PROFILE. Innovative, flexible, and even economical!

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1 Innovative, flexible, and even economical! PROFILE CONdata Marktforschung GmbH Viehoferstr. 26, Essen -Germany- Tel.: +49-(0) Fax: +49-(0)

2 ----- Original Message From: To: Sent: Monday, December 06, :56 PM Subject: Re: Englische Übersetzung Hello Mr. Jungius, thank you for the English translation. I also thank you for your cooperation. I'm completely satisfied with the implementation Your report has also convinced me. In any case the results bring us a big step forward. Many thanks and best regards Andreas Eichner Somfy GmbH Marktforschung / Manager Market Intelligence BA Central Europe Somfy GmbH Felix-Wankel-Straße 50. D Rottenburg/N. Postfach 186. D Rottenburg/N. Telefon +49(0)7472/ Telefax +49(0)7472/ Geschäftsführer: Bernhard Sommer HRB Amtsgericht Stuttgart "Uwe Jungius" <[email protected]> Hello Mr. Jungius, again many thanks for the study! I skimmed the report so far completely and I will read the study until the middle of next week more intensively. The derivations and explanations that you made convinced me. Also the interpretation of the results in comparison to the study of Freundliche Grüße / Kind regards Marc Rottmann Market Research International Alfred Kärcher GmbH & Co. KG Alfred-Kärcher-Str Winnenden (Germany) Phone: Mobile: PC-Fax: Fax: [email protected] Ursprüngliche Nachricht----- Von: Uwe Jungius [mailto:[email protected]] Gesendet: Mittwoch, 17. November :07 An: ROTTMANN, MARC Betreff: UK Bericht im CI-Format Our target: Market research that brings you a big step forward 2

3 The CONdata Market Research was founded in Our target is to conduct dedicated market research. You can count with us! We conduct all quantitative and qualitative methods nationally and internationally. Our studio is located in a prime location in the center of Essen and meets all criteria for a top performance in a top location. All in-house: CATI studio, test studio, group discussion room with one-way mirror, data analysis center. Consultancy, design, questionnaire development, implementation, data analysis, result presentation: We provide reliable, fast and low-priced! Market research is an individual service Every company has to deal with individual problems depending on its specifical market position. Market share leaders have other problems than companies with less market share. International companies need to face other problems than those that are active in a limited regional market. CONdata conducts market research with the aim to solve the individual needs of its clients. We fulfil the high quality expectations of our customers by: excellent knowledge of methods excellent industry knowledge and target group know how individual customer service An excellent value for money of our studies we meet by: a comprehensive project control detailed and transparent calculation methods lots of free of charge of benefits by using modern computer programs. Our philosophy stands for individual attention to each customer and to each branch with specific know-how. Our research is reliable, professional and well-priced! our philosophy 3

4 Our business activities include all usual methods of market research and the possibility to carry out all studies in-house. Beside our test studio in the City of Essen with 30 test places we have a field with about 2000 competent interviewers nationwide. Our equipment for market research studies also includes: CATI studio with 20 stations Group discussion room with one-way mirror and video transmission with simultaneous translation own data center for programming, data processing, coding and analysis A special note at this point: We have developed a special CATI, CAPI and CAWI software called ecats. The advantages of ecats are: - ease of handling - the simultaneous processing of numeric and alphanumeric codes, - the extremely fast and efficient coding of open end answers - the easy handling of coordinating international studies When will your next CATI survey start? When will your next online survey start? You can count with us! Methods 4

5 Methods in the studio shop simulation package testing TV-spot tests radio spot tests ad tests eye-tracking tachistoskoptests tasting tests perception tests focus groups multimedia / touch translations simultaneous interpreting multi-channel recordings, and many more methods We are specialized in: Methods market analysis analysis of potential pricing studies image analysis advertising effectiveness analysis show performance analysis competitive analysis customer satisfaction analysis concept tests product tests package tests tasting & snifftests advertising tests point-of-sale surveys multi-media interviews employee surveys mystery shopping 5

6 Knowledge, experience and ability to implement We are one of the few international full-service institutes whose business activities both encompasses consulting, design and interpretation for our clients as well as the conduction the research and the innovations for the interest and questions of the market research branch. Our customers are leading industrial companies, brand manufacturers and trading companies, research institutes, government organizations and research facilities We are an all-rounder, which is familiar with the problems of the industry and trading companies as well as those of market research. In this position we are seeking for establishing a connection between science, research and the action, wich outcomes of this. National und international CONdata GmbH is also a specialist for cross country studies in Western and Eastern Europe, including Scandinavia, the Middle East, Africa, Asia, USA and South America. We work together with global leading institutions. Of course, all projects are implemented by our project managers personally and can be assisted during the field work on site. our competence CATI, CAPI, CAWI ecats is a special software to perform computer-assisted interviews, developed by CONdata. This software contains the extensive experiences in data management of many empirical studies. 6

