Please note that this presentation is given to you for information only. This document remains property of Randstad and should never be used or

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1 Please note that this presentation is given to you for information only. This document remains property of Randstad and should never be used or distributed outside your company.

2 Employer Branding Perception being reality Global sector report Finance (Banking & Insurance) Results Randstad Award 2012

3 table of contents 1. Study background and study design 2. Overall results what are the most important factors when choosing an employer? - = main factors defining attractiveness least important versus most important factors when choosing an employer recruiting: which channels do potential employees use to find a job? 3. Comparison between sectors how attractive is your sector compared to other sectors? how attractive is your sector for potential employees? how does your sector rate on the various factors compared to other sectors? Employer Branding: Perception being reality Finance (Banking & Insurance)

4 study background and study design

5 Randstad Award 2012 Randstad Award based on perceived attractiveness of companies amongst a large audience attractiveness measured for 150 biggest employers in 14 countries (*) in Europe, APAC and North America; sector results are based on the results at company level within this sector most attractive employer determined by means of the question: Would you like to work for this company? employers evaluated on 10 various factors National representative sample of potential employees representative on region, age, sex and education comprising current students, employed and unemployed workforce aged between 18 and 65 years old Interviews conducted online between October 2011 and February 2012 (*) participating countries in Europe: Belgium: 12 th edition France, Germany, Spain & Netherlands: 3 rd edition Italy, Poland & UK: 2 nd edition (*) participating countries in APAC & North America: Australia, India, New Zealand: 2 nd edition Canada: 2 nd edition Singapore, Japan: 1 st edition Employer Branding: Perception being reality Finance (Banking & Insurance)

6 absolute and relative attractiveness total sample know the company 100% would like to work for the company 80% 40% absolute attractiveness = 40/100 = 40% relative attractiveness = 40/80 = 50% Employer Branding: Perception being reality Finance (Banking & Insurance)

7 questionnaire 1. Which aspects are important to you in choosing to work for a specific company? top 5 ranked from most important aspect to least important 2. Do you know this company? yes/no 3. Would you like to work for this company? 1 5 not agree at all totally agree 4. Association known companies with specific factors 1 5 not agree at all totally agree Employer Branding: Perception being reality Finance (Banking & Insurance)

8 some definitions Name Awareness to know the company well enough to have an opinion/perception about the company Absolute Attractiveness amongst all respondents (total sample); % that would like to work for the company Relative Attractiveness = Randstad Award amongst respondents who know the company; % that would like to work for the company removes the 'size' bias - big companies having the advantage to be known by most people and as a consequence often rank amongst the top on absolute attractiveness Employer Branding: Perception being reality Finance (Banking & Insurance)

9 success of a company hinges on the quality and talent of its employees Competitive Image to attract right candidates Business success High retention to ensure a stable work force Satisfied customers Improve cost management to reduce costs for search & selection Qualified workers Employer Branding: Perception being reality Finance (Banking & Insurance)

10 overall results what are the most important factors when choosing an employer?

11 job security is the most important factor for a fifth of potential employees, followed by financial health and competitive salary & employee benefits which is the most important factor to you in choosing to work for a specific company? most important factor Global Long-term job security 20 Financially healthy 17 Competitive salary & employee benefits 13 Interesting job content 10 Pleasant working atmosphere 9 Good work-life balance 6 Career progression opportunities 5 Flexible working 4 Conveniently located 4 Good training 3 Strong management 2 International/global career opportunities 2 Quality products/services 2 Strong image/strong values 1 Diversity management 1 Concerned with environment & society 1 Uses latest technologies Employer Branding: Perception being reality Finance (Banking & Insurance)

12 within the top 5 of most important factors, job security is closely followed by working atmosphere and competitive salary & benefits which are the top 5 most important factors to you in choosing to work for a specific company? top 5 most important factors Global Long-term job security 61 Pleasant working atmosphere 55 Competitive salary & employee benefits 54 Financially healthy 46 Interesting job content 40 Career progression opportunities 38 Good work-life balance 37 Conveniently located 34 Flexible working 30 Good training 23 Strong management 15 Quality products/services 14 International/global career opportunities 13 Strong image/strong values 12 Diversity management 10 Concerned with environment & society 9 Uses latest technologies Employer Branding: Perception being reality Finance (Banking & Insurance)

