JYSK ANALYSE A/S A full service research company

Transcription

1 A full service research company

2 A short presentation 1 History 2 Basic philosophy 3 4 Quick overview of the company JYSK ANALYSE s mission Side 2

3 The history of JYSK ANALYSE The company was founded in 1984 by Professor Carsten Stig Poulsen We are specialized in customized research We are methodical leading in a wide variety of analyzes, including PLS, segmentation analysis, branding and a large range of marketing metrics We have great experience within: Energy Finance Food IT and telecom Media and advertising Public Transport Tourism Side 3

4 JYSK ANALYSE: The basic philosophy The market analyst / team is responsible for all phases of the market research, from the sales to the presentation Market researcher / team is its own research company Same market researchers throughout the project All our researchers have the professional skills to take your project through all phases Design Data collection Analysis Presentation Strategy, business case, a basis for decisions Side 4

5 JYSK ANALYSE: Our specialty is customized research Research design Construction of questionnaire Plan of research Side 5

6 JYSK ANALYSE: Data collection and use of different technologies and methods Focusgroups CATI: Telephone interview Data collection Scanning We have 30 interview stations and conduct between 100,000 and 150,000 telephone interviews per year of varying length. We have a server to perform analyzes over the Internet We have a scanner for scanning of completed forms. Depth interview CAWI: Internet Hall test

7 Qualitative methods Focus groups and depth interviews We have 2 moderators Focus group facilities in Aalborg We conduct focus groups in both Aalborg and Copenhagen as well as locally We conduct hall tests and depth interviews e.g. in shopping centers Side 7

8 Innovation and creative ideas IT and creative ideas helps us become even better to benefit our customers Data processing is done through the use of many different programs and algorithms ABC segmenting Helped Norsk Tipping to track their segments throughout the year. Report generator Generated more than 400 reports to LEGO concerning an employee satisfaction survey. Simulation Models in EXCEL Opened the opportunity to do consequence calculations of different scenarios with varying prices and marketing conditions, based on research results. Side 8

9 Examples of surveys JYSK ANALYSE has carried out We conduct and report on various studies, about per year for a wide variety of clients. For example: Customer satisfaction surveys Employee surveys Segmentation analysis Price studies Tracking of campaigns and awareness surveys Concept test Image surveys Opinion polls and many more... Side 9

10 JYSK ANALYSE s own products and specialties Adaptive Baysian C Classification

11 JYSK ANALYSE s competences We are 7 consultants with different specialties + about 120 interviewers trained by JYSK ANALYSE

12 JYSK ANALYSE s mission To provide knowledge that gives you a marketing advantage Data Raw data

13 JYSK ANALYSE s mission Jeg opfatter egentlig siden, som rigtig flot, men indholdet det skulle man nok arbejde lidt med. Jeg forstår ikke Table 7. Satisfaction with schedule range/variety Table 7. Satisfaction with schedule range/variety Row % Very satisfied Satisfied Neutral Code A 58% 19% 19% 4% Unsatisfied / B 73% 13% 10% 3% very 1% Not Row % Very satisfied Satisfied Neutral unsatisfied answered C 65% 14% 16% 3% 2% Code A 58% 19% 19% 4% D 70% 12% 13% 3% 2% B 73% 13% 10% 3% 1% Country Denmark 68% 13% 15% 3% 1% C 65% 14% 16% 3% 2% Sweden 2% 2% 96% D 70% 12% 13% 3% 2% Irland 22% 6% 6% 63% 3% Country Denmark 68% 13% 15% 3% 1% UK 100% Sweden 2% 2% 96% Total 59% 12% 13% 14% 1% Irland 22% 6% 6% 63% 3% Total UK 100% Unsatisfied / very unsatisfied Not answered 59% 12% 13% 14% 1% Information Frequency and cross tables, transcriptions, etc. Data Raw data

14 JYSK ANALYSE s mission Knowledge Analyze Information Frequency and cross tables, transcriptions, etc. Data Raw data

15 JYSK ANALYSE s mission Insight Strategies, action plans, basis for decision Knowledge Analyze Information Frequency and cross tables, transcriptions, etc. Data Raw data To provide knowledge that gives you a marketing advantage

16 A typical project at JYSK ANALYSE Dialogue on problem, development of proposals and quotation for the assignment. Sampling and data collection. Personal presentation of results. Dialogue and quotation Questionnaire and design Field work Analysis and report Presentation Development of the specific questionnaire and research design approved by the customer. Execution of various analyses, development of tables and graphics report. Side 16

17 JYSK ANALYSE is different on 3 points Your supplier of knowledge and insight Customized surveys It is designed to give you the deepest insight and the best fundament of decision making Technological and methodological leaders This ensures an optimization of the entire research process Committed to translate research results into action Already during the design phase, we think as research users Design Data collection Analysis Presentation Strategy, business case, a basis for decisions Side 17

18 Questions: Contact JYSK ANALYSE Side 18