<title> Sports Management and Sports Marketing

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1 The University for World-Class Professionals <title> Sports Management and Sports Marketing B (Hons) This course brochure is for the 2017 academic year and may be used as a guide for other years of entry. For the most up-to-date and detailed information visit mmu.ac.uk/courses

2 Welcome to the Department of Management Welcome to the Department of Management, housed in the vibrant Business School at the heart of the All Saints campus in central Manchester. As well as providing world-class facilities, we are committed to ensuring that our students have a great experience whilst studying with us and are fully equipped to become early career professionals as they embark on their future careers. Our academic staff are active in their professions, with many holding qualifications from professional bodies and broad experience of working across a number of business sectors. Staff research expertise is also reflected in the wide range of academic programmes on offer throughout the department. Our degrees are designed to provide you with a current understanding of business and management in the 21st Century. As well as providing formal placement and overseas study opportunities, work-related learning occurs through a structured programme of volunteering, engagement with professional bodies and a Management Society, which is run from the Department. The Futures Xchange gives students the opportunity to work with local businesses and organisations on particular projects, to support academic studies and gain vital work experience. Throughout your time at Manchester Met, you are also encouraged to develop your own entrepreneurial skills through a variety of initiatives such as the Business Start Up Bootcamp, the Going Freelance programme for future freelancers and the New Directions skills development scheme. The Department of Management is a great place to study and enjoy student life and we look forward to welcoming you. We are a double-accredited business school, having gained the prestigious AACSB accreditation to provide excellence in global management education. This places us among the top 5% of business schools worldwide to have secured this accreditation and means your degree is internationally recognised. Manchester Met Business School was awarded Business School of the year 2016 by Educate North. Dr Diane Wright Head of Management Department and Associate Dean (International). Important notice This brochure was developed in mid-2016 to help you choose the right course for the 2017 academic year. The information therefore reflects the courses as they are at this time. Please be aware that placements and overseas study cannot be guaranteed on our courses. This brochure is intended to provide an overview of our courses and the Faculty of Business and Law. The online prospectus available at mmu.ac.uk/courses provides key up-to-date information to help you make an informed decision about which one to apply to, so please check online.

3 Contents 4 Courses 8 Sports scholarships 9 Foundation year 10 Meet our staff 12 Studying and facilities 14 Kick-start your career 16 Connecting you with the sports industry 18 Student stories 22 Placements 24 Global Connections 26 Your student experience 27 Student support 29 International students 30 Come and meet us 31 Entry Requirements Sports Management and Sports Marketing Our Sports Management and Sports Marketing Management degree courses are ideal for students who are keen to blend their passion for sport with a knowledge of the business and management of sport. When studying with us, we will strive to develop your expertise in management, marketing, finance, strategy, events delivery and management, the legal frameworks, the commercialisation of sport, leadership, enterprise and governance. Our courses will aim to equip you with the business acumen for a future career in the rapidly expanding global sports industry. Recent graduates have gone on to work for organisations including: Manchester City FC, British Athletics, Nike, Genesis Sports, IMG, Your Golf Travel Ltd, Manchester Community Giants and adidas to name just a few. Why study at Manchester Metropolitan University? Throughout your studies, there are opportunities to build your experience and networks through practical activities within the curriculum, the completion of work-related assignments and by undertaking work experience placements. Manchester is a global sporting city with an impressive sporting heritage. The City is home to some of the largest sporting brands in the world, including Manchester United Football Club, Manchester City Football Club, British Cycling and adidas (North European headquarters). The city hosts major sporting events on a regular basis, so studying in a city that shares a real passion for sport and has a highly established sporting infrastructure means you are in the right place to explore a world of opportunities. With all this sport on our doorstep, we regularly take our students off site to visit local sport businesses and sport events. Last year, we visited MCFC, adidas, National Cycling Centre, the Grand Prix Taekwondo event, FC United and the National Football Museum. Developing skills and knowledge for rewarding careers We have a dedicated Sports Advisory Board whose members come from the sports and leisure industries. The Advisory Board have direct input into the content of our undergraduate degrees to ensure that our students develop the crucial skills that are in high demand from employers. mmu.ac.uk 3

4 Our undergraduate programmes The following information reflects the courses as they are at the time of publication and is intended to provide an overview of the courses. The online prospectus is the most detailed and up-to-date, so make sure you check here when choosing which course to apply for. Sports Management BA (Hons) If you have ambitions to develop a successful managerial career in the sport, leisure and recreation industries then you should consider our BA (Hons) Sports Management degree. The importance of sport and recreation in all areas of life is now recognised not only in terms of our health and wellbeing, but also as a highly profitable business sector. The experience of the London 2012 Olympics has shown how important sport is to the UK and the clear benefits of having appropriately skilled managers in place to make the most of these opportunities. This degree is designed to provide you with the skills and knowledge needed to develop a career in this fast moving area of work. You will learn how to apply management theory, concepts and principles to sport management issues. Throughout the course, there is a strong emphasis on creativity and its application to real-life business challenges such as: running recruitment campaigns; developing marketing strategies or interpreting the likes and wants of consumers through the study of market research. Year 1 This course shares a common first year with BA (Hons) Sports Marketing Management. You will study four, 30-credit units. Typical units of study may include the following but may be subject to change: Introduction to Sports Management and Marketing This unit covers a range of concepts and theories related to sport generally and the provision of sport in the UK. You will learn about a number of diverse issues, such as the role of marketing and responsible management in the sports environment. Sports Event Design and Development This unit helps you to develop an in-depth understanding of what it takes to organise, manage and deliver memorable and successful sports events. It provides insight into the planning and management of sporting events of all sizes. Your studies cover event design and development, and practical fundamentals such as environmental scanning, strategy formulation, sponsorship, reducing risks, and ensuring the health, safety and security of all stakeholders. The Business of Sport This unit will enable you to develop a broad understanding of the main business principles involved in managing sport organisations across the public, private and voluntary sectors. It will help you to apply principles of business to modern sport organisations. You will study themes such as professionalism and commercialism, sector analysis, business principles, financial management, sport economics, sport law, business ethics and sustainability, as well as exploring employability in sport. Understanding and Managing People This unit will enable you to develop knowledge in the human aspects of understanding and managing people. Through the study of organisational behaviour concepts, you will develop an appreciation of the importance of people within modern business organisations. You will be able to understand the major influences on human behaviour at work. These include themes around the individual, groups and social interaction, organisation and management, as well as personal and professional development. Year 2 You will study four, 30-credit units: Commercial Aspects of Sport This unit considers the commercial opportunities, roles and structures that sports organisations have available to them and looks at how sports organisations can make a profit using marketing techniques including ticket sales, loyalty schemes, conferencing and hospitality. You will also learn about developing creative on and offline communications to enhance your sports brand. Sport in Society This unit is all about how public policy and the government impacts and influences sport provision, 4 The latest information about our courses, including the most up-to-date list of units, can be found online at mmu.ac.uk/courses

