New Kia Ceed. Innovation in Design. Antoine Chatelain Mavtech director. Lyon, 15th March 2007.

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1 New Kia Ceed Innovation in Design Antoine Chatelain Mavtech director Lyon, 15th March 2007 copyright

2 KIA exports 23% of its production to Europe ( ) and anticipates a 50% increase in 2007 thanks to the Cee'd (estimated total registrations in 2007: / year) First of all, the Cee'd is partially designed in Europe (KIA Europe in Germany) and produced in Europe (at Zilina in Slovakia) for the European market only. As such, unlike previous KIA models, the Cee'd is available with many versions, finishings, options, colours and motorisations copyright Slide 2

Europe in Germany) and produced in Europe (at Zilina in Slovakia) for the European market only.

3 In Europe, the KIA Cee'd will replace the Cerato. A related car, the Everon, is produced by Hyundai in the Czech Republic. KIA plans to produce Cee'd models in 2007, including station wagons (available in June) and coupes (available in December). The main markets for the Cee'd are, in order of importance, Germany, the UK, Spain, Italy, France and Russia. KIA's cars have a lifespan of 4 years. copyright Slide 3

KIA plans to produce 150 000 Cee'd models in 2007, including 50 000 station wagons (available in June) and

4 - Equipment The Cee'd is available with 5 engines : 1.4 gasoline, manual 5-speed gearbox 1.6 gasoline, manual 5-speed gearbox or automatic 4s 2.0 gasoline, manual 5-speed gearbox or automatic 4s 1.6 diesel, manual 5-speed gearbox 2.0 diesel, manual 6-speed gearbox copyright Slide 4

5 The Cee'd is available with 1 of 3 finishings, 5 central consoles and 7 trims, which gives over 50 different versions. There is also a choice of 12 colour schemes. - Advantages of the Cee'd : The Cee'd is well designed and well equipped, with all standard comfort and safety features provided as standard, and all current innovations available as options. copyright Slide 5

- Advantages of the Cee'd : The Cee'd is well designed and well equipped, with all standard

6 Notably: - ESP, BAS - Delayed switching off of headlamps - Automatic air conditioning with air quality control - 4 electrical windows with one-push glass-lift system - Tyre pressure monitoring - Particulate filter - Cruise control - Navigation system - Heated seats - Reversing radar - Rain and light sensor - 16 and 17 inch aluminium wheel hubs - Pre-load devices and effort limiters on safety belts -6 airbags all standard comfort and safety features copyright Slide 6

Navigation system - Heated seats - Reversing radar - Rain and light sensor - 16 and 17 inch aluminium wheel hubs -

7 Furthermore, KIA distinguishes itself from its competitors with the following items: - guaranteed for 7 years / km - I-pod connection and USB socket - Ignition key lighting - Safety belt alerts for the rear seats Clever features - Rear armrest - Windshield washer fluid level indicator light - LED indicating a blown brake-light bulb - Windshield wiper de-icer - Hydrophobic windows on the doors - Michelin tyres available on all KIA models copyright Slide 7

features - Rear armrest - Windshield washer fluid level indicator light - LED indicating a blown brake-light bulb -

8 The New KIA Cee d : Model analysed by MAVEL copyright Slide 8

9 The model analysed The KIA Cee'd analysed by MAVEL is the 5-door Active model with a diesel 1.6 CRDi, 90 hp engine. A 115 hp version is also available. The difference between the two versions is predominantly commercial. Weighing 1350 kg with the tank 90% full, the KIA Cee'd complies with current trends for C segment sedans with 5 EuroNcap stars. KIA Cee d is the first Korean car to get 5 EuroNcap stars. copyright Slide 9

The difference between the two versions is predominantly commercial.

10 - Performance The 1.6 CDTi engine is new to the KIA offering. The engine is surprisingly responsive and very pleasant at low and medium engine speeds (torque of 240 Nm). The car reaches 130 km/h at less than 3000 rpm in 5th gear (the 6th gear is only available with the 2.0 engine). When cold, the engine takes longer to warm up than is usual on recent cars Gearbox well calibrated copyright Slide 10

11 -On theroad Surprising behaviour on the road Effective front suspension, good driveability Pleasant steering Good shock absorption Compromises are excellent Very good absorption of rough road surfaces and speed bumps copyright Slide 11

shock absorption Compromises are excellent Very good

12 The New KIA Cee d : Design specifications Extracts from the report copyright Slide 12

13 New KIA Cee d : The body copyright

14 New platform, to be shared with the future Hyundai: 100% European The KIA Cee'd will subsequently be available as a station wagon and 3-door coupé Conventional design, no specific features. Max. motorisation: turbo diesel 140 hp Total mass of vehicle : 1350 kg (Tank 90% full) BIW 260 kg N.B. No laser welding on the body copyright Slide 14

15 Details of impact absorption front bumper skin : single part (painted), TPO skin (mass: 3.5 kg - very lightweight - Supplier: MOBIS) Impact absorber (mass: 263 g Comprises 3 parts) Front impact cross member (mass: 2.9 kg Steel) Crash box (mass: 1.2 kg steel) Pedestrian lift cross member (mass: 1053 g, PP) Side members Nota : Hood and fenders made of sheet metal 5 EuroNcap stars copyright Slide 15

impact cross member (mass: 2.9 kg Steel) Crash box (mass: 1.

