<title> Sports Management and Sports Marketing

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1 The University for World-Class Professionals <title> Sports Management and Sports Marketing B (Hons)

2 Welcome to the Department of Management Welcome to the Department of Management, housed in the vibrant Business School at the heart of the All Saints campus in central Manchester. As well as providing world-class facilities, we are committed to ensuring that our students have a great experience whilst studying with us and are fully equipped to become early career professionals as they embark on their future careers. Our academic staff are active in the professions, with many holding qualifications from professional bodies and broad experience of working across a number of business sectors. Staff research expertise is also reflected in the wide range of academic programmes on offer throughout the department. Our degrees are designed to provide you with a current understanding of business and management in the 21st Century. As well as providing formal placement and overseas study opportunities, work-related learning occurs through a structured programme of volunteering, engagement with professional bodies and a Management Society, which is ran from the Department. The Student Xchange offers opportunities to work with local businesses and organisations on particular projects, to support academic studies and gain vital work experience. Throughout your time at MMU, you are also encouraged to develop your own entrepreneurial skills through a variety of initiatives such as the Business Start Up Bootcamp, the Going Freelance programme for future freelancers and the New Directions skills development scheme. The Department of Management is a great place to study and enjoy student life and we look forward to welcoming you. Dr Diane Wright Head of Management Department and Associate Dean (International).

3 Contents 4 Courses 8 Teaching Staff 10 Sports Scholarships 11 Foundation Year 12 Connecting you with the Sports Industry 14 Student Stories 20 Student Experience 22 World Class Professionals 27 International Students 28 Meet us 30 Courses fact file Sports Management and Sports Marketing Our Sports Management and Sports Marketing courses are hard work and challenging but incredibly rewarding. If you are passionate about sport and want to pursue a career in management and business this is a perfect opportunity to gain a degree whilst studying a subject that is like no other. Dr Steve Mansfield Principal Lecturer, BA (Hons) Sports Management and BA (Hons) Sports Marketing Management Sports Management and Sports Marketing Management degrees are ideal for students who are passionate about sport. Studying Sports Management or Sports Marketing will equip you with the business acumen for a future career in a sports related sector. Sport is an expanding and exciting industry that ranges from a multimillion pound international business or your local community club. Studying these subjects will develop your knowledge and skills in areas including management, marketing, finance, enterprise, policy, strategy and events in order to become a successful early career professional. Why study at Manchester Metropolitan University? Throughout your studies, there are opportunities to build your profile in your chosen profession by gaining work experience, completing work-related assignments and developing your network of contacts. Sport England, Lancashire County Cricket Club, National Cycling Centre, Paddy Power and Supporters Direct are just some of the employers that came on to campus last year to talk to students about career opportunities. These employers were able to pass on their wealth of knowledge gained from working in a sport environment and give helpful tips and advice on how enter into the world of sport. All the members of the teaching team are passionate about sport, whether participating or researching and share this passion with the students by engaging in lively debates about contemporary issues in the industry. Manchester is a global sporting city with an impressive sporting heritage. The city hosts major sporting events on a regular basis, so studying in a city that shares a real passion for sport and has a highly established sport infrastructure, means you are in the right place to explore a world of opportunities. Developing skills and knowledge for rewarding careers We have a dedicated Sports Advisory Board whose members come from the sports and leisure industries. The Advisory Board have direct input into the content of our undergraduate degrees to ensure that our students develop the crucial skills that are in high demand from employers. mmu.ac.uk 3

4 Our undergraduate programmes Sports Management BA (Hons) If you have ambitions to develop a successful managerial career in the sport, leisure and recreation industries then you should consider our BA (Hons) Sports Management degree. The importance of sport and recreation in all areas of life is now recognised not only in terms of our health and wellbeing, but also as a highly profitable business sector. The experience of the London 2012 Olympics has shown how important sport is to the UK and the clear benefits of having appropriately skilled managers in place to make the most of these opportunities. This degree is designed to provide you with the skills and knowledge needed to develop a career in this fast moving area of work. You will learn how to apply management theory, concepts and principles to sport management issues. Throughout the course, there is a strong emphasis on creativity and its application to real-life business challenges such as: running recruitment campaigns; developing marketing strategies or interpreting the likes and wants of consumers through the study of market research. Year 1 This course shares a common first year with BA (Hons) Sports Marketing Management. You will study four, 30-credit units. Typical units of study may include the following but may be subject to change: Introduction to Sports Management and Marketing This unit covers a range of concepts and theories related to sport generally and the provision of sport in the UK. You will learn about a number of diverse issues, such as the role of marketing and responsible management in the sports environment. Sports Event Design and Development This unit helps you to develop an in-depth understanding of what it takes to organise, manage and deliver memorable and successful sports events. It provides insight into the planning and management of sporting events of all sizes. Your studies cover event design and development, and practical fundamentals such as environmental scanning, strategy formulation, sponsorship, reducing risks, and ensuring the health, safety and security of all stakeholders. The Business of Sport This unit will enable you to develop a broad understanding of the main business principles involved in managing sport organisations across the public, private and voluntary sectors. It will help you to apply principles of business to modern sport organisations. You will study themes such as professionalism and commercialism, sector analysis, business principles, financial management, sport economics, sport law, business ethics and sustainability, as well as exploring employability in sport. Understanding and Managing People This unit will enable you to develop knowledge in the human aspects of understanding and managing people. Through the study of organisational behaviour concepts, you will develop an appreciation of the importance of people within modern business organisations. You will be able to understand the major influences on human behaviour at work. These include themes around the individual, groups and social interaction, organisation and management, as well as personal and professional development. Year 2 You will study four, 30-credit units: Commercial Aspects of Sport This unit considers the commercial opportunities, roles and structures that sports organisations have available to them and looks at how sports organisations can make a profit using marketing techniques including ticket sales, loyalty schemes, conferencing and hospitality. You will also learn about developing creative on and offline communications to enhance your sports brand. Sport in Society This unit is all about how public policy and the government impacts and influences sport provision, participation and the business of sport in the UK. The impact of sport on health, social inclusion and sustainability, as well as sporting institutions, funding bodies and policy makers are all topics explored in this unit. 4 Sports Management and Sports Marketing

