Benchmark Summary Report
|
|
- Julius August Jenkins
- 8 years ago
- Views:
Transcription
1 SEO Marketing Benchmark Summary Report The most challenging obstacles to Search Engine Optimization success in the year ahead and how marketers plan to overcome them. Ascend2 Research Conducted in Partnership with Leading Marketing Solution Providers. Client Connection Research conducted by Ascend2 and [Research Partner]
2 SEO Marketing Benchmark Summary Report Ascend2 Research Conducted in Partnership with Leading Marketing Solution Providers. This work is licensed under the Creative Commons Attribution-NonCommercial 3.0 Unported License. You may adapt, copy, distribute and transmit this work. However, you must attribute the work as produced by Ascend2 and its Research Partners but not in any way that suggests that they endorse you or your use of the work. You may not use this work for commercial purposes. 2
3 Table of Contents If you re not on page one of search results, you don t exist 4 Most important SEO objectives in the year ahead 5 SEO success defined by objectives achieved 6 Most challenging obstacles to SEO success 7 Most effective SEO tactics used 8 Changes in SEO effectiveness during the past year 9 Most difficult SEO tactics to execute 10 Resources used to execute SEO programs 11 SEO tactical effectiveness versus degree of difficulty 12 Most useful SEO metrics tracked 13 Research methodology and survey demographics 15 About Ascend2 17 3
4 If you re not on page one of search results, you don t exist Today, most purchase decisions begin with an online search. And if you don't appear on page one of the search results, you don't exist. That's why the C-suite is paying so much attention to their organization s natural search rankings. But what will be the most challenging obstacles to Search Engine Optimization success in the year ahead and how will marketers overcome them? To find out, Ascend2 and our Research Partners fielded the SEO Marketing Survey and completed interviews with 442 marketing and sales decision-makers and practitioners from around the world. We thank these busy professionals for sharing their valuable insights with you. The charts in this edition of our study, titled the SEO Marketing Benchmark Summary Report, represent the average of all market segments responding to the survey. Specific market segments are reported on exclusively by our Research Partners. This research has been produced for your use. Put it to work in your own marketing strategy planning and presentation materials. Clip the charts and write about them in your blog or post them on social media. Please share this research credited as published. Sergio Balegno Chief Strategy Officer 4
5 Improving natural search rankings that will increase website traffic and generate leads are the top objectives for search engine optimization in the year ahead. 5
6 SEO success is defined by the ability to achieve important marketing objectives. Only 14% of companies rate their SEO efforts very successful at achieving this. 6
7 Time is money and SEO is a time-intensive task requiring a specific skill-set. For many organizations, budget and skill limitations are the top obstacles to overcome. 7
8 Search engines love quality content, and creating it is the most effective SEO tactic. Researching and managing the keywords used in SEO content is also very effective. 8
9 SEO has become more effective for nearly half (49%) of all organizations during the past year. It has become less effective for only 11% of organizations surveyed. 9
10 Mobile and local search optimization are not very difficult to execute, but are also not very widely used. 10
11 More than half (56%) of organizations outsource all or part of their SEO programs, gaining access to expertise required to execute difficult tactics more effectively. 11
12 Creating quality content is not only the most effective SEO tactic, it is also the most difficult tactic to execute. Link building is very difficult but not very effective. 12
13 Tracking the impact keywords have on search rankings and the conversion rate of call-to-action offers are the most useful metrics used to analyze SEO performance. 13
14 Notes 14