16 Underbody 1/2 Side members linked L/R by a shock absorption cross member, extend under the body up to the rear seat cross member Cowl side reinforcement and windshield bay sheet (upper part of the firewall) assembled after the body side Firewall made of sheet metal in 1 part Median internal cross member, attached using screws Floor comprises 3 parts, tunnel reinforced on the top, no side member lining on the upper part copyright Slide 16

after the body side Firewall made of sheet metal in 1 part Median internal cross member, attached using screws

17 Underbody 2/2 Front cross member under the front seat and stiffener under the rear of the front seat Very noticeable rear seat cross member (240mm) Fuel tank access Rear floor made of sheet metal with stamped spare wheel Very noticeable rear apron (310 mm), mounted on to the body before the body sides and linked to the body sides by one screw L/R copyright Slide 17

of sheet metal with stamped spare wheel Very noticeable rear apron (310 mm), mounted on to

18 Upper body 1/2 Body side (skin + reinforcers + lining) Includes: Cant rails Windshield pillars Fender sills B pillars Rear fenders Wheel arches Body side / roof linked by spot welding (SR) masked by rood trim copyright Slide 18

pillars Rear fenders Wheel arches Body side / roof

19 Upper body 2/2 Roof in sheet metal Main cross member extends from the B pillars attached using screws, as on Toyota models Prepared along with the roof Many stiffeners (4) prepared with the roof Sound proofing in the roof Rear and front cross member assembled before the roof copyright Slide 19

the roof Many stiffeners (4) prepared with the roof Sound proofing in the

20 Body equipment Fuel tank (53 L) made of sheet metal (heat proofing) access door & filler tube made of plastic Fuel system path alongside the brake tubes (fully protected) Exhaust (FAURECIA) path through the tunnel, total mass of heat proofing protections: 2 kg Air deflectors in front of the rear wheels like Toyota Flat base at the rear (total mass of shielding: 3 kg) Underbody entirely protected using «wax» Engine shielding (acoustics) copyright Slide 20

heat proofing protections: 2 kg Air deflectors in front of the rear wheels like Toyota Flat base at the rear

21 New KIA Cee d : The Supply chain copyright Slide 21

22 Car number Traçability on all the components 2- Made the same day, on December, 8th copyright Slide 22

23 Nota : Most of the components have been built on 8th December in Slovakia. Mavel received the car in Paris on 2 nd January, less than 3 weeks after, and with Christmas holidays! When we bought the new Corsa «from the French stock» Mavel waited 3 weeks before delivery of the the car in Lyon. copyright Slide 23

24 SUPPLIERS : First of all MOBIS (belong to Hyundai-Kia) MODINE BOSCH VISTEON ARVIN MERITOR BLAUPUNKT SCHEFENACKER SIEMENS STABILUS TRW HUF INA HELLA LANDER NGK PHILLIPS RIETER SACHS SAINT GOBAIN BTV CATEM KEY SAFETY SYSTEM VALEO TYCO MICHELIN GARETT JOHNSON-CONTROLS HUTCHINSON >>>>>>> Most of them European Suppliers copyright Slide 24

25 The New KIA Cee d : DESIGN EXAMPLE copyright

26 KIA Cee d and its competitors FOCUS ON THE BEST C SEGMENT copyright Slide 26

27 COCKPIT copyright

28 High Quality on board copyright Slide 28

29 ALL THE METAL STAPLES WITH BAIZE >>> Quality copyright

30 AUDIO SYSTEM (BLAUPUNKT) System completly outsourcing (No Chinese loudspeakers) copyright Slide 30

31 BMW 1 series TOYOTA Yaris Tucson VW Golf CROSS CAR BEAM Specific, but no innovation copyright

32 Active Headrest of front seats New on the C segment copyright

33 KIA Cee d Door module (KIA) Same design but better finishing FORD Focus copyright

34 MECHANICS copyright

35 large cradle (without vibration reduction) that forms a hollow square (dimensions: 110 x 90 cm) Bracket for torque at the rear, and at the front KIA Cee d CRADLE OPEL (Astra, Vectra) copyright

36 FORD Focus BMW 1 series VW Golf Looks like OPEL but different copyright

37 REAR AXLE Multi-link axle (2 x 4) and stabiliser bar Rear axle - Mechanically welded cradle mm thick - Attached to the side members using 4 screws - Supports: - Stabiliser bar - Suspension arms N.B. The drawback of the multi-link axle is its bulk, whereas the distance between the Cee'd wheel arches is pretty good (106 cm > trunk) copyright

38 VW Golf KIA Cee d Nothing similar with Multilinks axles competitors BMW 1 series >>> Focus on the best C segment FORD Focus copyright

39 KIA Cee d FIAT Punto / OPEL Corsa Air temperature sensor (BOSCH) Hight quality, existing components copyright

40 BMW 1 series KIA Cee d Intercooler (MODINE) 100% aluminium >>> Same supplier but cost could be optimized (plastic) copyright

41 VW Golf KIA Cee d Technical front-end : PA6 GF30 overmoulded onto a metal cross member (MOBIS) >>> European Design BMW 1 series FORD Focus copyright

42 BMW 1 series OPEL Vectra KIA Cee d AIR INTAKE MANIFOLD Aluminium, (cheaper in plastic) with variable electrical throughput (pollution) RENAULT Mégane copyright

43 BMW 2.0 d KIA Cee d 1,6 CRDi DISTRIBUTION (2 chains, as on BMW 1 series, and at the opposite of Tucson) >>> European Design HYUNDAI 2.0 CRDi copyright

44 The New KIA Cee d : CONCLUSION copyright Slide 44

45 High quality in all fields Vehicle in the good average performance Design not focused on innovation but on optimisation of design and manufacturing processes However all possibilities of cost savings have not been explored. Many technical designs could have been better optimised. copyright Slide 45

4008 FEATURES AND SPECIFICATIONS

4008 FEATURES AND SPECIFICATIONS ACTIVE BODYSTYLE 5 door compact SUV SAFETY Driver and front passenger airbags Front side airbags Full length curtain airbags Driver knee airbag ABS with Electronic Brake Force Distribution (EBFD) Emergency