Advanced Professional Supply Chain Management Certificate Curriculum*
|
|
- Rebecca Ryan
- 8 years ago
- Views:
Transcription
1 Advanced Professional Supply Chain Management Certificate Curriculum* When filling out your military TA form, please use for the course you are requesting. Functional Perspective of Supply Chain Management Module 1: Introduction to the Supply Chain Module 2: Essential Elements to Setting Strategy for the Supply Chain Module 3: Planning and Sourcing for the Supply Chain Module 4: Production and Distribution Management of the Supply Chain Module 5: Sales Support, Post-Sales Support and Critical Elements 105 Clock Hours Tactical Implementation of Supply Chain Management Module 1: Important Strategy Elements to Master Module 2: Demand Planning for Supply Chain Management (SCM) Module 3: Sourcing and Contracting for SCM Module 4: Production, Distribution and Warehousing Aspects of SCM Module 5: Technology Issues in SCM Module 6: Human Development, Infrastructure & Organizational Considerations for Mastering SCM 1 Strategic Best Practices of Supply Chain Management Module 1: Key Trends in SCM Module 2: Focus on Technology Trends and Tools; Managing Data to Maximize Value in SCM Module 3: Industry Focus Module 4: Leading World-Class Supply Chains 1 *An Advanced Professional Supply Chain Management Certificate is awarded upon completion of all three professional development certificate courses.
2 Advanced Professional Sustainable Supply Chain Management Certificate Curriculum When filling out your military TA form, please use for the course you are requesting. Green Supply Chain Management Module 1: The Green Supply Chain: Essential Strategies and Foundations Module 2: Carbon Accounting, Sustainability, Renewable Energy, Greenhouse Gases (GHG), Water and Land Use Module 3: GHG and Climate Change Regulations, Impacts and Strategies Module 4: Manufacturing, Demand, Factory, Materials and Network Planning Module 5: Supplier Management and Purchasing Essentials Module 6: Transportation, Warehousing and Distribution Module 7: Direct Store Delivery, Returns and Recycling Module 8: Value Enhancement Strategies 132 Clock Hours Tuition List Price $ TOTAL AFTER 15% MILITARY DISCOUNT $ Lean Supply Chain Management Module 1: Introduction to the Lean Supply Chain Module 2: Understanding and Responding to the Market Module 3: Physical and Virtual Lean Supply Chain Design Module 4: Lean Suppliers, Lean Channels and Lean Customers Module 5: IT and Communications for the Lean Supply Chain; Lean Demand Management and Execution Module 6: Lean Demand Management and Execution, continued Module 7: Lean Supply Chain Execution Module 8: Continuous Improvement in the Lean Supply Chain 152 Clock Hours Tuition List Price $ TOTAL AFTER 15% MILITARY DISCOUNT $ Corporate and Environmental Sustainability Module 1: Introduction to Sustainability Module 2: Why Sustainability is a Strategic Business Issue Module 3: The Carbon Market Module 4: Sustainability Planning Module 5: Sustainability by Industry Segments Module 6: Sustainability in Product Design Module 7: Sustainability and Social Corporate Responsibility Module 8: Marketing Your Sustainability Efforts 152 Clock Hours Tuition List Price $ TOTAL AFTER 15% MILITARY DISCOUNT $
3 Advanced Professional Sales and Sales Management Certificate Curriculum* When filling out your military TA form, please use for the course you are requesting. Expert Selling Module 1: Introduction to Sales Module 2: The Game Plan Module 3: The Sales Process Module 4: Time and Territory Management Module 5: Gain Perspective From the Customer s Point of View Module 6: Prospecting and Preparation Prior to the Initial Call Module 7: Qualification Module 8: Handling Objections and Closing Skills Tuition List Price $ TOTAL AFTER 15% MILITARY DISCOUNT $ Transitioning to Sales Management Module 1: Transitioning From Sales to Sales Management Benefits and Challenges Module 2: Dealing With Change Module 3: Communication Styles Module 4: Listening Skills Module 5: Interviewing and Hiring Module 6: The A Team Module 7: Sales Meetings, Training and One-on-Ones Module 8: Coaching and Counseling Tuition List Price $ TOTAL AFTER 15% MILITARY DISCOUNT $ Expert Sales Management Module 1: Expert Sales Management Culture, Communication and Vision Module 2: Leadership and Coaching Module 3: Tactical vs. Strategic Management Module 4: Sales Team Assessments Module 5: Delegation and Time Management Module 6: Motivating Your Sales Organization Module 7: Teamwork, Team Building and Mentoring Module 8: Putting It All Together Tuition List Price $ TOTAL AFTER 15% MILITARY DISCOUNT $ *An Advanced Professional Sales and Sales Management Certificate is awarded upon completion of all three professional development certificate courses.
