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1 MarketsandMarkets Publisher Sample Phone: (US) or or (Int'l) Hours: Monday - Thursday: 5:30am - 6:30pm EST Fridays: 5:30am - 5:30pm EST [email protected] MarketResearch.com

2 CROSS-PLATFORM & MOBILE ADVERTISING MARKET by Solutions (Campaign; Delivery; Reporting & Analytics; Proximity); by Advertising (Search; SMS/MMS/P2P Messaging; Rich Media; Coupons; In-App) Worldwide Market Forecasts and Analysis ( ) MarketsandMarkets

3 MarketsandMarkets is a global market research and consulting company based in the U.S. We publish strategically analyzed market research reports and serve as a business intelligence partner to Fortune 500 companies across the world. MarketsandMarkets also provides multiclient reports, company profiles, databases, and custom research services. MarketsandMarkets covers thirteen industry verticals, including advanced materials, automotives and transportation, banking and financial services, biotechnology, chemicals, consumer goods, energy and power, food and beverages, industrial automation, medical devices, pharmaceuticals, semiconductor and electronics, and telecommunications and IT. Copyright 2013 MarketsandMarkets All Rights Reserved. This document contains highly confidential information and is the sole property of MarketsandMarkets. No part of it may be circulated, copied, quoted, or otherwise reproduced without the approval of MarketsandMarkets. MarketsandMarkets Sample Pages 2

4 1 INTRODUCTION 1.1 RESEARCH METHODOLOGY DATA TRIANGULATION AND FORECASTING FIGURE 1 DATA TRIANGULATION, TOP-DOWN AND BOTTOM-UP APPROACH Overall Cross-Platform and Mobile Advertising Market, Based on secondary data, company financials, and primary data Cross-Platform Advertising market : Focus on retargeting strategy Overall Cross- Platform and Mobile Advertising market Cross-Platform and Mobile Advertising solutions market based on the % split from secondary & primary sources Validation and data triangulation (Taking into consideration drivers and restraints in each countries and sub segments.) Validation and data triangulation (Taking into consideration drivers and restraints in each segment) Region wise & Country wise demand for Cross-Platform and Mobile Advertising solutions Cross-Platform and Mobile Advertising market in sub segments Demand from industry vertical for Cross-Platform and Mobile Advertising solutions Company wise Revenue/Segment wise revenue for Cross-Platform and Mobile Advertising solution The figure given above highlights the data triangulation on the basis of top-down and bottomup approach. MarketsandMarkets Sample Pages 3

5 1.2 MARKET OVERVIEW SEGMENT DEFINITIONS FIGURE 2 MARKET SEGMENT DEFINITION Cross-Platform and Mobile Advertising Market Segmentation by Solutions and Services Type of Advertisement Devices Organization Size Verticals Regions Advertisement Campaign Solutions Search Advertising Feature Phones Small and Medium Businesses (SMBs) Consumer Goods, Retail and Restaurants North America (NA) Content Delivery Solutions SMS/MMS/P2P Messaging Advertising Smartphones Enterprises Telecom and IT Europe (EU) Integrated Solutions Rich Media (Video Advertising) and Display Advertising Tablets Banking, Financial Services and Insurance (BFSI) Asia-Pacific (APAC) Reporting and Analytics Solutions Voice SMS or Outbound Dialer and Audio Advertising PCs, Laptops and Notebooks Media and Entertainment Middle East & Africa (MEA) Mobile Proximity Solutions Mobile Digital Coupons Advertising Smart Television Travel, Transportation and Logistics Latin America (LA) Other Solutions In-App Advertising Other Devices Supply Chain and Manufacturing Integration Services Healthcare Consulting Services Energy power and Utilities Academia and Government Other The figure given above highlights the cross-platform and mobile advertising market segmentation. MarketsandMarkets Sample Pages 4

6 2 EXECUTIVE SUMMARY 2.1 OVERALL MARKET SIZE TABLE 1 CROSS-PLATFORM AND MOBILE ADVERTISING: MARKET SIZE, BY REGION, ($BILLION) Region CAGR% ( ) North America Europe APAC Middle East and Africa Latin America Total The table given above highlights the cross-platform and mobile advertising market revenue on the basis of regions, from 2013 to MarketsandMarkets forecasts the global crossplatform and mobile advertising market to grow from $ billion in 2013 to $ billion in 2018 at a Compound Annual Growth Rate (CAGR) of % from 2013 to MarketsandMarkets Sample Pages 5

7 FIGURE 3 CROSS-PLATFORM AND MOBILE ADVERTISING: MARKET SIZE, BY REGION, ($BILLION) $ Billion The figure given above highlights the overall market opportunity in terms of absolute dollar value and Y-O-Y growth across the regions. MarketsandMarkets Sample Pages 6

8 3 CROSS-PLATFORM AND MOBILE ADVERTISING: MARKET SIZE AND FORECAST, BY ADVERTISING PLATFORM 3.1 MARKET SIZE AND FORECAST FIGURE 4 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, ($BILLION) $ Billion The figure given above highlights the overall market opportunity for cross-platform and mobile advertising market in terms of absolute dollar in the advertising platform. MarketsandMarkets Sample Pages 7

9 4 CROSS-PLATFORM AND MOBILE ADVERTISING: MARKET SIZE AND FORECAST, BY SOLUTIONS 4.1 MARKET SIZE AND FORECAST FIGURE 5 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET, BY SOLUTIONS, (Y-O-Y %) The figure given above highlights the Y-O-Y growth trend of various solutions in cross-platform and mobile advertising market. MarketsandMarkets Sample Pages 8

10 5 CROSS-PLATFORM AND MOBILE ADVERTISING: MARKET SIZE AND FORECAST BY VERTICALS 5.1 MARKET SIZE AND FORECAST TABLE 2 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY INDUSTRY, ($BILLION) Industry CAGR% ( ) Consumer Goods, Retail, and Restaurants Telecom and IT BFSI Media and Entertainment Travel, Transportation, and Logistics Supply Chain and Manufacturing Healthcare Energy, Power, and Utilities Academia and Government Other Total MarketsandMarkets Sample Pages 9

11 Disclaimer: MarketsandMarkets strategic analysis services are limited publications containing valuable market information provided to a select group of customers in response to orders. Our customers acknowledge, when ordering, that MarketsandMarkets strategic analysis services are for our customers internal use and not for general publication or disclosure to third parties. Quantitative market information is based primarily on interviews and therefore, is subject to fluctuation. MarketsandMarkets does not endorse any vendor, product or service depicted in its research publications. MarketsandMarkets strategic analysis publications consist of the opinions of MarketsandMarkets' research and should not be construed as statements of fact. MarketsandMarkets disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. MarketsandMarkets takes no responsibility for any incorrect information supplied to us by manufacturers or users. All trademarks, copyrights and other forms of intellectual property belong to their respective owners and may be protected by copyright. Under no circumstance may any of these be reproduced in any form without the prior written agreement of their owner. No part of this strategic analysis service may be given, lent, resold or disclosed to noncustomers without written permission. Reproduction and/or transmission in any form and by any means including photocopying, mechanical, electronic, recording or otherwise, without the permission of the publisher is prohibited. For information regarding permission, contact: Tel: [email protected] MarketsandMarkets Sample Pages 10