15 Research methodology Ascend2 Research Surveys are conducted online from a panel of more than 50,000 US and international marketing and sales decision-makers and practitioners representing a range of contact roles, company types, sizes and geographic regions. The questionnaire used is standardized to incorporate these methodologies across all studies while maintaining our proven 3-Minute Survey format. Survey findings are examined in a quantitative context by experienced analysts and reported objectively. 15
16 Survey demographics 16
17 About Ascend2 Research-Based Demand Generation for Marketing Solution Providers Marketing agencies, marketing data and marketing software providers partner with Ascend2 to reliably generate new business opportunities. Our integrated research, content creation and demand generation process is transparent putting the spotlight on your brand and the interests of your audience. Learn more at 17
18 Ascend2 generates demand and produces customizable research reports exclusively for our Research Partners. White label research reports contain pages of research that features your brand and the interests of your target market. To become a partner, all you do is: 1. Choose the topics of interest to your target market: Content Marketing Marketing Video Marketing Organic Search (SEO) Mobile Marketing Brand Marketing Website Optimization Inbound Marketing Paid Search (PPC) Lead Generation Social Media Marketing Database 2. Choose an exclusive research segment for each marketing topic: Benchmarks for Success [A comparison of Very Successful and Not Successful segments] Benchmarks by Channel [A comparison by or targeting of B2B and/or B2C segments] Benchmarks by Company Size [A comparison by or targeting of SMB and/or Large Enterprises] Agency Benchmarks [The Agency perspective based on a wide-range of client experience] Benchmarks by Resources [A comparison of Outsourced and In-house campaign segments] Benchmarks for Europe [The European perspective on marketing practices and performance] Benchmarks by Revenue Attainment [A comparison of performance by Revenue Targets Attained] Benchmarks for other research segments may be available and specific to individual Topics 18
Website Marketing Optimization Benchmark Summary Report
Website Marketing Optimization Benchmark Summary Report The most challenging obstacles to website marketing optimization success in the year ahead and how marketers plan to overcome them. Ascend2 Research
More informationInbound Marketing. Research Summary Report. Reaching the Next Level of Marketing Performance
Reaching the Next Level of Marketing Performance Inbound Marketing Research Summary Report Ascend2 Research Conducted in Partnership with Leading Marketing Solution Providers Inbound Marketing Research
More informationMarketing Automation
Marketing Automation Benchmark Summary Report The most challenging obstacles to marketing automation success in the year ahead and how marketers plan to overcome them. Ascend2 Research Conducted in Partnership
More informationMobile Marketing. Benchmark Summary Report
Mobile Marketing Benchmark Summary Report The most challenging obstacles to mobile marketing success in the year ahead and how marketers plan to overcome them. Ascend2 Research Conducted in Partnership
More informationDigital Marketing Strategy
Reaching the Next Level of Marketing Performance Digital Marketing Strategy Research Summary Report Ascend2 Research Conducted in Partnership with Leading Marketing Solution Providers Digital Marketing
More informationSocial Media Marketing
Social Media Marketing Research Benchmarks The most challenging obstacles to social media marketing success in the year ahead and how marketers plan to overcome them. Client Connection Research conducted
More informationData-Driven Marketing
Marketing Practices and Performance Benchmarks Data-Driven Marketing Research Summary Report Ascend2 Research Conducted in Partnership with Leading Marketing Solution Providers Data-Driven Marketing Research
More informationEmail List Growth SURVEY SUMMARY REPORT MARKETING PRACTICES AND PERFORMANCE BENCHMARKS
MARKETING PRACTICES AND PERFORMANCE BENCHMARKS Email List Growth SURVEY SUMMARY REPORT Monthly Research Series Conducted in Partnership with Leading Marketing Solution Providers Email List Growth Survey