5 Our Sports Management and Sports Marketing courses are hard work and challenging but incredibly rewarding. If you are passionate about sport and want to pursue a career in management, business or sport marketing, this is a perfect opportunity to gain a degree whilst studying a subject that is like no other. Dr. Maria Allen Principle Lecturer participation and the business of sport in the UK. The impact of sport on health, social inclusion and sustainability, as well as sporting institutions, funding bodies and policy makers are all topics explored in this unit. Sports Enterprise and Community Focusing on understanding small business start-up, this unit looks at enterprise and entrepreneurship, from community amateur sports clubs, social enterprise initiatives and private sport-oriented enterprise. Sports Professionalism and Practice How do you define a sports professional? What standards are they expected to achieve? What types of business and social conduct are considered professional? This unit looks at professionalism in the sports industry and the strategies and techniques you can use to develop your professional performance. Year 3 If you are on the placement route, you will take a work placement (minimum of 36 weeks paid work experience) between Year 2 and Year 3 of your studies. If you are on the full-time route, you will progress directly into Year 3. You will study three, 30-credit core units and choose one option unit of your choice: Core units: International Sports Ownership and Governance This unit focuses on the governance of sports organisations and the practices employed by their boards to carry out their governance role. Your studies will focus on models of ownership in sports organisations, profit and notfor-profit organisations and the role of sport in society. You will also explore stakeholder representation, corporate social responsibility in sport, the role of the state, ethics and principles of good governance, as well as sustainability and challenges in the 21st Century. Leadership in Context Leadership is one of the most contested concepts in society today. What makes a great leader? Why are there not more women in leadership positions? Can leadership be taught? These are all issues that this unit addresses. You will critically assess concepts and different types of leadership models and examine how relevant these models are in today s society. Strategic Sports Management Strategic Sports Management delves into how sports organisations develop and implement strategy as they attempt to become the market leader in their field. Issues such as understanding their environment, leadership, driving consumer sales and operating in international markets are all analysed through case studies, workshops and guest lectures with speakers from the sports industry. Option units (indicative and may be subject to change year on year): America: Business and Culture Business Analytics and Decision Making Business Creation Business Ethics and Sustainability Business Project: Research/ Consultancy/Young Enterprise Business Psychology Contemporary Perspectives on HRM Entrepreneurial Practice Entrepreneurs, Business and Society Global and Networked Innovation Management Global Human Resource Management Reflections on Workplace Learning Social and New Media Management Work based Learning (Role of the Manager) The latest information about our courses, including the most up-to-date list of units, can be found online at mmu.ac.uk/courses 5

6 This course has given me a sound understanding of the marketing industry and business in general, which I feel is vital for a career in the sports marketing industry. It has also prepared me very well for interviews and presentations and greatly developed my confidence and communication skills. Ollie Campey BA (Hons) Sports Marketing Management graduate Sports Marketing Management BA (Hons) In this fast-moving competitive industry, there is a demand for talented professionals who understand the sports sector and can use their marketing skills to best effect. This degree has been developed in conjunction with practitioners from the sports marketing industry who are also involved in the delivery of the programme as guest speakers. This enables you to learn directly from their real life experience and industry knowledge. Throughout this degree, you will develop the skills and knowledge to devise, plan and co-ordinate marketing activities for the sports sector. An important part of the course is the development of an understanding of the unique features of marketing in a sports environment and as part of this, you will be introduced to areas such as brand management, licensing and maximising commercial potential. Creativity is a highly valued attribute in this sector and you will be encouraged to develop fresh approaches to marketing challenges throughout the course. Typical challenges you may face are maximising the commercial return of a sports venue, developing a sustainable fan base for a sports club or sports brand, launching a sportswear range or attracting a media partner for a new venue. Typical units of study may include the following but may be subject to change: Year 1 This course shares a common first year with BA (Hons) Sports Management. You will study four, 30-credit units: Introduction to Sports Management and Marketing This unit covers a range of concepts and theories related to sport generally and the provision of sport in the UK. You will learn about a number of diverse issues, such as the role of marketing and responsible management in the sports environment. Sports Event Design and Development This unit helps you to develop an in-depth understanding of what it takes to organise, manage and deliver memorable and successful sports events. It provides insight into the planning and management of sporting events of all sizes. Your studies cover event design and development, and practical fundamentals such as environmental scanning, strategy formulation, sponsorship, reducing risks, and ensuring the health, safety and security of all stakeholders. The Business of Sport This unit will enable you to develop a broad understanding of the main business principles involved in managing sport organisations across the public, private and voluntary sectors. It will help you to apply principles of business to modern sport organisations. You will study themes such as professionalism and commercialism, sector analysis, business principles, financial management, sport economics, sport law, business ethics and sustainability, as well as exploring employability in sport. Understanding and Managing People This unit will enable you to develop knowledge in the human aspects of understanding and managing people. Through the study of organisational behaviour concepts, you will develop an appreciation of the importance of people within modern business organisations. You will be able to understand the major influences on human behaviour at work. These include themes around the individual, groups and social interaction, organisation and management, as well as personal and professional development. Year 2 You will study four, 30-credit units: Brand Management You will explore the historical development of brands and examine the social and cultural impact of brands such as Coca Cola, Apple and Nike throughout this unit. You will learn how to evaluate brands in relation to brand image, identity and personality, as well as investigate the implications of brand stakeholders and corporate social responsibility. You will also analyse brand extensions, celebrity endorsement and apply design principles such as image, type and message to brands. 6 The latest information about our courses, including the most up-to-date list of units, can be found online at mmu.ac.uk/courses