5 The Sports Management course has helped to develop my knowledge of business structure and layout, strategic development, effective leadership and the importance of an ethical and sustainable business approach. Victoria Johnson First-class graduate in BA (Hons) Sports Management Sports Enterprise and Community Focusing on understanding small business start-up, this unit looks at enterprise and entrepreneurship, from community amateur sports clubs, social enterprise initiatives and private sportoriented enterprise. Sports Professionalism and Practice How do you define a sports professional? What standards are they expected to achieve? What types of business and social conduct are considered professional? This unit looks at professionalism in the sports industry and the strategies and techniques you can use to develop your professional performance. Year 3 If you are on the placement route, you will take a work placement (minimum of 36 weeks paid work experience) between Year 2 and Year 3 of your studies. If you are on the full-time route, you will progress directly into Year 3. You will study three, 30-credit core units and choose one optional unit of your choice: Core units: International Sports Ownership and Governance This unit focuses on the governance of sports organisations and the practices employed by their boards to carry out their governance role. Your studies will focus on models of ownership in sports organisations, profit and notfor-profit organisations and the role of sport in society. You will also explore stakeholder representation, corporate social responsibility in sport, the role of the state, ethics and principles of good governance, as well as sustainability and challenges in the 21st Century. Leadership in Context Leadership is one of the most contested concepts in society today. What makes a great leader? Why are there not more women in leadership positions? Can leadership be taught? These are all issues that this unit addresses. You will critically assess concepts and different types of leadership models and examine how relevant these models are in today s society. Strategic Sports Management Strategic Sports Management delves into how sports organisations develop and implement strategy as they attempt to become the market leader in their field. Issues such as understanding their environment, leadership, driving consumer sales and operating in international markets are all analysed through case studies, workshops and guest lectures with speakers from the sports industry. Optional units (one of the following): America: Business and Culture Business Analytics and Decision Making Business Creation Business Ethics and Sustainability Business Project: Research/ Consultancy/Young Enterprise Business Psychology Contemporary Perspectives on HRM Entrepreneurial Practice Entrepreneurs, Business and Society Global and Networked Innovation Management Global Human Resource Management Reflections on Workplace Learning Social and New Media Management Work based Learning (Role of the Manager) mmu.ac.uk/13026 mmu.ac.uk 5

6 This course has given me a sound understanding of the marketing industry and business in general, which I feel is vital for a career in the sports marketing industry. It has also prepared me very well for interviews and presentations and greatly developed my confidence and communication skills. Ollie Campey BA (Hons) Sports Marketing Management graduate Sports Marketing Management BA (Hons) In this fast-moving competitive industry, there is a demand for talented professionals who understand the sports sector and can use their marketing skills to best effect. This degree has been developed in conjunction with practitioners from the sports marketing industry who are also involved in the delivery of the programme as guest speakers. This enables you to learn directly from their real life experience and industry knowledge. Throughout this degree, you will develop the skills and knowledge to devise, plan and co-ordinate marketing activities for the sports sector. An important part of the course is the development of an understanding of the unique features of marketing in a sports environment and as part of this, you will be introduced to areas such as brand management, licensing and maximising commercial potential. Creativity is a highly valued attribute in this sector and you will be encouraged to develop fresh approaches to marketing challenges throughout the course. Typical challenges you may face are maximising the commercial return of a sports venue, developing a sustainable fan base for a sports club or sports brand, launching a sportswear range or attracting a media partner for a new venue. Typical units of study may include the following but may be subject to change: Year 1 This course shares a common first year with BA (Hons) Sports Management. You will study four, 30-credit units: Introduction to Sports Management and Marketing This unit covers a range of concepts and theories related to sport generally and the provision of sport in the UK. You will learn about a number of diverse issues, such as the role of marketing and responsible management in the sports environment. Sports Event Design and Development This unit helps you to develop an in-depth understanding of what it takes to organise, manage and deliver memorable and successful sports events. It provides insight into the planning and management of sporting events of all sizes. Your studies cover event design and development, and practical fundamentals such as environmental scanning, strategy formulation, sponsorship, reducing risks, and ensuring the health, safety and security of all stakeholders. The Business of Sport This unit will enable you to develop a broad understanding of the main business principles involved in managing sport organisations across the public, private and voluntary sectors. It will help you to apply principles of business to modern sport organisations. You will study themes such as professionalism and commercialism, sector analysis, business principles, financial management, sport economics, sport law, business ethics and sustainability, as well as exploring employability in sport. Understanding and Managing People This unit will enable you to develop knowledge in the human aspects of understanding and managing people. Through the study of organisational behaviour concepts, you will develop an appreciation of the importance of people within modern business organisations. You will be able to understand the major influences on human behaviour at work. These include themes around the individual, groups and social interaction, organisation and management, as well as personal and professional development. Year 2 You will study four, 30-credit units: Brand Management You will explore the historical development of brands and examine the social and cultural impact of brands such as Coca Cola, Apple and Nike throughout this unit. You will learn how to evaluate brands in relation to brand image, identity and personality, as well as investigate the implications of brand stakeholders and corporate social responsibility. You will also analyse brand extensions, celebrity endorsement and apply design principles such as image, type and message to brands. 6 Sports Management and Sports Marketing