More informationSocial Media Strategy
Marketing Strategy and Performance Benchmarks Social Media Strategy Research Summary Report Ascend2 Research Conducted in Partnership with Leading Marketing Solution Providers Social Media Strategy Research
More informationLead Generation Strategy
Marketing Performance Benchmarks Lead Generation Strategy Research Summary Report Ascend2 Research Conducted in Partnership with Leading Marketing Solution Providers Lead Generation Strategy Research Summary
More informationMarketing Automation Strategy SURVEY SUMMARY REPORT
MARKETING PRACTICES AND PERFORMANCE BENCHMARKS Marketing Automation Strategy SURVEY SUMMARY REPORT Monthly Research Series Conducted in Partnership with Leading Marketing Solution Providers Marketing Automation
More informationINSIDE ENTERPRISE SEO: SEO SURVEY BENCHMARKS FOR LARGE COMPANIES How Enterprise Companies Manage, Scale, and Value SEO
INSIDE ENTERPRISE SEO: SEO SURVEY BENCHMARKS FOR LARGE COMPANIES How Enterprise Companies Manage, Scale, and Value SEO Ascend2 Research Conducted in Partnership with Conductor Inside Enterprise SEO: SEO
More informationWebsite Optimization Benchmarks for the B2B Marketing Channel
Website Optimization Benchmarks for the B2B Marketing Channel The most challenging obstacles to website marketing optimization success in the year ahead and how B2B marketers plan to overcome them. Ascend2
More informationcontent marketing trends
content marketing trends from the small & medium-sized business perspective an Allegra Marketing Resource Allegra Marketing & Print 3639 N. Marshall Way Scottsdale, AZ 85251 480.941.4842 allegraaz.com
More informationEmail List Growth from the Small and Medium-sized Business Perspective
Email List Growth from the Small and Medium-sized Business Perspective Ascend2 Research conducted in partnership with Allegra This work is licensed under the Creative Commons Attribution-NonCommercial
More informationSmall & Medium-sized Business (SMB) Lead Generation Benchmark Report
Small & Medium-sized Business (SMB) Lead Generation Benchmark Report Ascend2 Research Conducted in Partnership with Allegra. This work is licensed under the Creative Commons Attribution-NonCommercial 3.0
More informationSTATE OF DIGITAL MARKETING
2016 STATE OF DIGITAL MARKETING Survey Summary Report Monthly Research Series Conducted in Partnership with Leading Marketing Solution Providers TABLE OF CONTENTS 2016 State of Digital Marketing 3 Competitive
More informationMARKETING AUTOMATION
MARKETING AUTOMATION Benchmarks from the Agency Perspective What marketing automation success will look like in a year ahead and how agencies plan to achieve it, based on a broad-range of client experience.
More informationClient Connection Research conducted by Ascend2 in partnership with Research Underwriters
Landing Page Optimization Strategy Outlook Report What landing page optimization success will look like in the year ahead and how marketers plan to achieve it. Client Connection Research conducted by Ascend2
More informationMARKETING AUTOMATION
MARKETING AUTOMATION Benchmarks for Small & Medium Businesses What marketing automation success will look like in a year ahead and how how small and medium businesses plan to achieve it. Ascend2 Research
More informationData Driven Marketing
Data Driven Marketing B2B MARKETING AUTOMATION BENCHMARKS FIND. NURTURE. CONVERT. The most challenging obstacles to B2B Marketing Automation success and how marketers will overcome them in the year ahead.
More informationMARKETING AUTOMATION TRENDS
MARKETING AUTOMATION TRENDS Survey Summary Report Monthly Research Series Conducted in Partnership with Leading Marketing Solution Providers TABLE OF CONTENTS Marketing automation trends 3 Using marketing
More informationCONSUMER EMAIL LIST MANAGEMENT Overcoming Challenges To Growing & Maintaining Your List CONSUMER EMAIL LIST MANAGEMENT
CONSUMER EMAIL LIST MANAGEMENT Overcoming Challenges To Growing & Maintaining Your List 1 Consumer Email List Management Ascend2 Research Conducted in Partnership with BlueHornet. This work is licensed
More informationBenchmark Report. SEO Marketing: Sponsored By: 2014 Demand Metric Research Corporation in Partnership with Ascend2. All Rights Reserved.
