Wilma Online in a Nutshell

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Lesley Boyd
8 years ago
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1 August 2013

2 Wilma Online in a Nutshell Wilma Online Ltd. is a leading supplier of premium traffic to the igambling market via marketing Company established in late 2011 by close friends, veterans of the online marketing industry Wilma holds a lucrative database of over 66M targeted leads. After building it's proprietary technology and infrastructure, it started to generate over $50K/month gross profit. Growing to become one of the premium assets for igambling operators in a era were multiple M&A deals are being done in this sector.

3 The igambling Market Sports Betting, Lottery, Scratch cards, Bingo, Poker, Casino, Forex, Binary options etc. Ever Green once a player always a player

4 The igambling Market - Numbers Over 400 Million clients in 200 countries $29.8 billion total gross gaming wins in % annual growth rate % anticipated annual growth $46.1 billion market value by the end of 2015 $32 billion yearly media budget

5 The igambling Market - Trends Consolidations leads management challenges Expansion of activity by operators (use operation for lottery, binary options trading etc.) extensive cross-selling and reactivation efforts Regulation of marketing channels Large offline consumer-oriented brands taking first steps in the igambling world Conceived as socially acceptable, legit

6 The igambling Market - Regulation Europe Italy, France, Spain, Germany etc. USA Poker regulated in 2 states Nov Regulation of Casino in USA in process The opportunity: Entry of new firms to the market Significant expansion of media activity Urgent need to set presence effectively

7 The Pain marketing is the most cost effective way to reach potential players Branding and acquisition tool Targeted mass marketing However the industry is in the focus of all anti-spam filters. Deliverability is very challenging.

8 Marketing Sniper shot Targeted Full attention of target audiences Personalized Build relationships with the audiences Wide reach Improved optimization

9 Marketing - Requirements Infrastructure servers and IPs around the world Technology mailing software, monitoring tools Constant learning and adjustments to antispam regulations and blocking rules No secret sauce only hard persistent work, a lot of experience and accumulated knowhow

10 Existing solutions Some ESPs ( Service Providers) allow delivery of gambling related s, among other verticals To protect their Infrastructure s reputation they allow mailing ONLY to a small segment of responsive clients As a result a huge segment of players never see any promotion A lot of money stays on the floor

11 Wilma online Ltd. Goal: To be one of the top providers for igambling traffic worldwide Founded in 2011 Located in Raanana, Israel. Led by professional veterans of the online marketing and igambling industries. Specializing in the igambling niche. Experts in Media and Marketing. Long and successful cooperation with igambling operators.

12 Our Services Media traffic selling Monetization enhance income from existing leads Reactivation bring dormant players back to the table

13 How do we get the leads? Leads owners give us their leads for monetization, we split the income with the lead s owner Operators Dormant players, Fun players, Players in markets they pulled out from Internet Gambling Affiliates Instead of, or in addition to, their monetization activities Internet tools Poker Calculators, Blackjack Calculators, Online Gambling forums etc. Internet tools Operators leads Affiliates leads Targeted high quality leads

14 Why Wilma? - For the DataBase Worldwide Database of ~60 million players Who have expressed an explicit interest in online gambling. constantly growing

15 Why Wilma? - For the quality Targeted online gambling traffic Casino, Poker, Sport, Bingo, Scratch cards, etc Our leads are cleaned and enhanced before use None incentivized traffic Strong optimization capabilities We work with our clients to optimize their campaign before and during the campaign. Specialist Know-how in making the most out of Campaign budgets.

16 Why Wilma? - For the expertise Fully CAN SPAM compliant In house experts In house proprietary delivery infrastructure and technology dedicated to the delivery of gambling related content High standards and full transparency Lucrative premium service

17 Why Wilma? For the Segmentation Segmentation by preferred product and game Segmentation by Personal Info: Geographical location Language Mobile devise type and OS

18 Why Wilma? For the Segmentation (2) Segmentation by Behavior: Creative features preferences (text, graphic ) Creative structure preferences (multi offer, single offer) Gambling Platform preferences Browser language setting Offer type preferences (free offer, welcome bonus, prizes etc.) Schedule (time of day / week) preferences, frequency

19 Why Wilma? We provide tailored campaigns: Account manager assigned for preparation, execution and optimization of each campaign Experts in creating a deliverable creative & subject line Attentive, dynamic and flexible campaign management Cross industry knowledge and experience of what s running and what s working We know how to aim and hit the target

20 Competition Operators establishing in-house mailing solutions multiple business opportunities for us as service providers and consultants Lists owners do their own mailing hard and costly when done on relatively smaller lists Mailer affiliates monetize their infrastructure by offering their solution as a service - usually one man show operations (1-3 people), limited in capacity and not equipped with service oriented teams and procedures.

21 Wilma Online So Far Raised ~$850k, over 25% still in the bank Assets: Database Mailing and monitoring proprietary technology Accumulated knowhow Execution team Proof of concept achieved: Technology works Data is valid Traffic can be sold on performance & media basis There is demand to our services On the verge of break even operationally

22 Execution is key Strong relations in the industry, allowing ongoing collection of leads Top notch technology Enough resources to build and maintain world wide mailing infrastructure A lot of knowledge and experience in all aspects EXECUTION skills to put all this together into a functionally balances business

23 Q&A Thank You Contact us: Wilma online LTD. Phone:

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CONTENT 18/19 02/03 20/21 04/05 22/23 06/07 08/09 24/25 26/27 10/11 28/29 12/13 30/31 14/15 16/17 CONTENT LOTTERIES SCRATCH CARDS BINGO GAME SHOWS CAN BE CALCULATED 02/03 CONTENT 18/19 LOTTERIES 04/05 SCRATCH CARDS 20/21 BINGO 06/07 GAME SHOWS 22/23 E-VAULT 08/09 TABLE GAMES 24/25 ONLINE GAMES 10/11 SLOT MACHINE GAMES 26/27 WHEEL OF FORTUNE 12/13