Agricultural Machinery Innovation driver for the global agribusiness
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1 Agricultural Machinery Innovation driver for the global agribusiness Get-together with the International Federation of Agricultural Journalists Berlin, January 17th, 2015
2 VDMA the largest engineering industry network in Europe Vernetzt denken und handeln Netzwerk» Three decisive pillars of association work Network: cooperation and exchange of experiences Services: in economical, political and technical questions Representation: on a national and international level» We reflect the varied customer-supplier relations all along the value adding chain» 3,000 mainly small/medium size member companies» About 45,000 visitors per annum in Frankfurt a. M.» 1,500 events yearly Study groups Workshops» About 400 committed experts Seite 2
3 VDMA the largest engineering industry network in Europe Vernetzt denken und handeln Netzwerk» General topics 8 general departments (e. g. law, foreign trade, economics etc.)» Branch topics 39 branch specific associations (e. g. robotics, valves etc.) Expert panels» Worldwide representation offices Representation Office in Berlin European Office Brussels Offices in Moscow (Russia); in Bejing and Shanghai (China); in Bangalore, Kokata and Noida (India), in Tokyo (Japan) and in Sao Paulo (Brazil) Seite 3
4 VDMA Ag Machinery moving our industry forward» More than 170 innovative manufacturers of tractors, ag machinery and components» Over 2,000 personal contacts with extensive knowledge and abilities in the fields of technology, economy, communication and representation Vernetzt denken und handeln Netzwerk» Representativeness: more than 90 percent of the branch» Dialogue platform for the European agricultural machinery industry» Ideally networked on an European and global level Seite 4
5 VDMA Ag Machinery reach the right addressee» Continous dialogue with political decision-makers on a national, European and global level Parlamentary evenings with political VIPs Background discussions at the EU level Conferences with partners outside Europe» Co-creation of political and economic legislation Zukunft für Unternehmen Interessenvertretung» Campaigning in favour of open markets e. g. against Russian government s protection policy» Spreading relevant messages in opinion-leading media Trade media Public media Seite 5
6 VDMA Ag Machinery at home around the globe» Profound market research and analysis by experienced experts Market reports Market studies Delegation s visits» On-the-ground experience with the help of well-equipped liaison offices in Brazil, China, India, Japan and Russia Europa und die Welt Internationale Aufstellung» Sustainable representation of interests on important export markets worldwide» Cultivating international relations with decision-makers in the fields of politics, economy, science and media Seite 6
7 Worldwide Agricultural Machinery Production in billion Euro Fläche für Grafik e 2015e Source: VDMA (estimations Nov 2014) Seite 7
8 Worldwide Agricultural Machinery Production Distribution of worldwide ag machinery production by continents in % ,0 2,9 2,8 3,1 3,3 3,1 3,0 3,0 3,4 2,9 2,8 2,7 2,9 3,0 23,8 24,1 22,4 3,0 3,2 2,7 26,9 29,2 2,9 5,6 2,7 2,5 30,1 29,7 3,5 30,9 3,3 30,7 2,7 3,1 4,9 5,8 5,8 3,1 2,0 5,2 5,4 2,9 2,3 5,1 1,7 2,7 5,0 18,5 3,2 2,0 2,0 2,6 3,1 16,0 16,5 4,5 5,2 2,4 1,0 2,7 31,4 30,5 31,4 3,8 4,832,0 13,8 31,8 30,5 31,6 8,0 3,7 31,8 31,0 9,5 11,0 24,9 23,3 22,6 16,8 20,0 16,5 17,2 41,8 42,5 43,4 38,0 35,6 36,3 35,6 34,3 35,0 27,2 26,6 28,6 29,9 28,3 21,6 22,0 Sonstige ROW Japan Türkei Übriges Asia Europa Indien Südamerika The Americas China Nordamerika Europe EU e Source: VDMA Seite 8
9 German Agricultural Machinery Production Turnover in Bn. Euro Nominal %-change 8, ,5 7,0 7,7 7,6 7,1 17 6, ,2 5,6 5,5 Fläche für Grafik Fläche für Grafik e 2015e e 2015e Source: VDMA Agricultural Machinery Association, production in Germany, forecast Oct 2014 Seite 9
10 Current order book situation New Orders of the German ag. machinery industry nominal, index 2010=100, without seasonal adjustment Fläche für Grafik YTD: -8% Aug-Oct: -2% 50 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: VDMA, figures related to manufacturers in Germany Seite 10
11 German Agricultural Machinery Exports Top 20 destinations Exports from Germany to in Mill. Euro Fläche für Grafik Fläche für Grafik Source: Federal German Statistics Agency, VDMA (incl. estimation 2014) Seite 11
12 German Agricultural Machinery Exports Development 2014 for the top 15 destinations Tractors Pos Destination % share Change 1-9/ France 19,0-26% 2 USA 14,9 23% 3 United Kingdom 10,7 6% 4 Poland 5,1-31% 5 Italy 5,1-14% 6 Spain 4,1 0% 7 Netherlands 3,5-2% 8 Austria 2,9-31% 9 Hungary 2,4 190% 10 Belgium 2,3 24% 11 Denmark 2,2-25% 12 Switzerland 2,1-17% 13 New Zealand 2,1 32% 14 Czech Republic 2,1 8% 15 Sweden 1,9-14% Agricultural machines Pos Destination % share Change 1-9/ France 14,9-19% 2 Russia 8,3-24% 3 USA 8,1-5% 4 United Kingdom 6,0-1% 5 Poland 5,7-6% 6 Austria 4,9-6% 7 Netherlands 4,7-1% 8 Hungary 2,9 20% 9 Czech Republic 2,8 5% 10 Ukraine 2,7-37% 11 Italy 2,6-4% 12 Switzerland 2,4 0% 13 Denmark 2,4 2% 14 Romania 2,2 17% 15 China 2,2 46% Seite 12
13 Agricultural Machinery Market Development Top market comparison Index with volumes in Euro 2008= France Germany Poland United Kingdom EU 28 USA Russia Fläche für Grafik e 2015e Source: VDMA (Forecast status October 2014) Seite 13
14 Your Contact Christoph Götz Public Relations Officer VDMA Agricultural Machinery Association Lyoner Straße Frankfurt a. M. Tel Fax Seite 14
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