A comprehensive program designed to target customers with relevant communications throughout the ownership lifecycle.

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2 A comprehensive program designed to target customers with relevant communications throughout the ownership lifecycle. SERVICE CRM + OPPORTUNITY BASED MARKETING + SEASONALS + ONDEMAND DIRECT MAIL & + TELEMATICS + SOCIAL CREATIVE SHOWING EACH BRAND S RICH HISTORY INCONTROL COMMUNICATION STREAM Leverages telematics data from InControl to trigger communication alerting customers when service/repair is due Supplements existing TLC communications NEW TLC SOCIAL Aligns with Service CRM and OBM targeting and serves messages to customers on Facebook and Instagram

3 SERVICE CRM Leverages Retailer DMS data to target owners based on their service activity and factory recommended service intervals. Focused on maximizing service revenue, owners are targeted at key points throughout the ownership lifecycle with timely and relevant communications. COMMUNICATIONS 16 touch-points reaching customers at every stage of their ownership lifecycle Multi-Channel: Direct Mail, , TXT, Phone and Targeted Online Display Ads Brand Heritage Themed Creative Access to all program details and reporting via Retailer Portal

4 OPPORTUNITY BASED MARKETING (OBM) Analytically driven program focused on maximizing repair revenue, proactively identifying specific opportunities and providing targeted communications. AUDIENCE Advanced analytics and predictive models are used to identify customers who are most likely to respond to campaigns featuring targeted service offers that meet their specific needs TIMING FREQUENCY Core communications deploy monthly, others deploy quarterly Customers are not communicated to more than four times annually COMMUNICATIONS Features eight multi-channel campaigns focused on separate repair needs and building customer relationships Core Campaigns

5 ONDEMAND DIRECT MAIL & Campaigns designed to augment core programs and drive supplemental traffic and business. DIRECT MAIL FEATURES Timing flexibility Library of creative (Service & Sales) or customize your own* Templates updated quarterly Conquest list options available Free and easy enrollment with no set-up fees or contracts FEATURES Library of creative (Service & Sales) or build your own Message board to showcase what s new, important updates, and more Linked directly to retailer DMS data in Epsilon JLR Program database Ability to upload custom lists Ongoing address appends Supported with campaign performance reporting and history *Custom creative may incur additional charge.

6 ENHANCED RETAILER PROGRAM PORTAL Easy-to-navigate pages Snapshot of enrolled programs New Features section houses campaign, program, and OEM announcements Updated KPI dashboard and reports Concise overview for each program Single Sign-On (SSO) integration to the JLR sites Dynamic marketing calendar Retailer proofs for Service CRM, OBM, and Seasonals OBM Portal Access and Reporting

7 TELEMATICS TRIGGERED COMMUNICATIONS Focused on maximizing service revenues, designed to target audience based on vehicle telematics data AUDIENCE: Leverages JLR telematics data to target customers whose vehicle has triggered a service due alert or are coming due for service/repair TIMING: Deploys daily to customer s whose vehicle has triggered a service alert COMMUNICATIONS: Features two types of s based on the customer s opt-in preference. Communications come from JLRNA and encourage customers to visit their retailer to have service or repair completed

8 TLC SOCIAL Leverages data from Opportunity Based Marketing (OBM) and select Service CRM touchpoints to serve Facebook and Instagram video ads. SOCIAL: FACEBOOK & INSTAGRAM ADS Reach customers with the same message multiple times through attention-getting video ads on their Facebook and Instagram news feeds Video ads are dealerized to help market and brand each store Facebook video ads with strong calls to action to entice engagement Real-time identification models pick the best time and place to send a message Each message is built for an optimal viewing experience across any device a customer may be using RETAILER LANDING PAGE Targeted customers will be directed to a retailer-branded landing page where their offers will be presented and they will have the ability to schedule service. FULLY INTEGRATED When customers click through the social ad, they can receive the same custom offers from the direct mail and that were selected based on data for the specific touchpoint.