Ménage À trois Collection Deluxe

Transcription

1 Ménage À trois Collection Deluxe Kombipaket 2014 The brand new women triple combo

2 COLLECTION DELUXE The brand new women triple combo

3 HIGH-CALIBRE STAFF Snapshot of the editorial teams is an unique and internationally successful style magazine that is characterized by the personal signature of the chief editor Inga Griese and by a daring optic. is the source of inspiration for styleconscious women who are interested in fashion, jewerelly, beauty, pleasure and travelling. offers within the German speaking area a very special lifestyle platform: ICON Online perceives itself more as a style leader and source of inspiration than a classic newsportal. is fresh, intelligent and fast. provides late-breaking news from (inter-) national celebrities. identifies the trends from the fashion capitals early and explores the must have looks for subsequent purchase. puts beauty specials in the limelight with attention to detail and gives useful hints. is the glossy online magazine that sets a new benchmark in the higher mainstream market of a young target group. is Germanys biggest women magazine and offers the best entertainment for real women close to the every day life, informative and inspriring since 12 years. is part of the leading European women network and also internationally the number 1. presents topical beauty trends and wellness tips, exclusive information about the international runways, exciting reportings and advices about babies and family. offers an unique mix of topics that are interesting to young women.

4 User overlap STYLEBOOK, gofeminin & WELT ICON In total, 5,56 Mio. Unique User DIE WELT ICON, gofeminin or STYLEBOOK DIE WELT ICON + gofeminin.de + STYLEBOOK = 0,01 Mio. Almost no overlap! gofeminin.de 4,40 Mio. UU gofeminin.de & STYLEBOOK ICON & gofeminin.de 0,03 Mio. UU 0,28 Mio. UU DIE WELT ICON 0,15 Mio. UU ICON & STYLEBOOK 0,03 Mio. STYLEBOOK 1,38 Mio. UU Basis: German-speaking population aged 18 years and up Source: best for planning 2013 II

5 RESEARCH INSIGHTS what do users say about fashion Statement Percentage Index I place value on looking good. 80% 105 I mainly buy exclusive brands. 25% 133 I am always aware about the latest fashion trends. 43% 128 I like to try new things. 52% 127 Basis: German speaking population, 18+ years, who fully or rather agreed to the statements. Source: best for planning 2013 II

6 Exclusive for fashion clients The package for fashion savvy customers and fashion victims + + Exclusive combination of advertising formats: Fireplace & Billboard Spectacular coverage in the channel Fashion / Mode of the 3 webpages: AIs! STYLEBOOK: Daily fixed palcement ( Fashion channel) gofeminin: Daily fixed placement ( Mode channel) ICON Online: Weekly fixed placement Package price*: Encloses >25% extra rebate! * Already discounted package, no more special rebates possible.

7 RESEARCH INSIGHTS what do users say about beauty and cosmetics Statement Percentage Index I like to change my hairstyle often 30% 137 I prefer cosmetics with new high-tech ingredients 18% 129 I love it to try the fragrance samples in magazines 37% 114 I prefer expensive cosmetic products 36% 115 I am open minded towards new cosmetic products 40% 124 Basis: German speaking population, 18+ years, who fully or rather agreed to the statements. Source: best for planning 2013 II

8 Exclusive for beauty clients! The must have package for beauty queens and customers! Exclusive advertising combination: Fireplace & Billboard Great coverage within the Beauty Channels: AIs STYLEBOOK: Daily fixed placement + gofeminin: Daily fixed placement + ICON Online: Weekly fixed placement Package price*: Encloses >25% extra rebate! * Already discounted package, no more special rebates possible.

9 Contact International Publisher Representatives Germany / Austria / Switzerland Alina Friede / Moritz Minkus Axel Springer Media Impact GmbH & Co. KG International Sales Axel-Springer-Strasse Berlin Telefon: +49 (0) Fax: +49 (0) alina.friede@axelspringer.de moritz.minkus@axelspringer.de France Jean-Robert Mamin Axel Springer Media France S.R.L à Associé Unique 93, Avenue Charles de Gaulle F Neuilly-sur-Seine Cedex Telefon: +33 (0) Fax: +33 (0) adsales.france@axelspringer.de Italy Cristiano Merlo Axel Springer Media Italia S.r.l. Via Leopardi N 21 I Mailand Telefon: +39 (0) Fax: +39 (0) info@axelspringer.it UK/ Ireland Patricia Meier Woster Axel Springer Media Impact UK Office 6th Floor, 120 Charing Cross Road GB-London WC2H 0JR Telefon: +44 (0) Fax: +44 (0) adsales.uk@axelspringer.de Europe / AMEA (Africa, Middle East, Asia) Robert Langenbach / Fellin Wolter Axel Springer Media Impact GmbH & Co. KG International Sales Axel-Springer-Strasse Berlin Telefon: +49 (0) /72563 Fax: +49 (0) robert.langenbach@axelspringer.de fellin.wolter@axelspringer.de USA / Canada / Latin America Michael Monheim Axel Springer Group Inc. 286 Madison Avenue, Suite 2001 USA-New York, NY Telefon: +1 (0) Fax: +1 (0) adsales.usa@axelspringer.de Benelux Anita Rodwell Mediawire International Plein 1945 nr MA, Laren The Netherlands Telefon.: +31 (0) Fax: +31 (0) info@mediawire.nl Spain / Portugal Maria Navarro Publicitas International S.A. Calle Serrano 43/45, 2 planta dcha. E Madrid Telefon: +34 (0) Fax: +34 (0) adsales.spain@axelspringer.de Axel Springer Media Impact Axel-Springer-Straße Berlin