supplemental academic media assets that lead to industry credentials

Transcription

1 supplemental academic media assets that lead to industry credentials

2 CREDENTIALS American Hotel & Lodging Association Serving the hospitality industry for more than a century, the American Hotel & Lodging Association (AH&LA) is the sole national association representing all segments of the 1.8 million-employee U.S. lodging industry, including hotel owners, REITs, chains, franchisees, management companies, independent properties, state hotel associations, and industry suppliers. Headquartered in Washington, DC, AH&LA provides active advocacy, clear communications, and educational empowerment for this vital industry. Managing over 4.9 million rooms Employing more than 1.8 million Welcoming 4.7 million guests every day Generating $1.3 trillion in travel revenue Creating $155.5 billion in lodging sales revenue Raising $129 billion in business travel tax revenue annually American Hotel & Lodging Educational Institute Established in 1953, the American Hotel & Lodging Educational Institute (AHLEI), a non-profit organization, is committed to investing in the workforce development of the hospitality industry. For over 60 years, we have provided hospitality education and training solutions to those preparing for hospitality careers and those already working in the industry. Because we are the training and education arm of the American Hotel & Lodging Association, we have a clear vision of what the industry needs and how to prepare people to succeed in this vibrant field. Leading hotel brands, management companies, hospitality schools, convention bureaus, and associations around the world turn to AHLEI for hospitality education and training resources and professional certification. 97 international distributors, affiliates and licensed institutions in 55 countries 16,500+ hotels and resorts currently use our training resources and certification programs globally 250,000+ hotel professionals currently hold a professional certification globally 2,000+ high schools, college and universities use our academic programs and supplemental materials globally As the certifying body for hospitality, several of our training programs feature portable, stackable, industry-recognized certifications that provide participants with tangible recognition for their skills and knowledge. B \

3 SUPPLEMENTAL INDUSTRY CREDENTIALS Certification Career Path Front Office Revenue Management Food & Human Beverage Housekeeping Maintenance Security Resources Sales Specialty Line Supervisor Managerial Department Head Executive CRDE Rooms Division Executive Front Desk Representative CMHS Master Hotel Supplier CHRM Hospitality Revenue Manager CFBE Food and Beverage Executive CHS Hospitality Supervisor CHE Hospitality Educator Restaurant Server Kitchen Cook CHI Hospitality Instructor CHA Hotel Administrator CHHE Hospitality Housekeeping Executive Guestroom Attendant CHFE Hospitality Facilities Executive Maintenance Employee CGSP Guest Service Professional CSS Spa Supervisor CLSD Lodging Security Director CLSS Lodging Security Supervisor Lodging Security Officer CHTMP Hospitality & Tourism Management Professional CHT Hospitality Trainer CHDT Hospitality Department Trainer CHIA Certification in Hotel Industry Analytics CHSP Hospitality Sales Professional CHC Hotel Concierge \

4 CREDENTIALS INTEGRATION OF INDUSTRY RECOGNIZED CREDENTIALS INTO THE CLASSROOM The American Hotel & Lodging Educational Institute (AHLEI) supplemental media assets are designed to provide your students with additional, self-contained enrichment that goes beyond our standard textbooks. These online programs are easy to integrate into almost any hospitality management course and offer students an opportunity to learn from the same training resources used by hospitality industry professionals. In many cases, students can earn the same certification credentials available to hospitality industry professionals. Certification in Hotel Industry Analytics (CHIA) Guest Service Professional (CGSP ) Hospitality Supervisor (CHS ) Hospitality Department Trainer (CHDT ) Front Desk Representative Guestroom Attendant Restaurant Server Maintenance Employee Kitchen Cook Academic Degree + Industry Certification 2 \

5 SUPPLEMENTAL HOW DO YOU INTEGRATE? Review your program s course listings and locate the corresponding media asset to complement the learning competencies. Each online program is short in length, making them ideal for homework assignments. Professors do not need to change entire syllabus and class outline to integrate these programs into the student learning path. Online programs come bundled with the certification exam for ease of integration. BENEFITS Industry Validated Certification Students are more marketable because employers are looking for these credentials. You are now the link to the industry and offer the BEST job candidates. Students now earn a degree plus a certification Available for credit programs and nondegree seeking continuing education students as well Programs are content agnostic: can be used with or without an AHLEI textbook. \

6 CREDENTIALS CERTIFICATE PROGRAM Hotel Industry Foundations and Introduction to Analytics (HIFIA) The Hotel Industry Foundations and Introduction to Analytics (HIFIA) short-course certificate program is an abbreviated version of the Certification in Hotel Industry Analytics (CHIA). Developed specifically for two-year schools, vocational institutions and colleges in certain areas of the world, the HIFIA helps student understand that the math required by a hotel or tourism industry. Hospitality and tourism students will have a better understanding on how these industries rely heavily upon data and the ability to analyze that data. The Hotel Industry Foundations and Introduction to Analytics (HIFIA) short-course certificate program is an abbreviated version of the Certification in Hotel Industry Analytics (CHIA). The HIFIA consists of 5 sections: 1. Hotel Industry Affiliations 2. Hotel Industry Categorizations 3. Introduction to Benchmarking 4. Introduction to Hotel Math 5. Introduction to Industry Reports Although the HIFIA has less of an emphasis on math, reports and analyzing data, it still builds a solid foundation on Hotel Industry Basics. It provides a thorough introduction to the math required by a hotel or tourism industry professional, to the reports that are used and to the analytic skills. The HIFIA also helps students appreciate that the hotel and tourism industry relies heavily upon data and the ability to analyze that data. Duration 6-8 hours Online Media Assets Training Materials available to instructors through STR s SHARE Center, \