Benchmark Report SEO Marketing: Sponsored By: 2014 Demand Metric Research Corporation in Partnership with Ascend2. All Rights Reserved. TABLE OF CONTENTS 3 Executive Summary 10 SEO Tactic Execution 4 Achieving
More informationCONSUMER EMAIL LIST MANAGEMENT Overcoming Challenges To Growing & Maintaining Your List CONSUMER EMAIL LIST MANAGEMENT
CONSUMER EMAIL LIST MANAGEMENT Overcoming Challenges To Growing & Maintaining Your List 1 Consumer Email List Management Ascend2 Research Conducted in Partnership with BlueHornet. This work is licensed
More informationSOCIAL MEDIA STRATEGY Benchmarks From The Agency Perspective
SOCIAL MEDIA STRATEGY Benchmarks From The Agency Perspective How agencies plan to overcome new obstacles to achieving important social media marketing objectives, based on their broad-range of client experience.
More informationData Driven Marketing
Data Driven Marketing B2B INBOUND MARKETING BENCHMARKS STRATEGY. AGILITY. PERSISTENCE. How B2B marketers will achieve Inbound Marketing success in 2015. Client Connection Research TM conducted by Ascend2
More informationContent Marketing in 2014:
Benchmark Report Content Marketing in 2014: Sponsored By: 2014 Demand Metric Research Corporation in Partnership with Ascend2. All Rights Reserved. TABLE OF CONTENTS 3 Executive Summary 10 Content Campaign
More informationB2B Marketing Technology Strategy
B2B Marketing Technology Strategy How an effective marketing technology strategy optimizes B2B marketing performance. Informatica in Partnership with Dun & Bradstreet and Ascend2 B2B Marketing Technology
More informationEmail List Strategy. Optimizing Marketing Performance in 2016. Ascend2 research conducted in partnership with Return Path. returnpath.
Email List Strategy Optimizing Marketing Performance in 2016 1 Ascend2 research conducted in partnership with Return Path Table of contents Introduction 3 List quality is a priority for marketers 4 Email
More informationMarketing Strategy Outlook Report. What marketing success will look like in the year ahead, and how marketers plan to achieve it.
Marketing Strategy Outlook Report What marketing success will look like in the year ahead, and how marketers plan to achieve it. 1 Marketing Strategy Outlook Report Table of Contents Introduction 3 What
More informationMARKETING AUTOMATION
MARKETING AUTOMATION Benchmarks for small & medium businesses What marketing automation success will look like in a year ahead and how how small and medium businesses plan to achieve it. Ascend2 Research
More informationMarketing Automation Strategies for Sustaining Success
Marketing Automation Strategies for Sustaining Success Table of Contents. 3: Introduction 4: Success breeds success 5: Cross-channel success 6: Important objectives 7: Extent of use 8: Challenging obstacles
More informationB2B Social Media Marketing Trends
B2B Social Media Marketing Trends Table of Contents. 3: Introduction 4: Most Important Objectives 5: Social Media Marketing Success 6: Challenging Obstacles to Success 7: How the Budget is Changing 8:
More informationEMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015
EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 FIND. NURTURE. CONVERT. Research Conducted by Ascend2 in Partnership with Dun & Bradstreet NetProspex OVERCOMING THE MOST CHALLENGING OBSTACLE TO EMAIL SUCCESS.
More informationBenchmark Report. Email Marketing: Sponsored By: 2014 Demand Metric Research Corporation in Partnership with Ascend2. All Rights Reserved.
