate more enquiries but we don't know what to do to get them". "We have paid a web development company a lot of money to build our website but it still isn't ready". "We would like to add all our own content rather than waiting for our webmaster to do it for us". "We would like to add an Online Shop to our website but don't know how to go about it". "We need someone to build our website but don't know who to ". The Solution Built with search engines in mind, allowing you to control what search engines see without the need to be an expert. Be up and running in hours or just minutes as soon as you have chosen a design and added content. Be in control by adding all your own content build an interactive site that will engage your visitors. ecommerce ready start making money by selling online. Websites that will work for you Professional websites at cost effective prices. Contact Us: Rotherfield House 7 Fair Mile Henley-on-Thames RG9 2JR United Kingdom Tel: +44 () Web: [email protected] Follow us on:

3 CTC Professional Looking Websites Commission CTC-Aspire (UK) to design your website for you. We work with a number of designers to give our clients the best choice in terms of the final look and feel of the site. Alternatively select from our range of ready-made designs built into the system. These designs come with a choice of colour schemes, background wallpapers and banner images. Main Features Add virtually any type of content through the easy-to-use Back Office drag-and-drop interface: General ecommerce Main content Notes and noticeboards Galleries of photographs Videos Flash animations Live face on the web HTML Block Blog Social media links News FAQs Standard Form Newsletter Form Search Product menu Product list Shopping cart Special offers Best sellers Client Login Drag and drop content onto the page. Change the page layout between one-column, two-column, threecolumn and four-column format. Customise your design on a page-by-page basis, changing the background colour, adding a background image or adding a pagespecific banner. Make your site truly unique!

4 Powerful Back Office Content Management System Simple Icon-based navigation. Add multiple content types with drag-and-drop. WYSIWYG editor ( what you see is what you get ). Full control over all content, including HTML titles and meta data. ecommerce-ready.

5 CTC Built with Search Engines in Mind 1 Dynamically created XML sitemap, telling Google which pages to index and when. Make sure you have one inbound link to your site and Google will find it OR Submit your sitemap directly to Google webmaster tools. XML Sitemap 2 Full control over HTML Titles and Meta data, telling Google how to list you and placing you in control of your online advertising without the need to be an expert in SEO (search engine optimisation). A B C D A: Back Office B: Front End Website C: Google Search Results D: Front End Source Code 3 Full control over page filenames, using the words that you define to tell Google what each page is about. 4 Flexi-Templating system uses a combination of absolute and relative HTML positioning to control what search engines see, with all JavaScript and Cascading Style Sheet declarations referenced to external files pushing relevant content closer to the top of the page. 5 The Back Office encourages the use of H1 tags for headings and ALT tags for images, which search engines like. 6 Through the WYSIWYG ( What You See Is What You Get ) editor in the Back Office, you can if you wish enter the source code directly giving you precise control over what search engines see. 7 Google Analytics provides detailed reporting on website visitors telling you how they found you and which words they typed. You can if you wish enable ecommerce tracking giving you detailed reports on how your Online Shop is performing. 8 If moving an existing site into CTC-aspire, set up page redirects to tell Google where to find pages which have moved, making sure that you do not lose traffic and business when you make the move.

6 CTC Engage, Interact and Communicate Having attracted your target audience to your website, you need to get them to do what you want them to do in the shortest possible time, with no more than "3 clicks of the mouse": 1 Engage your visitors with a video, flash or live face on the web. Live face on the web (right) 2 Add at least one "Call to Action" to every page, encouraging your website visitors to: Make an enquiry Sign up for a newsletter Request a call back Ask for a quote Purchase an ecommerce product Call to Action 3 Seek permission from your visitors to "talk" to them again, adding them to your mailing list for future promotions. Opt-in to your Mailing List 4 Powerfull Back Office Contacts Manager Communicate through group s and pre-defined newsletter autoresponders, anywhere, anytime, 24/7.

7 Product Comparison Chart Personal Basic Standard Professional Number of Content Managed Pages & Information Pages Unlimited Number of ecommerce Product Categories & Sub Categories 1 1 Number of ecommerce Products 5 5, Content Management System (CMS) WYSIWYG Editor Google Analytics XML Sitemap (for search engine submission) Blog Download & Upload files Gallery Search Box Social Media tools Video integration Share Button integration Contacts Manager Newsletter Manager Google Adsense Additional Charges hosting and domain administration (.co.uk/.org.uk) hosting and domain administration (.com/.net/.org) Terms and Conditions 1. Prices are exclusive of VAT and subject to change without notice. 2. Minimum contract is one year. 3. Payment terms: o o Software licence - annually in advance; Graphic design and any bespoke software development - 14 days on presentation of invoice (we will quote for this work).