STANDARD BANNERS CREATIVE. ANIMATION 15 seconds max regardless of number of loops. Must be delivered as an animated GIF.

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1 STANDARD BANNERS A standard banner ad is an ad unit that can be a static or animated image. The ad unit can link to a wide variety of actions, including a mobile site, app store, video, etc. CREATIVE DESIGN DIMENSIONS MAX FILE SIZE 300x250 50KB 728x90 50KB 480x75 25KB 480x60 25KB 320x50 25KB 300x50 20KB ANIMATION 15 seconds max regardless of number of loops. Must be delivered as an animated GIF. JPG PNG GIF Animated GIF Ad Impressions Clicks iphone, Android Smartphone, ipod Touch, Blackberry, Windows Phones ipad, Android Tablet

2 RICH BANNERS A rich banner ad is an ad unit that can incorporate rich media features. The ad unit can utilize functions such as the accelerometer, HTML5 animation, countdown, location aware, dynamic feeds, etc and link to a wide variety of actions, including a mobile site, app store, video, etc. CREATIVE AD DIMENSIONS IMAGE DIMENSIONS MAX FILE SIZE lo-res hi-res* 300x x x500 50KB 728x90 728x x180 50KB 480x75 480x75 960x150 25KB 480x60 480x60 960x120 25KB 320x50 320x50 640x100 25KB 300x50 300x50 600x100 20KB ANIMATION 15 seconds max JPG PNG GIF Animated GIF iphone, Android Smartphone, ipod Touch, Blackberry, Windows Phones ipad, Android Tablet

3 EXPANDABLE BANNER: SMARTPHONE The expandable banner loads as a banner and expands to an interactive fullpage ad unit when tapped. When collapsed (closed), it returns to the same content page and original banner size. COLLAPSED AD DIMENSIONS IMAGE DIMENSIONS MAX FILE SIZE lo-res hi-res* ANIMATION 15 seconds max 320x50 320x50 640x100 25KB 320x x x x x KB 500KB 568x x x x x KB 500KB Landscape creative is recommended URLs for each link iphone, Android Smartphone, ipod Touch

4 EXPANDABLE BANNER: ipad The expandable banner loads as a banner and expands to an interactive fullpage ad unit when tapped. When collapsed (closed), it returns to the same content page and original banner size. COLLAPSED AD DIMENSIONS IMAGE DIMENSIONS MAX FILE SIZE lo-res hi-res* ANIMATION 15 seconds max 300x x x500 50KB 728x90 728x x180 50KB 768x x x x x KB 1MB 1024x x x x x KB 1MB Landscape creative is recommended URLs for each link ipad

5 EXPANDABLE BANNER: Android Tablet The expandable banner loads as a banner and expands to an interactive fullpage ad unit when tapped. When collapsed (closed), it returns to the same content page and original banner size. COLLAPSED AD DIMENSIONS IMAGE DIMENSIONS MAX FILE SIZE lo-res hi-res* ANIMATION 15 seconds max 300x x x500 50KB 728x90 728x x180 50KB 600x x x x x KB 1MB 960x x x x x KB 1MB Landscape creative is recommended URLs for each link Android Tablet

6 INTERSTITIAL: SMARTPHONE The interstitial unit is an interactive full-page ad unit. An interstitial is loaded inbetween content (such as game levels or web pages). When collapsed (closed), the user s expected content loads. 320x x x x x KB 500KB 568x x x x x KB 500KB Landscape creative is recommended URLs for each link iphone, Android Smartphone, ipod Touch

7 INTERSTITIAL: ipad The interstitial unit is an interactive full-page ad unit. An interstitial is loaded inbetween content (such as game levels or web pages). When collapsed (closed), the user s expected content loads. 768x x x x x KB 1MB 1024x x x x x KB 1MB Landscape creative is recommended URLs for each link ipad

8 INTERSTITIAL: Android Tablet The interstitial unit is an interactive full-page ad unit. An interstitial is loaded inbetween content (such as game levels or web pages). When collapsed (closed), the user s expected content loads. 600x x x x x KB 1MB 960x x x x x KB 1MB Landscape creative is recommended URLs for each link Android Tablet

