PRESENTATION Q Q First quarter revenues grew 24%

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1 PRESENTATION Q Q First quarter revenues grew 24%

2 Q HIGHLIGHTS Revenue +24% ATH Operating income +39% Operating margin 28% Gross turnover, Sportsbook +60% ATH Deposits +43% ATH

3 PRESENTATION Q BUSINESS UPDATE

4 MULTIBRAND & SINGLE PLATFORM Business to Consumers (B2C)) Techsson Business to Business (B2B)

5 KROON AND TRIOBET TO TECHSSON New registration page Campaign managing tools for marketing purposes Communication management tools Improved control panel Live chat available & on site messaging with customers New lobby with better game access New registration page Campaign managing tools for marketing purposes Communication management tools Improved control panel Increased number of casino games Doubled live betting offer Increased number of markets in pre-match

6 REVENUE ALLOCATION ON TECHSSON* 17% Techsson Platform Other Platforms 83% *Including Triobet (migrated Q2 2015)

7 MOBILE FIRST 28 percent of total revenues in Q1. A growth of 131 percent Release of new mobile web for Kroon Casino Release of Android app for Nordicbet

8 MOBILE FIRST DEVELOPMENT SEK m +131% Q4 Q1 Q2 Q3 Q4 Q % 25% 20% 15% 10% 5% 0% Mobile Revenue % of total Revenue

9 MOBILE SPORTSBOOK TURNOVER 60% 50% 40% 40% 43% 48% 30% 20% 21% 21% 30% 10% 0% Q4 Q1 Q2 Q3 Q4 Q

10 PRESENTATION Q FINANCIAL HIGHLIGHTS

11 Q1 FINANCIAL HIGHLIGHTS Revenues of SEK (686.0) million (ATH) Total growth of 24 percent Organic growth amounted to 14 percent Figures in brackets refer to the same period last year

12 Q1 FINANCIAL HIGHLIGHTS EBIT of SEK (171.2) million, a growth of 39 percent EBIT margin of 28.1 percent (25.0 percent) Cash by end of period SEK million (666.2) Earnings per Share SEK 4.87 (3.52) Figures in brackets refer to the same period last year

13 REVENUES, 24% GROWTH SEK m Q1 Q1 Q1 Q1 Q1 Q1 Q1 Q1 Q1 Q

14 RE-CLASSIFICATIONS New Classification Old Classification Income Statements, SEK million Q Q Q Q SEK m % of revenue SEK m % of revenue Revenue Cost of services provided % % Gross profit Marketing expenses % % Other operating costs Total operating expenses % % Operating income

15 MARKETING OF TOTAL REVENUE (%) 25% 20% 17% 18% 17% 19% 18% 19% 17% 18% 20% 15% 10% 5% 0% Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q

16 AFFILIATE COST OF TOTAL REVENUE (%) 20% 15% 10% 14% 12% 11% 11% 10% 10% 11% 11% 9% 5% 0% Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q

17 PRESENTATION Q PRODUCT AND GEOGRAPHICAL SPLIT

18 REVENUE PER SEGMENT 73.9% (76.1%) 26.1% (23.9%) B2B, Business to business B2C, Business to consumers Figures in brackets refer to the same period last year

19 REVENUE PER SEGMENT Actual (SEK m) Total Growth (%) Organic Growth (%) B2C % 8% B2B % 35% B2C negative SB margin effect B2B positive fx effect

20 REVENUE PER PRODUCT 1.8% (1.3%) Casino 25.7% (27.2%) Poker 3.5% (5.0%) 69.0% (66.5%) Sportsbook Other Figures in brackets refer to the same period last year

21 REVENUE PER GEOGRAPHY (B2C) 1.7% (0.9%) 0.5% (0.7%) 29.2% (19.8%) 68.6% (78.6%) Nordic Region Other Europe EU, outside Nordic region Rest of the world Figures in brackets refer to the same period last year

22 PRESENTATION Q KEY PERFORMANCE INDICATORS

23 SPORTSBOOK SEK m +60% Q4 Q1 Q2 Q3 Q4 Q % 8% 7% 6% 5% 4% 3% 2% 1% 0% Gross turnover Margin after free bets (%)

24 DEPOSITS 43% GROWTH SEK m Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q

25 ACTIVE CUSTOMERS 3% GROWTH Thousand Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q

26 REGISTERED CUSTOMERS Thousand Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q

27 PRESENTATION Q LEGAL UPDATE

28 LEGAL UPDATE Sweden Främjandeförbudsutredningen was presented March 30. However, it is uncertain if it has an impact The Swedish Gambling Authority made Apple to stop new downloads on the Swedish market Appstore The re-regulation investigation starts shortly and the reregulation is expected to be in place 2018 Norway The discussion among stakeholders to launch a new regulation continues but no real political focus yet A new system is not likely to be implemented before 2017/2018

29 LEGAL UPDATE United Kingdom Betsson received a full UK license March 31 Betsson will focus on the brands Mr. Smith and Betsafe The Netherlands The proposed new Dutch legislation is still in the second chamber in the parliament waiting to be processed. Progress is expected in Q but may be further delayed The gambling authority estimates delayed implementation, now expected towards Q4 2016/Q1 2017

30 PRESENTATION Q EVENTS AFTER Q1

31 EVENTS AFTER END OF THE PERIOD The second quarter of 2015 has started with revenues in line with average level of the previous quarter Triobet was migrated to the Techsson platform (completed April 13) There have been no other significant events after the end of the period

32 PRESENTATION Q Q&A