DISRUPTING THE CHOCOLATE LANDSCAPE BY INVESTING IN AMERICAN WOMEN ENTREPRENEURS

Transcription

1 DISRUPTING THE CHOCOLATE LANDSCAPE BY INVESTING IN AMERICAN WOMEN ENTREPRENEURS

2 KATRINA S NEW VENTURE: Three days after graduating from Vanderbilt University, Katrina Markoff moved to Paris to study the culinary arts at Le Cordon Bleu. She then embarked on a world tour that began with an apprenticeship in Spain under the direction of Ferran Adrià, and continued east through Southeast Asia and Australia. Ultimately her travels led her back to Chicago, Illinois, where she started Vosges Haut-Chocolat out of her kitchen. Since then, Katrina has received numerous accolades including Fortune Magazine s 40 under 40, the Bon Appétit Food Artisan of the Year Award, and being named THE innovator in chocolate to lead the US through the next 30 years by Food & Wine Magazine. She was also honored as Woman Entrepreneur of the Year by OPEN American Express and Entrepreneur Magazine. Most recently, Vosges Haut-Chocolat was named one of the 10 Best Chocolatiers in the World by National Geographic. 2

3 INTRODUCING A BRAND, PLATFORM, PROGRAM, AND FUND FOR AMERICAN WOMEN ENTREPRENEURS

4 AN AMERICAN ROAD TRIP THROUGH CHOCOLATE Wild Ophelia is a Fair Trade, non-gmo, Americana inspired chocolate line that uses specific varietal and craft ingredients to tell the story of America s diverse cuisines and the entrepreneurs behind them. Uncle Mikey s Kauai grown and dried Williams varietal bananas. Artisan made potato chips in St. Louis. Dry roasted co-op grown Missouri Peanuts. 4

5 BREAKING THE MOLD FOR CHOCOLATE Wild Ophelia s focus is on snackable, shareable, and disruptive forms of chocolate mini-bites, sticks, and crisps. CHOCOLATE STICKS In unique flavors such as beef jerky, cherry pecan, and popcorn. MINIATURE BITES Bold and interesting flavors to a form that up until now only varied between white, dark, and milk chocolate peanut butter cups. CRISPS, CHIPS, & CRACKERS Savory and sweet flavor combinations finally in functional, shareable snack form. A new consumption experience: 6 bitesized cups in unique flavor profiles Smoked salt, chia, caramelized banana, and toasted coconut. Chocolate covered tortilla chips with ancho and chipotle chili. 5

6 MINIATURE BITE-SIZE PEANUT BUTTER CUPS WITH OUR NEW PACKING AND BOLD FLAVORS, WILL STAND OUT ON SHELVES. BATCH NUMBER A PROMINENT AND CRISP LOGO SPEAKS TO THE SPIRIT OF THE BRAND. VISUAL CLARITY AND ROMANCE AROUND THE INGREDIENTS AND THEIR SOURCES. 6

7 CHOCOLATE BARS 7

8 Millennial women are the future and have the passion, confidence, independence, and entrepreneurial spirit to change the future...

9 THE NEXT GENERATION OF WOMEN: THE MILLENNIAL ENTREPRENEUR A DIY GENERATION 87 percent of Millennial women worldwide define success as being able to shape their own futures. MILLENNIALS HAVE DECLARED TO: To find meaningful work that they enjoy. To value flexibility and impact over money. To create balanced, equal lives. WE DEFINE ENTREPRENEURSHIP AS AN INDIVIDUAL WHO BUILDS AND GROWS THROUGH CREATIVITY AND CONFIDENCE. STACY IS GETTING HER MBA IN NYC IN ADDITION TO EXPLORING HER RELATIONSHIP WITH CLOTHING BY CREATING A BRAND BASED ON WEARING UNIFORMS. 9