Benchmark Report Email Marketing: Sponsored By: 2014 Demand Metric Research Corporation in Partnership with Ascend2. All Rights Reserved. TABLE OF CONTENTS 3 Executive Summary 11 Changes to Email Marketing
More informationMARKETING AUTOMATION STRATEGY B2B BENCHMARKS FOR 2015
MARKETING AUTOMATION STRATEGY B2B BENCHMARKS FOR 2015 FIND. NURTURE. CONVERT. Research Conducted by Ascend2 in Partnership with Dun & Bradstreet NetProspex IF YOU HAVEN T YET, THE TIME IS NOW TO DEVELOP
More informationSEO Benchmarking Report
SEO Benchmarking Report A B2B Marketing Report Published January 2011 EXECUTIVE SUMMARY In association with: CONTENTS Executive summary...6 Section 1 Methodology and participant group 1.1 Survey design
More informationBENCHMARK REPORT. Research and insights for engaging email subscribers EXCERPT
BENCHMARK REPORT Research and insights for engaging email subscribers EXCERPT 2012 Email Marketing Benchmark Report Research and insights for engaging email subscribers Author W. Jeffrey Rice, Senior Research
More informationBENCHMARK REPORT. 2011 Social Marketing. New research and insights on the monetization of social marketing for ROI. sponsored by EXCERPT
BENCHMARK REPORT 2011 Social Marketing New research and insights on the monetization of social marketing for ROI sponsored by EXCERPT 2011 Social Marketing Benchmark Report New research and insights on
More informationTop 5 Keys to Generating Leads On Your Website
Top 5 Keys to Generating Leads On Your Website Top 5 Keys to Generating Leads On Your Website Online marketing is not a new concept. Businesses have long been integrating online advertising tactics into
More informationEssential. Guide to Inbound Marketing. For Business Owners & Executives. The
The Essential Guide to Inbound Marketing For Business Owners & Executives a g u i d e f o r i n c r e a s i n g r e v e n u e a n d g e n e r a t i n g i n b o u n d m a r k e t i n g l e a d s f a s t
More information2014 State of Inbound Marketing
Accelerate Search Results 01 State of Inbound Marketing Elements of Success Nowspeed Marketing Survey Results Elements of Success In order to be successful with Inbound Marketing, you need to master 5
More informationOnline Marketing Training
Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the
More informationApogee Results Background
Background is an online marketing services firm providing professional services across multiple online marketing disciplines. As a large independent marketing services agency we help our clients achieve
More information2010 Social Media Marketing
EXCERPT 2010 Social Media Marketing Benchmark Report Data and Insights for Mapping an Effective Social Marketing Strategy Note: This is an authorized excerpt from the full MarketingSherpa 2010 Social Media
More informationInternet Marketing Implementation Course MKTG13; 3 Days, Instructor-led
Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Course Description A comprehensive internet marketing training course that covers Social Media, SEO, Email Marketing, PPC, Conversion
More informationBENCHMARK REPORT. 2012 Search Marketing - SEO Edition. Research and Insights on Creating and Capitalizing on a Rich End-User Search Experience
BENCHMARK REPORT 2012 Search Marketing - SEO Edition Research and Insights on Creating and Capitalizing on a Rich End-User Search Experience sponsored by 2012 Search Marketing SEO Edition Benchmark Report
More informationConstructing Your Social Marketing Architecture
Constructing Your Social Marketing Architecture How to Build A Bridge Between Social Marketing Strategies and Social Media Platforms Follow Conversation on Twitter #SherpaROAD Constructing Your Social
More informationEXCERPT BENCHMARK REPORT. 2012 Search Marketing - SEO Edition $447
$447 BENCHMARK REPORT 2012 Search Marketing - SEO Edition Research and Insights on Creating and Capitalizing on a Rich End-User Search Experience sponsored by EXCERPT 2012 Search Marketing SEO Edition
More informationSession 8: Web Analytics. ITO Companies. Cali, 15 October 2015
Session 8: Web Analytics ITO Companies Cali, 15 October 2015 90 percent of the world's data was generated in the last two years* * IBM, http://www-01.ibm.com/software/data/bigdata/ Outline user experience
More informationAttract traffic to your website. Convert traffic into leads. Convert leads into customers
The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert
More informationOutbound Marketing in the Content Era Delineo June 2013
Outbound Marketing in the Content Era Delineo June 2013 Outbound marketing in the content era! The findings in this report highlight that content marketing is now an important marketing strategy due to
More informationWhat can Media Companies Learn from Events Industry Lead Generation Machine
What can Media Companies Learn from Events Industry Lead Generation Machine About BrightBull Working with B2B and Event companies to drive leads and revenue through inbound marketing Trusted by: How Do
More informationSmall Business Webinar SEOTrainingSW.com 7 Secrets to Online Marketing
Introduction: Jon Rognerud, the best selling author of The Ultimate Guide to Search Engine Optimization and one of the top SEO s in our industry was our guest during this 90- minute webinar focusing on
More informationIs your website generating leads for your business?
