DigiSteer.me opening soon in Malta

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2 Who We Are DigiSteer.me is a new company growing up in Malta by the experience of Lantana Digital Strategies. Since 2005 Lantana Digital Strategies has been providing full services for marketing, advertising, communication, along with strong skills in IT and web technologies. Our strengths are SEM, social content & advertising, remarketing, performance display, marketing and affiliation plans. We also develop professional websites & e-commerce. Thanks to our flexible structure, we can provide our customers with every kind of service they need at an affordable cost. We have business contact all over Europe with a wide range of companies: from the smaller one to Multinational.

3 Markets GAMBLING ICT REAL ESTATE BEAUTY & MAKE UP HOTELLERIE FOOD & BEVERAGE FURNISHING & DESIGN MEDICAL OTHER INDUSTRY MARKETS

4 Customer acquisition strategies in regulated markets All data are real, just masked

5 Where can you advertise? In regulated markets you can advertise evrywhere is permitted adult content Google for legal age target Facebook for legal age target TV in safe hours External (away from schools etc.) Sport sponsoring But the products are basically all the same

6 The questions Every marketing manager will ask to an acquisition consultant: Does SEM work? Does SEO (still) work? Does social work? Does display work? Does video work? Does offline work? Work: acquire good players at a good price

7 Somewhere around 2011 Affiliate

8 Somewhere around 2014 Multichannel Affiliate Multi-device

9 What customers are looking for? Something to talk about Something engaging Something they can trust Something fun Something cool Bonuses, free spins, best odds? BRAND (don t forget: in regulated markets products are basically all the same)

10 Build your BRAND Product Visual Reputation Content Testimonials BRAND

11 Spread your BRAND BRAND

12 Buy your BRAND (keyword)

13 Buy your BRAND (keyword) Cost per player Only Brand SEO +28% conversion rate Brand SEO + SEM

14 Buy your BRAND (keyword) Well, brand SEM is low cost. But how much branding affects the overall CPA? And does it increase volumes? Search BDGT -50% Other BDGT +657% Overall budget +102% CPA +19% Customers +98% 2012 Generic SEM, some RTB Brand SEM 2013 Methodical branding,

15 Buy your BRAND (keyword) Well, brand SEM is low cost. But how much branding affects the overall CPA? And does it increase volumes? 2012 Generic SEM, some RTB 2013 Methodical branding, Brand SEM

16 So what? Is it expensive? Is it human intensive? Is it time consuming? To acquire customers in regulated markets you have to show a strong identity, and to show it everywhere your potential customers are.

17 DigiSteer.me for Other Markets Online Marketing We operate in online marketing through Newsletters, Direct Marketing, Search Engine Marketing, Display Campaigns and Remarketing tools offered by Google and other top notch providers like Adform, Adroll, Facebook, Unbounce, Agile, Mailup. We are Google Partners We also use the most advanced practices of Search Engine Optimisation. With our comprehensive range of services for the web marketing we are able to make your business not only visible and reachable, but most of all profitable. We also have a proprietary targeted database of over 1 million Italian e-commerce users.

18 DigiSteer.me for Other Markets E-Commerce With the presence and promotion of activities on the web, online selling is today the essential tool to hold up competitors, increase competitiveness on the market, change offer and get an extensive and virtually unlimited share of consumers, reducing management costs. Thanks to our experience, variegated resources within the web development, communications, marketing, and technical skills on the latest, reliable and efficient tools (one for all: Magento), we can manage every step of an e-commerce project: preliminary estimates, structuring, implementation, technical analysis and optimization of results.

19 Websites DigiSteer.me for Other Markets A website is a business tool, not just a showcase. The design must be functional to specific targets in order to represent the most efficient and tailor made solution. To obtain a time-cost optimization we suggest to use open source technologies which guarantee maximum efficiency: flexibility and suitability, personalization and accessibility. The choice of open source technologies and solutions, due to their already wide diffusion and the high level of stability and reliability, allows you to create highly professional projects, fully customizable and scalable. Their non-proprietary status also guarantees free use and full accessibility.

20 DigiSteer.me Branding strategies Digital advertising Content marketing SEM