7 The tutors are truly remarkable. They are so passionate about the content they are delivering and they really have a great engagement with the students. For me, this course was the first stepping stone in learning more about myself and what I wanted to do. Ben Salt BA (Hons) Sports Marketing Management graduate Commercial Aspects of Sport This unit considers the commercial opportunities, roles and structures that sports organisations have available to them and considers how sports organisations can make a profit using marketing techniques including ticket sales, loyalty schemes, conferencing and hospitality. You will also learn about developing creative on and offline communications to enhance your sports brand. Sports Enterprise and Community The unit focuses on critically understanding small business startup, enterprise and entrepreneurship across the spectrum, from community amateur sports clubs, social enterprise initiatives and private sport-oriented enterprise. Sports Professionalism and Practice How do you define a sports professional? What standards are they expected to achieve? What types of business and social conduct are considered professional? This unit looks at professionalism in the sports industry and the strategies and techniques you can use to develop your professional performance. Year 3 If you are on the placement route, you will take a work placement (minimum of 36 weeks paid work experience) between Year 2 and Year 3 of your studies. If you are on the full-time route, you will progress directly into Year 3. You will study three, 30-credit core units and choose one optional unit of your choice: Core units: Sports Branding and Sponsorship Sports branding and sponsorship addresses key strategic decisions that brands and sponsoring organisations need to consider when forming alliances. The unit focuses on perceptual fit and quality associations and you will learn how to develop a sports sponsorship campaign. Strategic Communications and Advertising Planning In this unit, you will focus on analysing the brand and the strategic communications process, campaign development and marketing communications planning, taking account of current trends in the industry. Key themes include defining and profiling target audiences, legal and voluntary constraints of marketing and campaign evaluation. Strategic Sports Management Strategic Sports Management delves into how sports organisations develop and implement strategy as they attempt to become the market leader in their field. Issues such as understanding their environment, leadership, driving consumer sales and operating in international markets are all analysed through case studies, workshops and guest lectures with speakers from the sports industry. Option units (indicative and may be subject to change year on year): America: Business and Culture Business Analytics and Decision Making Business Creation Business Ethics and Sustainability Business Project: Consultancy/ Research/Young Enterprise Business Psychology Contemporary Perspectives on HRM Entrepreneurial Practice Entrepreneurs, Business and Society Global and Networked Innovation Management Global Human Resource Management International Sport Ownership and Governance Reflections on Workplace Learning Social and New Media Management Work based Learning (Role of the Manager) The latest information about our courses, including the most up-to-date list of units, can be found online at mmu.ac.uk/courses 7

8 SPORT 1824 SPORT 1824 SPORT 1824 Charlotte Williams BA (Hons) Sports Marketing Management student awarded the Women s Football Sport Scholarship (AFC Urmston Meadowside). Currently on placement at PUMA. MMU Sport Sport and physical activity plays an important part of University life at Manchester Met, and MMU Sport is the University wide body that promotes SPORT 1824 playing SPORT sport and keeping active on 1824 campus. There is a fantastic range of activities on offer, you don t have to be an elite athlete to get involved. Our programme of activities provides something for everyone: from those who want to try an activity for the first time, all the way to supporting athletes who are competing at a national and international level. We are here to help you get involved, whether you want to take part socially or competitively. SPORT 1824 Activities include: Learn to Play Active Campus Campus Leagues Sports Clubs Sport Scholarships Health and Fitness classes Manchester Met sports venues offer a range of health and fitness activities and provide access to a range of sports facilities including fully-equipped fitness suites and an Olympic sized swimming pool. Our venues also offer exclusive membership deals for students and staff. Sports Scholarships Manchester Met operates a Sport Scholarship programme that supports talented athletes from a variety of sporting backgrounds as they combine a demanding training and competition programme with study for a world-class degree. Each year, a number of scholarship packages are awarded to selected high performing athletes, who demonstrate aspirations to achieve high levels of success within their chosen sport. The programme recognises the individuality of our athletes and provides a unique package, tailored to each athlete s individual needs. For more information and to apply, visit 8

9 Foundation Year Each year we accept students onto Foundation Year courses who have the potential ability to study at degree level but who don t have the qualifications to enter directly onto an Honours degree. Each Foundation Year is an integral part of a specific degree course. The content of the Foundation Year is tailored to prepare you for your chosen degree so that you start Year 1 of your linked Honours degree with confidence. A Foundation Year is offered for the BA (Hons) Sports Management degree. Use UCAS code 8G53 to apply. If you choose the foundation year route, you will apply for a four-year course. Once you have passed your foundation year you will progress directly onto Year 1 of your linked degree and you will be able to apply to Student Finance each year for a tuition fee loan (UK students can also apply for a maintenance loan) for the full duration of your course (four year full-time degree or five year sandwich degree including a Foundation Year). Visit mmu.ac.uk/money-matters for up-to date information. Visit gov.uk/student-finance for funding information. Different fee rates apply for international students and further details can be found at: mmu.ac.uk/international Develop your academic and study skills All Foundation Year students study the Academic Skills for Higher Education unit, which will help you to develop the academic and study skills required for degree-level work. You will also study topics in business, business statistics and economics. International students are placed on the Foundation Year International Route which offers additional English language study skills and tutor support through the English and Academic Practice unit. Successful completion of the Foundation Year guarantees automatic progression onto Year 1 of the degree you have chosen to study. Please note that the English for Academic Practice unit is only available to international students. Entry requirements for a Foundation Year The typical minimum entry requirements for a degree that includes a Foundation Year are UCAS tariff points. The points must come from full A levels (not AS) or equivalent qualifications, for example BTEC Level 3 Diploma/ Extended Diploma, CACHE Level 3 Diploma. Other vocational qualifications at Level 3 may be considered. If you have other qualifications that are not included in the UCAS tariff we are happy to consider the suitability of these qualifications. You will also need to have a grade D or above (or an acceptable alternative) in GCSE English language and mathematics. For full details of Foundation Year entry requirements, please visit mmu.ac.uk. If English is not your first language you will also need to have IELTS with an overall band score of 5.5 and no less than 5.5 in any part. (or an equivalent English language qualification). Applying for a Foundation Year Honours degrees with a Foundation Year have their own unique UCAS codes which can be found in the grid at the back of this brochure, on the UCAS website or by using Find a Course on our website at mmu.ac.uk. mmu.ac.uk/foundation ucas.com mmu.ac.uk 9