Is your website generating leads for your business? By Denis Finnegan Finn Media Ltd Sales Focused Digital Marketing Twitter: @finnmediamkt @denispfinnegan For event : #DEW Web: www.finnmedia.ie Facebook:
More informationHow to Create Engaging Content for Successful Lead Generation. Sponsored by:
How to Create Engaging Content for Successful Lead Generation Sponsored by: Welcome. INTRODUCTIONS AND EXPECTATIONS Introductions and expectations Jen Doyle, Senior Research Manager, MarketingSherpa @JenLDoyle
More informationSocial Media. Marketing Guide B2B
Social Media Marketing Guide B2B Introduction Social media has revolutionised how people communicate and consume information online. By harnessing the power of the social media buzz and effectively incorporating
More informationEverything You Need to Know About Digital Marketing
White Paper Everything You Need to Know About Digital Marketing A website must be supported with marketing and advertising if it is to become a true business channel Sam Saltis Copyright bwired 2009 Copyright
More informationPAID SEARCH + INSIGHTS = 276% ROI
PAID SEARCH + INSIGHTS = 276% ROI SEARCH ENGINE MARKETING GOLD KEY 2012 ENTRY Context. Level 3 is implementing a corporate strategy to gain traction in the mid-market telecommunications arena. By restructuring
More informationDigital Marketing Services. Increasing Your Digital Footprint
Digital Marketing Services Increasing Your Digital Footprint IMS Marketing at a Glance ABOUT US Established in 2006, IMS Marketing is Ireland s only dedicated technical marketing company. Our specialist
More informationCONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES
CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,
More information2011 Email Marketing Benchmark Report
EXCERPT Special Rate Sponsor: 2011 Email Marketing Benchmark Report Practical instructions to generate, New Research and Insights for qualify and nurture new business Accelerating Email Performance leads
More informationBUSINESS-TO-BUSINESS MARKETING 2014-2015
BUSINESS-TO-BUSINESS MARKETING 2014-2015 Published by Richard K. Miller & Associates (RKMA) February 2014 biennial 316 pages ISBN# 9781577831969 PART I: MARKET OVERVIEW 1 BUSINESS-TO-BUSINESS MARKETING
More informationOnline Marketing Services Industry
State of the Online Marketing Services Industry A Publication of HubSpot s Partner Program Table of Contents 4 Executive Summary 5 Breakdown of Agency Size & Structure 15 Size & Types of Agency Clients
More information2011 B2B Marketing BenchMark Report
EXCERPT Special Rate Sponsor: 2011 B2B Marketing BenchMark Report Practical instructions to generate, Research and Insights on Elevating qualify and nurture new business Marketing Effectiveness from Lead
More informationHOW TO USE CUSTOMER DATA TO RECHARGE YOUR MARKETING
advanced THE 3-STEP MARKETING AUDIT: HOW TO USE CUSTOMER DATA TO RECHARGE YOUR MARKETING Learn How To Find Valuable Insights About Your Lead Conversion Experience By Running a HubSpot Customer Audit A
More information1. Increase inbound leads to your website at a low cost. 2. Be seen as a thought leader in your industry through education and engagement
01 How to Use This Plan There are a lot of moving parts to creating the perfect content marketing plan. You have to consider staffing, persona development, content themes, and more. So how do you put it
More informationContent Marketing in the UK: 2013 Benchmarks, Budgets, and Trends
Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends OVERVIEW: THE STATE OF CONTENT MARKETING IN THE UK Hello Marketers! Welcome to Content Marketing in the UK: 2013 Benchmarks, Budgets, and
More informationTop 5. Digital Marketing Services for Local Businesses
Top 5 Digital Marketing Services for Local Businesses Lead generation, search engine optimization and transparent analytics - trying to understand these things is enough to make your head spin.? into How
More informationexecutive summary a day in the lifecycle digital marketing services