4 Advanced Professional Certificates in Internet Marketing Curriculum* When filling out your military TA form, please use for the course you are requesting. Integrated Online Strategies I Module 1: Introduction to Internet Marketing Module 2: Internet Marketing Overview Module 3: Creative Development Module 4: Building a Website Module 5: Promoting a Website Module 6: Tracking Methods Module 7: Reporting and Testing Module 8: Case Studies Integrated Online Strategies II Module 1: Introduction to Advanced Internet Marketing and Measurement Module 2: Integrated Campaigns and Multi-Channel Marketing Module 3: Creating and Nurturing an Online Brand Module 4: Building Your Resources Keeping Up to Date Module 5: Effective Internet Marketing Presentations and Agency Relationships Module 6: Planning and Tracking Changes Module 7: Preparing for Web Analytics Certification Module 8: Case Studies 1 The third and final course of the Advanced Professional Certificate in Internet Marketing is your choice of one of six Advanced Specialized courses. These Advanced Specialized courses are listed on the subsequent pages. Depending on your choice of specialization, you can earn an: Advanced Professional Certificate in Internet Marketing and Digital Analytics Advanced Professional Certificate in Internet Marketing and Social Media Advanced Professional Certificate in Internet Marketing and Marketing Advanced Professional Certificate in Internet Marketing and Affiliate Marketing Advanced Professional Certificate in Internet Marketing and Mobile Marketing Advanced Professional Certificate in Internet Marketing and Search Engine Marketing *An Advanced Professional Certificate in Internet Marketing is awarded upon completion of all three professional development certificate courses.
5 Advanced Specialized Certificates in Internet Marketing Curriculum When filling out your military TA form, please use for the course you are requesting. Advanced Digital Analytics Module 1: Overview, Foundations, and Concepts Module 2: Data Collections Module 3: Reporting Basics Module 4: Intermediate Reporting Module 5: Advanced Reporting Module 6: Advanced and Alternative Data Tracking Methods and Troubleshooting Module 7: Social Media Analytics Module 8: Using the Tools & Course Wrap Up Advanced Social Media Module 1: Introduction to Social Media Module 2: Social Media Objectives, Voice, and Tactics Module 3: Social Media Tactics, Continued Module 4: Social Media Tactics, Continued and Social Media Platforms Module 5: Setting Up Tools Module 6: Setting Up Tools, Continued Module 7: Metrics, Measurement, and Evaluation Module 8: Social Media Case Studies Advanced Marketing Module 1: Introduction to Marketing Module 2: The Foundation Module 3: Design and Functionality Module 4: Deployment Module 5: Marketing Analytics Module 6: Optimization and Testing Module 7: Marketing Laws and Ethics Module 8: Multipurpose s and Case Studies
6 Advanced Specialized Certificates in Internet Marketing Curriculum When filling out your military TA form, please use for the course you are requesting. Advanced Affiliate Marketing Module 1: Introduction to Affiliate Marketing Module 2: Getting Started Module 3: Know Your Audience Module 4: Maximizing Effects From Your Efforts Module 5: Connections and Communications Module 6: Legal and Ethical Considerations Module 7: What the Pros Know Module 8: Affiliate Marketing Case Studies Advanced Mobile Marketing Module 1: Introduction to Mobile Marketing Module 2: The Tools of Mobile Marketing Module 3: How to Develop a Mobile Marketing Campaign Module 4: Launching and Integrating Your Mobile Campaign Module 5: Mobile Analytics Module 6: Proximity Marketing Module 7: Mobile Marketing Rules and Ethics Module 8: Mobile Marketing Case Studies Advanced Search Engine Marketing Module 1: Search Engine Optimization (SEO) Architecture Module 2: SEO Content And Link Building Core Concepts Module 3: SEO Content And Link Building Advanced Module 4: Social Media & Other Search Topics Module 5: Pay Per Click (PPC) Concepts Module 6: Advanced Google Adwords Module 7: Yahoo and Bing PPC Module 8: Tracking/Testing Case Studies