7 The tutors are truly remarkable. They are so passionate about the content they are delivering and they really have a great engagement with the students. For me, this course was the first stepping stone in learning more about myself and what I wanted to do. Ben Salt BA (Hons) Sports Marketing Management graduate Commercial Aspects of Sport This unit considers the commercial opportunities, roles and structures that sports organisations have available to them and considers how sports organisations can make a profit using marketing techniques including ticket sales, loyalty schemes, conferencing and hospitality. You will also learn about developing creative on and offline communications to enhance your sports brand. Sports Enterprise and Community The unit focuses on critically understanding small business startup, enterprise and entrepreneurship across the spectrum, from community amateur sports clubs, social enterprise initiatives and private sport-oriented enterprise. Sports Professionalism and Practice How do you define a sports professional? What standards are they expected to achieve? What types of business and social conduct are considered professional? This unit looks at professionalism in the sports industry and the strategies and techniques you can use to develop your professional performance. Year 3 If you are on the placement route, you will take a work placement (minimum of 36 weeks paid work experience) between Year 2 and Year 3 of your studies. If you are on the full-time route, you will progress directly into Year 3. You will study three, 30-credit core units and choose one optional unit of your choice: Core units: Sports Branding and Sponsorship Sports branding and sponsorship addresses key strategic decisions that brands and sponsoring organisations need to consider when forming alliances. The unit focuses on perceptual fit and quality associations and you will learn how to develop a sports sponsorship campaign. Strategic Communications and Advertising Planning In this unit, you will focus on analysing the brand and the strategic communications process, campaign development and marketing communications planning, taking account of current trends in the industry. Key themes include defining and profiling target audiences, legal and voluntary constraints of marketing and campaign evaluation. Strategic Sports Management Strategic Sports Management delves into how sports organisations develop and implement strategy as they attempt to become the market leader in their field. Issues such as understanding their environment, leadership, driving consumer sales and operating in international markets are all analysed through case studies, workshops and guest lectures with speakers from the sports industry. Optional units (one of the following): America: Business and Culture Business Analytics and Decision Making Business Creation Business Ethics and Sustainability Business Project: Consultancy/ Research/Young Enterprise Business Psychology Contemporary Perspectives on HRM Entrepreneurial Practice Entrepreneurs, Business and Society Global and Networked Innovation Management Global Human Resource Management International Sport Ownership and Governance Reflections on Workplace Learning Social and New Media Management Work based Learning (Role of the Manager) mmu.ac.uk/13029 mmu.ac.uk 7

8 Wealth of experience, depth of expertise Meet the teaching staff on the Sports Management and Sports Marketing Management programmes I am the unit leader on the final year module International Sport Governance & Ownership. My PhD focused on English and German football clubs corporate governance strategies and alternative non-profit ownership structures, looking at the Supporter-Ownership business model. I have so far visited Hamburg SV, Exeter City FC, Brentford FC, Chester FC, Stockport County FC and FC United of Manchester. I am passionate about football on and off the pitch and have been an avid Everton fan for 30 years. Dr Sara Ward Senior Lecturer I am an Associate Lecturer on the Sports Management and Sports Marketing degrees. I teach on the Business of Sport and Sport in Society units. In addition to teaching, I actually graduated from MMU Business School with a 1st Class degree in BA (Hons) Sports Management in 2011 and I am currently working towards completing my PhD in nonprofit governance of sport organisations in the leisure sector. Neill Kehoe Associate Lecturer I teach across a number of the units including Leadership in Context and Strategic Sports Management. I am committed to students getting the most out of their university experience and becoming as employable as possible, there is nothing worse than wasted potential. I sit on the Board of Manchester Giants basketball club and regularly compete in triathlons in my spare time. Dr Steve Mansfield Principal Lecturer 8 Sports Management and Sports Marketing

9 I am the Programme Leader for the Sports Marketing and Management degrees. I have over 10 years teaching experience and I specialise in organisational strategy. My role is to ensure that students get the most out of their time with us and leave us as confident individuals with great employment prospects due to the skills, qualification and experience we help them gain. Maria Allen Principal Lecturer I currently teach across a number of units on the BA (Hons) Sports Management and the BA (Hons) Sports Marketing Management degrees and I am the First Year tutor. My research is primarily exploring volunteering in sport, legacy, and social impact, which arises from my volunteering work in gymnastics and at mega-events. I am a dedicated fan of football, rugby union and athletics and enjoy rock climbing and cycling. Catherine Elliott Senior Lecturer I am a passionate sports professional who, with over 20 years industry experience, moved into academia to inspire the new generation of sport managers. I have worked as a senior manager at London 2012, Sport England, Northwest and East Midlands Regional Development Agencies and several local authorities; covering areas such as young people, school sport, economic development and event management. Currently, I am studying for a PhD on organisational change within sport organisations. Anne Thompson Senior Lecturer mmu.ac.uk 9

10 Sports Scholarships MMU operates a Sport Scholarship programme that supports talented athletes from a variety of sporting backgrounds as they combine a demanding training and competition programme with study for a world-class degree. Each year, a number of scholarship packages are awarded to selected high performing athletes, who demonstrate aspirations to achieve high levels of success within their chosen sport. The programme recognises the individuality of our athletes and provides a unique package, tailored to each athlete s individual needs. For more information and to apply, visit Charlotte Williams BA (Hons) Sports Marketing Management student awarded the Women s Football Sport Scholarship (AFC Urmston Meadowside). 10 Sports Management and Sports Marketing

