And the development continues!

Transcription

1 International exhibition of professional equipments for the hospitality, catering, food service, Wellbeing and Leisure. Marocotel by march mars 2014 CASABLANCA 13 th edition And the development continues! Office of Fairs and exhibitions in Casablanca Organized by :

2 BY EQUIP HOTEL PARIS : 13 editions, 26 years. And the development..continues he strategic alliance of two brands Marocotel and Equip Hôtel Paris has proven during the latest edition its effectiveness through the rate T of satisfaction of our exhibitors (94%) As we have always demonstrated, The commitment of Marocotel by Equip Hôtel Paris is at your service, which is and will always be placed in a process of sustainable development of the event. An exhibition which over these 12 editions became your showcase of products and services. To better serve the interests of our exhibitors, we worked with our counterparts Equip Hôtel Paris in order to develop the exhibition towards a more sectorial segmentation which will enable you better target your visitors. the 13th edition will host five distinct poles : Welcome and relax, Conceive and design, Cook and Serve, Manage and Connect, Clean and Maintain. Sure that this new strategy will give you all opportunities for a successful participation. I wish you a very good show! Adil KARIM Business Unit Director Reed Exhibitions Morocco quip Hôtel Paris, an international meeting platform of the professionals of the hospitality and catering industry, for over 50 editions,this E latter demonstrated in 2012 its commitment to Morocco, with a partnership sealed with Marocotel. The first country represented in terms of visitors in Equip Hôtel Paris, Morocco, with its hotel business and sustained tourism, represents major breakthroughs for international companies which wish to export. Marocotel by Equip Hôtel Paris therefore takes all its dynasim for the second edition. This major event will gather again all professionals in the hotel and catering industry in Morocco by providing all the solutions necessary for the proper operation of their facilities. With Equip Hôtel Paris on its sides, Marocotel will strengthen its position in terms of platform content with high added value towards international resonance. I wish you a very good show! Corinne Menegaux Director of Division Hospitality Restaurants beauty- Funeral - show Reed Expositions France Morocco : undeniable advantages A booming sector with high priority in a stable and growing country In a Moroccan economy still facing the achievements of the Plan Azur, Biladi Plan and 2020 vision, discuss, exchange, meet up are also actions that are vital to all operators in the hospitality, catering, food service, Wellbeing and Leisure With the multiplication of key actors favoring an increasingly competitive climate, it is essential to provide the means to anticipate, innovate and be at the forefront of new trends. Marocotel 2014 is the essential tool for your development that will enable you assert and maintain your position. Emerging and innovative projects for national and international attractiveness In recent years, the hotel and tourism industry is at the heart of the development strategy of the countries of the southern shore of the Mediterranean. In Morocco, the government has implemented a proactive policy of which the objectives are : Double the accommodation capacity, with the construction of 200,000 new beds to offer our visitors a rich and dense experience Double the tourist arrivals, by doubling market share in key traditional European markets and attracting 1 million tourists from emerging markets Triple the number of domestic travels, with the goal of democratizing tourism in our country casablanca Six structuring programs were defined around cultural, seaside resorts and nature with sustainable development as a backdrop and complemented by focused programs on certain high-value niches and other specific segments to increase the attractiveness of destinations : Azur 2020 Eco / Sustainable Development Assets & Heritage Entertainment, sports & leisure Business, Health & Wellness Internal tourism Biladi Construction of beds