13 financial health is more important to people currently working in the Finance sector, as compared to the global ranking; it takes first position before job security which is the most important factor to you in choosing to work for a specific company? most important factor Finance (Banking & Insurance) Financially healthy 22 Long-term job security 18 Competitive salary & employee benefits 16 Interesting job content 8 Career progression opportunities 6 Pleasant working atmosphere 6 Good work-life balance 6 Conveniently located 3 Flexible working 3 Good training 3 International/global career opportunities 2 Strong management 2 Strong image/strong values 2 Quality products/services 1 Uses latest technologies 1 Diversity management 1 Concerned with environment & society Employer Branding: Perception being reality Finance (Banking & Insurance)

14 employees currently working in the Finance sector most often list job security in their top 5 of most important factors, closely followed by salary which are the top 5 most important factors to you in choosing to work for a specific company? top 5 most important factors Finance (Banking & Insurance) Long-term job security 60 Competitive salary & employee benefits 59 Financially healthy 51 Pleasant working atmosphere 48 Career progression opportunities 45 Good work-life balance 37 Interesting job content 37 Conveniently located 31 Flexible working 26 Good training 24 International/global career opportunities 19 Strong management 17 Quality products/services 12 Strong image/strong values 12 Uses latest technologies 8 Diversity management 7 Concerned with environment & society Employer Branding: Perception being reality Finance (Banking & Insurance)

15 overall results least important versus most important factors when choosing an employer

16 least important factors versus most important factors according to the total sample of respondents (Global) which factors are the least / most important to you in choosing to work for a specific company? least important vs most important factors Global % least important % most important Long-term job security Pleasant working atmosphere Competitive salary & employee benefits Financially healthy Interesting job content Career progression opportunities Good work-life balance Conveniently located Flexible working Good training Strong management Quality products/services International/global career opportunities Strong image/strong values Diversity management Concerned with environment & society 38 9 Uses latest technologies Employer Branding: Perception being reality Finance (Banking & Insurance)

17 least important factors versus most important factors according to respondents currently working in Finance (Banking & Insurance) which factors are the least / most important to you in choosing to work for a specific company? least important vs most important factors in Finance (Banking & Insurance) % least important % most important Long-term job security Competitive salary & employee benefits Financially healthy Pleasant working atmosphere Career progression opportunities Good work-life balance Interesting job content Conveniently located Flexible working Good training International/global career opportunities Strong management Quality products/services Strong image/strong values Uses latest technologies 40 8 Diversity management 47 7 Concerned with environment & society Employer Branding: Perception being reality Finance (Banking & Insurance)

18 overall results recruiting

19 recruiting: global which channels do you use to find a job? (total sample) % Global % more men % more women Job-boards Adverts in newspaper/magazines Recruitment Agencies Family & friends Social media (LinkedIn, Twitter, etc.) Employers websites Networking events Spontaneous job applications note: scores displayed point at the dominating group with above average rate against the group with below average rate (not displayed) Employer Branding: Perception being reality Finance (Banking & Insurance)

20 recruiting: Finance which channels do you use to find a job? (respondents currently working in the Finance sector) % Finance (Banking & Insurance) % more men % more women Job-boards Recruitment Agencies Adverts in newspaper/magazines Social media (LinkedIn, Twitter, etc.) Family & friends Employers websites Networking events Spontaneous job applications note: scores displayed point at the dominating group with above average rate against the group with below average rate (not displayed) Employer Branding: Perception being reality Finance (Banking & Insurance)

21 comparison between sectors how attractive is your sector compared to other sectors?

22 sector attractiveness based on respondents perception of the companies included in these sectors within the scope of the Randstad Award survey amongst respondents (total sample) that know one or more companies operating in this sector in the previous slides the sector is defined by the group of respondents that currently work in this specific sector, in this case Finance in the next slides the sector is defined by the companies that represent that sector in each country; the companies are evaluated by the respondents (total sample) regardless of the sector they work in Employer Branding: Perception being reality Finance (Banking & Insurance)

23 attractiveness sector amongst respondents that know one or more companies operating in this sector (total sample) note: the sector ranking is based on respondents perception of the companies that are included in the research would like to work for: (% 4-5) Automotive/Vehicles Informatics - Consulting FMCG Pharmaceutical/Chemical Services Utilities Non-profit Industrial/Manufacturing Finance (Banking & Insurance) Travel/Leisure/Horeca Construction Transport/Logistics/Wholesalers Retail % 41% 37% 40% 35% 35% 33% 37% 33% 32% 31% 32% 26% % 44% 40% 39% 36% 36% 36% 36% 34% 33% 32% 29% 28% Employer Branding: Perception being reality Finance (Banking & Insurance)