11 Foundation Year Each year we accept students onto Foundation Year courses who have the potential ability to study at degree level but who don t have the qualifications to enter directly onto an Honours degree. Each Foundation Year is an integral part of a specific degree course. The content of the Foundation Year is tailored to prepare you for your chosen degree so that you start Year 1 of your linked Honours degree with confidence. A Foundation Year is offered for the BA (Hons) Sports Management degree. Use UCAS code 8G53 to apply. If you choose the Foundation Year route, you will apply for a four-year course. Once you have passed your Foundation Year you will progress directly onto Year 1 of your linked degree and, if you are a full-time UK student, you will qualify for student financial support for the full duration of your course. Develop your academic and study skills All Foundation Year students study the Academic Skills for Higher Education unit, which will help you to develop the academic and study skills required for degree-level work. You will also study topics in business, business statistics and economics. International students are placed on the Foundation Year International Route which offers additional English language study skills and tutor support through the English and Academic Practice unit. Successful completion of the Foundation Year guarantees automatic progression onto Year 1 of the degree you have chosen to study. Please note that the English for Academic Practice unit is only available to international students. Entry requirements for a Foundation Year The typical minimum entry requirements for a degree that includes a Foundation Year are UCAS tariff points. The points must come from full A levels (not AS) or equivalent qualifications, for example BTEC Level 3 Diploma/ Extended Diploma, CACHE Level 3 Diploma. Other vocational qualifications at level 3 will also be considered, for example NVQ. If you have other qualifications that are not included in the UCAS tariff we are happy to consider the suitability of these qualifications. You will also need to have a grade D or above (or an acceptable alternative) in GCSE English language and mathematics. For full details of Foundation Year entry requirements, please visit mmu.ac.uk. If English is not your first language you will also need to have IELTS 5.5 (or an equivalent English language qualification). You will be placed on our Foundation Year International Route which provides additional English language, study skills and tutor support through the English and Academic Practice Unit. Applying for a Foundation Year Honours degrees with a Foundation Year have their own unique UCAS codes which can be found in the grid at the back of this brochure, on the UCAS website or by using Find a Course on our website at mmu.ac.uk. mmu.ac.uk/foundation ucas.com mmu.ac.uk 11

12 Connecting you with the sports industry Sport England, Access Advertising, Supporters Direct, Manchester City Council (Sport Events) are just some of the employers that came into campus last year to talk to students about current developments in the sports world and future career opportunities. We have a dedicated Sports Advisory Board whose members are drawn from the sports industry. Members represent a wide range of employers including Access Adertising, British Cycling, GreaterSport, KKP Consultancy, Manchester City Council (Sport Events), Podium Events, Sport England and XtraMile Events. They have direct input into the content of our undergraduate degrees to ensure you develop the skills needed by employers. The Board recently endorsed our new degree programme, supporting our work to ensure that our degrees are up-to-date with developments in the industry. While on the course, you are encouraged to register with MMUXhange and Manchester Sport Volunteer Bureau (MSVB) to gain valuable work experience at local events such as the National Cycling Centre. In 2014/15, a number of sports management and sports marketing students also volunteered at the Sainsbury s 2014 School Games and the Soccerex Global Convention, both hosted in Manchester. We have strong partnerships with a number of local employers, which has led us to embed real-life case studies into our curriculum to enrich your learning and allow you to apply theory to practical examples. In the last few years, this has included challenging our third year students to develop solutions to a real-life business problem identified by Trafford Community Leisure Trust. You also get involved in organising an event during the Sport Event Design and Development Unit in Year 1 to develop your planning, organisational and communication skills. At MMU, the direct input from employers into the courses ensures that there is a close match between the degree and the skills we need in today s modern workforce. All members of the Board encourage and support students in gaining practical experience during their studies through work experience, volunteering, project work and part-time opportunities. We also give guest lectures that provide up-to-date case studies and real-life examples such as how changes in government policy, funding and the Olympic legacy are affecting sports provision and delivery. Bernie Jones Advisory Board member, Chief Executive of Trafford Community Leisure Trust 12 Sports Management and Sports Marketing Each year we invite professionals from the sports industry to deliver guest lectures where they share their industry knowledge and insight with you. A number of field trips are also undertaken to local sport organisations such as Manchester City Football Club, Adidas, National Cycling Centre and Manchester Aquatics Centre so that you can meet with professionals working in the industry.

13 The MCFC visit gave me a broad understanding about the club from the inside and lots of information. It also gave us an insight into club operations which we wouldn t otherwise be able to find out. Matas Audickas Sports Management graduate MMU Sport Sport and physical activity plays an important part of University life at MMU, and MMU Sport is the Universitywide body that promotes playing sport and keeping active on campus. There is a fantastic range of activities on offer, you don t have to be an elite athlete to get involved. Manchester City Football Club Partnership In 2014, the University announced an exclusive partnership between Manchester City Football Club and Manchester City Council. The tenyear agreement means that all three organisations will work much more closely on projects that create elite sports development, greater community engagement and enhanced career development programmes for MMU students. Our programme of activities provides something for everyone: from those who want to try an activity for the first time, all the way to supporting athletes who are competing at a national and international level. We are here to help you get involved, whether you want to take part socially or competitively. MMU Sport activities include: Learn to Play Active Campus Campus Leagues Sports Clubs Sport Scholarships Health and Fitness classes MMU sports venues offer a range of health and fitness activities and provide access to a range of sports facilities including fully-equipped fitness suites and an Olympic sized swimming pool. Our venues also offer exclusive membership deals for students and staff. Learn to play Eight-week courses designed to help you try something new! SPORT 1824 SPORT 1824 SPORT 1824 SPORT 1824 SPORT 1824 SPORT 1824 SPORT 1824 Register online between September 15th and October 3rd! SPORT 1824 SPORT 1824 Visit: mmu.ac.uk/sport for more mmusport mmu.ac.uk 13