7 Advanced Professional Business Process Management Certificate Curriculum When filling out your military TA form, please use for the course you are requesting. Applied Business Process Management Module 1: Business Process Management (BPM) Overview & Processes Module 2: Drivers of BPM Projects Module 3: Identifying BPM Opportunities Module 4: BPM Methodology Module 5: BPM Documents & Metrics Module 6: Process Mapping & Key BPM Skills Module 7: BPM & Organization Structures Module 8: Ensuring BPM Success Advanced Business Process Management Methodology Module 1: Preparing for BPM Projects Module 2: The Assessment Phase Module 3: The Design Phase Module 4: The Modeling Phase Module 5: The Implementation Phase Module 6: The Monitoring Phase Module 7: The Modification Phase Module 8: Managing Processes Business Process Management Design and Implementation Module 1: Business Process Management (BPM) as an Organization Design Module 2: Process-Based Organizations (PBO) Module 3: Impacts on Process-Based Organizations Module 4: BPM in Business Architecture Module 5: BPM Centers of Excellence (COE) Module 6: BPM, Technology & Data Module 7: BMP Special Topics Module 8: BMP Sustainability & Best Practices
Anytime - Anywhere ARE YOU THE NEXT MARKETING ADVISER. Digital Marketing Program
Anytime - Anywhere ARE YOU THE NEXT MARKETING ADVISER Digital Marketing Program Introduction Welcome to Scandlearn s Digital marketing program Start: 6 July 2015 End: 29 June 2016 Digital Marketing as
More informationHow To Learn Marketing Skills
Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO) Module 3: Search Engine Marketing (PPC) Module 4: Email Marketing
More informationDigital Marketing Workshop
Digital Marketing Workshop 2 Global Digital Advt. spend to be $278Bn in 2019 Business Wire Online Marketing to create 1.5 lakh jobs in India Economic Times Online Marketing Managers are paid 82% more Indeed
More informationProfessional Diploma in Digital Marketing
Professional Diploma in Digital Marketing Agenda Day 1: Day 2: Day 3: Day 4: Day 5: to Digital Marketing Search Engine Optimisation Search Engine Marketing Email Marketing Digital Display Advertising Mobile
More informationSocial Media Marketing. Hours 45
Social Media Marketing Related Certificate Course ID Audience Social Media Marketing Social Media Marketing Intermediate Hours 45 Overview: Social media remains an evolving aspect of our daily lives in
More informationLEAD GENERATION IN 2013
LEAD GENERATION IN 2013 BEST PRACTICES ACROSS THE DIGITAL MARKETING LANDSCAPE Philippe Taza DIGITAL ANALYST Higher Education Marketing ptaza@higher-education-marketing.com Slide 1 TODAY S PRESENTATION
More informationCertified Digital Marketing Professional VS-1217
Certified Digital Marketing Professional VS-1217 Certified Digital Marketing Professional Certified Digital Marketing Professional Certification Code VS-1217 Vskills certification for Digital Marketing
More informationHow To Complete A Professional Diploma In Digital Marketing
Waterford Chamber Skillnet Training Course Title: Diploma in Digital Marketing Duration: 10 Evenings over 10 weeks Trainer: Digital Marketing Institute For the Trainee: Who should attend: The Professional
More informationProject Management Curriculum
Project Management Curriculum Essentials of Project Management & Essentials of Project Management Healthcare Mastering Project Management PM Capstone 57 Clock Hours Tuition List Price $1,895 TOTAL AFTER
More informationWe are a Performance and Innovation Digital Company.