Digital Marketing executive summary Provis Media Group is a full-service interactive agency that provides the strategic, technical and creative expertise to successfully navigate today s complex digital
More informationCONTENT MARKETING SPOTLIGHT REPORT. Sponsored by
CONTENT MARKETING SPOTLIGHT REPORT Sponsored by INTRODUCTION More B2B Marketing Reports B2B marketers are increasingly using content marketing tactics to better engage B2B buyers and to educate, inform,
More informationSTATE OF B2B SOCIAL MEDIA MARKETING 2015
STATE OF B2B SOCIAL MEDIA MARKETING 2015 Research Report - June 2015 WHO WE SPOKE TO In a study that we did earlier this year on B2B marketing trends 1, we asked our respondents which distribution channels
More informationChoosing a PPC Agency: How to Determine the Right Pay-Per-Click Marketing Agency for You. A WordStream Guide
Choosing a PPC Agency: How to Determine the Right Pay-Per-Click Marketing Agency for You A WordStream Guide Choosing a PPC Agency: How to Determine the Right Pay-Per-Click Marketing Agency for You WordStream
More informationGenerate Leads and Drive Sales
Generate Leads and Drive Sales Delivering results that matter with effective and affordable marketing programs www.partnerconcierge.com 480.349.9263 Honeywell@Partne rconcie rge.com I ve been an executive
More informationDigital Marketing - Out of Business?
BRIDGING THE DIGITAL DISCONNECT: HOW OUTSOURCING DIGITAL MARKETING CREATES A UNIFIED MARKETING STRATEGY In today s fragmented digital landscape, marketing executives must bridge the gap between instant,
More informationTECHNICAL MARKETING TRACK
TECHNICAL MARKETING TRACK Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they d like to go. Seth Godin Our technical
More informationBUSINESS-TO-BUSINESS MARKETING 2016-2017
BUSINESS-TO-BUSINESS MARKETING 2016-2017 September 2015 335 pages ISBN# 9781577832300 Published by Richard K. Miller & Associates (RKMA) PART I: MARKET OVERVIEW 1 BUSINESS-TO-BUSINESS MARKETING 1.1 B2B
More informationG-CLOUD 6 Service Definition Document
G-CLOUD 6 Service Definition Document Issue 1.1 - December 2014 Contents Digital Marketing Overview...3 About Netleadz...3 Process...3 Philosophy...4 Organic Search (SEO) offering...5 Paid Search (PPC)
More informationINBOUND MARKETING 101: 5 Things. Must Have to Start Generating Leads
INBOUND MARKETING 101: 5 Things Your Website Must Have to Start Generating Leads Introduction to Inbound 311 Marketing Million ESTIMATED US POPULATION 164 Million ESTIMATED US ADULT INTERNET USERS Did
More informationDIGITAL MARKETING SERVICES WEB DEVELOPMENT SOCIAL MEDIA EMAIL MARKETING
As part of the Gannett Company, Digital Marketing Services gives us access to a variety of in-house solutions to meet the needs of our valued clients, including a team comprised of digital strategists,
More informationSocial Media Consulting & YouTube Optimization
Social Media Consulting & YouTube Optimization Digital & Social Media Strategy Social Media Consulting Social Listening Video YouTube Optimization Interactive Campaigns Our aim is to be able to support
More informationBENCHMARK REPORT. 2012 B2B Marketing Benchmark Report. Research and insights on attracting and converting the modern B2B buyer. sponsored by EXCERPT
BENCHMARK REPORT 2012 B2B Marketing Benchmark Report Research and insights on attracting and converting the modern B2B buyer sponsored by EXCERPT 2012 B2B Marketing Benchmark Report Research and insights
More informationCOMMON ONLINE MARKETING MISCONCEPTIONS TO D R IN 2014 TO DRIVE REVENUE
5 COMMON ONLINE MARKETING MISCONCEPTIONS TO D R O P IN 2014 TO DRIVE REVENUE Introduction The world of online marketing is constantly changing and can be overwhelming to keep up with. What drove success
More informationSTATE OF B2B CONTENT MARKETING 2015. Research Report - Jan 2015