3 A SPRINGBOARD FOR YOUR DEVELOPMENT IN MOROCCO AND IN THE INTERNATIONAL MARKET Marocotel By Equip Hôtel Paris 2014 will garantee : More than professional national and international decision makers Create direct business opportunities targeting top buyers and decision makers of the sector 250 exhibitors among the major key players of a competitive and evolving market sqm of exhibition space 4 days of exchanges and meetings between the references of the market and qualified national and international visitors A quality organization with international standards Quality general fittings, equipped and turnkey stands Support services for exhibitors before, during and after the show Pre-registration of visitors on the internet and Pre- badging control at the entrance Press and VIP service An event rich in sharing and know how Marocotel By Equip Hôtel Paris is also an extensive program of events, creations, design workshops, chefs demonstrations, culinary competitions... There will be in the Menu, the meeting of the greatest national and international chefs who will present the latest international trends and culinary innovations and renowned architects and designers who will share their expertise. Large communication campaign Wide national and international promotional campaign focused on the decision makers in the hospitality, catering, food service, Wellbeing and Leisure A consistent database enriched in each edition Partnerships with major professional press and economic groups in Europe and Morocco An effective website to help visitors plan their visit

4 Post event report 2012 Visitor s key figures Visitors Testimonials Hospitality / Riads /Guest Houses / Hostels / Camping 25,00% Restaurant / Snack 18,00% Bakery / Pastry / Catering / Dairy / Coffee shops 16,00% Cafés / Tea shops / Crepery 13,00% Design / Architecture 7,00% Food Products / supermarkets and hypermarkets 6,00% Butchery / Delicatessen 2,00% Spa / Beauty Parlors / Clubs / Leisure Centres / Gyms / Golfs 5,50% Clinics / Hospitals 1,00% Bar / Lounge / Disco / Games Halls / Casinos 2,00% Cleaning companies / Laundry 2,00% Press / Edition / Institutional / Services 2,50% visitors, of which 13.6% are international 90% are satisfied by the offer presented at the show 94% intend to visit the 2014 edition 37% CEOs / MDs / Managers / 14% chief Managers pastry Chefs 1% caterers / reception organizers 1% Security Directors / SECURITY MANAGERS 1,50% Operational manager 3% Kitchen staff / barman / Servers / reception Staff / butler 7% architects / interior architects designers / consultants 11,50% Purchasing Directors Purchasing Managers Chefs 12% Sales directors Sales managers 12% Marketing and Communication Directors and Managers A perfect organization; the presence of very interesting brands in the world of design and dedicated services to the hospitality, beautiful stands and a program tackling issues in a booming sector in certain regions of the world. I had the privilege being chosen as an ambassador by Equip hôtel Paris 2012, which allowed me to glimpse good prospects. Hicham LAHLOU : Designer Exhibitor s key figures 200 Exhibitors 84% Moroccan entreprises 16% International entreprises (France, Spain, Italy, Portugal) Exhibitor s testimonial 95% of the exhibitors of 2012 intend to participate in the 13 th edition 94% of the exhibitors achieved their targets We are very pleased with this edition, Marocotel allowed us to drain many professional contacts, dynamic and interesting. I have attended many editions; I think this is my best Marocotel. This edition has also helped enhance our brands image, our expertise and demonstrate what we are capable of. Laurent MOLINA : Assistant Sales Manager Simmons Senior partner for already 5 editions, we noted a large improvement in terms of organization and visitor numbers. We received this year interesting contacts including major hotel chains. We would like to congratulate and thank enormously the Reed Exhibitions team for their availability and professionalism. Imane Alaoui HASSANI: Sales and Marketing Director ISOTEC Morocco As far as we are concerned, Marocotel allowed us to present our new range intended for cafes and restaurants, we were surprised by the quality of visitors ; interested and committed professionals to realize their projects in 2012 despite the economic crisis. Reed Exhibitions Morroco brought a lot of professionalism to the organization of this edition. Salih MOURAD : Managing director of SDA We arrived in Morocco in 1994 and the 1 st exhibition that we participated in was Marocotel. Today we celebrate our 18 years in Morocco and are really excited to be present. Marocotel is the flagship event where you can meet key players of cafes, hotels and gourmet restaurants. Lucien Leuwenkroon : Assistant Sales Manager TOP CLASS LAVAZZA RELATED EVENTS 2014 The culinary competitions Four culinary competitions where candidates will compete under the watchful eye of a jury composed of renowned national and international personalities. 4 themes at the honor : Barista competition, chefs contest, pastry competitions and snacking contests. The Archis studio Marocotel By Equip Hôtel Paris will also have the opportunity to take on major current trends through spaces completely designed by architects and designers Hosted Buyers program The exhibition will mobilize and will take in charge national and international top buyers and decision makers with the objective of maximizing the profitability of our exhibitors. What s up program By Marocotel In order to discover the current most innovative Institutions in Morocco, Marocotel By Equip Hôtel Paris has selected the latest projects and concepts to be discovered in accordance to specific criteria: creativity, originality and innovation.

