Professional Golf Course Advertising

Transcription

1 Professional Golf Course Version 5.0 last updated August 2015

2 Overview On Par has partnered with golf courses across the country to provide a direct marketing channel into the nearly half a million consumers over 18 playing golf in New Zealand. Our solutions offer a mix of brand awareness, direct call to action and repeat marketing targeted to club members and visitor players. A New Era of A competitive cost of acquisition for new clients compared to traditional solutions. On Course Using unique tee box signage, where between 20-60,000 rounds are played at each course. Marketing Campaigns Advertisers offers sent bi-monthly to existing club members and visitor players. Website Marketing Targeted advertising to club members and visitor players, visiting golf course websites.

3 Why Advertise to Golfers? #1 participation sport in New Zealand 8 million rounds of golf played per year 30% of your advertisers spend goes directly back into the golfing community Engaged consumers Decisions makers aged 18+ Credible influencers to others Repetitive brand awareness Cost effective marketing 482,000 Kiwis over 18 currently playing golf in New Zealand Of these 14% aged 18-24, 21% aged % aged % aged 50+

4 Unique Tee Box Signage: Front of sign On Course Aerial photography allows the golfer to clearly see distances, hazards, out of bounds etc. drawing attention to every sign. FRONT Pro s Tip providing valuable advice and information for all players, ensuring every sign is interacted with. Your advertisement in a prime position with call to action advertising targeted to the discerning golfing consumer.

5 Unique Tee Box Signage: Back of sign On Course Where visibility allows, back of sign advertisements are available. BACK For businesses wanting additional brand exposure. Outdoor advertising shares the highest advert recall at 83%, along with TV.

6 Course Layout, Hole Details and Advertisers Promotion Page Website Marketing Each golf course website features professionally presented Course Layout, Hole Details and Advertisers Promotions pages. These pages give advertisers an opportunity to promote their businesses to members and visitor players. Online advertising has the second highest advert recall at 82%.

7 Bi-Monthly Marketing Template Marketing Campaigns On Par send bi-monthly advertiser promotion s to members and visitor players. Adverts hyperlink to advertisers website or landing page, offering a measureable method of promotion. Advertisers can update their offer for each mail out, ensuring relevant targeted messaging.

8 BILLBOARD From $4000 p/month (6m x 3m) BUS BACK From $700 p/month BUS SHELTER From $1395 p/year ($115 p/month) Benefits of with us Our solutions offer combined mediums to get your message in front of discerning consumers. Due to our unique signage layout your prospect is engaged with your advertisement. This message is repeated online and through direct marketing. Outdoor and online advertising have the highest advert recall. From $650 p/month

9 Package 1 Packages Package 1 Premier Course: $2295 Tier 1 Course: $1895 Tier 2 Course: $1395 Unique tee box advertising: prime position front of sign advertisement Website marketing: marketing advertising on golf campaigns: course website via bi-monthly Course Layout page, advertisers Hole Details page and promotions Advertisers Promotions sent to golf club page members and visitor players Complimentary rounds: 10 complimentary rounds of golf at every course you advertise at 12 month term 50% deposit required On course advertisement change out $395 per change All prices exclude GST

10 Package 2 Packages Package 2 Premier Course: $995 Tier 1 Course: $795 Tier 2 Course: $795 Unique tee box advertising: back of sign advertisement Website marketing: advertising on golf course website via Advertisers Promotions page 12 month term 50% deposit required On course advertisement change out $395 per change All prices exclude GST

11 Package 3 Packages Package 3 Premier Course: $795 Tier 1 Course: $695 Tier 2 Course: $695 Website marketing: advertising on golf course website via Advertisers Promotions page marketing campaigns: bi-monthly advertisers promotions sent to golf club members and visitor players Complimentary rounds: 5 complimentary rounds of golf at every course you advertise at 12 month term All prices exclude GST

12 On Par has partnered with golf courses across New Zealand to provide you with a direct marketing channel into the highest participating sport in the country Targeting the nearly half a million consumers over 18 playing golf in New Zealand decision makers and influencers Summary of Benefits We offer on-course advertising through unique tee box signage, golf course website advertising and marketing campaigns direct to members and visitor players Unlike other outdoor advertising our unique signage layout means your prospect is engaged with your advertisement As advertising is offered on a 12 month term, repeat players will see your message at the time they are ready for your products or services We offer a highly competitive cost of acquisition for new clients compared to traditional solutions At least 30% of your advertising spend goes directly back into the golfing community

13 Unique highly targeted marketing Reach your target market with quality on-course, online and marketing solutions to golfers throughout New Zealand