OVERVIEW OF THE BRAND

Transcription

1 OVERVIEW OF THE BRAND HAUTE HORLOGERIE, FABRIQUÉE EN FRANCE À MORTEAU, JURA.

2 CONTENTS 1. HISTORY OF THE BRAND 2. THE COMPANY ICONS 3. THE BUSINESS 4. THE WORLD OF MARKETING 5. THE DISTRIBUTION NETWORK

3 THE HISTORY OF THE BRAND 40 YEARS OF HISTORY In the heart of the Franco-Swiss Jura mountains, the historical birthplace of watchmaking, Pequignet is an authentic luxury brand perpetuating the great watchmaking tradition in an independent French firm, committed to quality and passionate about its craft. In 1973 in Morteau, a region where traditional watchmaking was slowly dying out, Emile Pequignet founded the Pequignet brand and signed it with his initials "EP". Having entered traditional watchmaking at the age of 16, Emile Pequignet was as talented as he was ambitious. From the outset, his strength lay in the boldness of his creativity and in the quality of the materials which he carefully chose. Honoured with five Cadran d Or awards for the beauty of its Ladies' collections, the Pequignet brand is now the preferred brand of a generation of modern, elegant women. A great horse-lover, Emile Pequignet made the Pequignet brand into a true ambassador in the equestrian world in the 1980s and 1990s. At the start of the millennium, Emile Pequignet took a well-earned retirement. Thirty years of passion and conviction enabled him to position the Pequignet name as the jewel in the crown in luxury watchmaking, an inspirational hallmark of Swissmade French elegance.

4 THE HISTORY OF THE BRAND 40 YEARS OF HISTORY Didier Leibundgut took over the brand in 2004 and set about making Pequignet an Haute Horlogerie manufacture. In 2006, Pequignet opened its in-house Haute Horlogerie laboratory, equipped with the very latest technology, ably supported by the prodigious talents of its watch engineers. In 2010 and 2011, the brand installed its Manufacture workshops and gave birth to an ultra-innovative mechanical movement combining reliability, precision and performance: the Calibre Royal. The Royal fleur-de-lis became the emblem of Pequignet. In 2012, despite great critical success, Pequignet experienced a difficult year. Two private investors then bought out the company, with the aim of preserving its independence. Laurent Katz became the company's Chairman. An experienced manager, he devised a new development strategy for Pequignet.

5 THE COMPANY ICONS TWO VISIONS, TWO ICONS There is no luxury watchmaking brand without its iconic model, a recognisable model which is different from all the rest, possessing a timeless beauty. There is no iconic model without a visionary spirit to give it life. Thanks to the exceptional talents of Emile Pequignet and Didier Leibundgut, today the Pequignet brand is in the fortunate position of having 2 icons: Moorea Collection Manufacture Collections equipped with Calibre Royal

6 THE COMPANY ICONS MOOREA COLLECTION The MOOREA Collection has maintained its incredible success since 1984, embodying worldwide a certain expression of the "French touch", the subtle combination of sophistication and restraint. The inspiration behind the legendary MOOREA Collection was Emile Pequignet's passion for his race horse, Moorea, the king of the horse shows in the 1980s. In search of a strong and distinguished identity, Emile Pequignet invented the famous MOOREA link bracelet; this was a steel grain-shaped link hinged with the bracelet, perfectly identifiable in its design. Today, the products in the MOOREA Collection are made in France. Younger and more accessible ranges will complete the Collection.

