Aleksandra Buczkowska, Innovation Norway, Poland:

Transcription

1 Processing of Pelagic Fish Polish-Norwegian Cooperation Britannia Hotel, Trondheim, October 18, 26 Aleksandra Buczkowska, Innovation Norway, Poland: Norwegian - Polish trade with fish - trends in the herring market Organized by: Norwegian-Polish trade with fish Trends in the herring market TRONDHEIM Aleksandra Buczkowska Innovation Norway - Warszawa Processing of Pelagic Fish, Trondheim, October 18, 26 (1)

2 Macroeconomics Area: 312 thou. km 2 (9th in Europe, 63rd in the World) Population: 38.2 million (8th in Europe, 3th in the World Source: OECD Currency: Polish Zloty (USD 1 PLN 3.14) Poland s attractiveness Processing of Pelagic Fish, Trondheim, October 18, 26 (2)

3 Macroeconomics 8, 6, 4, 2, 2, 3,8 5,2 7, 6, 6,8 4,8 4,1 4, 1, 1,4 3,8 5,3 3,2, -2, , -6, -8, -7, Macroeconomics GDP per head PPP: USD 11,97-46% of EU level GDP total: USD bn 6,8 GDP per head: USD 6,336 5,9 GDP growth: 5 % (YY 26) 4,8 4 3,9 4,3 5,2 2,2 2,9 1Q 24 2Q 24 3Q 24 4Q 24 1Q 25 2Q 25 3Q 25 4Q 25 1Q 26 Processing of Pelagic Fish, Trondheim, October 18, 26 (3)

4 Macroeconomics 553,6 25 Inflation in Poland ,8 5 45,3 36,9 33, ,8 15,1 11,7 7,3 1,1 5,5 1,9,8 3,5 2, The situation and outlook on the fish market in Poland Tradition in herring processing and herring consumption Modern fish industry with good growth opportunities Large internal market (38mil) with potential for increase Good position for entering into big consumer markets in Europe Export orientation growth in export of finished products A variety of products and priority on product development Highly qualified and cheap labour (technologists, workers) Positive view on seafood healthy and right for the environment Processing of Pelagic Fish, Trondheim, October 18, 26 (4)

5 Poland - an attractive trading partner for Western Europe Market development 25 : IMPORTS Decreasing supplies of raw material from domestic catches Imports - the most important source of supplies (6%) Supplies of fish to the Polish market exceeded 29 tons worth NOK, 54 m EUR 9% increase in volume 3% increase in value Poland - an attractive trading partner for Western Europe EXPORTS 138 tons, worth 48 m EUR Expected increase in trade and manufacturing of finished products (Polish processors benefitting from lower labour costs, upgrading of production facilities, dynamic business environment, good infrastructure ect.) Fish processing one of the fastest developing branches of agrofood sector ( profitability rather low) EU accession led to simplification of production profile, specialization, increase in production scale, capital concentration Processing of Pelagic Fish, Trondheim, October 18, 26 (5)

6 Poland - an important market for Norwegian seafood Poland is one of the largest markets for Norwegian seafood in Central Europe. Export of fish and seafood make up around 27% of the total export value from Norway to Poland Norway is still the main supplier of fish and fish products to Poland. In 25 the volume of import from Norway reached 86 t (29,5% of total volume of fish import) and the value amounted to mill NOK. Poland - an important market for Norwegian seafood Diff Russland Danmark Frankrike Japan Storbritannia Portugal Sverige Polen Tyskland Italia Ukraina Kina Spania EFF, Datakilde=SSB % Processing of Pelagic Fish, Trondheim, October 18, 26 (6)

7 Poland - an important market for Norwegian seafood 1 tonnes (product weight) mill. NOK 1 tonn mill. NOK EFF, Datakilde=SSB Poland - an important market for Norwegian Seafood 1 tonnes (product weight) Other Salmon Mackerel Herring EFF, Datakilde=SSB Processing of Pelagic Fish, Trondheim, October 18, 26 (7)

8 Herring supplies on Polish market, (live weight equivalent) 2 1% [tons] Catches Import Import/total 9% 8% 7% 6% 5% 4% 3% [import/total supply] 4 2% 2 1% % Polish Imports of Herring (volume) % 81 % % 46 % 5 % 28 % 34 % Herring import total Norw ay % procent 4 % Jan-Jul 25 Jan-Jul 26 Herring import total Norway procent 84 % 81 % 71 % 46 % 5 % 28 % 34 % 3 % 4 % Processing of Pelagic Fish, Trondheim, October 18, 26 (8)

9 Developments in herring import to Poland, NORWAY ICELAND TOTAL tons TOTAL PLN Iceland succeeded to gain almost one-third of the market for herring supplies to Poland Production of fish processing plants with more than 5 employees in 24 and /24 Fresh and chilled fish % Frozen fish whole % Fresh fillets % Frozen fillets % Salted fish % Smoked fish % Canned and marinated % - canned % -preserved % -marinated % -of salmon % -of herring % -of sardines and sprats % -of mackerel % -others % Other fish products % Grand total % Processing of Pelagic Fish, Trondheim, October 18, 26 (9)

10 Value and volume of fish processing production in Poland, Value (PLN, million) Volume (' tons) [value] 2 2 [volume] forecast. Source: Rynek Rybny (Fish Market)- Current state and perspectives. April 26. Volume and price of exported prepared and processed herring products, Germany - the main country of destination for herring products exported from Poland. Their share in the volume and value of export has exceeded 7%. [tons] 45, 4, 35, 3, 25, 2, 15, 1, 5, [zł/kg] tons zł/kg The increase of herring prices had most influenced the domestic market. Processing of Pelagic Fish, Trondheim, October 18, 26 (1)