14 Meet our Sports Management and Sports Marketing students. Nat Black-Heaven Nat is an award-winning Sports Management graduate I was more attracted to the commercial side rather than the participation side of sport and that is why Sports Management was the perfect course for me. The reason why this course was so special was due to the sheer number of guest lecturers that imparted their knowledge from real world and life experiences. All guest lectures were from high profile sports organisations and they made great opportunities to network. Other than the wonderful teaching by highly qualified staff, this course prepares you for the future by encouraging you to volunteer. It is a fantastic way to get experience and make your CV stand out when searching for placement and internship opportunities. My commitment to volunteering along with my high quality of work gave me the opportunity to carry the Olympic Torch - one of my lecturers, Steve Mansfield, nominated me. I was also able to win the Student Engagement Award 2014 for dedication to my studies and was the highest achieving student at the end of my first year. All of these awards were because I enjoyed the course and the lecturers provided all students with every opportunity to succeed. Putting in the work will get you where you want to be. I completed a placement year at ESPN in their marketing department. As well as giving you real work experience in a 9-5 office, it teaches you what to expect when you begin to search for career opportunities. I am now a junior sports journalist based at the BBC Sport studios, MediaCityUK in Salford. I want to create interactive and engaging content for fans. MMU s Sports Management course, my ESPN placement year and my current position at BBC Sport will help me continue in that path. 14 Sports Management and Sports Marketing

15 Vicky Cluiet BA (Hons) Sports Management What made you choose Sports Management? Sport has been a passion of mine from a young age and when choosing my degree I knew I wanted my career to involve the business side of sport. Therefore, I felt that this was the perfect course for me to choose. How has the course prepared you for the future? The course has opened my eyes to the wider business side of sport and events. It has developed my academic and professional knowledge which will help me to be the best candidate possible when graduating from MMU. How has your placement been beneficial to you? I completed a placement year at The Royal Society for the Prevention of Accidents (RoSPA) in Birmingham, as an Events Assistant. I completed many different tasks such as office administration duties including: answering the phone, writing s, putting together delegate packs and writing purchase orders. I also travelled the country with the events team, organising and executing large-scale events. I enjoyed the experience of being in the working world and having a 9-5 routine. I feel that the experience I have gained during my placement year will give me an advantage when looking for jobs compared to other graduates. Why would you recommend the course to other students? Whilst this is a sports related degree, it is equally a business degree which means it covers all aspects of business from people management, finance and strategy to events management and leadership, applied to relevant and up to date sporting scenarios. mmu.ac.uk 15

16 Meet our Sports Management and Sports Marketing students. Alice Sharpe BA (Hons) Sports Management What made you choose Sports Management? Sport has always been the main focus in my life, competing to a high level in Triathlon since I was eleven, it has always been part of my daily routine. Whilst studying sport and business at school, I knew I wanted to combine the two, Sports Management did just that. I am really enjoying developing my passion in sport into a career. How has the course prepared you for the future? This course has opened many doors for me, allowing me to do things I would never have thought of doing! The theory and knowledge I have gained has given me a wider and more in-depth understanding of funding, government policies and the operation of a business. How has your placement year been beneficial to you? I am currently on placement with Manchester City Council in the Major Sport Events Team. Day to day, I have been involved with booking venues, writing up news bulletins, attending planning meetings and our website. During our events, I have taken on more operational tasks, working on site in numerous roles. For example, during the World Taekwondo Grand Prix, I worked in the accreditation office processing team registration fees and helped run the events social media. I have enjoyed gaining firsthand experience of events from start to finish. The build up to the event can be stressful, but the whole experience is extremely exciting and rewarding. Why would you recommend the course to other students? If you have an interest in sport this course allows you to turn that interest into a career. It gives you the knowledge, the information and the opportunities to grow your CV to prepare you for your graduate job! 16 Sports Management and Sports Marketing

17 Josh Daniels BA (Hons) Sports Marketing Management What made you choose Sports Marketing Management? I was interested in studying a sports based degree and this one stood out. This course highlights the different career options available in the industry. There is superb support from lecturers who go the extra mile to help you. You are also surrounded by people who share the same interest and passions as you, which makes making friends and networking much easier. How has the course prepared you for the future? It has given me an advantage amongst some of my peers as having a qualification such as this shows my drive to work in sport and that it wasn t an afterthought of a career. How has your placement been beneficial to you? I worked at Tesco during my placement year in two roles; firstly as an Operations Assistant and then as an Assistant Buyer. My placement year was beneficial as I gained a years working experience that other graduates may not have. I gained an understanding of what full time employment is like, learning how to manage my time better. I developed new skills such as negotiation, client management, IT skills and the correct way of being professional in an office environment. I have plans to start my own company in the future but I am currently looking to develop my own name in industry first and build up the connections that will help my company to be a success. Why would you recommend the course to other students? The lecturers pushed me to undertake relevant work and volunteering to gain experience. During my time at MMU, this included: working as a Student Ambassador, a part time job at Arsenal FC, being president of the Golf Society and volunteering at Soccerex after graduation. mmu.ac.uk 17

18 Studying The academic year is divided into three terms, starting in September. Students can expect to devote around 35 hours to study each week. Each year you will study four units of 30 credits each. These will be made up of either core or optional units that you can select from. Timetabled classes Teaching techniques vary from formal lectures to practical sessions, presentations and group activity, supported by the use of our online Moodle system which will also give you access to your own personalised timetable so you know where you re supposed to be and when. You may find that this is a big shift from 6th Form and A level study: the emphasis at University is on your management of your working week, though we are here to help and guide you. Assessment A balance of assignments and examinations assesses these programmes. From the second year onwards, these marks may go towards determining the final classification of your degree from Manchester Metropolitan University. The work placement year (only for students completing the four-year sandwich programme) is not formally assessed, but must be completed satisfactorily. There will be a mixture of individual and group work throughout your studies. Types of assessment will include report writing, essay writing, presentations, business games/case studies, poster presentations, portfolio work and reflective activities. Placement year A Placement year can be an excellent opportunity to acquire high quality work experience and structured onthe-job training whilst earning a salary. There are also opportunities for you to undertake a placement based project where you research a business issue for your employer. This project can count towards one of your final year units and reduces your workload in your final year. The placement must be a minimum of 36 weeks but it will usually last for 12 months and takes place after your second year of study. If you choose the placement route, our award-winning placement team can help you find a placement. The team has over 25 years experience of matching students to employers. They advertise over 1,000 vacancies each year, and organise an annual placement fair where you can meet employers, attend CV workshops and obtain one-toone advice. In Manchester, we currently have sport students completing placements with Manchester City Council (Sport Events), GreaterSport, StreetGames and Puma. The placement jobs market is competitive and it is your responsibility to be pro-active and apply for vacancies. We recommend that you start researching companies and opportunities during your first year and apply for positions at the start of your second year. Finding the right opportunity and the right position is important because if you are a good match to your placement, your employer could offer you a full-time position when you have graduated. 18 Sports Management and Sports Marketing