7 Working with partner institutes Our software ecats offers the possibility to use particular typefaces. This is of fundamental importance for surveys in, e.g. Poland, Russia, Turkey and Arabia, etc. Therefore, the programming of all questionnaires in the local language will be conducted centrally by the CONdata data center. Our partner institutions will receive the appropriate version in their language. This ensures that every country uses the same CATI programming (in particular, the filter management and quota control). After conducting the survey all data are collected in our data center. And there the coding, analysis and reporting are carried out. Technical requirement We offer extensive quantitative and qualitative studies carried out by experienced in-home, POS and at-work interviewers who work with laptops or handheld computers. Pictures and sound files can also be installed in the programmed questionnaire. Open answers can be captured in a text file as well as in an audio file with original sound! On the basis of a video recording function, the interviewer can also take photographs and film footages during the performance. our competence 7

8 Interviewer skills Experienced and competent interviewers are the first step for good field quality. So we select our interviewers according to their skills, experience and specialization. The success of international studies not only depends on the language skills of the interviewers: our native speakers are also trained in the language as well as in performing of interviews! For B-2-B studies, doctor studies, top managers studies with more-sensitive target groups special interviewers are available. Due to our pleasant working atmosphere, we are able to keep the fluctuation of our interviewers very low which raises the quality of the interviews in a significant way. Ever an important element in surveys is the control of the interviewers. Our quality management comprises: - direct contact of the project manager to the interviewer in the studio and field - written and personal instructions by the responsible project manager - Recording and listening to telephone survey interviews 100% content control by plausibility checks - electronic recording of the actual interview length and length of each question - Covert observation in POS surveys and in mystery shoppings Our interviewers convince with technical expertise and a neat appearance! our competence 8

9 We have extensive experience with various target groups. The recruitment of respondents is done by random sampling or special quota sampling. B-2-B: CONdata performs any kind of B-2-B surveys. We have experience in the fields of construction, chemical industry, electrical wholesale, telecommunications, wholesale and retailing, energy and environment sector etc. B-2-C: We not offer only ad-hoc studies but also special panels. Just ask our project management about your target group! With special panels we have experiences in the travel business, pharmaceuticals, publishing, healthcare sector, insurance sector, retailing etc. B-2-E: In addition to standardized business-to-employer surveys, we would be pleased to create an individual design for your successful employee survey. target groups Some important tasks of market research are to define and monitor target groups, to analyze and make decisions. The definition of target groups means to define markets and to delineate more transparency. Nowadays the classic definition by socio-demographic characteristics such as age, gender and income is no longer sufficient today to explain the behavior of a target group. The psychological criterias for segmentation and their equivalent in a target-group oriented communication are much more effective. We explain and define the market segments with multivariate-mathematical methods, e.g. cluster analysis, factor analysis, causal analysis. 9

10 Selected examples of projects 1. customer satisfaction For more than 15 years customer satisfaction surveys are an integral part of our research. For a nationwide chain stores (tire repair), we carried out several written customer satisfaction surveys. We had sent a total of approximately 30,000 mailings per year to the customers, with the goal to calculate a Customer Satisfaction Index (CSI) for each store. As a full-service institute we were responsible for the whole process, from the lettershop to the analysis of the results! The correlation of the CSI with the turnover allowed us a customer-oriented management for each store, that could be adapted to particular competitive situation. References 2. CeBIT trade fair survey We performed a trade fair survey for one of the biggest telecommunication manufacturer during the world's largest trade fair for information technology in Hanover. These were very special interviews: For the survey we used designed and programmed multimedia terminals developed by CONdata. The computer conducted the surveys independently without any support of the interviewers. The questions were digitized in a recording studio, so that the respondent was guided through the interview by the computer acoustically and visually. Theme of the survey was to evaluate the different areas the respondent had visited in order to measure the acceptance of the product presentations and to collect demographic data. Every day the data were transferred from the trade fair to our data center, so that the customer satisfaction data could be already presented in the middle of the duration of the trade fair which significantly contributes to the further motivation of the exhibition staff. 10

11 Selected examples of projects 3. Joint research of serveral manufactures for standarization of customer satisfaction For the leading communication equipment manufacturer, we conducted a joint study concerning customer satisfaction. Each manufacturer provided us with its individual customers addresses that we "trustly" managed. The basic benefit for each participant was that in addition to his individual customer satisfaction data he also got the reported "total column" in the tables as a benchmark for the whole branch. In this way, the individual analysis of each participant could be carried out much more "market oriented". 4. Handling test On planning the (re)launch of a new product handling tests with potential buyers are essential, because they both provide important information about the general acceptance of the product as well as expectations and fears the buyers associate with the product. These are important parameters for a successful (re)launch! For an international manufacturer of professional cleaning equipment we performed a handling test in two countries in Germany (Essen) and Italy (Milan). Especially with consumer goods culture-specific differences could exist, which might have an important impact on handling with the procduct. Finally, we of course offer every customer, a meaningful and clear presentation, in this case, the presentation took place in Switzerland and was conducted in English. References 11

