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1 Saratoga Systems' enterprse-wde Avenue CRM system s a comprehensve web-enabled software soluton. Ths next generaton system enables you to effectvely manage and enhance your customer relatonshps n both a LAN and Web-based envronment. Wth Avenue, Saratoga unquely combnes the benefts of: Fast, low-cost deployment Rch, proven functonalty Relable dstrbuton and synchronsaton of core data from your back offce applcatons. Operatng as a dstrbuted Internet database soluton, Avenue enables your sales teams (employees and channel partners) to share crtcal sales, marketng and customer servce nformaton. Ths provdes the team members wth a holstc vew of your customers and your markets. Avenue automates and ntegrates the related areas of lead generaton and qualfcaton, telemarketng, sales account management, marketng campagn management, customer servce and support, and management analyss and reportng. Avenue s bult on the Mcrosoft Wndows Dstrbuted Internet Applcaton (DNA) Archtecture and provdes a thn-clent desgn that s both component based and extendable. The product delvers a robust and hghly scalable soluton coupled wth the flexblty, adaptablty and legendary ndustralstrength synchronsaton that are a hallmark of the Saratoga Avenue product lne.

2 BENEFITS Open Unfed Archtecture Avenue s open archtecture s desgned for mult-platform nternet, clent/server and mxed mode envronments, coupled wth an open database desgn that takes maxmum advantage of SQL/Server, Oracle, Sybase and DB2 as database engne choces. Flexblty Avenue solutons provde a rch set of out-of-the-box functonalty that can be supplemented by customer-specfc busness rules and processes. These customsatons are quckly and easly performed wthout complex programmng usng the hgh level components of the Avenue Busness Applcaton Studo. Fast Tme to Beneft Saratoga Systems has the best prce performance rato n the ndustry. Our rapd project mplementatons concentrate on the delvery of a tangble return on nvestment that surpasses our customers expectatons. Full Spectrum of Use Avenue s desgned for use not only by your own sales, marketng and servce personnel, but also by your channel partners and customers. Avenue s effortless workflow and navgaton make t easy to learn and easy to use. Dfferent datavews and securty groups enable you to easly talor the nformaton content for each class of user. Industral-Strength Data Synchronsaton Saratoga Systems has an unrvalled record of successful project mplementatons. Many have nvolved mult-tered enterprse solutons that requred data ntegraton wth exstng backend systems, as well as the relable synchronsaton of that data to hundreds or thousands of remote users.

3 SALES Account Management Prospects and customers are profled usng an unlmted number of varables that enable you to segment and target your organsaton s sellng and marketng efforts. Flexble and unlmted types of relatonshps between and among organsatonal unts are mplemented usng the relatonal capabltes wthn Avenue. Relatonshp hstory related to accounts, such as contacts, servces and correspondence wthn that account, campagns, bllng and credt nformaton, contracts and any other data can also be managed va Avenue s account management capabltes. Securty and sophstcated workflow are also talored based upon account nformaton (such as status, geography, and account type) or an ndvdual s access. Contact Management Contacts are easly profled and audt nformaton concernng ntal contact, source of contact and last contact data, are mantaned automatcally. Actons and relatonshp hstory, pertanng to partcular contacts, are automatcally lsted wthn a contact s dsplay of data. Avenue 's contact management provdes: Data access based on dynamc securty rules Calendarng Fulflment processng Emal ntegraton Opportunty and Ppelne Management Avenue provdes robust sales ppelne management capabltes, allowng you to track opportuntes through one or multple user-defned sales processes. Avenue 's opportunty management provdes the ablty to: Accommodate unlmted numbers and types of sales processes Perform ppelne analyss for forecastng and sales management Automatcally trgger events based on each step n a process, ncludng acton tems for others Track predcted and actual results to allow "tunng" of the process Produce comprehensve management-orented reports and graphcal charts of the sales ppelne and forecast.