24 attractiveness of Finance (Banking & Insurance) by factor position of Finance (Banking & Insurance) in Europe BE FR GE IT ESP UK NL Salary & employee benefits : 4/25 9/20 6/21 3/13 9/16 2/15 2/16 Career progression opportunities : 3/25 12/20 15/21 6/13 11/16 3/15 3/16 Pleasant working atmosphere : 13/25 15/20 13/21 10/13 11/16 9/15 11/16 Long-term job security : 8/25 7/20 15/21 2/13 10/16 11/15 6/16 Good work-life balance : 2/25 2/20 11/21 1/13 3/16 10/15 4/16 Financially healthy : 18/25 13/20 19/21 7/13 11/16 7/15 5/16 Interesting job content : 8/25 12/20 16/21 11/13 13/16 8/15 8/16 Good training : 3/25 11/20 7/21 9/13 9/16 6/15 4/16 Strong management : 9/25 12/20 14/21 9/13 11/16 5/15 4/16 Environment & society (CSR) : 17/25 14/20 21/21 11/13 10/16 13/15 11/16 = within top 3 note: no results for Poland as the sector is not as such represented Employer Branding: Perception being reality Finance (Banking & Insurance)

25 attractiveness of Finance (Banking & Insurance) by factor position of Finance (Banking & Insurance) in APAC & Canada AUS IND NZ SING JAP CAN Salary & employee benefits : 10/27 3/8 3/17 2/12 4/16 10/16 Career progression opportunities : 4/27 4/8 3/17 2/12 8/16 4/16 Pleasant working atmosphere : 8/27 2/8 5/17 2/12 12/16 4/16 Long-term job security : 4/27 5/8 5/17 9/12 12/16 4/16 Good work-life balance : 4/27 5/8 3/17 3/12 11/16 2/16 Financially healthy : 5/27 5/8 3/17 6/12 12/16 2/16 Interesting job content : 18/27 5/8 13/17 9/12 15/16 12/16 Good training : 6/27 3/8 4/17 4/12 7/16 5/16 Strong management : 5/27 4/8 3/17 6/12 14/16 4/16 Environment & society (CSR) : 14/27 6/8 7/17 10/12 15/16 11/16 = within top Employer Branding: Perception being reality Finance (Banking & Insurance)

26 comparison between sectors how attractive is your sector for potential employees?

27 name awareness Randstad attractivity grid relative attractiveness by name awareness name awareness and low relative attractivity 1 name awareness and relative attractivity 2 indifferent players dominant players limited choice amongst less qualified/ less motivated potential employees can choose employees amongst wide range of well qualified/ly motivated potential employees low name awareness and low relative attractivity 3 low name awareness and relative attractivity 4 low profile players niche players very limited choice amongst less qualified/less motivated potential employees limited choice amongst well qualified/ ly motivated employees low relative attractiveness Employer Branding: Perception being reality Finance (Banking & Insurance)

28 name awareness attractiveness of Finance (Banking & Insurance) in the countries relative attractiveness by name awareness 100% 90% 80% Japan Australia 70% France Spain UK 60% The Netherlands New Zealand Germany Belgium Canada Singapore 50% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70% 75% 40% 30% Italy India 20% 10% low 0% relative attractiveness Employer Branding: Perception being reality Finance (Banking & Insurance)

29 name awareness attractiveness sectors - Belgium amongst respondents that know one or more companies operating in this sector your score 2011 your score 100% Telecom Retail Distribution Distribution Telecom 90% 80% Retail 70% low Horeca Horeca 60% Finance Vehicles Vehicles Finance HR 50% FMCG-non food FMCG-food FMCGnon FMCG-food Transport Media Electronics Media Transport HR 40% food Electronics IT-Consulting 15% 20% 25% 30% Chemical Textile Chemical 35% 40% 45% Cleaning- Auto Parts 30% Aeronautics Aeronautics Pharmaceutical IT-Consulting Steel environment- security Steel Construction-installation-energy Metal 20% Construction-installation-energy Pharmaceutical Cleaning- Metal Auto Parts Textile environment- security Non-metal 10% Non-metal Contact centers Contact centers 0% relative attractiveness Employer Branding: Perception being reality Finance (Banking & Insurance)