12 Selected examples of projects 5. Point- of- Sale Surveys Customer satisfaction surveys at point-of-sale are our special strength. We can do this with regard to an excellent basis of experience, also in terms of our interviewers! For a leading DIY chain, we perform nationwide point-of-sale surveys in Germany and in Austria. A continuous dialogue with our customers makes it possible for us to design current and informative questionnaires, which our interviewers carry out face to face with the customers. Among other things the studies provide not only the frequency of the individual shopping areas and products within the market but also competitive analysis of other manufacturers. Thus we can break down specific competitive situations multifaceted and provide important insights to improve the market situation! Here we would be pleased to advise you personally and in detail! References 6. millionaire interviews This survey is an example of our experience with specific and very difficult target groups. You are planning to introduce a product for a very exclusive audience? Then you are CONdata right with! We have interviewers with the necessary background to carry out sophisticated studies, as reliability and versatility ensure the achievement of exclusive survey groups. On selecting the survey sites, it is important to reach events where the target group frequency and the survey frequency is high. We ensure this in advance through intensive research and in agreements with our customer. As part of a concept test, we conducted a survey on fairs for millionaires in Monaco, Shanghai, New York and Moscow. The questionnaire was developed by us, translated into four languages and programmed into mobile input devices. We carried out the interviews with respondents who possessed an annual income of at least 1 million. We were charged with the overall organization and management of this study, while the analysis was performed by comparing the data of Monaco, Shanghai, New York and Moscow. 12

13 Selected examples of projects 7. Tracking study In a tracking study conducted by us, the aim was to investigate the effect of sponsorship of a leading sports lifestyle brand during the Vienna European Championship in Target group were young people under 30 with special interest in lifestyle and fashion. In four stages of research the "awareness" of the brand was analyzed, before, during and after the European Soccer Championship, so that the effects could be accurately shown within the context of time. More over, attitudes towards competiting brands had been collected in many categories as point of comparison. 8. International CATI study For a leading mobile communications provider we conducted a multi-country CATI study in Germany, France, Great Britain, Spain, Poland, the Netherlands and Turkey with 150 interviews in each country. Target groups were also quoted for each country in "Public Safety" (police, fire departments), "Service" (Private services security), "Transportation" (airports, ports), "Manufacturing" (chemical sector, automotive, metal) "Construction" (construction company) and "Government" (municipal authorities, county councils, regional authorities and federal authorities). A very ambitious quota! The interviews were all conducted centrally in our callcenter with native speakers. The questionnaires were translated, programmed for the CATI interviews and then the data were analyzed in a total file. References 13

14 Some of our clients Alfred Kärcher GmbH, Winnenden Bad Heilbrunner Naturheilmittel GmbH Bausparkasse Schwäbisch Hall AG Bosch-Telecom, Frankfurt a.m. EVAG Essener Verkehrsgesellschaft AG Feneberg Lebensmittel GmbH, Kempten Fiat Automobil AG, Frankfurt a.m. FisslerGmbH, Idar- Oberstein Frico-Käse, Essen Gerresheimer Glas AG, Düsseldorf GfK-Gesellschaft f. Konsumforschung, Nürnberg Handelsblatt-Verlag, Düsseldorf Leipziger Messe GmbH, Leipzig LVM-Versicherungen, Münster MAM Babyartikel Ges. m.b.h., Wien MAPA GmbH, Zeven NOVATEX GmbH, Pattensen Ostermann Möbelhaus, Witten Point Werbeagentur, Minden Provinzial Versicherungen, Düsseldorf Rank Xerox, Bochum Real SB Warenhaus GmbH, Mönchengladbach Reno Shoes GmbH, Osnabrück Robert Bosch GmbH, Karlsruhe Rügenwalder Mühle GmbH, Bad Zwischenahn SC Johnson Wax, Düsseldorf SCA Hygiene Paper, Raubling Sonepar Deutschland, Düsseldorf Stinnes Baumarkt AG, Esslingen Stinnes-Reifendienst GmbH, Kaiserslautern Sutter Verlag, Essen Techniker Krankenkasse, Hamburg Telekom AG, Bonn Tupperware GmbH, Frankfurt Vorwerk, Wuppertal WSW Energie & Wasser AG, Wuppertal Vaillant GmbH, Remscheid Vok-Dams GmbH, Wuppertal Hering-Schuppener GmbH, Düsseldorf Gottfried-Friedrichs KG (GmbH & Co), Hamburg Sealife, Oberhausen Zeus Zentrale für Einkauf und Service GmbH & Co. KG, Soltau 14

15 KONTAKT CONdata Marktforschung GmbH Viehoferstr Essen Fon: 0201/ Fax: 0201/ Mail: Page: 15