4 Sales Reportng and Analytcs Avenue provdes easy to use search and reportng facltes that enable you to fnd, analyse and make nformed decsons based on any of the data wthn the applcaton. Reports and searches can be selected by clckng on convenent hot-lnks and the output can be a combnaton of columnar dsplay as well as graphcal representaton. Extensve chartng capabltes are provded, permttng the user to choose from 2D and 3D formats, combnaton charts, Gantt charts, doughnut charts, scatter dagrams, pe charts and a varety of other graphcal llustratons. MARKETING Lead Trackng Avenue captures and tracks the full lfe cycle of your lead stream. Leads from the Internet and other sources are qualfed, sourced and automatcally routed to the approprate sales channel. It enables you to maxmze your nvestment n advertsng, trade show, publc relatons and other marketng communcatons programs. Campagn Management Outbound marketng campagns are recorded and all resultant actvty s tracked through the sales ppelne to ts concluson. A complete portfolo of analytc reports enables you to easly assess campagn proftablty and other metrcs. Demand Forecastng Avenue enables you to quckly mplement a bottom up forecastng approach that wll provde you wth more tmely and accurate customer demand forecasts for your products. These forecasts are rolled up for terrtory, regonal and natonal levels and can be nterfaced wth back offce materals orderng systems.

5 Compettve Trackng Sharng compettve data and ntellgence s crtcal n today s fast-paced markets. Avenue facltates ths process and provdes capabltes for everyone on the sales team to store and share nformaton. You can collect both qualtatve and quanttatve metrcs on your customer s annual product requrements, as well as your share and your compettor s share of that requrement. Partner Relatonshp Management By ncludng your dstrbutors and resellers n your sales process you ensure consstency of approach and an accurate, tmely communcaton flow. Avenue allows your sellng partners access to crtcal opportunty data as well as a management tool for co-marketng programs. SERVICE Incdent Trackng Servce ncdents are easly recorded and tracked through ther resoluton cycle. Avenue utlzes product, warranty, bllng, qualty/defect and other tables, lnkng wth nformaton owned by other departments n the enterprse. Actons and relatonshp hstory pertanng to partcular ncdents are automatcally lsted wthn an ncdent s dsplay of data to facltate use by servce, sales, marketng, and management. Access to data s dynamc based on ssue parameters, busness unt/user role, or any other Avenue varable. Notfcaton and Routng Workflow escalaton rules bult usng the Avenue Busness Applcaton Studo hghlght crtcal busness requrements, generate emal notfcatons and ntate other approprate actons.

6 Servce Hstory Avenue can track a customer s complete servce hstory. Servce representatves can quckly determne the customer s servce level enttlement, as well as the specfcs of ther contract and any warranty provsons that may be applcable. Problem Analyss All problems and ncdents are recorded and profled wth metrcs that are consstent wth your products and busness operaton. All of ths content s then searchable for standard and ad hoc analyss. A full portfolo of reports enables you to measure your Servce Levels attanment and to manage your servce operaton more effectvely. * * * * * * * * * * * * * * * * * Saratoga Systems, Inc. Unsurpassed n flexblty, power and ease-of-use, Saratoga Systems nnovatve customer relatonshp management (CRM) software provdes outstandng long-term value for md-to large-sze multnatonal organzatons. Today, Saratoga Systems products are nstalled at over 800 companes n the U.S., Europe, Canada, Australa and the Asa-Pacfc regon, wth more than 100,000 deployed producton users. A broad range of organsatons ncludng energy, manufacturng, fnancal servces, advanced technology, bankng and nsurance ndustres, have benefted from successful project mplementatons. Saratoga Systems has created vertcal solutons whch ncorporate ndustry best practces, coupled wth the advanced methods of each busness that sgnfcantly mprove enterprse performance. For more than a decade, Saratoga Systems has employed a product development phlosophy that makes nvestments n Saratoga Systems software "future safe" for organzatons around the world. Ths phlosophy s grounded n Saratoga's unque software archtecture, whch enables customers to avod verson lock by allowng emergng technologes to be ncorporated nto the Avenue archtecture wth ease. As a result, Saratoga Systems ensures the evoluton of ts software through the nevtable busness and technologcal changes organzatons face. The company manages worldwde operatons from ts headquarters n Campbell, Calforna and mantans regonal offces throughout Europe. For more nformaton on Avenue contact: Saratoga Systems Ltd. nfo@saratoga.co.uk