7 SUPPLEMENTAL ONLINE PROGRAMS THAT LEAD TO CERTIFICATION Certification in Hotel Industry Analytics (CHIA) Geared to revenue managers, general managers, corporate staff, and research professionals, the Certification in Hotel Industry Analytics (CHIA) is the only hotelrelated certification for industry professionals focused on analytics. Jointly offered by the American Hotel & Lodging Educational Institute (AHLEI) and STR it provides recognition of thorough knowledge of the foundational metrics, definitions, formulas, and methodologies used by the hotel industry. Core content areas include: Hotel Industry Analytical Foundations Hotel Math Fundamentals, Property Level Benchmarking (STAR Reports) Hotel Industry Performance Reports CREDENTIAL: Certification in Hotel Industry Analytics (CHIA). No pin. \

8 CREDENTIALS Guest Service Gold Training Program Every hospitality student needs to understand the importance of delivering high-quality guest service. The Guest Service Gold features a choice between two separate programs, Guest Service Gold : Making Connections and Guest Service Gold : Golden Opportunities. Each option features seven different stories designed to motivate and inspire individuals to Go for The Gold when it comes to providing service that goes above and beyond what is expected. The choice between programs affords you the ability to select the program that best fits your curriculum needs. The segments can be viewed individually to emphasize or strengthen individual competencies in service, or enjoyed together as one comprehensive program. 6 \

9 SUPPLEMENTAL Supervisory Skill Builders This program provides an entertaining approach to help students learn the how-to skills to help them become an effective supervisor in hospitality. Loaded with need to know information, this series of nine online modules covers how supervisors should carry out their responsibilities. Topics covered: You as a Supervisor Conducting Orientation and Training Leadership Handling Problems and Conflicts Motivation and Team Building Staffing and Scheduling Improving Employee Performance Effective Communication Time Management \

10 CREDENTIALS Trainer Development Program Hospitality students and recent graduates may find themselves in the role of department trainer. The content of this online program is a natural fit for position-specific courses for lodging or food service operations, as well as for supervision, human resources, or management classes. Students learn to prepare for training, how to lead one-on-one and group training, and elearning methods. 8 \

11 SUPPLEMENTAL Hospitality Skills Training As future supervisors and managers, your students need to be familiar with the skills used by line-level employees. These online hospitality skills training programs include activities, printable checklists and worksheets, and quizzes to test learner mastery of required tasks and skills. Front Desk Representative: Add this program to a front office or lodging operations course to teach students the task breakdowns and skill standards needed to succeed as a front desk representative the welcoming face of every property. \

12 CREDENTIALS Guestroom Attendant: Whether you teach a housekeeping management course or general lodging overview, this online program will provide students with detailed information on the many steps required to create the perfectly clean room that guests demand. Restaurant Server: This online course demonstrates the skills and tasks that every server must be able to execute to deliver the experience that makes every meal special. Food service operations and food service management courses alike will be enhanced by adding this program for students to explore \

13 SUPPLEMENTAL Maintenance Employee: Add this online program to your facilities management, housekeeping, or lodging operations course to show students the importance of maintaining every aspect of a property. Kitchen Cook: This online program demonstrates the skills and tasks needed in the kitchen of a food service operation. Add it to your culinary preparation courses, or to any food service operations or management course to give your students an insider s perspective on this job. \

14 NEW! SLATE Hotel 3D VIRTUAL HOTEL SIMULATION The SLATE (Strategic Learning and Training Experience) Hotel is a 3D immersive virtual simulation. It is played from the view of a hotel general manager where learners are challenged to solve problems related to guest satisfaction, safety, security, and business operations. Throughout the levels, learners will be using general hotel knowledge, listening, and critical thinking skills. The learner receives feedback during each level of the simulation, with an overall scorecard at the completion of the simulation. The SLATE 3D Hotel Simulation learning objectives can be mapped to learning competencies in post-secondary hospitality management courses \

15 eireader. Any time. Any place. HOSPITALITY DIGITAL TEXTBOOKS The eireader provides easy access to hospitality books from the American Hotel & Lodging Educational Institute. These digital books are available for online viewing and are downloadable only through our app. The eireader is compatible with ipad ios 7.0 or later and Android 4.0 and up. For additional details AHLEI at or call

16 INDUSTRY leaders using AHLEI s Content and Credentials INDUSTRY LEADERS USING AHLEI CONTENT AND CREDENTIALS ACADEMIC leaders using AHLEI s Content and Credentials ACADEMIC LEADERS USING AHLEI CONTENT AND CREDENTIALS FLORIDA 800 N. MAGNOLIA AVENUE, SUITE 300 ORLANDO, FL USA PHONE: FAX: MICHIGAN 2113 NORTH HIGH STREET LANSING, MI USA PHONE: FAX: INDIA ASHA HOUSE 28, SUREN ROAD, ANDHERI (EAST) MUMBAI INDIA PHONE: FAX: CHINA [email protected] PHONE: ADV01ENGE