WHO We are a Performance and Innovation Digital Company. Overmind is a Full Service Digital Agency that will change the way your company currently sells its products, buys advertising, engages and shares
More informationGrowth & Diversification
Market Diversification Program Forward-thinking business leaders regularly evaluate their products, capabilities, and customers. In today s rapidly changing economy, businesses must identify new markets
More informationTitle/Description/Keywords & Various Other Meta Tags Development
Module 1 - Introduction Introduction to Internet Brief about World Wide Web and Digital Marketing Basic Description SEM, SEO, SEA, SMM, SMO, SMA, PPC, Affiliate Marketing, Email Marketing, referral marketing,
More informationSOCIAL MEDIA STRATEGIC PLANNING FOR BUSINESS AN APPROVED COURSE OF THE NATIONAL INSTITUTE FOR SOCIAL MEDIA
SOCIAL MEDIA STRATEGIC PLANNING FOR BUSINESS Presented By Eric Mills, President National Institute for Social Media Join the Conversation facebook.com/socialinstitute twitter.com/nismpulse nismonline.org/blog
More informationOnline Marketing Training
Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the
More informationDrive growth. See results. Performance Marketing Services Overview
Drive growth. See results. Performance Marketing Services Overview Channel agnostic portfolio management designed with your goals in mind. Channels don t matter to the customer; they engage with brands
More informationLatest & Up-to-Date Course Modules
Latest & Up-to-Date Course Modules Pay-Per-Click Marketing (PPC & SEM) Training Course How to Optimize Your PPC & SEM Campaigns For Success PPC & SEM Course Overview Introduction More and more big brands
More informationSOCIAL MEDIA MARKETING & MORE
TACTICAL PLAN AND PROPOSAL SOCIAL MEDIA MARKETING & MORE Revised: January 2015 Address 19854 Vermont Ln Huntington Beach, CA www.volkmediala.com Contact VOLK Media (855) 872-4335 info@volkmediala.com Background
More informationCreative Dynamic Marketing
Creative Dynamic Marketing ROI MAKES A BUSINESS SUCCESSFUL. THE CHOICE OF BUSINESS IS UP TO YOU. We help businesses succed via dynamic Internet marketing strategies. Launching a website is just the beginning
More informationJanuary 2016. Communications Manager: Information for Candidates
January 2016 Communications Manager: Information for Candidates Thank you for expressing interest in the role of Communications Manager. We have compiled this information pack to tell you more about The
More informationAthabasca University Management Position Description Section I
Athabasca University Management Position Description Section I Position Information Update Only Classification Review Position Title Position # Department Classification Level Reports to Effective Date
More informationProfessional Diploma. in Digital Marketing
Professional Diploma in Digital Marketing RelevantLearning.ca www.digitalmarketinginstitute.com Contents Professional Diploma in Digital Marketing 1. Welcome 2. Programme overview 3. Programme content
More informationUnit code: D/601/1102 QCF level: 5 Credit value: 15 credits
Unit 30: Internet Marketing Unit code: D/601/1102 QCF level: 5 Credit value: 15 credits Aim This unit provides learners with an understanding of internet marketing so they can develop the skills to use
More informationJob Title: EPIC Consulting Practice Director. Organization Name: Innovative Healthcare Solutions, Inc. About the organization:
Job Title: EPIC Consulting Practice Director Organization Name: Innovative Healthcare Solutions, Inc. About the organization: Innovative Healthcare Solutions, Inc. (IHS) was founded in 2000 as a healthcare
More informationExecutive Certificate in Negotiation Curriculum*
Executive Certificate in Negotiation Curriculum* When filling out your Military TA form, please use for the program you are requesting. Negotiation Essentials Module 1: Introduction to Negotiation Module
More informationVice President, Marketing
Vice President, Marketing California Coast Credit Union takes pride in promoting financial prosperity to our members while continuously delivering stellar service! We are passionate about cultivating relationships
More informationPAID SEARCH + INSIGHTS = 276% ROI
PAID SEARCH + INSIGHTS = 276% ROI SEARCH ENGINE MARKETING GOLD KEY 2012 ENTRY Context. Level 3 is implementing a corporate strategy to gain traction in the mid-market telecommunications arena. By restructuring
More informationIntegrating proven B2B marketing services, Marketstrong Communicator is structured to: INDUSTRIAL STRENGTH MARKETING. Attract New Customers
A Turnkey Marketing Solution for Industrials Marketstrong Communicator is a turnkey integrated marketing solution that empowers industrials to connect with buyers online before, during, and beyond the
More informationAthabasca University Management Position Description Section I
Athabasca University Management Position Description Section I Position Information Update Only X Classification Review Position Title Social Media and Marketing Coordinator Position # 999074 Department
More informationPPC Director Job Description.