30 name awareness attractiveness sectors - France amongst respondents that know one or more companies operating in this sector your score 2011 your score 100% 90% 80% Distribution Food Distribution Food Equipment/auto Distr. Cons. goods Distr. Cons. goods Distr. home/auto equipment 70% Horeca Finance Distr. home/auto equipment Finance 60% Equipment/auto Consumer goods Horeca HR HR Express Transp. Telecom 50% Food Consumer goods Express Transp. Telecom Food Energy/Environment 15% 20% 25% 30% 35% 40% 45% 50% Intermediate goods 40% Energy/Environment Media Aeronautics Intermediate goods Media Logistics Aeronautics 30% Logistics Construction Pharma Pharma Metal Construction 20% IT Consulting Metal IT Consulting 10% low 0% relative attractiveness Employer Branding: Perception being reality Finance (Banking & Insurance)

31 name awareness attractiveness sectors - Germany amongst respondents that know one or more companies operating in this sector your score 2011 your score 100% Telecom 90% Food Telecom Vehicles Food Drugstore Market Vehicles FMCG 80% FMCG Drugstore Market Consumer Goods 70% Consumer Goods Retail Retail 60% Finance Services Electronics Energy Energy Services Finance 50% Electronics Transport-Logistics 20% 25% 30% 35% 40% 45% 50% 55% 60% Transport-Logistics Construction/-materials Chemical 40% IT-Consulting Construction/-materials Media Media Chemical IT-Consulting Machine Construction Pharma 30% Medical Machine Construction Heavy Industry Heavy Industry Pharma 20% Medical Automobile suppliers Automobile suppliers 10% low 0% relative attractiveness Employer Branding: Perception being reality Finance (Banking & Insurance)

32 name awareness attractiveness sectors - Italy amongst respondents that know one or more companies operating in this sector your score 2011 your score 100% 90% 80% 70% Retail non-food Retail food Telecom 60% Insurance FMCG 50% Retail non-food Telecom Insurance 40% Retail food Finance Services Metal 30% 35% 40% 45% Pharma 50% 55% 60% 30% Heavy industry Fashion & Finance Services Pharma Luxury Electronics 20% Non metal Heavy industry 10% FMCG Fashion & Luxury low 0% relative attractiveness Employer Branding: Perception being reality Finance (Banking & Insurance)

33 name awareness attractiveness sectors - Netherlands amongst respondents that know one or more companies operating in this sector your score 2011 your score 100% 90% Media 80% 70% Retail Transport Public Telecom Logistics Finance 60% Retail Finance Logistics 50% Energy Food Healthcare Public Energy Food 40% Services 10% 15% Media 20% 25% Education 30% 35% 40% Horeca 30% Construction Industry Services Chemical Horeca Construction Healthcare Industry 20% 10% low 0% relative attractiveness Employer Branding: Perception being reality Finance (Banking & Insurance)

34 name awareness attractiveness sectors - Spain amongst respondents that know one or more companies operating in this sector your score 2011 your score 100% 90% low Insurances Finance Telecom 80% Automotive Electronic Telecom Retail Media 70% Aeronautics Finance FMCG Food Aeronautics Automotive 60% Electronic Retail FMCG Food Insurances 50% Media 30% 35% 40% 45% Energy 50% 55% 60% Energy 40% Logistics Construction Logistics Construction 30% Industry Chemical/Pharma 20% IT/Consulting IT/Consulting 10% Hospitality & Services Hospitality & Services 0% relative attractiveness Chemical/Pharma Industry Employer Branding: Perception being reality Finance (Banking & Insurance)

35 name awareness attractiveness sectors - UK amongst respondents that know one or more companies operating in this sector your score 2011 your score 100% 90% Retail Retail 80% IT & Telecom Utilities 70% Retail Banking FMCG Insurance 60% Retail Banking IT & Telecom Utilities Automotive - Aerospace Transport & Logistics FMCG 50% Education 20% 25% 30% 35% 40% 45% Investment Banking Transport & Logistics 40% Healthcare Healthcare Automotive - Aerospace Construction 30% Pharma Business Services 20% Housing Associations Business Services 10% 0% relative attractiveness Employer Branding: Perception being reality Finance (Banking & Insurance)