9 VIDEO INTERSTITIAL: VIDEO PLUS Video Plus includes a full screen video that plays instantly. A CLOSE button to exit the experience appears at the 7.5 sec mark. The video can resolve to a static end card with optional buttons or to a dynamic end card with optional rich media functionality. STATIC END CARD 1200x800 NA 1200x800 NA 1000x KB NA RICH END CARD 1200x800 NA 1200x800 NA 1190x KB 600KB Must be located in the top right 75x75 pixels Provide URLs for each link VAST Tags accepted for units without end card iphone, Android Smartphone ipad, Android Tablet In-App Video Plus units are site served only Video impressions Video Quartiles (25%, 50%, 75%, 100%) Multiple tracking pixels supported Content Safe Area (marked with a cross) refers to the dimensions of the expanded ad that are visible to the user without scrolling on all devices. Include to most pertinent ad messaging within the content safe

10 VIDEO INTERSTITIAL: VIDEO WRAPPER: TABLET Video Wrapper is a full-screen interstitial with an embedded video player. Video is streamed automatically, and resolves to a replay prompt. Unit can include multiple buttons for user interaction and other rich media functionality. CLOSE button appears after 7.5 seconds of the experience. 768x x x x x KB 1MB 1024x x x x x KB 1MB Layered PSD Video Length: 15 to 30 seconds Format: MP4 or MOV Encoding: H.264 encoding Aspect Ratio: 16:9 (preferred) or 3:2 Bit rate: 5MB Provide URLs for each link Video Wrapper units are site served only ipad, Android Tablet In-App Video impressions Video Quartiles (25%, 50%, 75%, 100%) Multiple tracking pixels supported

11 PRE-ROLL Similar to standard television commercials, these video ads play linearly prior to the consumer being able to access desired content, often other video content, resulting in high completion rates. Site-Served ASSET VIDEO Format SPECIFICATION MP4 or MOV Encoding H.264 Ratio Frame Rate Length 16:9 preferred Domestic: Europe: 25 15s to 30s ASSET VAST TAG Version Length Format Video File Size SPECIFICATION VAST 2.0 only 15s to 30s Must include MP4 video file type within the creative 5mb max Encoding H.264 Bitrate Ratio Frame Rate Companion Banner 1200 kbits/s max 16:9 preferred Domestic: Europe: 25 Not Applicable (Not supported) Video impressions Video Quartiles (25%, 50%, 75%, 100%) Multiple tracking pixels supported - If site-served, each pixel should be provided separately - If served via 3 rd party, then must be embedded in the VAST

12 RAW ASSET DELIVERY: ALL AD FORMATS ASSET IMAGERY/FONTS Logos Creative Assets Fonts AUDIO Format Encoding Constant Bit Rate VIDEO Format SPECIFICATION Corporate logos, corporate identity guidelines to be provided in the following format(s): Preferred: Illustrator (.ai) Accepted: Photoshop (.psd),.eps,.jpg/.tiff (300 dpi max) Key visuals, copy, tagline, to be provided in the following format(s): Preferred: Photoshop (.psd) Accepted: Illustrator (.ai),.eps,.jpg/.tiff (300 dpi max) Mac Format (.otf or.ttf) Compressed MP3 Format 44.1 khz 128 kpbs MP4 or MOV Encoding H.264 Ratio Frame Rate Length Bit Rate 16:9 preferred Domestic: Europe: 25 Video Interstitial - 15s to 30s Click to Video - < 2:30 5MB

13 APPENDIX Ad Dimensions vs. Image Dimensions Ad Dimensions are the number of pixels in the ad placement. Image Dimensions are the number of pixels in the image used in the ad placement. For hi-resolution graphics, the image dimensions are 2x the ad dimensions, so there are more pixels in the same ad space. This creates a crisper, clearer looking ad. Safe Content Area: In-Depth Safe Content Area refers to the area of the ad unit that is visible on all devices (without scrolling). This area accounts for screen space occupied by the device s persistent interface, such as the browser s address bar. The Safe Content Area should contain all pertinent messaging, logos and call to action buttons. The Large Screen Extension area is the space that is visible on larger devices. Visibility is varied based on the screen size of the device. Creative Positioning Creatives are always positioned top-center within the ad placement; therefore, in landscape orientation the large screen extension is on the left and right. See our Design Guides for further information.