PPC Director Job Description. CONTENTS 1. Reporting to 3 2. Scope of role 3 3. Main responsibilities 3 3.1 Line management 3 3.2 PPC Strategy 4 3.3 Campaign strategy 4 3.4 KPI s and reports 4 3.5 Client
More informationPOSITION DESCRIPTION
POSITION DESCRIPTION POSITION TITLE: Digital Marketing Manager CLASSIFICATION LEVEL: Bond Level 6 SCHOOL/OFFICE: Marketing & Recruitment DATE POSITION CLASSIFIED/UPDATED: October 2015 This position is
More informationHow To Make Money Using Facebook in Q4. Presented By Jason Roussos Living Direct
How To Make Money Using Facebook in Q4 Presented By Jason Roussos Living Direct Founded in 1999 Manage network of brands that focus on building communities that support specialty appliances Direct source
More informationDigital Marketing Manager Online Business Development
Digital Marketing Manager Online Business Development Purpose Summary To be responsible for managing all brand communications through digital channels, setting up, selling and executing a vision, from
More informationInternet Marketing Guide
Internet Marketing Guide Contents 1. Internet Marketing 2. ROI 3. High Rankings 4. Internet Marketing: Techniques and options 5. Google PPC 6. Landing Pages 7. Conversions and Usability 8. SEO 9. Onsite
More informationVisual Enterprise Architecture
Business Process Management & Enterprise Architecture Services and Solutions October 2012 VEA: Click About to edit Us Master title style Global Presence Service and Solution Delivery in 22 Countries and
More informationHow To Market Your Website Online
Internet marketing Corporate Training Program- Delhi School of Internet Marketing Under the training program all the trainees will not only be trained in internet marketing but they will be working on
More informationLead Generation A to Z
Lead Generation A to Z Workshop #2 Lead Generation Quick Start Series # L e a d G e n Lead Generation Quick Start Series Featuring: Ian Michiels Principal/Analyst Gleanster Research Moderator: Andrew Gaffney
More informationsd street toolz digital centre
Professional Diploma in Digital Marketing sd street toolz digital centre Contents Professional Diploma Courses in Digital Marketing Short Courses 1. Welcome 2. Course overview 3. Course content 4. How
More informationG-CLOUD 6 Service Definition Document
G-CLOUD 6 Service Definition Document Issue 1.1 - December 2014 Contents Digital Marketing Overview...3 About Netleadz...3 Process...3 Philosophy...4 Organic Search (SEO) offering...5 Paid Search (PPC)
More informationInternet Marketing Implementation Course MKTG13; 3 Days, Instructor-led
Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Course Description A comprehensive internet marketing training course that covers Social Media, SEO, Email Marketing, PPC, Conversion
More informationDigital Marketing Proposal. www.digitalgateway.in
Digital Marketing Proposal What is digital marketing? Digital marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas,
More informationOnline Marketing Module COMP. Certified Online Marketing Professional. v2.0
= Online Marketing Module COMP Certified Online Marketing Professional v2.0 Part 1 - Introduction to Online Marketing - Basic Description of SEO, SMM, PPC & Email Marketing - Search Engine Basics o Major
More informationIs your website generating leads for your business?
Is your website generating leads for your business? By Denis Finnegan Finn Media Ltd Sales Focused Digital Marketing Twitter: @finnmediamkt @denispfinnegan For event : #DEW Web: www.finnmedia.ie Facebook:
More informationMarketing on Search Engines - Organic or Pay-per-click? So, let s assist them in qualifying themselves!
Marketing on Search Engines - Organic or Pay-per-click? Tim Callen, Managing Partner, RBT Agency Steve Kinney, President, Search Optimizers April 7, 2011 By now, most marketers realize the value of search
More informationDMI ME. Professional Diploma in Digital Marketing. www.dmime.com phone: +971 4 454 0364 marketing@dmime.com. DIGITAL MARKETING INSTITUTE Middle East
DMI ME DIGITAL MARKETING INSTITUTE Middle East Professional Diploma in Digital Marketing www.dmime.com phone: +971 4 454 0364 marketing@dmime.com Professional Diploma in Digital Marketing Introduction
More informationHow to Dominate Your Local Market Online Now
How to Dominate Your Local Market Online Now Get Leads Contacting You For Your Products And Services Quickly and Accurately Like A Gunslinger with Local PPC Who Jesse Anema? I am the owner and founder
More informationExecutive Diploma in Digital Marketing
Executive Diploma in Digital Marketing Achieve More We encourage our students to challenge their thinking, to extend their boundaries, to strive for excellence. We create a positive environment where ambition
More informationSearch Engine Marketing(SEM)
Search Engine Marketing(SEM) Module 1 Website Analysis Competition Analysis About Internet Marketing Scope & Career Opportunities Basics Of HTML & Website Development Platforms Module 2. Search Engine
More informationDigital Marketing Solutions
Digital Marketing Solutions Mission & Promise Our Mission: VMG s Digital Marketing Services Division is a full service Internet marketing services agency providing small to medium size businesses with
More informationSales Director Job description.