19 Opportunity to meet employers who are actively recruiting Award winning placement team to help you My placement was at Saracens Rugby Club, North London. I assisted the sales team with developing and selling hospitality and building new client relationships. When I returned to my studies I was able to integrate theory and experiences throughout my time with Saracens into all of my units. Jordan Raymond Sports Management graduate Our students have secured placements with companies including Nike, Puma, StreetGames, Greater Sport and Triple S Sports & Entertainment mmu.ac.uk 19

20 An award-winning and outstanding student experience We work hard to provide you with a first-class student experience, ensuring that the combination of integrated learning, student support services, a focus on graduate employment and a great social life provide you with a well-rounded education to get you ready for the world after you graduate. First-class learning facilities Throughout your studies you can take advantage of a wide variety of flexible learning opportunities from face-to-face group work, lectures, seminars and tutorials. We have created some of the best learning environments of any university in the UK, from 25-seat tutorial suites to 300-seat lecture theatres, all featuring the latest technology to ensure you get the most out of every lecture, seminar and tutorial. MyMMU Our virtual online learning environment, Moodle, is sector-leading and brings everything together in one place: your student , your personalised course timetable, coursework, teaching materials, assessment deadline reminders, exams schedule, study materials, reading lists, online articles, audio and video clips, along with your assessment marks and feedback on your work from your tutor. It also provides a channel for keeping in touch with your tutors and fellow students outside of class and you can also use it to check updates on your fees and finance, the library and career development resources. University IT and technical suites Our technical suites are of the highest standard and you ll have access to training on technology and equipment that is industry-standard and used by the professionals. We ve recently invested over 2 million in student PCs and software and regularly update our learning and teaching equipment to ensure you have access to the very best equipment and support for your studies. Our IT Zones have extended opening hours for your convenience, and printing facilities and WiFi are available to you across the entire University. Library Libraries are a key part of your academic experience and ours have been winning annual awards for Customer Service Excellence since In addition to over 750,000 books you ll have access to a huge digital library of journals, e-books and research papers to support your studies. Open all year round and 24/7 at peak study and exam times, our main All Saints library has recently benefited from a multi-million pound refurbishment, with a new helpdesk, electronic book returns, chat zone and access to café facilities. Our library staff run regular information skills training sessions to ensure you can locate, access and select the most appropriate resources from the wealth of material available. Food and drink We have a superb selection of good value catering facilities across the campus, from grab-and-go barista-style cafés to spacious self-service hot food outlets. They are open at convenient times to fit around your studies and serve a range of economically priced hot and cold drinks, snacks and meals. We are one of only seven UK universities to have been awarded the Investors in People Gold standard. Winner of the 2013 Guardian newspaper s award for Best Student Experience. Awarded in recognition of the University s commitment to support and advance the representation of women in science, technology, engineering, medicine and mathematics. 20 Sports Management and Sports Marketing

21 Student support services We re here to help you get the most out of your studies, with personal support from your tutors and advice and guidance from specialist student support staff. Personal tutor You will be allocated a personal tutor who will monitor your progress and be there to support you when you need it. Each year, this tutor will be a lecturer who teaches one of your units and therefore knows you and your work. Student hub The Student Hub, centrally located in the faculty, is your first port of call for face-to-face information, advice and guidance on a wide range of courserelated matters, and also for information about services and facilities. They can answer your questions about accommodation, student finance, careers, and accessing support if you have dyslexia or a disability. Student support officer Our student support officers can provide you with confidential and impartial advice on academic and pastoral issues. They advise on assessment problems, time management, exam technique, finance, employment or personal difficulties and work closely with the University s Counselling Service and the Students Union, to ensure that students have access to specialist advice and assistance if needed. Counselling The Counselling Service offers you the opportunity to talk to a professionally trained counsellor, in confidence, about any personal problems you may have. Both individual and group counselling is available free to all students who are registered with the University. The Counselling Service also runs workshops and courses on themes such as relaxation, stress management and confidence-building. Disability support We are committed to providing equal opportunities in education for all students. Our Learning Development Service provides a range of support for disabled students and students with specific learning difficulties, such as dyslexia. Our advisers act as a contact within the University for current and prospective disabled students to provide support, information and advice on the resources which are available to them, both within the University and from external support agencies. Student accommodation You ll find an excellent choice of residential student accommodation in our university-owned, leased or partnership halls of residence. The halls are based on campus, or nearby, and others are a short bus ride away in residential areas of the city. Feeling safe and happy in your new home are important considerations when coming to University and our Welcome Teams will help you settle into your student accommodation when you arrive. Students Union As a student with us you will automatically become a member of the Students Union which is led by a team of student officers who are elected by our students to ensure that the needs and views of all students are considered. Our brand new 10 million Students Union building, located in the heart of the Manchester campus, offers a range of services, including over 100 student clubs and societies, advice and representation, shop, café, bar and hot food outlet, events and much more. mmu.ac.uk/cheshire 21