STATE OF B2B CONTENT MARKETING 2015 Research Report - Jan 2015 WHO WE SPOKE TO The respondents we surveyed were predominantly B2B marketers. Over half of them offered a mix of product and services; one-third
More informationUSING SOCIAL MEDIA EFFECTIVELY TO MAKE
[Type text] 3/23/2012 HMI USING SOCIAL MEDIA EFFECTIVELY TO MAKE THE MOST OF YOUR FARM BUSINESS Contents What Is Inbound Marketing?... 2 Part I: Introduction to Inbound Marketing... 3 Part II: Get Found
More informationStrategic Guide to creating a World Class Customer Advisory Board Program
Strategic Guide to creating a World Class Customer Advisory Board Program This paper is authored from CustomerAdvisoryBoard.org industry association research including the CAB Manager Industry Surveys,
More informationGoogle Analytics. Google Analytics Glossary of terms
Google Analytics Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures set goals. Google Analytics isn't a magical
More informationMAKE YOUR PRESENCE KNOWN
Let s face it. With the intense competition for eyeballs online today, it s not enough anymore to simply build a digital MAKE YOUR PRESENCE KNOWN presence. You have to draw people to it if you re going
More informationYOUR DIGITAL TEAM WHO WE ARE?
YOUR DIGITAL TEAM WHO WE ARE? World Web Partners started as a lead generation company specializing in the Higher Education sector in 2008. Since then, World Web Partners has expanded its reach by becoming
More informationWritten by: Francois Muscat, Digital Marketing Expert
Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending
More informationInbound marketing manager. Job description.
Inbound marketing manager. Job description. CONTENTS 1. Reporting to 3 2. Scope of role 3 3. Main responsibilities 3 4. Key skills and experience 5 5. Key behaviours 5 2014 Fresh Egg Limited 2 This job
More informationUK Search Engine Marketing Benchmark Report 2011
Market Data / Supplier Selection / Event Presentations / User Experience Benchmarking / Best Practice / Template Files/ UK Search Engine Marketing Benchmark Report 2011 In association with Guava UK Search
More informationTop Practices To Boost Your Law Firm Leads
Top Practices To Boost Your Law Firm Leads Boost Your Leads It doesn t matter the legal field you specialize in personal injury, bankruptcy, real estate, family law you probably don t have the time to
More informationYour Toughest Questions. Answered
Introduction Are you setting aggressive, yet reasonable goals for your SEO program? Are you consistently measuring and tracking your results, but not seeing progress as soon as expected? If you are experiencing
More informationCertified Partnership Pack 2015
actionable marketing advice Certified Partnership Pack 2015 Reach, engage and influence senior marketers globally through the Smart Insights digital marketing platform ABOUT SMART INSIGHTS Smart Insights
More informationSTATE OF B2B MARKETING METRICS AND ANALYTICS 2015
STATE OF B2B MARKETING METRICS AND ANALYTICS 2015 Research Report - Feb 2015 WHO WE SPOKE TO To understand the state of metrics & analytics in B2B marketing today, we spoke to directors and senior executives
More informationStrategic Social Media Marketing
Strategic Social Media Marketing Get your business or agency started with an ROI-based approach and avoid random acts of marketing Introductions Daniel Burstein Director of Editorial Content MECLABS @DanielBurstein
More informationDigital Marketing Budgets Increase, Reflecting Focus on Customer Experience
G00255396 Digital Marketing Budgets Increase, Reflecting Focus on Customer Experience Published: 9 January 2014 Analyst(s): Laura McLellan Gartner's Digital Marketing Spending Survey shows that digital
More informationCASE STUDY. Expanding Brand and Qualified Sales Leads at Optimal Cost SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING
CASE STUDY Expanding Brand and Qualified Sales Leads at Optimal Cost SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING Leading Global Colocation Provider CyrusOne Inc, Relies on KEO Marketing s Business
More information