A multi-channel development strategy

Transcription

1 A multi-channel development strategy

2 1. PMU Key facts and figures 2. Video - PMU : the first French betting site 3. PMU s Multi Channel development & strategy 4. Video - PMU App and nomades sites

3 1. PMU key facts and figures PMU has been marketing bets on horse racing since 1931 June 2010 : opening of the French online market and extension of PMU s on line activity to sports betting and poker Its net result is integrally allocated to Horseracing Associations. In 2011, it increased by more than 10% to 876 million. PMU in 2011 : è è è è è è PMU.fr: the 1st gaming site in France A distribution network of outlets thoughout France 10,2 billion turnover, 90% offline 6 million customers + 50 intl partnerships in more than 40 countries An increase of 20% of common pool handle from foreign partners

4 PMU s partnerships abroad Clients en Masse commune Clients en Masse séparée

5 2. Video Digital Activities

6 3a PMU s Multi Channel development strategy

7 3a PMU s Multi Channel development strategy q Wap horse racing information service q InteractiveTV betting service (World s Premiere)

8 3a PMU s Multi Channel development strategy q Horse betting web site

9 3a PMU s Multi Channel development strategy q Mobile betting service

10 3a PMU s Multi Channel development strategy q Mobile betting service for smartphones

11 3a PMU s Multi Channel development 1968 q q q q strategy Iphone application Sports & Poker on pmu.fr PMU on tablets Enrichment of mobile offer (sports)

12 3a PMU s Multi Channel development strategy q Vibrez Foot Iphone Application q Poker Iphone Application

13 3b PMU s Multi Channel network strategy

14 3c PMU.fr a multi Screen strategy PMU digital objective : to address all screens

15 3d pmu.fr key figures 1 st betting site in France with 85% market share A multi devices & multi platform offer active customers 100% digital subscription 200 million customer transactions 1,4 billion TO 64% Horse Racing Digital = 13% of PMU Turnover (vs 5% in 2007)

16 3d PMU.fr evolution Millions Millions : + 45% 2011 : + 69% 2011 : 13% of PMU Turnover

17 3e web key figures 31 million unique visitors (2,6 millions/month) 2 billion viewed pages active players stakes per active 85% punters are web exclusive

18 3f Nomade Results active players (+ 227% /2010) accounts opened on mobile (7% on tablets) 840 / y per active (700 / 2010) 1 on-line player out of 6 placed a bet in a mobile (2011) Mobile & Tablets actives 17% % of of online online actives Mobile & Tablets turnover 6.7% of online turnover Active mixity Web Nomade 82% 16% 2%

19 3g Nomade Traffic Tablette 3% xhtml 10% Tablette 3% xhtml 28% WebKit 69% WebKit 87% Generated Traffic by site Generated Turnover by site XHtml site on featured phones is more adapted to watch info than bettin At Q turnover generated by Tablets exceeded the XHtm WebKit XHTML Tablets Total Visits ,1 Millions 6,5 Millions 0,537 Millions

20 3h Focus Apps downloads all time -launch 05/ downloads in ,7 M visits downloads all time -launch 08/ downloads in K visits downloads all time -Launch 09/ K visits The iphone app is far beyond the apps offer in terms of use and contribution to the turnover Pmu is between 8th and 12th position in Free Sports apps en 2011

21 3i Nomade punters and their bets Horse racing Nomade typology : 10% 7% : 27% 18% : 32% 28% >45 : 31% 47% l l : 85% vs 77%@ : 15% vs 38% of regular punters (> 9 betted days) 36% of new punters (account created in 2011) l Monthly average stakes: 266 (vs 419 l Average stake per bet: 8.30 (vs 5.1 Types of bets Répartition des types de Paris Hippique Nomades 16% 9% 4% Autres 12% 59% Punters prefer non- complex bets as Simple and Couplé (75% TO).

22 and Next q Personalize offers and services q Adjust exactly offers and services to punters profile q Use innovations (QR codes, bluetooth, NFC..) q Enter the Digital in the offline network q In near future nomades to replace computers

23 New Supports Goal : develop the customer s experience with new services and information treatments è è customized real-time applications for broadcast and interactive media A new offer for customers (i.e more statistics, more datas) to optimise their bets Séminaire DM 2-3 & 4 juillet

24 Video

25 A know how available for potential partners

26 Thank you