Finditinworcestershire Smashing Twitter. Sue Cartwright Raising Profiles September 2012
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1 Finditinworcestershire Smashing Twitter Sue Cartwright Raising Profiles September 2012
2 RAISING PROFILES Helping you Master the Art of Social Media to Raise Your Profile and Grow Your Business LINKEDIN TWITTER FACEBOOK GOOGLE+ PINTEREST TUMBLR Sue Cartwright Sue Cartwright Raising Profiles Sue Cartwright Raising Profiles Sue Cartwright Sue Cartwright Social Media Consultant Trainer Speaker Founder of the Raising Profiles Group on LinkedIn West Midlands Business Consulting Professional Award 2010
3 Smashing Twitter A Route Map to Success
4 Where are you now? Using Twitter Thinking about using Twitter Not convinced of the benefits Consumers are looking for information and communication on social networks, companies failing to get on board with them are putting themselves at risk
5 Who tweets? Just you Member/s of staff or your PA A dedicated social media team An outside agency The impact of a good tweet from a CEO can make all the difference to the strategic goals of an organisation
6 How and when do you tweet? Hardly ever you never have time Ad-hoc when you can find time Regular routine daily and/or weekly Scheduled using tools to help you Strategic as part of your marketing strategy People follow you to find out what you re up to or to learn from you tweet at an appropriate level for your business
7 What are you tweeting for? To connect with your peers, clients and prospects To establish yourself as an expert in your field To build a vibrant network of loyal fans To sell products and services To drive traffic to your website To provide additional customer service To promote marketing campaigns To find out about your competitors To carry out market research
8 What results are you achieving? Increased traffic to your website More click-throughs on your website More leads sales donations More subscribers to your database More referrals testimonials recommendations More introductions and business opportunities Improved market research and survey responses More face-to-face meetings with key prospects More intel about competitors and what clients are looking for
9 Smashing Twitter Branding Set Up Content Curation Reciprocation Management Promotion
10 1 Professional or Business [or both]? Professional CEOs Leaders People do business with people People follow those with influence Business Brand People identify with strong brands People express brand loyalty
11 2 Brand your Site/s Help people to remember you and find you
12 3 Create Lists Organise people into relevant groups so that you can engage with them
13 4 Find people to follow
14 5 Unfollow or whitelist non-followers
15 6 Find your best searchable #hashtags
16 7 Post great content - Google is now geared for social
17 8 Content is king but remember the 80:20 rule 80% useful, relevant, interesting and vetted information 20% company news, achievements, offers, sales
18 9 Integrate the best tools to help you and save time TOOLS Dashboards Apps Mobile TECHNIQUES Timing Style Reciprocation
19 10 Promote your accounts and/or tweets Pay if someone follows you or clicks on your tweets
20 Top 10 Tips Use the right tools to help you Become known for your list-building Schedule hourly information tweets Add you own opinions and expert tips Reply to anyone who mentions you Search for and join in with conversations Post #ff mentions every Friday Get found in search using #hashtags Motivate and inspire people using #quotes AVOID Overt Selling Push Posting Repetition
21 Raising Profiles Helping you raise your profile to grow your business
22 Ad-Hoc Support Managed Programmes Review where you are now and find the gaps Design a successful social media strategy Create an action plan for the next 12 months Set up bespoke, time saving dashboards Brand your sites with content that attracts followers Create strategic content and editorial schedules Maximise your website and blog for SEO Install measurement tools that track your progress Gain the edge over your competitors
23 How can I help you? Skype Coaching 2 hour surgeries and tuition On-Site Coaching get up and running quickly Corporate Strategy Consulting limited availability In-House Training bespoke programmes Raising Profiles Blog Subscribe for FREE updates information Get FREE templates guides
24 How have I helped my clients? We asked Sue to handle the Social Media platform for our high profile Expedition to Everest with Wounded Servicemen. She did a great job, increasing our network numbers at every turn and being creative with the online media we were releasing. Very professional and she definitely knows her space. Fergus Williams, COO, Walking With The Wounded If you want to make full use of social media, Sue has a great depth of knowledge and makes a real difference with her vision and transfer of knowledge. Thanks to her input and ideas, Helen É Cosmetics profiles on Facebook, Twitter and LinkedIn really came to life, with Facebook followers increasing from a few hundred to over 10,000 and Twitter from 0 to 7,300. Ethel Fitzjohn, Brand Development Specialist, Helen E Cosmetics
25 RAISING PROFILES Helping you Master the Art of Social Media to Raise Your Profile and Grow Your Business CALL ME ME SKYPE ME raisingprofiles Connect on LinkedIn Follow me on Twitter Like me on Facebook Circle me on G+ Follow me on Pinterest Follow me on Tumblr Subscribe to my facebook.com/raisingprofiles gplus.to/suecartwright gplus.to/raiseyourprofile pinterest.com/suecartwright suecartwright.tumblr.com youtube.com/user/videoraisingprofiles
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