11 The fish consumption in Poland EU - 26,2 kg/ per capita (live weight) Poland 11,5 kg 56% lower than the EU average; 35% than the world average 76% of population want to eat fish (test of preferences) Estimated fish consumption by fish species: MPR, Rynek Rybny Processing of Pelagic Fish, Trondheim, October 18, 26 (11)

12 Consumption of Herring 2,51 kg per capita (25) 25% decrease 4, , Decreasing share of herring in the total fish consumption herring [kg/per capita] 3 2,5 2 1,5 1,5 Herring Total f total [kg/per capita] 3% in % in 25 Cause of: high prices of herring growing interest in white fish, salmon, pangasius Consumption barriers for seafood: High price on fish products compared with agricultural goods Only 1,3 mil. households (1%) can be placed as a middle class with income between 7-15 thousand PLN Weak local distribution of fish, specially fresh Weak marketing of fish products Low level of knowledge by the consumers Quality Processing of Pelagic Fish, Trondheim, October 18, 26 (12)

13 Retail sales of fish products : Lokalisering av salg (i %) Fiskeprodukter med sild som dominerende råstoff 1 % 8 % 6 % 4 % 15,2 15,2 9,5 33,6 9,3 11,6 7,3 35,6 15,3 23 9,6 3,4 7,9 11,1 8,1 32, ,1 1,9 32,6 2 % % 26,4 Fiskeprodukter (konserverte) to ta l 36,1 Avkjølte sildeprodukter 21,7 Fiskesalater 4,3 Sm ørbart fiskepålegg, s kalldyr 2,4 Fiskeherm etikk Hyperm arked > 25 Superm arked < 25 Stor m atvarebutikk Mellom stor m atvarebutikk Liten m atvarebutikk The sales of fish products are concentrated in modern commercial networks, with a growing share of supermarkets as compared to hypermarkets and traditional food stores. This distribution channel is particularly important for chilled herring products since it generates 7% of the sales value. Price indices for selected consumption products in 2-25 (2 =1) salted herring 13 [%] inflation meat and meat products fresh and frozen fish food and non alcoholic beverages fish and fish products canned fish Processing of Pelagic Fish, Trondheim, October 18, 26 (13)

14 Reteilsales of Herring Total Herring Total Poland MAT Data JJ 24 AS 24 ON 24 DJ 25 FM 25 AM 25 JJ 25 AS 25 ON 25 DJ 26 FM 26 AM 26 Sales Volume in 1 Kgs Sales Value in 1 Pln Sales Items in 1 Item FIFG 25 mill EUR 12 applications Sectoral Operational Programme Fisheries and Fish Processing New Programme Modernization of fish boats Adjustment and structural changes in fishery capacity Facilities in fishing harbor Investment in infrastructure and fish processing equipment Organization of fish market and marketing of fish products Implementing of hygiene requirement; quality assurance, food safety Investments in infrastructure, logistic and technology development Improvement of competitiveness Search for new markets Environment reduction of emission Processing of Pelagic Fish, Trondheim, October 18, 26 (14)

15 Level of investments and investment rate in fish processing sector, , ,1 investment rate %* investment (musd) 3,22 51,8 5 [%] 2,5 2 1,5 1,5 2,39 15,4 15,7 1,86 1,82 16,8 16,6 2, ,6 19,5 1,25 1,27 12,2 15,7 44,7 4 2,14 3 [USD, million] * total investments/depreciation, 25 data for 3 quarters Conclusions Growth factors for the Polish market of herring products: Increase of the economic prosperity Stabilisation of raw material prices Development of modern trade and adaptation to the value chain in global context New investments in the processing sector financed by the EU funds Further positive export growth. Planning towards new costumer groups Food safety requirements Processing of Pelagic Fish, Trondheim, October 18, 26 (15)

16 Programme Welcome by Karl A. Almås, SINTEF Session 1: Norwegian-Polish trade with fish Norwegian - Polish trade with fish - trends in the herring market. Aleksandra Buczkowska, Innovation Norway, Poland The European Market for Pelagic Products - Challenges for Norwegian and Polish Fish Industry. Børge Grønbech, Norwegian Seafood Export Council, Norway Session 2: Technology and processing of pelagic fish The processing and consumption of pelagic fish in Poland today and tomorrow. Piotr Bykowski, Sea Fisheries Institute, Poland Processing challenges arising from customer/market product specifications. Ragnvald L. Vågsholm, Global Fish, Norway Technological solution and possibilities to create an effective and profitable pelagic food industry. Stig Jansson, SINTEF Fisheries and Aquaculture, Norway Session 3: Implementation of traceability in the industry The possibilities and difficulties of implementing advanced traceability systems within the Polish fish industry. Olga Szulecka, Sea Fisheries Institute, Poland The importance in using international traceability standards in production and export of pelagic products. Status of global traceability requirements compared with existing solutions. Eskil Forås, SINTEF Fisheries and Aquaculture, Norway Demonstration of traceability systems based on European standards, by Geir Myrold, TraceTracker Innovation ASA, Norway Session 4: Industrial cooperation between Norway and Poland Industrial cooperation between Norway and Poland what are the main challenges, by Krzysztof Szymborski, Rieber Foods Polska SA, Poland Summing up. Torgeir Edvardsen, SINTEF Organizers