Sales Director Job description. CONTENTS 1. Reporting to 3 2. Line reports 3 3. Scope of role 3 4. Main responsibilities 3 4.1 Team management 3 4.2 Sales and targets 3 4.3 Client focus and communications
More informationWelcome! You re starting the Best Paid Advertising Campaigns provided by Think Big Sites 1-800-467-6694 1-888-309-5207
Welcome! You re starting the Best Paid Advertising Campaigns provided by Think Big Sites PPCManagement.com Think Big a Buildtelligence Sites PPC Management Web Solutions Company 1-800-467-6694 This guide
More informationInfoGlobalData specialise in B2B Email Lists and Email Appending Services.
InfoGlobalData specialise in B2B Email Lists and Email Appending Services. We provide high quality mailing lists for your email marketing needs. Our data intelligence service can provide valuable insight
More informationCASE STUDY. Generating New Education Leads at Profitable Cost SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING
CASE STUDY Generating New Education Leads at Profitable Cost SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING Grand Canyon University Trusts KEO Marketing s Pay Per Click (PPC) Management Solutions to
More informationCONTENT MARKETING PROPOSAL: JE DUNN
CONTENT MARKETING PROPOSAL: JE DUNN Prepared by SEED April 2014 PROPOSAL We see an opportunity exists to establish JE Dunn as the thought leader and content expert in the areas of LEED, LEEN, sustainable
More informationClickClickMedia.com.au - jeremy@clickclickmedia.com.au
Sara Gonzalez Jeremy Decker ASK A QUESTION POST A COMMENT SUBMIT TECHNICAL QUERIES SHARE YOUR TIPS PROVIDE FEEDBACK DIAL IN AND LISTEN VIA YOUR TELEPHONE! 1800 896 323 81178679# AdWords Webinar Understanding
More informationAttract traffic to your website. Convert traffic into leads. Convert leads into customers
The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert
More informationPPC Marketing with Google AdWords
PPC Marketing with Google AdWords 1. Overview 1.1 What is PPC Marketing? PPC stands for Pay Per Click, which is one of the most popular paid search engine marketing programs. Google is the leader in search
More informationSession 8: Web Analytics. ITO Companies. Cali, 15 October 2015
Session 8: Web Analytics ITO Companies Cali, 15 October 2015 90 percent of the world's data was generated in the last two years* * IBM, http://www-01.ibm.com/software/data/bigdata/ Outline user experience
More informationEffective online marketing to recruit prospective language learners. Rob Jansen & Joss Frimond
Effective online marketing to recruit prospective language learners Rob Jansen & Joss Frimond 3 TAKEAWAYS 1. How students can find you Which recruitment channels can you use? What are their pros and cons?
More informationOMNI-CHANNEL MARKETING. Top 9 Questions
OMNI-CHANNEL MARKETING Top 9 Questions TABLE OF CONTENTS 2 3 5 7 8 9 10 11 12 13 14 15 16 Table of Contents Introduction Top 9 Questions How does omni-channel differ from multi-channel marketing? Why is
More informationContents 1. Excerpt...3 2. PPC & Its evolution...4 3. Understanding PPC...5 4. PPC a potential revenue generating source...6 4.1.
Contents 1. Excerpt...3 2. PPC & Its evolution...4 3. Understanding PPC...5 4. PPC a potential revenue generating source...6 4.1. Keyword rich content...6 4.2. Landing page...6 4.3. Right Analysis...6
More informationCustomer Relationship Management. EC-Council
Customer Relationship Management 1 Customer Relationship Management CRM (customer relationship management) is an information industry term for methodologies, software, and usually Internet capabilities
More informationProfessional Diploma. in Digital Marketing. www.digitalmarketinginstitute.ie
2013 Professional Diploma in Digital Marketing www.digitalmarketinginstitute.ie Contents 2013 Professional Diploma in Digital Marketing 1. Introduction 2. Who is This Course For? 3. What Will You Learn?
More informationPostgraduate Diploma in Digital Marketing. Awarded by University of California Irvine Extension
Postgraduate Diploma in Digital Marketing Awarded by University of California Irvine Extension 2 Accelerate your Career Improve Your Career Options with a Professional Postgraduate Diploma University of
More informationMyths of Digital Marketing
Myths of Digital Marketing All I need is a good looking website. You may have your own ideas about website design. Have you paid thousands of dollars to a web designer only to leave it sitting on the web,
More informationCUSTOMER RELATIONSHIP MANAGEMENT CONCEPTS AND TECHNOLOGIES
CUSTOMER RELATIONSHIP MANAGEMENT CONCEPTS AND TECHNOLOGIES Chapter 1: Introduction to CRM Selected definitions of CRM 1 CRM is an information industry term for methodologies, software, and usually Internet
More informationSEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing
SEARCH ENGINE MARKETING 101 A Beginners Guide to Search Engine Marketing June 2015 What is Search Engine Marketing? You ve heard the word before or simply the term SEM. Your co-workers mention it. You
More informationKeywords, impressions and clicks
PPC Case Study THE PPC STORY Hidepark is a leather garment manufacturer based in Grantham, Lincolnshire. Before coming to Fifteen, they already had an established client base and a successful Google Adwords
More informationHow To Optimize Your Website For Search Engine Optimization
An insight of the services offered by www.shrushti.com CONTENTS CONTENTS... 1 INTRODUCTION... 2 Objectives... 2 Recommended Services For Your Website:... 3 Service 1 : Search Engine Optimization (SEO)...
