Legal Marketing Association Metropolitan NY Chapter. April 23, 2013 Annual Business Meeting

Transcription

1 Legal Marketing Association Metropolitan NY Chapter April 23, 2013 Annual Business Meeting

2 2013 Chapter Overview YTD 2012 YTD 2013 Change Paid Members * +46 Yet to Renew Non Members Total Audience 1,218 1, Linked In 885 1, *includes 34 new to the Chapter in 2013

3 Event Attendance Change Programs Soiree Holiday Anniversary n/a TOTAL Attendance as of April

4 2012 Chapter-wide Accomplishments #LMAMKT, live event tweets Revamped NYLMA News to blog style Skype for offsite groups Credit cards on site/chapter credit card Revised Chapter Bylaws Two new SIGS Social Media & Corporate Social Responsibility Migrated website to new platform Revamped post program surveys Quarterly Member change report to track job changers Established Chapter Awards to recognize success and new initiatives

5 Communications Mentoring Programming Membership Sponsorship Technology Connecticut City Group New Jersey City Group Committees

6 Communications Doubled committee membership with increased contributions and involvement Tom Mariam - enhanced PR Efforts with recaps, spotlights, and announcements Expand social media function - official Tweeter, live tweeting from events Position Chapter President as key spokesperson on law firm BD and Marketing issues Raise profile of NYLMA News: Tie release dates to chapter events Focus on enhanced content relevant, timely, actionable Push content on multiple social media platforms More photos for visual interest Highlight fellow chapters - potential reciprocation may result in increased national visibility

7 Mentoring Maintain criteria for membership and create a formal program description Promote through Membership and chapter website Increase enrollment Update mentor and mentee applications and post on line Collaborate with Future Leaders SIG Incorporate best practices from successful programs at firms and other associations

8 Programming Lowering of event prices through rethinking of venues and menu choices has resulted in increased attendance and revenue Highlights: Sept 2012 Pro Bono Program - joint event with New York Bar Association Oct 2012 General Counsel Panel - record attendance March 2013 Content that Matters Program - first ever sellout event July 2013 Ritz-Carlton education event Initiated relationship with ACC Inter-Committee Coordination initiative in progress

9 Membership New Committee Chairs Michael Mellor and Alexandra Hertel Completed initial outreach to all members who had not renewed in 2013 resulting in at least 4 renewals 34 new members since 12/31/12 increase of 11.8% Q1/2013 Leverage Membership video produced in 2012 Multiple analyses underway to determine trends and interests Brainstorm new tactics to customize or target opportunities for membership growth

10 Sponsorship 14 Sponsors / $31,500 booked YTD 2013 Existing, historical sponsors have first bid at sponsorships Sponsor landing page on website updated Sponsor logos added to website with home page rotation schedule Sponsor logos on NYLMA News in progress Promote member awareness of sponsors when they need products and services Updated Prospectus and introduced new blast opportunity to sponsors

11 Technology 2012 Review Website audit clean up website Content audit Prepare for LMA International audit, port over key and other content to new website Set up Skype connection with NJ and CT City Groups 2013 Upcoming Enhance remote conferencing through a consistently high quality web conferencing platform and related equipment Roundtable discussion on using new technologies in a law firm Continue building Committee after this year s transition of Chairs.

12 CT/NJ City Groups Connecticut host learning programs and networking events throughout the year New Jersey Increase awareness and encourage attendance Expand outreach to NJ members and potential members Increase Twitter Plan a NJ Holiday party

13 SIGs Business Development CMO CRM Future Leaders Small Firm Special Events Social Media (NEW 2013) Corporate Social Responsibility (NEW 2013)

14 Business Development Increase SIG membership through referrals and Kickoff signups Invite industry leaders as guest speakers to SIG meetings Partner with other SIGs on topics of interest to both groups Use Linked In for member outreach

15 CMO February 2013 Kick-off Networking reception March Carol Greenwald led a discussion on business development and shared ideas from her newly published book Additional programs under consideration for 2013 include: Business Development: How to organize the team Navigating Firm Politics: Case studies Your Career: How to stay relevant and visible The roles of research and competitive intelligence in law firm marketing How to get the most out of video Survey of law firm CMOs and COOs/Managing Partners Leadership skills Effective business development coaching

16 CRM Emphasis that CRM SIG is not a sales pitch from service providers but a forum to learn about content and tools Create hands-on working sessions with the full-range of CRM providers in the legal and professional services space Program examples: January 2013 ALM with Marketing Tech lead from Kaye Scholer May Stanton Allen with Marketing Tech lead from Fried Frank From Housekeeping to Breadwinning: How to transform your CRM system from Administrative Headache to a Revenue Generator. Date TBD - Joint session with the BD SIG re: successful use of CRM for business development ends Date TBD - Chris Frisch (CRM Consultant) Best Practice Use of CRM Proposed Webinars hosted by SIG Chair - provide general info on the main CRM systems Cole Valley ContactEase Aderant - CRM4legal Lexis Nexis InterAction Thompson - Contact Net

17 Future Leaders 80 members/45 firms and agencies October 2012 The Best Advice I Ever Got Leadership Perspectives February How to Find Time in Your Busy Schedule for Career Development Roundtables and Networking planned during 2013

18 Small Firm Use transactional and transformational events to increase membership and attendance at lunch programs Use Linked In to describe programs and promote the professional networking opportunities Solicitation of 30+ firms within the ALA network Small firms are interested in ROI, Public Relations, Social Media Upcoming collaboration with BD SIG on a Case Study on 3 firms The Good, The Bad, and The Innovative

19 Special Events Outstanding new venues for Soiree and Holiday - Record breaking attendance rates for both events in Kick-Off Event at Westin Grand Central (new venue) record registration and attendance Post event survey for venues shows: Excellent/Good 70% Increased membership 26% (WHO? Chapter or SIG?) Develop a comprehensive venue database for NYLMA members Continue with program venues - e.g. Ritz Carlton in July Actively research new venues for future NYLMA social events (i.e., meeting with the Fireman Hospitality Group) Collaborate with BD SIG - demonstrate to members how different components of Business Development work together

20 Corporate Social Responsibility New SIG in 2013 Established Linked In page Planning a general networking session to discuss our first panel/roundtable topic. Identify/collect from Members a list of organizations that will provide volunteer opportunities for the chapter.

21 Social Media New SIG in 2013 Focus on education for key platforms and how to incorporate Social Media into websites Content and brand marketing Social Media policies and specialists Video, YouTube and the law firm Measuring results Potential careers in Social Media

22 2013 Chapter-wide Initiatives Increase Membership Increase collaboration with other professional associations Redesign of Chapter Evite template Live Twitter feed from all programs and events Expanded PR efforts