10 Wealth of experience, depth of expertise Meet the teaching staff on the Sports Management and Sports Marketing Management programmes: You will meet me across each level of your degree covering areas of management, governance and community. I am an active researcher across a number of international, national and local sport organisations, covering evaluation, change management, sustainability and corporate social responsibility. Over the past 12 months I have conducted research with every football club in England (Premier League and Football League), a range of grassroots community facilities across England and with the Homeless FA at the Homeless World Cup. Given my interaction with research and industry you will also meet me when seeking industry placements and conducting your research project in the final year. Dr. Daniel Parnell Senior Lecturer I am the Programme Leader for the Sports Marketing and Management degrees. I have over 10 years teaching experience and I specialise in organisational strategy. My role is to ensure that students get the most out of their time with us and leave us as confident individuals with great employment prospects due to the skills, qualification and experience we help them gain. Dr Maria Allen Principal Lecturer 10 Sports Management and Sports Marketing

11 I am an experienced lecturer who likes to use my real-world experience of working with and for national governing bodies, government and community sport to bring teaching sessions alive. Use of technology is important to me, as is encouraging students to follow their own interests and passions whilst studying sport management. I am currently involved in research with the Rio 2016 and Japan 2020 Olympics and UK National Government sport policy. It has never been a more exciting time to study and equip yourself in this area of skills and knowledge. Dr. Christopher Mackintosh Senior Lecturer I am a passionate sports professional who, with over 20 years industry experience, moved into academia to inspire the new generation of sport managers. I have worked as a senior manager at London 2012, Sport England, Northwest and East Midlands Regional Development Agencies and several local authorities; covering areas such as young people, school sport, economic development and event management. Currently, I am studying for a PhD on organisational change within sport organisations. Anne Thompson Senior Lecturer I currently teach across a number of units on the BA (Hons) Sports Management and the BA (Hons) Sports Marketing Management degrees and I am the First Year tutor. My research is primarily exploring volunteering in sport, legacy, and social impact, which arises from my volunteering work in gymnastics and at mega-events. I am a dedicated fan of football, rugby union and athletics and enjoy rock climbing and cycling. Catherine Elliott Senior Lecturer mmu.ac.uk 11

12 Studying The academic year is divided into three terms, starting in September. Students can expect to devote around 35 hours to study each week. Each year you will normally study four units of 30 credits each. These will be made up of either core or optional units that you can select from. Timetabled classes Teaching techniques vary from formal lectures to practical sessions, presentations and group activity, supported by the use of our online Moodle system which will also give you access to your own personalised timetable so you know where you re supposed to be and when. You may find that this is a big shift from 6th Form and A level study: the emphasis at University is on your management of your working week, though we are here to help and guide you. Assessment A balance of assignments and examinations assesses these programmes. From the second year onwards, these marks may go towards determining the final classification of your degree from Manchester Metropolitan University. The work placement year (only for students completing the four-year sandwich programme) is not formally assessed, but must be completed satisfactorily. There will be a mixture of individual and group work throughout your studies. Types of assessment will include report writing, essay writing, presentations, business games/case studies, poster presentations, portfolio work and reflective activities. Developing you as an Early Career Professional Making the decision to enter into Higher Education is one that should be considered as an investment into your future career. Here at the Business School, we encourage our undergraduate students to think of themselves as Early Career Professionals. Throughout your studies, we will provide an array of resources and opportunities that allow you to develop your commercial and professional awareness, to think critically, communicate effectively and demonstrate professional values skills and attributes which are vital when entering the world of work. Commercial & Professional Awareness Business awareness Enterprise Global awareness Professionalism Thinking Critically Justify Justify decisions Research and evaluate Solve problems DEVELOPING CAREER SKILLS DEVELOPING CAREER SKILLS World Early Career Class Professional Your Skills Development Framework Demonstrating Values Ethical Ethical and and sustainability sustainability awareness awareness Professional integrity Professional integrity Social and community understanding Social and community understanding Communicating Effectively Collaboration Communicate to to target audiences Self-awareness Using ICT ICT to to communicate DEMONSTRATING PROFESSIONAL EXCELLENCE DEMONSTRATING PROFESSIONAL EXCELLENCE 12 Sports Management and Sports Marketing

13 Facilities Our state-of-the-art Business School facilities, combined with worldclass research and industry expertise, shape our unique learning and teaching environment. Teaching and learning rooms Our teaching rooms have been designed to accommodate the many different styles of teaching and learning you will experience whilst at Manchester Met. Some of our seminar rooms have round tables and chairs to facilitate group discussion whilst others have a horseshoe shaped seating plan to encourage interaction between students and the lecturer. Our lecture theatres also vary in size and can seat between 70 and 250 people. IT facilities Our fully-equipped computer labs and laptop counters have both ready to use laptops and power points, giving you the option to use our computers or to bring and plug-in your own. Our designated group study zones are also equipped with computers and large screens to assist you when developing presentations. The online Student Portal system allows you to check which IT labs and laptop counters are available. Whilst our extensive Wi-Fi provides you with internet access throughout the building and even in All-Saints park. Study spaces The Business School offers many different study spaces for you to choose from. There are settees and coffee tables where you can discuss group projects, fully-equipped group work areas where you can practice your presentation skills and quieter areas where you have space to lay out your papers and work on essays and assignments. 13

