Revenue Management Program

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1 Revenue Management Program

2 Interessant s Revenue Management program provides hotels with an overall revenue strategy based on demand, market, competition & opportunity. Demand Opportunity Revenue Market Needs Competition

3 Our Revenue Management is adaptable to all types of properties. We focus on each property individually to understand the market needs and how the hotel can succeed through Rate Management, Forecasting and Yield Management Our Revenue Managers are experts at what they do

4 Demand Our Revenue Management programs digs deep into the historical data and demand of each property. Identifying key dates and demand generators is one of the first steps of a solid Revenue Management program. Along with the market demand of each property, the rate structure and monitoring of competitive sets rates is key in capturing business in the hotels market. After carefully analyzing property specific data, information is recreated to develop both short and long term rate strategies geared for success!

5 Rate Shopping Interessant will shop your property as well as the competitors daily. We review the properties brand site as well as 3 rd party sites to develop an appropriate rate strategy against that of the competitive set ensuring the hotel holds a strong rate presence online.

6 Tracking Performance Daily performance tracking is available for our Revenue Management hotels to show how much revenue and how many rooms were picked up on a particular day during the month. We are also tracking how much revenue you have for the month and for each day of the month. Tracking your revenue performance is imperative in order to achieve forecasted revenues if you don t know where you are, how will you know how far you have to go? - Jan Gautam, President IHRMC

7 Market Opportunity

8 Market Opportunity Do you know what opportunities are available for you in your market? With weekly/bi-weekly or monthly conference calls established, IHRMC will assist your property in identify opportunities to increase REVENUE! Setting Financials Goals Sales & Marketing Review RFP Negotiations LNR Analysis Local Events Review Area Demand Generators

9 Market Opportunity With consistent oversight of your market opportunities, IHRMC can anticipate and react to specific market needs quickly to ensure the best published rate for your hotel! Rate Increases/Decreases Inventory Limits High Demand/Sell out dates & More!

10 Conference Call During our scheduled conference calls we will have the opportunity to present you with the hotels reporting that outlines our revenue strategy. We also welcome this opportunity to discuss other revenue needs of the hotel that IHRMC can assist you with.

11 Conference Call Here are some of the items we will discuss with the hotel team during our calls: 1. Guest Relation Scores 2. Star Report 3. Competitive Rate Analysis 4. Future Revenue Analysis 5. Sales Efforts 6. Local Demands and Events Our calls are open discussion, we encourage your input and feedback. The more information we have the better.

12 Guest Relations Scores During our conference calls we will discuss current Guest Relations Scores on the brand and 3 rd party sites. Increased revenue starts from the property we are happy to provide training material and insight in order to improve deficient customer service areas.

13 Reporting Interessant will provide an abundance of property specific reporting and analysis that s accessible 24/7 through a dedicated online reporting system.

14 Dedicated Reporting Interessant provides an online reporting site to our owners and operators. Access property specific reports created by IHRMC as well as STR Reports and other commonly used franchise reports 24/7!

15 Delivered Results! Case Study 1 After a 12-month Revenue Management program in 2013, the hotel achieved A 30% increase in Occupancy A 2.81% increase in ADR A 33.68% increase in RevPAR Over the first 3 months of Revenue Management in 2014, the hotel achieved A 24.0% increase in Occupancy A 12.0% increase in ADR A 38.95% increase in RevPAR

16 Delivered Results! Case Study 2 After a 12-month Revenue Management program in 2013, the hotel achieved A 18.7% increase in Occupancy A 1.1% increase in ADR A 20.0% increase in RevPAR Over the first 6 months of Revenue Management in 2014, the hotel achieved A 13.7% increase in Occupancy A 7.6% increase in ADR A 22.3% increase in RevPAR

17 Delivered Results! Case Study 3 Over the first 5 months of Revenue Management the hotel achieved, A 1.1% increase in Occupancy A 1.0% increase in ADR A 2.1% increase in RevPAR With 50% of inventory Out of Order for renovation!

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19 Program Levels Interessant provides 3 levels of Revenue Management suited to your hotel with affordable pricing! No long term contract required!

20 Contact Us Interessant Hotels & Resort Management P.O. Box Orlando, FL Ph