36 name awareness attractiveness sectors - Australia amongst respondents that know one or more companies operating in this sector your score 2011 your score low 100% 90% relative attractiveness Aviation Retail (Fast Food) 80% Banking & IT & Telecomm. Financial serv. Banking & 70% Financial serv. Retail Manufact. (Auto) Retail (Fast Food) IT & Telecomm. 60% Manufact. (Auto) Insurance Retail FMCG Oil & Gas Oil & Gas 50% FMCG Mining & Natural Res. Media Transport & logistics Transport & Energy & logistics Utilities Hospitality & recreat. serv. 40% 5% 10% 15% 20% 25% Manufact. 30% 35% 40% Manufact. Hospitality & Wealth, Superannuation & Funds Managem. (Steel) recreat. serv. Mining & Security serv. 30% Manufact. Natural Res. Manufact. (Food) Manufact. (Food) (Constr. Prod.) Professional Professional 20% Serv. Media serv. Facilities Managem. & Catering Manufact. (Packag. Business /Paper) serv. Engineering & Manufact. Manufact. 10% Construction (Chemical) Design Engineering 0% Employer Branding: Perception being reality Finance (Banking & Insurance)

37 name awareness attractiveness sectors - India amongst respondents that know one or more companies operating in this sector your score 2011 your score 100% 90% 80% 70% Services Auto & Autocomponents IT, Communication & Telecom FMCG, Durables & Retail Energy & infrastructure 60% 50% 40% 10% Auto & Autocomponents IT, Communication & Telecom FMCG, Durables & Retail 50% 55% 60% 65% 30% 70% 75% 80% Banking & Banking & Manufacturing - Manufacturing - Services Energy Finance Finance Non-machinery Non-machinery & infrastructure 20% Pharma & Biotechnology Pharma & Biotechnology low 0% relative attractiveness Employer Branding: Perception being reality Finance (Banking & Insurance)

38 name awareness attractiveness sectors - Japan amongst respondents that know one or more companies operating in this sector your score Electricity, Gas, Heat Energy & Water Retail Trade 100% 90% 50% Information & Communication Food, Beverages, Fodder & Tobacco 80% Internet & Oil, Coal, Plastic Nonelectric, Electric & Contents & Rubber Precision Machine 15% 20% 70% 25% Transportation 30% 35% 40% Finance & Construction & Other Property Manufacturing Chemical, Pharma, Insurance 60% Management Fiber & Glass Steel, NonFerrous & Metal Transport Equipment Service Trading & Wholesale 40% 30% 20% 10% low 0% relative attractiveness Employer Branding: Perception being reality Finance (Banking & Insurance)

39 name awareness attractiveness sectors - New Zealand amongst respondents that know one or more companies operating in this sector your score 2011 your score 100% 90% 80% Information Technology & 70% Telecommunications Banking & Financial Services Public Administration & Safety Wholesale & Retail Trade 60% Transport & Logistics Banking & Financial Services Public Sector Accommodation, Food Services Media & Facilities Information Technology & Agriculture, 50% Forestry & Fishing Property & Business Services Telecommunications FMCG Media Construction & Engineering 15% 20% 25% 40% 30% 35% 40% 45% Accommodation, Food Services Manufacturing Transport & Logistics Education & Training Services & Facilities Community Services 30% Healthcare Construction & Engineering Healthcare Agriculture, Forestry & Fishing 20% Professional Services 10% low 0% relative attractiveness Employer Branding: Perception being reality Finance (Banking & Insurance)

40 name awareness attractiveness sectors - Singapore amongst respondents that know one or more companies operating in this sector your score 100% 90% 80% 70% 60% Banking & Retail & FMCG IT & Financial Telecomm. Services Hospitality & 50% Recreational Manufacturing Services (Electronics) Transportation 40% & Logistics 20% 25% 30% 35% 40% Professional 45% 50% 55% Services (Security, Services Facilities, Media) 30% Industrial & Manufacturing Manufacturing 20% (Semiconductor) Property & Real Estate Engineering, Construction & Energy 10% low 0% relative attractiveness Employer Branding: Perception being reality Finance (Banking & Insurance)

41 name awareness attractiveness sectors - Canada amongst respondents that know one or more companies operating in this sector your score 2011 your score 100% 90% 80% 70% low Retail non food Retail non food Retail Food Insurance Food trade & FMCG 60% 50% 40% Insurance 25% 30% 35% 30% Finance 40% 45% 50% Retail Food Hospitality and Food trade & Energy High tech entertainment FMCG Industry & Services manufacturing Hospitality and 20% Manufacturing entertainment Services Energy Healthcare 10% 0% Finance Industry & Manufacturing relative attractiveness Motor Vehicle & Parts Media & Telecommunication Transport & logistics Transport & Media & logistics Telecommunication Raw materials Healthcare Raw materials Engineer/ Construction Employer Branding: Perception being reality Finance (Banking & Insurance)

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