5 BY EQUIP HOTEL PARIS different poles to accompany you in all professions Tableware Beverages Cafeteria & Bar Restaurant concepts Equipment & kitchen materials Food products Disposable items Signage & Accessories Laundry Hygiene Cleaning Fittings & Renovation Design Lighting Furniture Outdoor Furniture Linen & professional textile Bath & home products Wellness and Fitness Spa Technologies High Tech Security Who visits? Hotels Restaurant Bakery / Pastry / Caterers Cafés / Tea shops / Crepery Riads/ Guest houses/ Hostels Camping Design/ Architecture Food products/ Supermarkets and hypermarkets Spa / Beauty parlours Fitness Clubs Cleaning companies Dairy/ Creamery Butchery/Delicatessen Clubs/ Leisure centers Golfs Real estate agencies/ Real estate development Clinics/ Hospitals Bar/ Lounge/ Disco Laundry Game halls/ Casinos Press / Edition Institutional The strength and support of EQUIP HOTEL PARIS All for the hospitality and catering professions 110,647 professionals, including 18.4% of internationals 1600 exhibitors Over 500 conferences speakers and roundtables regrouping 20 countries 352 chefs of which 70 Michelin stars are present 15 cooking and design contests gathering more than 200 candidates Over 6000 meals served during the show (Resto Des Chefs et Studio Resto...) 15 studios of trends achieved 250 entertainment and live demonstrations

6 MAROCOTEL BY EQUIP HÔTEL PARIS FRANCE AND INTERNATIONAL CONTACTS Corinne Menegaux Division Director Hospitality - Restaurants - Beauty - Funeral - Show Yumna Chabrol Deputy Director Hospitality and Catering Division yumna.chabrol@reedexpo.fr Pauline le Pottier International Sales Assistant Tel. : +33 (0) pauline.le-pottier@reedexpo.fr ALLEMAGNE Gregor Stolarczyk Tel : gregor.stolarczyk@reedexpo.de ITALIE Fabio Fontana Tel : fabio.fontana@reedexpo.it Espagne Olga Pons Tel : gpe@gpexpo.com UK Tom Small Tel : tom.small@reedexpo.co.uk CHINE Daizy Zang Tel: +86 (10) daisy.zang@reedexpo.com.cn Woody Mu Tel: +86 (10) woody.m@northexpo.com.cn FRANCE, SUISSE, BELGIQUE Laure Ambonville Tel : +33 (0) Laure.ambonville@reed-export.fr Morocco contact Zakaria Moatamid Billing and Sales Administration Manager Tel.: +212 (0) zakaria.moatami@reedexpo.fr Reed Expositions The expertise of the world leader in the organization of trade fairs 500 exhibitions in 39 countries, including more than 60 in France. Reed Expositions France The expertise of the Hospitality and Catering Division, organizer of Equip Hôtel Paris exhibitions, Vending Paris, Sandwich & Snack Show and Parizza. These shows bring together over 2000 exhibitors and 120,000 visitors. The experience of the international team of Equip Hôtel, a flagship reference in the trades of Hospitality and Catering. Reed Exhibitions Morocco Forum Bab Abdelaziz : 62, Angle boulevard d Anfa - 6 ème étage n 61 Casablanca - Maroc Tél. : /