Social Marketing & Strategies: Effective Implementation & Measurement

Transcription

1 Brochure More information from Social Marketing & Strategies: Effective Implementation & Measurement Description: Social media has heralded a new era. It is very much the end of business as usual and the beginning of adaptive engagement. The incorporation of social media into business practices is now nonnegotiable, yet it remains a medium that gambling companies are still, for the most part, just adjusting to. Some are actively pursuing social media strategies, to various degrees of success, while others are approaching the concept passively and reluctantly. Most companies start with a groundswell of activity primarily on Facebook and Twitter. Quite often the initial rush then turns sour for any number of reasons including numbers of fans/followers, a lack of uplift to the core site or a focus on ROI instead of understanding the new measurement mindset that is required for social media efforts. At this point, quite often, social media is relegated to the it doesn't work pile. However it is not that social media doesn't work and add value, it is that many efforts made by companies to date quite simply haven't been good enough. There are 7 billion people in the world, of which 2 billion are internet users, and more than 1 billion of those use social networks, 1 in every 5 minutes spent online is now on social media sites, and comscore has outlined that 1 in every 2 minutes spent on mobile internet in the UK is on Facebook alone. Being competitive in today's global economy hinges on the ability to interact with consumers online. Social media didn't invent the ability for customers to share their opinions, but it did amplify it. The networks have democratised information and empowered consumers. As a result, user networks are changing how customers refer products and services, and ultimately make decisions. The relationship between customers and business is changing and will continue to evolve as social media permeates our culture and society. How you take advantage of these changes will define your igaming Business in the future. This Report is delivered as Non-Printable * For Printable PDF and Hard Copy options please click on Enquire before Buying * Contents: About the Author Acknowledgements Executive Summary Chapter 1: Introduction Social Overview Media Convergence Engagement Consumer Power Corporate Reluctance Social Strategy 15 trends and predictions for social media Chapter 2: Networks Introduction Facebook Statistics and data How many users does Facebook really have? Position on gambling Advertising on Facebook Brand Reach Twitter

2 The Twitter misconception Statistics and Data The power of a Follow and the Retweet Paid-for advertising on Twitter Twitter influencers Google + Statistics and data The effect on search Position on gambling/gaming Features of Google+ Unique advantages of Google+ as a social network User profile and activity Twitter versus Google Instagram Youtube Statistics YouTube videos on channels and platforms Advertising on YouTube Pinterest What is Pinterest? Who is Pinning? Using Pinterest for business Revenue generation Tumblr Linkedin Location-based networks Niche and geographic networks Eastern Europe Asia and Latin America Demographics Chapter 3: Social Media Marketing Introduction General Principles The New Mindset Get Started Listen Quality, not quantity Frictionless Sharing Social Media Sins Consumer Motivations Capture Fans/Followers Social Interaction Integrated Marketing Influencers Klout and Peer Index Managing Influencers Facebook Organic social marketing Facebook Timeline EdgeRank Like and Gestures Facebook advertising Price Models TBG Digital Quarterly Research Twitter Organic Marketing Twitter Advertising Chapter 4: Content Generation and Engagement Overview Content layout

3 Content Types Photo and images Gala Bingo Status/Word content Video Blogging Promotions and Offers Widgets and Infographics Personality, Humour and Profanity Chapter 5: Beyond Marketing Company-Wide Buy-In Social Media Team Rules of Engagement Verticals and Functions Chapter 6: Measuring Social Media New Metrics Tracking Tools Available Value of Fans and Interactions Chapter 7: Mobile Platforms Social Media Apps Smartphone versus Non-Smartphone Video Social Networks Chapter 8: Social Games Monetisation Platforms: Facebook, Proprietary and Google + Opportunities for Gambling Companies Key Social Gaming Companies Social Gaming Design and Play Chapter 9: CRM Software Systems Social network analytic tools Software Packages Market-Leading software Twitter-specific software Chapter 10: Social Payments Twitter Micropayments PayPal Google Wallet Chapter 11: Legal and Operational Considerations in Social Media Platform T&Cs Advertising Principles Crisis Management Copyright Defamation, Confidentiality, Privacy and Libel Chapter 12: Case Studies Selected gambling company case studies

4 Paddy Power Betfair Sky Bet mfortune Jackpot Joy William Hill Bet36 OpenBet Ordering: Order Online - Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8, Ireland.

5 Page 1 of 2 Fax Order Form To place an order via fax simply print this form, fill in the information below and fax the completed form to (from USA) or (from Rest of World). If you have any questions please visit Order Information Please verify that the product information is correct. Product Name: Web Address: Office Code: Social Marketing & Strategies: Effective Implementation & Measurement SC Product Format Please select the product format and quantity you require: Electronic (PDF) - Enterprisewide: Quantity USD 1194 Contact Information Please enter all the information below in BLOCK CAPITALS Title: Mr Mrs Dr Miss Ms Prof First Name: Last Name: Address: * Job Title: Organisation: Address: City: Postal / Zip Code: Country: Phone Number: Fax Number: * Please refrain from using free accounts when ordering (e.g. Yahoo, Hotmail, AOL)

6 Page 2 of 2 Payment Information Please indicate the payment method you would like to use by selecting the appropriate box. Pay by credit card: You will receive an with a link to a secure webpage to enter your credit card details. Pay by check: Please post the check, accompanied by this form, to: Research and Markets, Guinness Center, Taylors Lane, Dublin 8, Ireland. Pay by wire transfer: Please transfer funds to: Account number Sort code Swift code IBAN number Bank Address ULSBIE2D IE78ULSB Ulster Bank, Main Street, Blackrock, Co. Dublin, Ireland. If you have a Marketing Code please enter it below: Marketing Code: Please note that by ordering from Research and Markets you are agreeing to our Terms and Conditions at Please fax this form to: (646) or (646) From USA or From Rest of World