14 Kick-start your career From a stellar guest speaker series and visits to sporting venues to ample volunteering and internship opportunities, the Business School will open many possibilities for you to make connections and progress your career. Your career prospects Graduates of these programmes have a good chance of employment in a wide range of career paths within sports management, with some very prestigious employers, including IMG, BBC Sport, Complete Sport Solutions, Dodgeball UK, THG Sports, City Football Group and Kitbag Limited. Employment opportunities include national agencies and governing bodies of sport, local authorities, health and fitness clubs, sport and leisure complexes, sport promotion and media, in addition to organisations allied to sport services, medicine, education and research. Graduates can also benefit from being located in Manchester where there is a well-established and expanding sports infrastructure including football, athletics, cycling, tennis, rugby and swimming. The city hosts global sporting events on a regular basis and there are many suppliers to the industry. The North West boasts a wide community of creative industries with the core of these based in Manchester. Most of the major national and global marketing, advertising and PR agencies have a presence in MediaCityUK, which is within a fifteen-minute commute from our campus. Graduates may also pursue postgraduate study such as a Postgraduate Certificate in Education (PGCE) or a business related Masters. Careers and Employability Service We have a dedicated Careers and Employability Service, with a focus on developing and enhancing your employability skills and your employment options on graduating. You ll find our team of professionally trained Careers Consultants are on hand to help you at each stage of your university journey with us. Our services include: Career development workshops designed to equip you with essential skills such as CV writing and effective networking to help you secure your first graduate job. Access to extensive online resources including an online vacancy service, employability skills programme and careers advice by , all of which can be accessed at a time and place to suit you. Advice and guidance from our professionally trained Careers and Employability Consultants. Advice on the range of careers available to you with your degree specialism. Careers and employability resources and advice for up to three years after you graduate. The opportunity to work on campus through Jobs4Students in a range of paid temporary roles. Meet employers on campus Each year there is a busy schedule of employer visits to the campus. These events enable you to meet employers from different sectors who are actively recruiting students and graduates. This is your opportunity to find out more about the company, the vacancies they have available, and their application process. Internships The Manchester Met Intern Scheme provides a number of internships within the University for our own graduates, which gives you valuable, real experience of working on projects within a range of departments and faculties. mmu.ac.uk/careers 14 Sports Management and Sports Marketing

15 Discover new talents Broaden your outlook with the Manchester Met Futures scheme and enjoy more than 60 lively and challenging extra-curricular activities and events such as leadership training, volunteering, environmental and community projects, sports coaching and mentoring. Work experience Many of our courses encourage industrial and professional placements in the UK and Europe, which will give you a taste of your future professional life. The University provides support and guidance to enable students to identify a suitable opportunity. We re well connected to take advantage of our location in the thriving North West, one of Europe s largest regional economies. Paid work As one of our students you may be able to get paid work as a Student Ambassador via our Jobs4Students service allowing you to work around your studies and earn money at the same time. Mentor match The Mentor match scheme puts you in touch with a recent graduate or an experienced manager who is working in your chosen sector.they provide you with insider knowledge about their sector and share tips and advice to help you progress with your career.

16 Connecting you with the sports industry Our courses have been designed and developed in conjunction with an Advisory Board comprising of industry experts including: Sport England, Manchester City Council (sport dept.), Access Advertising Ltd, KKP Consultancy, Ball Zone Education, MMU Sport, Xtra Mile Events, British Cycling, Greater Sport and Podium Events. The Advisory Board meets regularly to guide the delivery of our course content to ensure that our students develop the relevant experience and skills required by employers. Our Board members, alongside other experts from the industry, enhance our teaching by regularly delivering guest lectures. Last year guest lectures were delivered by: National Cycling Centre MCFC Access Advertising Ltd Greater Sport MMU Sport Adidas Sport England British Cycling Manchester City Council (Sport Events) Manchester Giants FC United Homeless FA Street Games Byrom (FIFA ticketing) Sporting Memories Gaining experience of working in sport We embed real-life case studies into our curriculum to enrich your learning. Our first year students have the opportunity to plan and organise a sporting event and raise money for charity, as part of their Sport Event Design and Development Unit. Final year Strategic Sport Management students can also develop solutions to real-life business problems. In the last few years, students have investigated and recommended solutions for Trafford Community Leisure Trust and the National Football Museum. While on the course, students are encouraged to gain relevant work experience that will ensure that they both develop relevant employability skills but also are prepared for when they apply for jobs. A placement year is offered for students on both the Sports Management and Sports Marketing Management courses (see page 22). Developing your skills Work experience opportunities are actively promoted to students by our Sport Volunteering Coordinator and through MMU Futures Xchange. Recently, students have been volunteering at various events as marketing and social media assistants, event assistants, general volunteers and coach/leaders. Events have included the Soccerex Global Football Convention, the Sainsbury s School Games and the England Rugby World Cup. 16 Sports Management and Sports Marketing

17 Manchester City Football Club Partnership In 2014, the University announced an exclusive partnership between Manchester City Football Club and Manchester City Council. The ten-year agreement means that all three organisations will work much more closely on projects that create elite sports development, greater community engagement and enhanced career development programmes for Manchester Met students. mmu.ac.uk 17

18 Meet our Sports Management and Sports Marketing students Nat Black-Heaven BA (Hons) Sports Management Now Social Media Executive at Manchester City FC How has the course prepared you for the future? This course prepares you for the future by encouraging you to volunteer. It is a fantastic way to get experience and make your CV stand out. My commitment to volunteering along with my high quality of work gave me the opportunity to carry the Olympic Torch one of my lecturers, Steve Mansfield, nominated me. How has your placement been beneficial to you? Whilst I was at university, I also went on a Placement year at ESPN. As well as giving you real work experience in a 9-5 office, a placement teaches you what to expect when you begin to search for career opportunities. After graduating, I went onto work at the BBC and I now work as a Social Media Executive at Manchester City FC. Every day is different at Manchester City. There are always several tick box tasks such as posting on social media, but then you also have to accommodate visitors and cover events such as us having the Duke of Edinburgh visit. My degree has benefitted my career in teaching me how to research. If your manager asks you to do a project for example at the moment I m looking into how we can work with social media platforms such as Snapchat and WhatsApp it all requires research, and that s something which university has taught me. 18 Sports Management and Sports Marketing