7 THE COMPANY ICONS MANUFACTURE COLLECTIONS equipped with Calibre Royal Created in 2011, the real flagship of the Pequignet company, the Calibre Royal is a mechanical movement produced in the manufacture and a symbol of the Renaissance of French Haute Horlogerie. The Calibre Royal was entirely designed, prototyped, tested and assembled in Pequignet's Haute Horlogerie laboratory in Morteau. Its creation required 279 technical drawings, 318 components, of which 316 were created to plan by the Pequignet laboratory, 150 tools and component manufacturing matrices, and more than 20,000 dimensions Benefiting from 9 international patents, the Calibre Royal is a true masterpiece of innovation! In addition to its absolutely unprecedented performance, the Calibre Royal is a grandes complications movement at a revolutionary price. Paris Royal Collection Rue Royale Collection Royal Triomphe Collection Royal Grand Sport Collection Royale Titane Collection

8 THE BUSINESS THE HEADQUARTERS Located in Morteau since 1973, the brand has kept its original building, although it has been extended; much work has also been necessary for the installation of an Haute Horlogerie Laboratory and the creation of ultramodern production workshops. The company currently employees around 50 people, and incorporates 2 production workshops, an R&D department, Quality Control, After- Sales, Marketing and Sales Administration departments.

9 Huy Van Tran THE BUSINESS THE LABORATORY Entirely dedicated to research and development of the Calibre Royal, Pequignet has an Haute Horlogerie laboratory incorporated into the company's headquarters in Morteau. Under the management of Huy Van Tran, Designed/Head of R&D, this laboratory is fitted with the latest and most powerful equipment: Variocouple instrument, Binoculars with exposures to 100,000th, 3D optical testing The 318 components of the Calibre Royal are subject to a strict quality control using a state-of-the-art technical system.

10 THE BUSINESS THE MANUFACTURE WORKSHOP In a Manufacture workshop branded with the company colours, each watchmaker has their own dedicated ultramodern equipment, which optimises their every action and is conducive to the relaxed concentration required to achieve watchmaking works of art. The Manufacture workshop benefits from perfect conditions with indirect light, air circulation, and cuttingedge technology. Around 200 movements are produced each month by a specialist team of twenty people, each of whom has been fully trained specifically on the Calibre Royal.

11 THE BUSINESS THE TRADITIONAL WORKSHOP & AFTER-SALES This workshop is dedicated to the production, checking and repair of Pequignet products, which requires the use and management of several thousand references. Thanks to this internal structure, the Pequignet After Sales Service can offer a high level of responsiveness, ensuring short processing lead times can be met.

12 THE WORLD OF MARKETING CREATIVE VISION AND MARKETING STRATEGY The World of Marketing at Pequignet is based on a unique creative vision and a perfectly implemented Marketing strategy. The fleur-de-lis is the thousand-year-old symbol of the French royalty. An elegant booth concept à la française

13 THE WORLD OF MARKETING COMMUNICATION SUPPORTS AND DISPLAYS Moorea displays Manufacture Sales support stamped with fleur-de-lis Moorea displays Moorea and Manufacture catalogues

14 THE WORLD OF MARKETING A BUILDING ONLINE COVERAGE A new website with a modernized design and plateform - Detailed information for each watch easy to reach - A complete retailers' list - Documents easy to download Pequignet on the social Pequignet Manufacture Pequignet Manufacture Pequignet Manufacture #Pequignet

15 THE WORLD OF MARKETING NATIONAL AND INTERNATIONAL EVENTS Pequignet Manufacture represented during national and international fairs: Baselworld, Paris, London, Moscow, Hong-Kong, Netherlands, Qatar

16 THE WORLD OF MARKETING A HUGE MEDIA SUCCESS Pequignet's passionate and authentic 40-year history, and the exceptional quality of its products, has won over the watchmaking press worldwide.

17 THE WORLD OF MARKETING SHOWERED WITH AWARDS Since their commercial launches in 2011 and 2012, Pequignet's Rue Royale and Royal Grand Sport, equipped with the Calibre Royal, have won 4 prestigious "Watch of the Year" titles, in recognition of their technical excellence and their quintessential French elegance. Watch of the Year /24 Netherlands Watch of the Year 2012 Passion des Montres Belgium Watch of the Year 2012 Chronos Japan Balancier d Or 2013 Uhren Magazin Allemagne

18 THE DISTRIBUTION NETWORK TODAY'S MARKETS The Pequignet brand is sold across 4 continents, in over 30 countries, via a prestigious and select distribution network. EUROPE ASIA AMERICA AFRICA