bring color, make-up, fashion and magic together? The unpredictable answer was a make-up kit.

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3 Angelo Gatti founded this effervescent company in 1974 in Milan, the undisputed Italian capital city of fashion and design. Always fascinated by beauty, he geniusly developed the idea: how to bring color, make-up, fashion and magic together? The unpredictable answer was a make-up kit. The company quickly became a leader in the Italian cosmetic industry with the brand name PUPA. Make-up kits became its unmistakable signature all over the globe.

4 Beauty is in every woman. Beauty is for every woman. Driven by a never ending creativity and by a constant attention to women needs and market trends, PUPA successfully created comprehensive lines of cosmetic products over the years ranging from top quality make-up to charming toiletries, from innovative perfume concepts to highly performing treatment. PUPA aims to understand and anticipate market trends, offering to the market extremely innovative, fashionable and high-value cosmetics at reasonably affordable prices.

5 Style and design Passion and creativity Anticipation of market and fashion trends Attention to consumer needs Innovation through Research & Development

6 Italian fashion and Made in Italy values brought into cosmetics: this is the synthesis of PUPA style. In visual advertising and overall product communication PUPA is represented by fascinating beauty icons with aspirational yet approachable looks. PUPA s beauty models represent fashionable and glamorous beauty yet friendly and lively as girl next door.

7 Visuals for Seasonal Collection

8 Visuals for Catalogue Products

9 Red, the color of passion. Black, the color of fashion. Pink, the color of care. Pupa s deep red is the distinctive sign of the brand, making its products instantly and easily recognizable everywhere. Pure black, adds a touch of sophisticated style, supporting the premium and high and fashonable nature of the brand. New born pink color represents the feminine world of face and body care.

10 MAKE-UP MAKE-UP KITS treatment FRAGRANCES

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12 Contemporary style, fashionable color palettes, high-performance-high-quality, innovation, four glamorous collections every year: this is what makes PUPA make-up range unique. PROFESSIONALS. Dreaming of a flawless look? A complete range of primers and professional-like products enhancing make-up performances and ensuring the ultimate make-up result. MAKE-UP ART. Dreaming of a make-up artist at home? PUPA reveals the secrets of make-up artists: perfectly coordinated color palettes with easy to follow make-up tips and tricks for a ultra-glamorous and impeccable look.

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14 Pure emotion in a beauty kit. Uniquely styled kits (PUPA s exclusive design) reveal a complete and coordinated set of fine quality make-up. Ideal both as a gift and as collectables, PUPA make-up kits are every woman s dream of beauty.

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16 treatment Strategies for a beautiful body directly from PUPA Laboratories: intensive cosmetic treatments and highly effective active principles with an answer to women s concerns: re-shaping the silhouette, fighting tone loss and ageing, re-balancing body and face volumes. PUPA pioneers a real revolution in skin care: the enhancement of face and body beauty by redefining volumes. PUPA Breast Enhancer for a rounder, fuller and firmer looking breast is reported to be ranking 1st on the Italian market, in the specific body care category.

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18 What happen when mixing a strong creativity with truly evocative fine fragrances? The result is a perfume re-interpretation: enchanting fragrances to wear, hidden in precious long lasting treasures. All PUPA fragrances are developed in close cooperation with the most important perfume creators in Italy, France and worldwide.

19 erchandising

20 erchandising merchandising Top quality materials Stylish concept & design for a prestige/selective brand image. Black & Red distinctive color scheme Displays suitable for presenting the complete assortment GENERAL TESTER STAND

21 erchandising merchandising Self-service displays with cosumer-friendly solutions SELF-SERVICE GONDOLA

22 erchandising merchandising Tailor made personalised display solutions accomodating all possible needs and opportunities FULL COUNTER DISPLAY

23 ALBANIA ETHIOPIA LIBYA SERBIA ARGENTINA FRANCE LITHUANIA SINGAPORE ARMENIA GEORGIA MALTA SLOVENIA AUSTRALIA GERMANY MEXICO SWITZERLAND AZERBAIJAN GREECE MOLDOVA SYRIA BAHRAIN HOLLAND MONTENEGRO TAIWAN BELGIUM HONG KONG MYANMAR TAJIKISTAN BYELORUSSIA HUNGARY OMAN TUNISIA BOLIVIA IRAN PALESTINE TURKEY BOSNIA & HERZEGOVINA ISRAEL PANAMA TURKMENISTAN BULGARIA ITALY PARAGUAY UNITED ARAB EMIRATES CANADA JORDAN POLAND UNITED KINGDOM CHILE KAZAKHSTAN PORTUGAL UKRAINE COLOMBIA KOSOVO QATAR URUGUAY CROATIA KUWAIT REUNION UZBEKISTAN ECUADOR KYRGYZSTAN ROMANIA VIETNAM EGYPT LATVIA RUSSIAN FEDERATION ESTONIA LEBANON SAUDI ARABIA

24 MICYS COMPANY S.p.A. PUPA MILANO Corporate Headquarters Via De Gasperi, Casatenovo (LC) - Italy Contacts: Telephone: Fax: pupasales@pupa.it PUPA FRANCE s.a.r.l Paris - France HUT INTERNATIONAL S.r.l. ( BORSARI 1870 & BE CHIC ) Casatenovo - (LC) Italy