19 Vicky Cluiet BA (Hons) Sports Management Now Major Events Coordinator at British Athletics What made you choose Sports Management? Athletics has always been where my heart is, ever since I was little. But I knew I wasn t going to be a professional athlete, so instead I looked at University. I wanted to go into events management, but I needed the degree to get me there. I went to a University fair and spoke to tutors from Manchester Metropolitan, they were brilliant and knew exactly what I wanted and how I could achieve it. I thought Yes, that clicks. How has the course prepared you for the future? My degree particularly helped me with the business side of sport. We studied how football clubs are run, where their outgoings go and where their income comes from, which really helps in my current role when trying to save as much money as possible. The staff who taught me were great too, particularly Anne Thompson and Steve Mansfield. Anne had just come from working on the Olympics which was amazing as it was the type of career I was aiming for. She would also round different work experience opportunities in the city each week. Manchester is a fantastic city for sporting events with so many sports venues. I volunteered at the indoor track cycling championships in my fourth year. I also completed a placement at ROSPA (Royal Society for the Prevention of Accidents). It was both my degree and my placement that ensured I was completely prepared for my job. I now work at British Athletics as a Major Events Coordinator, which involves anything from booking event venues, organising catering and managing up to 4000 volunteers each year to preparing media and press releases. It s quite a varied role but it s great to be on this side of sport. mmu.ac.uk 19

20 Meet our Sports Management and Sports Marketing students Alice Sharpe BA (Hons) Sports Management What made you choose Sports Management? Sport has always been the main focus in my life, competing to a high level in Triathlon since I was eleven, it has always been part of my daily routine. Whilst studying sport and business at school, I knew I wanted to combine the two, Sports Management did just that. I am really enjoying developing my passion in sport into a career. How has the course prepared you for the future? This course has opened many doors for me, allowing me to do things I would never have thought of doing! The theory and knowledge I have gained has given me a wider and more in-depth understanding of funding, government policies and the operation of a business. How has your placement year been beneficial to you? I am currently on placement with Manchester City Council in the Major Sport Events Team. Day to day, I have been involved with booking venues, writing up news bulletins, attending planning meetings and our website. During our events, I have taken on more operational tasks, working on site in numerous roles. For example, during the World Taekwondo Grand Prix, I worked in the accreditation office processing team registration fees and helped run the events social media. I have enjoyed gaining first-hand experience of events from start to finish. The build up to the event can be stressful, but the whole experience is extremely exciting and rewarding. Why would you recommend the course to other students? If you have an interest in sport this course allows you to turn that interest into a career. It gives you the knowledge, the information and the opportunities to grow your CV to prepare you for your graduate job! 20 Sports Management and Sports Marketing

21 Doyin Layade BA (Hons) Sports Marketing and Management Now Global Football and Rugby Agent at Wasserman Sports Group What made you choose Sports Marketing Management? I was interested in studying a sports based degree and this one stood out. This course highlights the different career options available in the industry. There is superb support from lecturers who go the extra mile to help you. You are also surrounded by people who share the same interest and passions as you, which makes making friends and networking much easier. How has the course prepared you for the future? It has given me an advantage amongst some of my peers as having a qualification such as this shows my drive to work in sport and that it wasn t an afterthought of a career. How has your placement been beneficial to you? I worked at Tesco during my placement year in two roles; firstly as an Operations Assistant and then as an Assistant Buyer. My placement year was beneficial as I gained a years working experience that other graduates may not have. I gained an understanding of what full time employment is like, learning how to manage my time better. I developed new skills such as negotiation, client management, IT skills and the correct way of being professional in an office environment. I have plans to start my own company in the future but I am currently looking to develop my own name in industry first and build up the connections that will help my company to be a success. Why would you recommend the course to other students? The lecturers pushed me to undertake relevant work and volunteering to gain experience. During my time at MMU, this included: working as a Student Ambassador, a part time job at Arsenal FC, being president of the Golf Society and volunteering at Soccerex after graduation. mmu.ac.uk 21

22 Placements A placement year can be an excellent opportunity to acquire high quality work experience and structured on-the-job training whilst earning a salary. The placement must be a minimum of 36 weeks but it will usually last for 12 months and takes place after your second year of study. We have an award-winning placement team, who advertise vacancies and can help you find a placement. The team has over 25 years experience of matching students to employers. They advertise over 1,000 vacancies each year and organise an annual placement fair where you meet employers who are actively recruiting placement students. The team also delivers CV workshops, provide one-to-one advice and will conduct a mock interview with you so you can practice your interview technique. The placement jobs market is highly competitive and it is your responsibility to be pro-active and apply for vacancies. We recommend that you start researching companies and opportunities during your first year and apply for positions at the start of your second year. Finding the right opportunity and the right position is important because if you are a good match to your placement, your employer could offer you a full-time position when you have graduated. In % of Business School placement students graduated with a First or 2:1 degree I worked at Tesco during my placement year in two roles; firstly as an Operations Assistant and then as an Assistant Buyer. My placement year was beneficial as I gained a year s work experience that other graduates may not have. I gained an understanding of what full-time employment is like, learning how to manage my time better. I developed new skills such as negotiation, client management, IT skills and the correct way of being professional in an office environment. Josh Daniels, BA (Hons) Sports Marketing Management 22 Sports Management and Sports Marketing

23 Our Business School students have completed placements at various companies: PUMA Football Foundation JD Sports Total Fitness IBM Manchester City Council (Sport Events Team) Adidas GreaterSport Nike StreetGames Walt Disney ESPN Bentley GlaxoSmithKline Fujitsu McDonald s Carat Media Red C Marketing Teradata Mere PR Audit Partnership PRGX Spectrum Brands AJ Bell Youth Charter Dr Schär CEVA Logistics Selix Galileo 23