22 Developing world-class professionals At the heart of our Sports Management and Sports Marketing degrees is a real focus on employability and developing you as an Early Career Professional. From a stellar guest speaker series and visits to sporting venues to ample volunteering and internship opportunities, the Business School will open many possibilities for you to make connections and progress your career. Developing you as an Early Career Professional Making the decision to enter into Higher Education is one that should be considered as an investment into your future career. Here at the Business School, we encourage our undergraduate students to think of themselves as Early Career Professionals. Throughout your studies, we will provide an array of resources and opportunities that allow you to develop your commercial and professional awareness, to think critically, communicate effectively and demonstrate professional values skills and attributes which are vital when entering the world of work. We commit to: Ensuring you have opportunities throughout your course to develop your employability, enterprise and professional skills. Encouraging your personal and professional development with specialist events and tools such as e-portfolios to help. Developing your professional network and brand by working with the local business community and professional accreditation bodies. Your career prospects Graduates of these programmes have a good chance of employment in a wide range of career paths within sports management, with some very prestigious employers, including IMG, BBC Sport, Complete Sport Solutions, Dodgeball UK, THG Sports, City Football Group and Kitbag Limited. Employment opportunities include national agencies and governing bodies of sport, local authorities, health and fitness clubs, sport and leisure complexes, sport promotion and media, in addition to organisations allied to sport services, medicine, education and research. Graduates can also benefit from being located in Manchester where there is a well-established and expanding sports infrastructure including football, athletics, cycling, tennis, rugby and swimming. The city hosts global sporting events on a regular basis and there are many suppliers to the industry. The North West boasts a wide community of creative industries with the core of these based in Manchester. Most of the major national and global marketing, advertising and PR agencies have a presence in MediaCityUK, which is within a fifteen-minute commute from our campus. Graduates may also pursue postgraduate study such as a Postgraduate Certificate in Education (PGCE) or a business related Masters. Your success With world-class facilities and dedicated professional staff, we work hard to ensure that our students graduate ready for the workplace. Careers and Employability Service We have a dedicated Careers and Employability Service, with a focus on developing and enhancing your employability skills and your employment options on graduating. You ll find our team of professionally trained careers advisers are on hand to help you at each stage of your university journey with us. Our services include: Career development workshops designed to equip you with essential skills such as CV writing and effective networking to help you secure your first graduate job. Access to extensive online resources including an online vacancy service, employability skills programme and careers advice by , all of which can be accessed at a time and place to suit you. Advice and guidance from our professionally trained Careers and Employability Advisers. Advice on the range of careers available to you with your degree specialism. Careers and employability resources and advice for up to three years after you graduate. Graduate employer fairs Each year there is a busy schedule of employer visits to the campus. The presentations enable you to meet employers from different sectors who are actively recruiting graduates. This is your opportunity to find out more about the company, the vacancies they have available, and their application process. mmu.ac.uk/careers 22 Sports Management and Sports Marketing

23 Discover new talents Broaden your outlook with the MMU Futures scheme and enjoy more than 60 lively and challenging extra-curricular activities and events such as leadership training, volunteering, environmental and community projects, sports coaching and mentoring. Work experience Many of our courses encourage industrial and professional placements in the UK and Europe, which will give you a taste of your future professional life. We re well connected to take advantage of our location in the thriving North West, one of Europe s largest regional economies. Paid work As one of our students you can get paid work as a Student Ambassador via our Jobs4Students service allowing you to work around your studies and earn money at the same time. Mentor match The Mentor match scheme puts you in touch with a recent graduate or an experienced manager who is working in your chosen sector.they provide you with insider knowledge about their sector and share tips and advice to help you progress with your career.

24 Global connections The Faculty of Business and Law works successfully with institutions and sponsors across the globe and are actively building this higher education network in order to reach new students as well as provide invaluable opportunities to our UK students. Czech Republic We have a reciprocal agreement with the U of Economics in Prag last year, over 80 stu exchanged. The Greater Manchester and Cheshire area is home to more international students than any other UK region outside London and the University welcomes more than 3,000 international students from over 130 countries to the UK every year. Studying abroad Many of our courses offer a three, six or ten month option to study abroad with one of our exchange partner institutions in Australia, Canada, Hong Kong, Japan and the USA, or in Europe through the Erasmus scheme. It s a great way to experience another culture, country and education system and our students tell us it s a life-changing experience. USA We work closely with universities across America to provide exchange opportunities for our Business School students. Our partner institutions include: East Carolina State University, Texas Tech University, Louisiana State University and Buffalo State (State University of New York). Spain Manchester Law School works closely with the Autonomous University of Barcelona which is ranked as Spain s number one university. Italy MMU Business School has a partnership with one of Italy leading universities - Univers of Padova, where students ca spend up to 12 months study Working abroad International work opportunities are also available through the Erasmus work placement programme to help develop yourself and broaden your horizons. Students can apply for an Erasmus grant funded by the European Commission to help towards the costs for working abroad. Uniwide languages All of our students have the opportunity to study a foreign language alongside their degree studies through the Uniwide languages scheme: you ll develop practical foreign language skills in speaking, reading and writing, from beginner to proficiency level. Foreign language knowledge provides a clear advantage in today s job market and can be an invaluable skill. Choose from Modern Standard Arabic, French, German, Italian, Japanese, Mandarin Chinese, Spanish, Urdu, and English as a Foreign Language. 24 Sports Management and Sports Marketing

25 niversity ue where dents Japan We have a partnership with Soka University in Tokyo where our Economics students have the opportunity to study in Japan for a year. Russia We have a long-standing relationship with Perm University in Russian Federation, where we run a winter school for their Economics students, who come to us in February each year. China We offer Global Executive Programmes for groups of UG, PG, MBA and EMBA students from a number of universities in China. s ity n ing. Vietnam MMU Business School is very popular with students from Thai Nguyen University in Vietnam, where they will have completed an English Course and a Foundation course prior to joining Bachelor s degrees at MMU Business School. Australia MMU Business School runs exchange programmes with various universities across Australia including: Flinders University in Adelaide, University of Technology Sydney and the University of Newcastle in Calaghan. mmu.ac.uk 25

