JUAN FAMENIAS FLORIS set up shop at 89 Jermyn Street, St. James s London, travelling from Menorca his native island - via Barcelona, Marseille,

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2 JUAN FAMENIAS FLORIS set up shop at 89 Jermyn Street, St. James s London, travelling from Menorca his native island - via Barcelona, Marseille, Montpellier and Paris to arrive in London circa 1730.

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4 Juan Famenias Floris started trading as a barber to fashionable London gentlemen, followed by skilfully made brushes and combs, handcrafted from tortoiseshell and ivory. Missing the aromas of his Mediterranean youth, he began to create scents by blending oils and essences. It quickly became apparent that perfumery was Juan Floris s true vocation and these fragrances have remained at the heart of the Floris business to this day. Centuries of unbroken trading under the guidance and ownership of the same foundingfamily, today run by the eighth and ninth generations.

5 LUXURY - Used by the Royal Family, synonymous with British History yet has global appeal and distribution. BESPOKE SERVICE - Floris offer one to one consultations where they can develop a bespoke fragrance for you. RELEVANT TODAY maintaining their roots as a perfumer but relaunched products, making appealing to wider, contemporary audience. INTERNATIONAL COVERAGE - Guests will recognise Floris from fashion magazines, bespoke fragrances made for fashion houses and signature perfumes developed for VIP events.

6 Royal Warrants A Royal Warrant is given to companies who have supplied the British Royal family with goods for a minimum of 5 consecutive years, as a mark of recognition and high standards maintained by the company. Floris have been granted no less than 16 warrants over the years, and still hold 2 today.

7 A FRAGRANCE JOURNEY PERSONALISED DESIRED BY THE FASHION INDUSTRY INSPIRED CLASSIC SOPHISTICATION RICH & DISTINGUISHED HERITAGE ELEGANT & TIMELESS

8 The Art of Fragrance To remain constant and true to the brand, most original fragrances still retail today, with only a few changes to their formulations. The Floris range manages to stay current yet traditional-looking through its evolving packaging.

9 The Art of Fragrance Floris have successfully maintained their appeal throughout the years by introducing new fragrances to commemorate big events, which never fail to generate interest. WEDDING BOUQUET ROYAL ARMS VICTORIOUS Celebrating the Royal Wedding of Prince William and Miss Catherine Middleton. Originally created when Queen Elizabeth II was born, Floris re-launched the fragrance to celebrate the Queen s Diamond Jubilee. Celebrating the London 2012 Olympics, the new fragrance symbolises the spirit of Great Britain.

10 Media Presence GQ Stylist The Grooming Guide Harrods Shortlist Vogue

11 Bespoke Perfumery Bespoke perfumery design The ultimate gift, the creation of a signature fragrance. The Floris perfumer will blend an exclusive and individual fragrance on request. Fragrance Customisation Choose a fragrance from the Floris range and it will personalised for you, with new ingredients.

12 Opening of New Floris Store Situated at 147 Ebury Street in London s Belgravia, the new boutique opened in October 2012 and offers Floris unique bespoke perfume service.

13 Well Known Floris Customers Past Beau Brummel Eva Peron Vivien Leigh King George IV Marilyn Monroe Florence Nightingale Oscar Wilde Sir Winston Churchill

14 And Present Oscar de la Renta Mick Jagger Sharon Stone Queen Elizabeth II Jerry Hall David Bowie Michael Caine Queen Sofia of Spain Emma Thompson Sultan of Brunei

15 Did You Know? Ian Fleming s most iconic character James Bond wear Floris No.89, a quintessentially English gentleman s fragrance. The traditional Rose Mouthwash is a favourite of Prince Charles, who sends back his empty bottles to be refilled to minimise packaging waste.

16 Global Presence Floris prides itself upon its exclusive availability, rather than mass market appeal. Floris can be purchased in 175 independent Floris and leading department stores worldwide, with a strong presence in Europe due to its continental origins. Spain (13) Switzerland (5) UK (150) Belgium (8) Germany (21) Italy (82) France (7) Netherlands (9) Greece (7) Although there is no retail presence in the Middle East, Floris has many loyal followers in the region, purchasing directly from Floris UK.

17 Design Option 1 tubes & boxed soap

18 Design Option 2 bottles & pleat wrap soap

19 The Fragrance Range The current amenity programs use fragrances from the Floris Classics, timeless scents that have truly stood the test of time by being in production for at least 100 years and still feel modern today. CEFIRO Citrus Floral LIMES Citrus SERINGA Green Floral

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