Advanced Professional Supply Chain Management Certificate Curriculum*

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1 Advanced Professional Supply Chain Management Certificate Curriculum* When filling out your military TA form, please use for the course you are requesting. Functional Perspective of Supply Chain Management Module 1: Introduction to the Supply Chain Module 2: Essential Elements to Setting Strategy for the Supply Chain Module 3: Planning and Sourcing for the Supply Chain Module 4: Production and Distribution Management of the Supply Chain Module 5: Sales Support, Post-Sales Support and Critical Elements 105 Clock Hours Tactical Implementation of Supply Chain Management Module 1: Important Strategy Elements to Master Module 2: Demand Planning for Supply Chain Management (SCM) Module 3: Sourcing and Contracting for SCM Module 4: Production, Distribution and Warehousing Aspects of SCM Module 5: Technology Issues in SCM Module 6: Human Development, Infrastructure & Organizational Considerations for Mastering SCM 1 Strategic Best Practices of Supply Chain Management Module 1: Key Trends in SCM Module 2: Focus on Technology Trends and Tools; Managing Data to Maximize Value in SCM Module 3: Industry Focus Module 4: Leading World-Class Supply Chains 1 *An Advanced Professional Supply Chain Management Certificate is awarded upon completion of all three professional development certificate courses.

2 Advanced Professional Sustainable Supply Chain Management Certificate Curriculum When filling out your military TA form, please use for the course you are requesting. Green Supply Chain Management Module 1: The Green Supply Chain: Essential Strategies and Foundations Module 2: Carbon Accounting, Sustainability, Renewable Energy, Greenhouse Gases (GHG), Water and Land Use Module 3: GHG and Climate Change Regulations, Impacts and Strategies Module 4: Manufacturing, Demand, Factory, Materials and Network Planning Module 5: Supplier Management and Purchasing Essentials Module 6: Transportation, Warehousing and Distribution Module 7: Direct Store Delivery, Returns and Recycling Module 8: Value Enhancement Strategies 132 Clock Hours Tuition List Price $ TOTAL AFTER 15% MILITARY DISCOUNT $ Lean Supply Chain Management Module 1: Introduction to the Lean Supply Chain Module 2: Understanding and Responding to the Market Module 3: Physical and Virtual Lean Supply Chain Design Module 4: Lean Suppliers, Lean Channels and Lean Customers Module 5: IT and Communications for the Lean Supply Chain; Lean Demand Management and Execution Module 6: Lean Demand Management and Execution, continued Module 7: Lean Supply Chain Execution Module 8: Continuous Improvement in the Lean Supply Chain 152 Clock Hours Tuition List Price $ TOTAL AFTER 15% MILITARY DISCOUNT $ Corporate and Environmental Sustainability Module 1: Introduction to Sustainability Module 2: Why Sustainability is a Strategic Business Issue Module 3: The Carbon Market Module 4: Sustainability Planning Module 5: Sustainability by Industry Segments Module 6: Sustainability in Product Design Module 7: Sustainability and Social Corporate Responsibility Module 8: Marketing Your Sustainability Efforts 152 Clock Hours Tuition List Price $ TOTAL AFTER 15% MILITARY DISCOUNT $

3 Advanced Professional Sales and Sales Management Certificate Curriculum* When filling out your military TA form, please use for the course you are requesting. Expert Selling Module 1: Introduction to Sales Module 2: The Game Plan Module 3: The Sales Process Module 4: Time and Territory Management Module 5: Gain Perspective From the Customer s Point of View Module 6: Prospecting and Preparation Prior to the Initial Call Module 7: Qualification Module 8: Handling Objections and Closing Skills Tuition List Price $ TOTAL AFTER 15% MILITARY DISCOUNT $ Transitioning to Sales Management Module 1: Transitioning From Sales to Sales Management Benefits and Challenges Module 2: Dealing With Change Module 3: Communication Styles Module 4: Listening Skills Module 5: Interviewing and Hiring Module 6: The A Team Module 7: Sales Meetings, Training and One-on-Ones Module 8: Coaching and Counseling Tuition List Price $ TOTAL AFTER 15% MILITARY DISCOUNT $ Expert Sales Management Module 1: Expert Sales Management Culture, Communication and Vision Module 2: Leadership and Coaching Module 3: Tactical vs. Strategic Management Module 4: Sales Team Assessments Module 5: Delegation and Time Management Module 6: Motivating Your Sales Organization Module 7: Teamwork, Team Building and Mentoring Module 8: Putting It All Together Tuition List Price $ TOTAL AFTER 15% MILITARY DISCOUNT $ *An Advanced Professional Sales and Sales Management Certificate is awarded upon completion of all three professional development certificate courses.