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27 International students MMU International is the international office at the University. Many of the MMU International staff speak several languages and, having spent time in different countries, are uniquely placed to understand our international students needs. The team also regularly visits many countries to inform students about the opportunities for study at the University. The team provides international students with advice on a wide range of matters from social events and immigration to day-to-day living in the UK. There is an opportunity to meet local service providers, the University s key support staff and other new students during our welcome events. If you fly into Manchester International Airport there will be a team to greet you and transport you to your accommodation. International qualifications You can find country specific information about many international qualifications on our international website at mmu. ac.uk/international. It s important that you have sufficient knowledge of English to follow your courses successfully. As a guide for most undergraduate courses you will need to achieve IELTS 6 or above, with no less than 5.5 in any component. If you would like to improve your English before you start your course we can help. There are courses in general and academic English to help you achieve the level of English language proficiency you need before you start your course. During your studies if you need any help with any aspect of your English language, from writing a report to communicating with your supervisor or seminar group, year-round English Language support is available through your faculty or through our British Council accredited English Language Centre. Support is available through the year in the form of classes and individual consultation. mmu.ac.uk/international You re never on your own at MMU - there s lots of support for international students. I ve joined the International Student Society and through Jobs4Students, I ve had the chance to try several different jobs at the University! Henna Saeed, 2013 Pakistan mmu.ac.uk 27

28 Come and meet us It is important to find out as much as you can about our University and our courses and we look forward to meeting you at one of our Open Days or Applicant Visit Days. Visit Open Days Open Days are your opportunity to get a feel for our campuses and find out what university life is really like. We hold Open Days at both our Manchester campus and our Cheshire campus in Crewe each year in June, October and December. These events provide you with the opportunity to meet current students, speak to tutors from the courses you are interested in, and see our superb university facilities for yourself. To ensure you get the most from your Open Day we recommend that you book a place in advance. mmu.ac.uk/openday Stay connected Web If you would like to speak to one of our advisers about applying to Manchester Metropolitan University, applying for student finance or student accommodation, then join one of our live web chats. mmu.ac.uk/chat Ask You ll find lots of useful information on our website, and our Frequently Asked Questions section should answer many of the queries you have. mmu.ac.uk/ask Applicant Visit Days Once you have received an offer of a place from us, we will invite you to attend one of our Applicant Visit Days. These usually take place on Saturdays and Wednesdays from February to April. You will be able to find out more about the University, and more importantly about the course you will be studying through taster lectures, presentations and a chance to chat informally with staff about how you will learn and what to expect. It is an important opportunity for you to find out anything else you would like to know before you make your decision. Search for us on: Manchester Metropolitan University Welcome Week After your place with us is confirmed, our Students Union will send you a pack shortly before you start containing information about the Welcome Week and all the exciting clubs, student societies and events on offer to help you settle in and make new friends. 28 Sports Management and Sports Marketing

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30 Degree title Length and mode Location How to apply UCAS code Entry requirements UCAS points Foundation Year* BA (Hons) Sports Management 3 years full-time (without placement) 4 years full-time (with placement) 4 years full-time (with overseas study) Business School Via UCAS N UCAS points N870 2V14 Minimum 260 at A2 or acceptable alternatives (e.g. BTEC National Extended Diploma at Level 3 - Grades MMM) GCSE grade C in English Language and Mathematics. Level 2 Functional Skills English and Mathematics also accepted. Yes UCAS code: 8G53 Or equivalent such as: An Access to HE Diploma will be considered. 15 Level 3 credits at Merit required. 26 International Baccalaureate points IELTS score required for international students: 6.0. with no element below Sports Management and Sports Marketing

31 Degree title Length and mode Location How to apply UCAS code Entry requirements UCAS points Foundation Year* BA (Hons) Sports Marketing Management 3 years full-time (without placement) 4 years full-time (with placement) 4 years full-time (with overseas study) Business School Via UCAS N UCAS points NNN2 8T67 Minimum 260 at A2 or acceptable alternatives (e.g. BTEC National Extended Diploma at Level 3 - Grades MMM) GCSE grade C in English Language and Mathematics. Level 2 Functional Skills English and Mathematics also accepted. No Or equivalent such as: An Access to HE Diploma will be considered. 15 Level 3 credits at Merit required. 26 International Baccalaureate points. IELTS score required for international students: 6.0. with no element below 5.5. This publication is available in alternative formats. Please telephone +44 (0) * Selected degrees are available with a Foundation Year which is designed for students who don t have the qualifications to enter directly onto an honours degree but have the potential ability to study for a degree. Some Foundation Years are subject to validation. See page 15 for more information. Disclaimer As part of our drive to deliver the highest quality programmes, we regularly review our undergraduate courses to ensure an up-to-date curriculum supported by the latest online learning technology. The information in this brochure is correct at the time of going to press. For the latest information about course content, please visit mmu.ac.uk.

32 99% of our waste diverted from landfill Outstanding energy efficient academic buildings Encouraging sustainable travel We are working hard to place environmental sustainability at the heart of our curriculum One of the UK s top 3 greenest universities EcoCampus Gold Award Fairtrade University 50% reduction in our carbon footprint by 2020 We reduce water use by collecting rainwater Outstanding environmental credentials Manchester Metropolitan University has been rated first class in the People and Planet University League for environmental and ethical performance. Green roofs create local wildlife habitats Manchester Metropolitan University All Saints Manchester M15 6BH mmu.ac.uk Additional photographs courtesy of Marketing Manchester AE