The Betsson Group headline

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1 The Betsson Group headline Mobile gambling Jonas Mårtensson

2 The Agenda Betsson Group headline - Short intro to Betsson - Mobile gambling development -Betsson Smartphone Group explosion provides customers all over the world with safe, fun and user-friendly -online The second gaming screen experiences. - Change The in company consumer is behaviours quoted on the Stockholm OMX stock -exchange Conclusion and is our ranked focus as one of the fastest growing companies in Europe with over 5.4 -million Q&A registered customers and 900 employees. Betsson Group operates more than 20

3 The Betsson Group headline online - Vision gaming a stake experiences. in every online The company bet is quoted on the Stockholm OMX stock exchange employees and is ranked as one of the fastest growing companies in Europe with over 5.4 million - Offices registered in Stockholm, customers Malta, and Kiev 900 and employees. Manila Betsson Group operates more than 20 different - Listed brands, on the Stockholm including award-winning stock exchange sites such as betsson.com, betsafe.com, casinoeuro.com - Mobile growth and more nordicbet.com. than 100% Q on Q last 3 quarters - 10 dedicated developers to mobile

4 The Multi Betsson brand strategy Group headline

5 The Betsson Betsson mobile Group headline

6 Current US$ millions The Industry Betsson growth Group headline 900 Mobile Gambling in Europe (w/o UK) Mobile wagering in ,6 amounted to $19.5 billion and 700 Betsson Group provides customers all over the world is estimated with safe, fun to and reach user-friendly over $100 online gaming experiences. The company 665,0 600 is quoted billion the by Stockholm OMX stock ,5 million registered customers and 900 employees. Betsson 10.5% of Group the operates interactive more than different brands, including award-winning sites such gambling as betsson.com, market betsafe.com, comes from ,5 mobile ,2 61,7 96,2 154, P 2010E 2011E 2012E Source: H2 Gambling

7 The Smartphone Betsson explosion Group headline Source GP Bullhound research

8 The Smartphone Betsson traffic Group headline Smartphone traffic to increase by 119% Y/Y until % of global data traffic from smartphones by 2016 Source GP Bullhound research

9 The Betsson multi-screen Group world headline Google Betsson research Group provides customers all over the world with safe, fun and user-friendly The online New gaming Multi-screen experiences. world The company is quoted on the Stockholm OMX stock - exchange Understanding is ranked cross-platform as one of the fastest growing companies in Europe with over 5.4 million consumer registered behaviour customers and 900 employees. Betsson Group operates more than 20 - different participants brands, including award-winning sites such as betsson.com, betsafe.com, - casinoeuro.com Qualitative & Quantitaive and nordicbet.com. research - Consumers use different devices depending on what context they are in and motivation Source Google The new multi-screen world

10 The Betsson multi-screen Group world headline Source Google The new multi-screen world

11 The Betsson multi-screen Group world headline Source Google The new multi-screen world

12 The Betsson multi-screen Group world headline Source Google The new multi-screen world

13 The Betsson multi-screen Group world headline Source Google The new multi-screen world

14 The Betsson multi-screen Group world headline Source Google The new multi-screen world

15 The Betsson multi-screen Group world headline Source Google The new multi-screen world

16 The Betsson multi-screen Group world headline Source Google The new multi-screen world

17 The Conclusion Betsson Group headline Betsson Given the Group mobile provides explosion customers and the all change over the in world consumer with safe, behavior... fun and user-friendly exchange Our focus and areas is ranked as one of the fastest growing companies in Europe with over 5.4 million - Getting registered the user customers experience and right 900 (for employees. each device) Betsson Group operates more than 20 different - Scalability brands, including award-winning sites such as betsson.com, betsafe.com, casinoeuro.com - Use the benefits and of nordicbet.com. the mobile phones capabilities (features of the device) - Bring products (supply) closer to the consumer (demand) - Be where the consumers are and what mood they are in

18 The Q/A Betsson Group headline

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