4 Advanced Professional Certificates in Internet Marketing Curriculum* When filling out your military TA form, please use for the course you are requesting. Integrated Online Strategies I Module 1: Introduction to Internet Marketing Module 2: Internet Marketing Overview Module 3: Creative Development Module 4: Building a Website Module 5: Promoting a Website Module 6: Tracking Methods Module 7: Reporting and Testing Module 8: Case Studies Integrated Online Strategies II Module 1: Introduction to Advanced Internet Marketing and Measurement Module 2: Integrated Campaigns and Multi-Channel Marketing Module 3: Creating and Nurturing an Online Brand Module 4: Building Your Resources Keeping Up to Date Module 5: Effective Internet Marketing Presentations and Agency Relationships Module 6: Planning and Tracking Changes Module 7: Preparing for Web Analytics Certification Module 8: Case Studies 1 The third and final course of the Advanced Professional Certificate in Internet Marketing is your choice of one of six Advanced Specialized courses. These Advanced Specialized courses are listed on the subsequent pages. Depending on your choice of specialization, you can earn an: Advanced Professional Certificate in Internet Marketing and Digital Analytics Advanced Professional Certificate in Internet Marketing and Social Media Advanced Professional Certificate in Internet Marketing and Marketing Advanced Professional Certificate in Internet Marketing and Affiliate Marketing Advanced Professional Certificate in Internet Marketing and Mobile Marketing Advanced Professional Certificate in Internet Marketing and Search Engine Marketing *An Advanced Professional Certificate in Internet Marketing is awarded upon completion of all three professional development certificate courses.

5 Advanced Specialized Certificates in Internet Marketing Curriculum When filling out your military TA form, please use for the course you are requesting. Advanced Digital Analytics Module 1: Overview, Foundations, and Concepts Module 2: Data Collections Module 3: Reporting Basics Module 4: Intermediate Reporting Module 5: Advanced Reporting Module 6: Advanced and Alternative Data Tracking Methods and Troubleshooting Module 7: Social Media Analytics Module 8: Using the Tools & Course Wrap Up Advanced Social Media Module 1: Introduction to Social Media Module 2: Social Media Objectives, Voice, and Tactics Module 3: Social Media Tactics, Continued Module 4: Social Media Tactics, Continued and Social Media Platforms Module 5: Setting Up Tools Module 6: Setting Up Tools, Continued Module 7: Metrics, Measurement, and Evaluation Module 8: Social Media Case Studies Advanced Marketing Module 1: Introduction to Marketing Module 2: The Foundation Module 3: Design and Functionality Module 4: Deployment Module 5: Marketing Analytics Module 6: Optimization and Testing Module 7: Marketing Laws and Ethics Module 8: Multipurpose s and Case Studies

6 Advanced Specialized Certificates in Internet Marketing Curriculum When filling out your military TA form, please use for the course you are requesting. Advanced Affiliate Marketing Module 1: Introduction to Affiliate Marketing Module 2: Getting Started Module 3: Know Your Audience Module 4: Maximizing Effects From Your Efforts Module 5: Connections and Communications Module 6: Legal and Ethical Considerations Module 7: What the Pros Know Module 8: Affiliate Marketing Case Studies Advanced Mobile Marketing Module 1: Introduction to Mobile Marketing Module 2: The Tools of Mobile Marketing Module 3: How to Develop a Mobile Marketing Campaign Module 4: Launching and Integrating Your Mobile Campaign Module 5: Mobile Analytics Module 6: Proximity Marketing Module 7: Mobile Marketing Rules and Ethics Module 8: Mobile Marketing Case Studies Advanced Search Engine Marketing Module 1: Search Engine Optimization (SEO) Architecture Module 2: SEO Content And Link Building Core Concepts Module 3: SEO Content And Link Building Advanced Module 4: Social Media & Other Search Topics Module 5: Pay Per Click (PPC) Concepts Module 6: Advanced Google Adwords Module 7: Yahoo and Bing PPC Module 8: Tracking/Testing Case Studies

7 Advanced Professional Business Process Management Certificate Curriculum When filling out your military TA form, please use for the course you are requesting. Applied Business Process Management Module 1: Business Process Management (BPM) Overview & Processes Module 2: Drivers of BPM Projects Module 3: Identifying BPM Opportunities Module 4: BPM Methodology Module 5: BPM Documents & Metrics Module 6: Process Mapping & Key BPM Skills Module 7: BPM & Organization Structures Module 8: Ensuring BPM Success Advanced Business Process Management Methodology Module 1: Preparing for BPM Projects Module 2: The Assessment Phase Module 3: The Design Phase Module 4: The Modeling Phase Module 5: The Implementation Phase Module 6: The Monitoring Phase Module 7: The Modification Phase Module 8: Managing Processes Business Process Management Design and Implementation Module 1: Business Process Management (BPM) as an Organization Design Module 2: Process-Based Organizations (PBO) Module 3: Impacts on Process-Based Organizations Module 4: BPM in Business Architecture Module 5: BPM Centers of Excellence (COE) Module 6: BPM, Technology & Data Module 7: BMP Special Topics Module 8: BMP Sustainability & Best Practices

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