24 Global connections The Faculty of Business and Law works successfully with institutions and sponsors across the globe and is actively building this higher education network in order to reach new students as well as provide invaluable opportunities to our UK students. Czech Republic We have a reciprocal agreement with the University of Economics in Prague where last year, over 80 students exchanged. The Greater Manchester and Cheshire area is home to more international students than any other UK region outside London and the University welcomes more than 3,000 international students from over 130 countries to the UK every year. Studying abroad Many of our courses offer a three, six or ten month option to study abroad with one of our exchange partner institutions in Australia, Canada, Hong Kong, Japan and the USA, or in Europe through the Erasmus scheme. It s a great way to experience another culture, country and education system and our students tell us it s a life-changing experience. Working abroad International work opportunities may also be available through the Erasmus work placement programme to help develop yourself and broaden your horizons. Students can apply for an Erasmus grant funded by the European Commission to help towards the costs for working abroad. Uniwide languages Many students currently have the opportunity to study a foreign language alongside their degree studies through the Uniwide languages scheme: developing practical foreign language skills in speaking, reading and writing, from beginner to proficiency level. Foreign language knowledge provides a clear advantage in today s job market and can be an invaluable skill. Choose from Modern Standard Arabic, French, German, Italian, Japanese, Mandarin Chinese, Spanish, Urdu, and English as a Foreign Language. USA We work closely with universities across America to provide exchange opportunities for our Business School students. Our partner institutions include: East Carolina State University, Texas Tech University, Louisiana State University and Buffalo State (State University of New York). Spain Manchester Law School works closely with the Autonomous University of Barcelona which is ranked as Spain s number one university. Italy Manchester Met Business School has a partnership with one of Italy s leading universities - University of Padova, where students can spend up to 12 months studying. 24 Sports Management and Sports Marketing

25 Japan We have a partnership with Soka University in Tokyo where our Economics students have the opportunity to study in Japan for a year. Russia We have a long-standing relationship with Perm University in Russian Federation, where we run a winter school for their Economics students, who come to us in February each year. China We offer Global Executive Programmes for groups of UG, PG, MBA and EMBA students from a number of universities in China. Vietnam Manchester Met Business School is very popular with students from Thai Nguyen University in Vietnam, where they will have completed an English Course and a Foundation course prior to joining Bachelor s degrees at Manchester Met Business School. Australia Manchester Met Business School runs exchange programmes with various universities across Australia including: Flinders University in Adelaide, University of Technology Sydney and the University of Newcastle in Calaghan. mmu.ac.uk 25

26 An award-winning and outstanding student experience We work hard to provide you with a first-class student experience, ensuring that the combination of integrated learning, student support services, a focus on graduate employment and a great social life provide you with a well-rounded education to get you ready for the world after you graduate. First-class learning facilities Throughout your studies you can take advantage of a wide variety of flexible learning opportunities from face-to-face group work, lectures, seminars and tutorials. We have created some of the best learning environments of any university in the UK, from 25-seat tutorial suites to 300-seat lecture theatres, all featuring the latest technology to ensure you get the most out of every lecture, seminar and tutorial. MyMMU Our virtual online learning environment, Moodle, is sector-leading and brings everything together in one place: your student , your personalised course timetable, coursework, teaching materials, assessment deadline reminders, exams schedule, study materials, reading lists, online articles, audio and video clips, along with your assessment marks and feedback on your work from your tutor. It also provides a channel for keeping in touch with your tutors and fellow students outside of class and you can also use it to check updates on your fees and finance, the library and career development resources. University IT and technical suites Our technical suites are of the highest standard and you ll have access to training on technology and equipment that is industry-standard and used by the professionals. We ve recently invested over 2 million in student PCs and software and regularly update our learning and teaching equipment to ensure you have access to the very best equipment and support for your studies. Our IT Zones have extended opening hours for your convenience, and printing facilities and WiFi are available to you across the entire University. Library Libraries are a key part of your academic experience and ours have been winning annual awards for Customer Service Excellence since In addition to over 750,000 books you ll have access to a huge digital library of journals, e-books and research papers to support your studies. Open all year round and 24/7 at peak study and exam times, our main All Saints library has recently benefited from a multi-million pound refurbishment, with a new helpdesk, electronic book returns, chat zone and access to café facilities. Our library staff run regular information skills training sessions to ensure you can locate, access and select the most appropriate resources from the wealth of material available. Food and drink We have a superb selection of good value catering facilities across the campus, from grab-and-go barista-style cafés to spacious self-service hot food outlets. They are open at convenient times to fit around your studies and serve a range of economically priced hot and cold drinks, snacks and meals. We are one of only seven UK universities to have been awarded the Investors in People Gold standard. Winner of the 2013 Guardian newspaper s award for Best Student Experience. Awarded in recognition of the University s commitment to support and advance the representation of women in science, technology, engineering, medicine and mathematics. 26 Sports Management and Sports Marketing

27 Student support services We re here to help you get the most out of your studies, with personal support from your tutors and advice and guidance from specialist student support staff. Personal tutor Personal tutors are normally available to support you and monitor your progress. We listen to feedback from students and our aim is to provide you with the best possible service year-on-year. Student hub The Student Hub, centrally located in the faculty, is your first port of call for face-to-face information, advice and guidance on a wide range of courserelated matters, and also for information about services and facilities. They can answer your questions about accommodation, student finance, careers, and accessing support if you have dyslexia or a disability. Student support officer Our student support officers can provide you with confidential and impartial advice on academic and pastoral issues. They advise on assessment problems, time management, exam technique, finance, employment or personal difficulties and work closely with the University s Counselling Service and the Students Union, to ensure that students have access to specialist advice and assistance if needed. Counselling The Counselling Service offers you the opportunity to talk to a professionally trained counsellor, in confidence, about any personal problems you may have. Both individual and group counselling is available free to all students who are registered with the University. The Counselling Service also runs workshops and courses on themes such as relaxation, stress management and confidence-building. Disability support We are committed to providing equal opportunities in education for all students. Our Learning Development Service provides a range of support for disabled students and students with specific learning difficulties, such as dyslexia. Our advisers act as a contact within the University for current and prospective disabled students to provide support, information and advice on the resources which are available to them, both within the University and from external support agencies. Student accommodation You ll find an excellent choice of residential student accommodation in our university-owned, leased or partnership halls of residence. The halls are based on campus, or nearby, and others are a short bus ride away in residential areas of the city. Feeling safe and happy in your new home are important considerations when coming to University and our team are here to help you settle in. Students Union As a student with us you will automatically become a member of the Students Union which is led by a team of student officers who are elected by our students to ensure that the needs and views of all students are considered. Our brand new 10 million Students Union building, located in the heart of the Manchester campus, offers a range of services, including over 100 student clubs and societies, advice and representation, shop, café, bar and hot food outlet, events and much more. mmu.ac.uk 27