More informationONLINE MARKETING STRATEGY SESSION
Four M s of Marketing By: J Hunter & Andy Race ONLINE MARKETING STRATEGY SESSION A Crash Course on Search Engine Optimization (SEO), Pay-Per-Click and Conversion Optimized Webpage Design Learn the 4M's
More informationAAA School of Advertising Part Time Bachelor of Arts in Marketing Communication
AAA School of Advertising Part Time Bachelor of Arts in Marketing Communication 2014 CURRICULUM BA IN MARKETING COMMUNICATION DURATION: 4 YEARS COURSE STRUCTURE YEAR 1: 5 MODULES 1. Principles of Marketing
More informationJeremy Levy. EDUCATION Concordia University 2000 Marketing Communications
2013 1605-602 Citadel Parade 604.710.7305 contactjeremylevy@gmail.com www.streetscout.me/jeremy-levy-resume Passionate, analytical and entrepreneurial, I've worked on many exciting projects in digital
More informationKIA MARKETING DIGITAL ADVERTISING (PPC)
KIA MARKETING TM DIGITAL ADVERTISING (PPC) Having a great site is essential. But if you really want to get noticed by customers and search engines alike, you re going to want to pair your site with top-notch
More informationIs it time to hire an expert to take over your business online marketing?
Is it time to hire an expert to take over your business online marketing? A GUIDE TO FINDING THE RIGHT ONLINE MARKETING TEAM When it comes to online marketing, BlaineTurner Advertising, Inc., devises strategies
More informationThe Chartered Institute of Marketing
The Chartered Institute of Marketing CIM Student Induction (Insert your Centre Name) Introductions Welcome to your accredited study centre and to The Chartered Institute of Marketing (CIM) Your Study Centre
More informationPremier Internet Marketing Workshop
Premier Internet Marketing Workshop Module 1 Advanced Search Engine Optimization (SEO) & Link Building Search engine optimization (SEO) is the act of tweaking a site using both on-site as well as offsite
More informationMARKETO CHECKLIST. All users are setup within Marketo with the appropriate roles and permissions.
Setup Users & Roles All users are setup within Marketo with the appropriate roles and permissions. Smart Campaign Settings Limit set to abort smart campaigns if number of qualified leads exceeds this limit
More informationPractical Exercises. Professional Diploma in Digital Marketing. Analytics
Practical Exercises Professional Diploma in Digital Marketing Analytics Copyright All rights reserved worldwide under International copyright agreements. No part of this document can be reproduced, stored
More informationBE A PART OF THE 1ST CANADIAN ECOMMERCE CHALLENGE!
BE A PART OF THE 1ST CANADIAN ECOMMERCE CHALLENGE! RFP Questions Due Date: May 31, 2013 Response Due Date: June 6, 2013 Please submit all questions to tema@frankonlinemarketing.com prior to May 31, 2013.
More informationHow To Plan A Website
Web Marketing Action Plan Title: Create an Inbound Lead Generation Campaign Results: Generate & pre-qualify internet leads Overall Accountability: Marketing Strategist Reporting Position: Marketing Director
More informationDigital Marketing - Out of Business?
