Inside Mexico Seafood Trade

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1 International Markets Bureau MARKET INDICATOR REPORT MARCH 2010 Inside Mexico Seafood Trade

6% of Canada s agri-food and seafood export products. In the fish and seafood market, Mexico s world market share has increased every year since 2003.

2 Inside Mexico Seafood Trade TRADE SUMMARY Mexico is a large market and an important trading partner of the Canadian economy. In 2008, the population of Mexico was more than three times the population of Canada. Mexico is Canada s fourth-largest export market, attracting over 3.6% of Canada s agri-food and seafood export products. In the fish and seafood market, Mexico s world market share has increased every year since Mexico s 2008 imports totaled US $567M, an increase of 10.7% from The top suppliers to Mexico were: China (21.5%), the United States (U.S.) (16.4%), Vietnam (11.1%), Chile(8.1%) and Thailand (7.2%). Mexico is supplied with seafood by 89 countries. INSIDE THIS ISSUE By the Numbers 3 Competitive Landscape 4 Market Opportunities 4 Mexico s main fish and seafood imports include: frozen fillets of trout, salmon, hake and others ($176M), prepared tuna ($53.7M), prepared shrimp and prawns ($48.4M), frozen shrimp and prawns ($46M), and frozen skipjack tuna ($39.5M). In 2008, Mexico exported just over $749M fish and seafood products. Most of Mexico s seafood exports were frozen shrimp and prawns ($366M), other fresh fish ($45.6M), rock lobster and other sea crawfish ($40.64M), and frozen, yellowfin tuna ($25M). Top export destinations include the U.S. (78.1%), Japan (5.9%), Spain (3.8%) and Hong Kong (3.5%). Although Mexico is a net exporter of fish and seafood, it still imports those species whose local production is insufficient to meet demand. CANADIAN PERFORMANCE Canada currently stands 16th as a supplier of fish and seafood to Mexico, with sales of $8.4M in 2008 (based on Mexican import data). This represents a decline of 24.01% from This can largely be attributed to a decrease in imports of the following Canadian products: spider crabs (-87.9%), dried, salted fish (-71.7%), prepared molluscs (-70.5%), and prepared shrimp and prawns (-52.3%). Over the past five years, Mexico has been an inconsistent importer of Canadian fish and seafood. Canadian exports to Mexico have ranged from $14.2M in 2005, to $8.4M in Canada s top fish and seafood exports to Mexico in 2008 were: prepared shrimp and prawns ($2.2M), frozen fillets of nishin, tara, buri, saba, iwashi and aj ($1.1M), prepared sardines ($1.2M) and fresh lobster ($1.0M). THE INCREASE IN CRUSTACEAN IMPORTS BETWEEN 2007 AND 2008 WAS 26%. PAGE 2

3 Millions of US Dollars Fish And Seafood Fillet,Othr Fish Meat Frozen Fish,Not Fillets Crustaceans Fish,Dried,Salted Etc Other Seafood Live Fish Fresh Fish,Not Fillet % Change BY THE NUMBERS Mexican Fish and Seafood Imports World (US $Million) Top Supplier Total China Frozen fish fillets 176 Vietnam Frozen shrimp and prawns 46.1 China Frozen skipjack tuna 39.5 South Korea Other frozen fish 23.9 China Shrimp and prawns, not frozen 23 Guatemala Frozen yellowfin tuna 17 South Korea Frozen dogfish 10 Costa Rica Top Mexican Seafood Import Changes % 1.5% 14% 26% 24% 15% 21% 4.7% January-December 2007/2008 Top Mexican Fish and Seafood Suppliers China United States Vietnam Chile Thailand Guatemala Korea South Norway Taiwan Indonesia Venezuela Honduras Spain Costa Rica Ecuador Canada PAGE 3

4 COMPETITIVE LANDSCAPE TOP SEAFOOD SUPPLIERS TO MEXICO Chinese Exports to Mexico in 2008 American Exports to Mexico in 2008 Frozen fish fillets: US $55M Prepared shrimps and prawns: US $24M Frozen fillets of nishin, tara, buri, sawa: US $18.1M Frozen shrimp and prawns: US $8.8M Prepared squid and cuttle fish: US $4.2M Prepared tuna: US $3.7M Frozen fish fillets: US $23M Prepared fish: US $19M Prepared shrimp and prawns: US $15M Live ornamental fish: US $6.2M Frozen skipjack tuna: US $5.6M Frozen fillets of nishin, tara, buri, sawa: US $2.4M Vietnamese Exports to Mexico in 2008 Chilean Exports to Mexico in 2008 Frozen fish fillets: US $56M Frozen shrimp and prawns: US $1.6M Prepared tuna: US $4.7M Other prepared fish: US $0.1M Prepared shrimp and prawns: US $0.1M Prepared molluscs: US $0.08M Frozen trout or salmon fillets: US $31M Fresh fish fillets and fish meat: US $5.5M Smoked salmon: US $2.6M Prepared squid and cuttlefish: US $1.6M Prepared salmon: US $0.7M Fresh pacific salmon: US $0.7M MARKET OPPORTUNITIES There are opportunities to export frozen crustaceans to Mexico, particularly in tourist centers such as Cancun, Puerto Vallarta and Acapulco, where there is demand for these high-end products at resorts. Frozen fish fillets including, trout, salmon, hake and others are very popular in Mexico. Frozen rock lobster and sea crawfish imports have experienced a sudden increase and became a million dollar industry in Mexico imported 13.8% of all imports of these species from Canada, in this market for the first time. Yellowfin tuna imports grew by $14M in These fish are found in Canadian waters along the edge of the Gulf Stream and Georges Bank, the Scotian Shelf and the Grand Banks throughout the year. Canadian prepared shrimp and prawn exports have the potential to grow as imports in Mexico are growing. Canada is currently the fourth leading supplier to Mexico. Mexican imports of frozen shrimp and prawns grew from US $29M to US $46M between 2007 and Canada has not tapped into this market since PAGE 4

5 The Government of Canada has prepared this report based on primary and secondary sources of information. Although every effort has been made to ensure that the information is accurate, Agriculture and Agri-Food Canada assumes no liability for any actions taken based on the information contained herein. Inside Mexico Seafood Trade Her Majesty the Queen in Right of Canada, 2010 ISSN Market Indicator Report AAFC No E Photo Credits All Photographs reproduced in this publication are used by permission of the rights holders. All images, unless otherwise noted, are copyright Her Majesty the Queen in Right of Canada. For additional copies of this publication or to request an alternate format, please contact: Agriculture and Agri-Food Canada 1341 Baseline Road, Tower 5, 4th floor Ottawa, ON Canada K1A 0C5 Aussi disponible en français sous le titre : Le commerce des fruits de la mer au Mexique

Seafood Report By Jennifer MacKay and Stefan Friedman-Gerlicz Department of Research AmCham Chile August 2008

Seafood Report By Jennifer MacKay and Stefan Friedman-Gerlicz Department of Research AmCham Chile August 2008 U.S. Global Seafood Imports In 2007, the U.S.A. imported a total of US$10.6 billion (US$10,660,426,824)