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29 International students MMU International is the international office at the University. Many of the MMU International staff speak several languages and, having spent time in different countries, are uniquely placed to understand our international students needs. The team also regularly visits many countries to inform students about the opportunities for study at the University. The team provides international students with advice on a wide range of matters from social events and immigration to day-to-day living in the UK. There is an opportunity to meet local service providers, the University s key support staff and other new students during our welcome events. If you fly into Manchester International Airport there will be a team to greet you and transport you to your accommodation. International qualifications You can find country specific information about many international qualifications on our international website at mmu. ac.uk/international. It s important that you have sufficient knowledge of English to follow your courses successfully. As a guide for most undergraduate courses you will need to achieve IELTS 6 or above, with no less than 5.5 in any component. If you would like to improve your English before you start your course we can help. There are courses in general and academic English to help you achieve the level of English language proficiency you need before you start your course. During your studies if you need any help with any aspect of your English language, from writing a report to communicating with your supervisor or seminar group, year-round English Language support is available through your faculty or through our British Council accredited English Language Centre. Support is available through the year in the form of classes and individual consultation. mmu.ac.uk/international You re never on your own at Manchester Met - there s lots of support for international students. I ve joined the International Student Society and through Jobs4Students, I ve had the chance to try several different jobs at the University! Henna Saeed, 2013 Pakistan mmu.ac.uk 29

30 Come and meet us It is important to find out as much as you can about our University and our courses and we look forward to meeting you at one of our Open Days or Applicant Visit Days. Visit Open Days Open Days are your opportunity to get a feel for our campuses and find out what university life is really like. We hold Open Days at both our Manchester campus and our Cheshire campus in Crewe each year in June, October and December. These events provide you with the opportunity to meet current students, speak to tutors from the courses you are interested in, and see our superb university facilities for yourself. To ensure you get the most from your Open Day we recommend that you book a place in advance. mmu.ac.uk/openday Stay connected Web If you would like to speak to one of our advisers about applying to Manchester Metropolitan University, applying for student finance or student accommodation, then join one of our live web chats. mmu.ac.uk/chat Ask You ll find lots of useful information on our website, and our Frequently Asked Questions section should answer many of the queries you have. mmu.ac.uk/ask Applicant Visit Days Once you have received an offer of a place from us, we will invite you to attend one of our Applicant Visit Days. These usually take place on Saturdays and Wednesdays from February to April. You will be able to find out more about the University, and more importantly about the course you will be studying through taster lectures, presentations and a chance to chat informally with staff about how you will learn and what to expect. It is an important opportunity for you to find out anything else you would like to know before you make your decision. Search for us on: Manchester Metropolitan University Welcome Week After your place with us is confirmed, our Students Union will send you a pack shortly before you start containing information about the Welcome Week and all the exciting clubs, student societies and events on offer to help you settle in and make new friends. 30 Sports Management and Sports Marketing

31 Fact file The information in this fact file is intended for courses starting in the 2017 academic year. The information in the online prospectus is the most detailed and up-to-date so make sure you check here when choosing which course to apply for. Degree title Length and mode Location How to apply UCAS code Entry requirements UCAS points Foundation Year* BA (Hons) Sports Management 3 years full-time (without placement) 4 years full-time (with placement) Business School Via UCAS N871 N UCAS Tariff Points at A2 (Grades BCC-BBC) or acceptable alternatives e.g. BTEC Subsidiary Diploma, Diploma, Extended Diploma at Level 3 (Grades DMM) Yes UCAS code: 8G53 4 years full-time (with overseas study) 2V14 GCSE grade C in English Language and Mathematics. Level 2 Functional Skills English and Mathematics also accepted. A relevant Access to HE Diploma will be considered. 26 IB Diploma Points IELTS score required for international students: 6.0. with no element below 5.5 BA (Hons) Sports Marketing Management 3 years full-time (without placement) 4 years full-time (with placement) Business School Via UCAS N504 NNN UCAS Tariff Points at A2 (Grades BCC-BBC) or acceptable alternatives e.g. BTEC Subsidiary Diploma, Diploma, Extended Diploma at Level 3 (Grades DMM) No 4 years full-time (with overseas study) 8T67 GCSE grade C in English Language and Mathematics. Level 2 Functional Skills English and Mathematics also accepted. A relevant Access to HE Diploma will be considered. 26 IB Diploma Points IELTS score required for international students: 6.0. with no element below 5.5 * Selected degrees are available with a Foundation Year which is designed for students who don t have the qualifications to enter directly onto an honours degree but have the potential ability to study for a degree. Some Foundation Years are subject to validation. See page 9 for more information. This publication is available in alternative formats. Please telephone +44 (0)

32 99% of our waste diverted from landfill Outstanding energy efficient academic buildings Encouraging sustainable travel We are working hard to place environmental sustainability at the heart of our curriculum One of the UK s top 3 greenest universities EcoCampus Gold Award Fairtrade University 50% reduction in our carbon footprint by 2020 We reduce water use by collecting rainwater Outstanding environmental credentials Manchester Metropolitan University has been rated first class in the People and Planet University League for environmental and ethical performance. Green roofs create local wildlife habitats Manchester Metropolitan University All Saints Manchester M15 6BH mmu.ac.uk Additional photographs courtesy of Marketing Manchester June JP