BRIDGING THE DIGITAL DISCONNECT: HOW OUTSOURCING DIGITAL MARKETING CREATES A UNIFIED MARKETING STRATEGY In today s fragmented digital landscape, marketing executives must bridge the gap between instant,
More informationPay Per Click Advertising
Looking for instant traffic? Interested in targeting your potential customers with online ads set to only appear at a certain time for a specific geographic location? Get instant traffic online with a
More informationSearch Marketing By Design
Website Creation Package: The architecture of your new organic site is designed with SEO friendly features and functionality. It allows new potential customers to navigate directly to your site when looking
More informationDriving Online Traffic and Measuring Offline Phone Conversions
Driving Online Traffic and Measuring Offline Phone Conversions Executive Summary We are in the midst of an ever-evolving digital world and every aspect of your online efforts must complement and support
More informationSalony Creations. Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer
Salony Creations Full service Digital Marketing agency Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer Over the past nine years, Salony Creations has helped over 300 companies
More informationApogee Results Background
Background is an online marketing services firm providing professional services across multiple online marketing disciplines. As a large independent marketing services agency we help our clients achieve
More informationContent for PPC Training. Have Any Question Regarding To PPC Training? Contact Us
PPC training in Gurgaon, Delhi-NCR, W3training School follow latest trends of Pay per click advertising and complete course is based on live projects with real or dummy products. We provide training to
More informationUnderstanding Digital Marketing. Why Digital Marketing is your companies best friend.
Understanding Digital Marketing Why Digital Marketing is your companies best friend. 1 Evolution Digital specialise in Digital Marketing, Mobile Marketing and Web Design. OVER 16 YEARS IN THE INDUSTRY
More informationHow to Turn Online Marketing Into a Profit Center
How to Turn Online Marketing Into a Profit Center Sheila Frugé, info@frugeconsulting.com About Sheila 10+ years technology marketing experience 7+ PPC & B2B Online Marketing Specialty AdWords Certified
More informationwebcertain Recruitment pack Ceri Wright [Pick the date]
Recruitment pack Ceri Wright [Pick the date] Content Marketing Manager Are you passionate about creating and distributing powerful content, a talented people manager as well as an intelligent strategist?
More informationCASE STUDY. Expanding Brand and Qualified Sales Leads at Optimal Cost SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING
CASE STUDY Expanding Brand and Qualified Sales Leads at Optimal Cost SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING Leading Global Colocation Provider CyrusOne Inc, Relies on KEO Marketing s Business
More information7 STEPS FOR BUILDING A WINNING LEAD NURTURE STRATEGY. Lead Nurture Strategy»
7 STEPS FOR BUILDING A WINNING LEAD NURTURE STRATEGY Lead Nurture Strategy» The leads you collect today aren t necessarily ready to buy immediately. Some of them are, of course, but others may still be
More informationSplitTarget 2012 Contract Marketing Organization
SplitTarget 2012 Contract Marketing Organization Split your Target and Conquer the Market. INTERNET MARKETING WEBSITE DEVELOPMENT ECOMMERCE DEVELOPMENT SEARCH ENGINE OPTIMIZATION PAY-PER-CLICK MANAGEMENT
More informationCreating a High Performance Website
Creating a High Performance Website Your website will be the core of your digital marketing program, so it s critical to take the time to do it right. By starting with your brand, designing strong information
More informationDIGITAL MARKETING SERVICES WEB DEVELOPMENT SOCIAL MEDIA EMAIL MARKETING
As part of the Gannett Company, Digital Marketing Services gives us access to a variety of in-house solutions to meet the needs of our valued clients, including a team comprised of digital strategists,
More informationCreating a Landing Page to Achieve Maximum Results
Creating a Landing Page to Achieve Maximum Results Landing Page? By now most of us will know what a landing page is and what it aims to achieve, but for those of you who do not, we can simply define it
More informationWelcome to Irish Times Training in association with Irish Hotels Federation
Welcome to Irish Times Training in association with Irish Hotels Federation Aine Dilleen Key Account Manager Irish Times Training 24-28 Tara Street, Dublin 2 (01) 472 7101 (01) 472 7111 adilleen@irishtimes.com
More informationGoogle AdWords: A Primer on Higher Education Digital Advertising
Google AdWords: A Primer on Higher Education Digital Advertising Hayley Supple Paid Media Specialist at Converge Consulting In higher education, your website is your storefront. Your goal is to get qualified
More informationHOW TO MAKE PAID SEARCH PAY OFF
HOW TO MAKE PAID SEARCH PAY OFF PAY PER CLICK MARKETING STRATEGY Paid search marketing is one of the most effective marketing tools ever developed because of how targeted and flexible it can be. Google,
More informationSo what is this session all about?
1 So what is this session all about? In this session we will be looking to understand the key aspects of the digital marketing mix with specific emphasis on digital communications techniques. This session
More informationMarketing Automation RFP and Planning Guide
Marketing Automation RFP and Planning Guide A Publication of 2 An RFP should help your company identify the right partner to support your marketing goals for many years to come. Finding the right marketing
More information