10 INVEST IN, INSPIRE, & HELP BUILD AMERICAN WOMEN ENTREPRENEURS THE OPHELIA FUND PURPOSE 10% of profits go directly towards micro-financing American women entrepreneurs. THE OPHELIA PROGRAM PURPOSE Three aspiring women entrepreneurs will gain one year of brand CEO experience through the management of Wild Ophelia s brand through social media and product innovation before setting out to launch their own ventures. THE DIGITAL PLATFORM PURPOSE Online community to share stories of real women entrepreneurs who follow their hearts and dreams, Q&A, financing resources, tip and tools from our community of entrepreneurs, badass" woman of the week profile, videos and a connection to investors. 10

11 The best way to predict the future is to help create it

12 THE ACTIVATION: PHASE OVERVIEW PHASE I PHASE II PHASE III PHASE IV Crafting the Getting the consumer Forming the Providing a unique narrative attention community opportunity Site Launch Social Growth Building a Community Boutique Seeding Online Seeding Blogger Community ~ 300 Social Media Reach ~37 Million Influencer Seed Boxes Nationwide Ophelia Dinners Blogger Outreach Promotional Givings Disruptive Forms Social Media Campaign Partnership Opportunities College Fashionista Celebrity Partner Pop-up Shops on College Campuses In-store and Online Nominations/Applications The Search for Ophelia Launch of the Ophelia Program Nationwide Roadtrip Ophelia Fund Seed Capital Katrina PR Tour 12

13 REACHING AMERICA S STUDENT College Fashionista is a college trend reporting website that focuses on street style fashion at over colleges worldwide. We ll activate our brand through our partnership on college campuses across the country. WHO S THAT GIRL FEATURES College Fashionista will enlist young entrepreneurs to appear in special series that reach thousands of subscribers. These features will demonstrate the Ophelia Program s alignment with Millennial leaders. CREATING A 360 VIEW OF THE ENTREPRENEURIAL WOMAN Using Wild Ophelia and as a catalyst, College Fashionista will create content across social media platforms by providing a 360 degree view of young entrepreneurial women: What she s eating, who she s wearing, how she s decorating her dorm, etc., 13

14 IN STORES NOMINATIONS & APPLICATIONS To garner attention and buzz around the Ophelia search, we will activate Wild Ophelia nominations and applications both on in stores as well as online. MERCHANDISING Each merchandising display will feature a woman entrepreneur that has directly benefited from the Ophelia Fund, and will include a brief synopsis of who she is and what she has accomplished. PROMOTIONAL GIVING During certain times of the year, we will increase the percentage of profit donated to the Ophelia Fund. THE OPHELIA COMMUNITY There will be exclusive first looks at the innovation pipeline of the funded startup women entrepreneurs, and will showcase the selected ever-changing, story rich innovations in endcap displays. 14

15 Through the platform, program, and fund, WILL DIRECTLY BENEFIT WOMEN ENTREPRENEURS NATIONWIDE.

16 PRODUCTS BY SELLING PRODUCTS We will further infuse inspirational purpose behind our products. We will get to both sell and explore contemporary products while celebrating women-led businesses and American ingredients. We will be on the forefront of selling products with unique flavors and new ways to consume. We will have First Taste pop-up shops featured around the country. We will have merchandise that will feature women entrepreneurs directly impacted by the Ophelia Fund. 16

17 PARTNERSHIPS BY PARTNERING WITH We will have multiple, diverse opportunities to be exposed to Millennials through new partnership channels. We will not only have the opportunity to connect with Millennials, but also with influential women across generations in the fields of fashion, home decor, and speciality foods. 17

18 MARKETING BUZZ BY MARKETING THE MISSION We will be directly associated with a movement CREDIBILITY that is already trending. We will provide a voice for Millennial entrepreneurs. We will garner massive amounts of publicity AWARENESS through helping to drive engagement and buzz. 18

19 SUPPORTING THE NEXT GENERATION OF WOMEN ENTREPRENEURS: MILLENNIALS Wild Ophelia has the power to create conversation and funding, and activate a movement of American women entrepreneurs that will shape our country, economy, and culture. 19

20 THANK YOU