FINAL DOSSIER. 14 th EDITION INVITACIÓN PROFESIONAL TORREMOLINOS

Transcription

1 FINAL DOSSIER 14 th EDITION INVITACIÓN TORREMOLINOS PROFESIONAL 2013

2 index 3. presentation 4. contents 6. balance 8. activities and speakers 10. contests 11. marketing and media

3 presentation The Wine and Mediterranean Food Exhibition FVAM- is the meeting point of wine, food and hotel-related professionals and of a general public interested in those areas. The FVAM, with 14 editions, is one of the most important events of wine & food in Andalusia. Professionals, producers, amateurs and costumers meet every year in this event, so as well known professionals do, due to the attractive and contemporary activities program: tastings, pairings, show cookings, master classes, presentations, conferences In conclusion, the FVAM shows the best of wine & food and their new trends. Come and visit the last 14 th edition, taking place from November 23 rd to 25 th, at Costa del Sol Convention & Exhibition Center (Torremolinos, Malaga)

4 contenidos 2013 Business Exhibition sqm Exhibition Area, 58 Exhibitors and more than visitors Direct Sales Food and Beverages, Wine accessories, Gourmet products, etc. Activities program for Professionals and Visitors Tastings, Talks, Conferences, Pairings, Show Cookings, Presentations, Courses, Awards, Contests... II UMA Course: Andalusia, Gastronomic Tourism at the Vanguard Organized by the University of Malaga, the Costa del Sol Convention & Exhibition Center and Foroditur. To students and professionals. Courses: Initiation to wine tastings To visitors. Free of charge. Palacio 2013 Awards Elección por un Panel de Cata profesional de los mejores vinos presentados a concurso. Público 2013 Special Awards Elección de los mejores degustados y puntuados por el público asistente en el Túnel del Vino. Best Young Sommelier in Andalusia VI Contest To young students of hotel-related schools in Andalusia. Best Sommelier in Andalusia Contest (UAES/FASA) To sommeliers from Andalusia. Wine Lovers Contest To wine amateurs

5 More tha professionals attending 162 Represented Wineries Visitors in

6 2013 balance 14 editions From the beginning as Wine and Certificate of Origin Exhibition" in 2005, to the incorporation of Food and Gastronomy in invitations to professionals Sent to professionals from HORECA* Channel (*) Hotels, Restaurants and Café/Catering sector. 35 speakers attending the activities Sommeliers, Chefs and Professionals visitors onlne They visited the website during the 3 days Exhibition advertising materials Direct advertising: flyers, posters, postcards, invitations, canvas, leaflets... Wine and Food, the perfect duo - 6 -

7 2013 balance RESULTS EXHIBITORS: Exhibiting Companies 58 Represented Wineries 162 Food Companies 14 ATTENDING: Visitors Professionals Media 27 EXHIBITOR S INFORMATION: 162 Represented Wineries National and international wineries (Europe, USA, South America, South Africa and Australia), showing wines with DO, DOP, DOca CR, Wines from the own city and other areas, Agrifood Institutions 14 Food Companies Olive oil, cold products (pork), cheese, chocolates, cakes, Cantabrian tinned food, gourmet products, expert wine pourers, kitchen equipments VISITOR S INFORMATION: ASSISTANTS 39,5 % 60,5 % PROFESSIONALS PROFILE: Wineries, wine cellar, Exporters/Importers, Distributors, Sommeliers, Oenologist, Chefs, Restaurateurs, Food companies, Specialize stores, Training centers, Associations, Manufacturers of wine accessories, Specialize Media. VISITORS PROFILE: Wine and Gastronomy amateurs, visitors interested in learning about wine and gastronomy and purchase products. Course participants participating in courses, activities and calls for the fair

8 activities and speakers 2013 Palacio 2013 Awards - Tasting Panel TASTING PANEL PANEL DE CATA From left to right and from top to bottom: D. Paco del Castillo Sommeliers Trainer Sensorial Analysis Expert D. Agustín Navarro Sommelier at Hotel Finca Cortesín D. Juan Muñoz Ramos Sommeliers Trainer Manager in the ASUE D. Javier Ríos Maître at Hotel Marbella Club D. Joffre Tarrida Sommelier at Bodega Cal Pere Tarrida 2013 The Golden Nose Contest Winner D. José Joaquín Cortés Sommelier and Consultant 2012 The Golden Nose Contest Winner D. Pepe Nalda Gastronomy Consultant at several tourismrelated companies Vice-president in the ASM D. Ángel González Sommelier at Hotel Marbella Club Sommeliers Trainer at CIO Mijas D. Roberto Buonaiuto Sommelier at Resturante Zozoi D. José María Vela Maître at Hotel Fuerte Conil-Costa Luz 2013 Trainning Program II UMA Course Andalusia, Gastronomic Tourism at the Vanguard. Organized by: The University of Malaga, Costa del Sol Convention & Exhibiton Center and Foroditur. Dr. D. Enrique Torres Bernier, University of Malaga. Dª. Manuela González Mañas, General Manager in the Quality, Innovation and Promotion of Tourism Department. Tourism & Commerce Counselor. Junta de Andalucía. / D. Fernando Sánchez, Gastronomy Journalist. Collaborator at Málaga en la Mesa. / D. Manuel Aranda, General Manager at Rural Houses Cuevas del Tío Tobas (Guadix, Granada). / D. Iván Bravo, Chef Executive at Hotel Cala Resort. / D. Ángel González, Sommelier at Hotel Marbella Club.Sommeliers Trainer at CIO Mijas. / Dª. Pepa Amado Sánchez, Conil s Tourism Councilor (Cádiz). / D. Jesús Moreno Gómez, Malaga Academy of Gastronomy. Vice-president at La Carta Malacitana / D. Pepe Nalda, Gastronomy Consultant at several tourism-related companies. Vice-president in the ASM. / Dª. Alejandra Pérez, Manager at Alejandra Catering. / Dª. Blanca Serrano, Manager at Bodegas Marcelino Serrano (Jaén). / D. Francisco Javier Rodríguez Romero, Vice-president at Bodega Pago de Almaraes (Granada). / D. Tomás de Soto Rioja, Partner of the C.R.D.O. Condado de Huelva. / D. Enrique Cibantos, President in the Malaga Academy of Gastronomy. Best Young Sommelier in Andalusia VI Contest. Organized by: Costa del Sol Convention & Exhibition Center. Collaborates: ASM Coordinated by: D. Javier Ríos. Maître at Hotel Marbella Club. Secretary of the ASM - 8 -

9 actividades y ponentes Activities Program for Professionals and Visitors From Sherry to Heaven: Tasting of legendary wines. D. Paco del Castillo, Sommeliers Trainer and Sensorial Analysis Expert. Sell wine in Asia: adventure, opportunity or need. Conference. D. Ernesto Gallud, Secretary of the AEPEV. Promotor of Vinoquedadas.com. Sushi with Andalusian accent. Show Cooking. D. Benjamín de la Mata, wandering sushiman and Japanese Food Expert. D. Agustín Navarro, Sommelier at Hotel Finca Cortesín. The melanosporum black truffle - Perigord & Wines. Tasting - Pairing. D. Juan Muñoz Ramos, Sommeliers trainer, Author of several publications and Manager in the ASUE. The functions of an Habanosommelier. Tasting. D. Roberto Buonaiuto, Sommelier at Restaurante Zozoi. Habano Cigars Expert. The great wines of the FVAM Conference. D. Custodio López Zamarra, Sommelier at Restaurante Zalacaín. Mixing between Stars. Pairing. D. Joffre Tarrida, Sommelier at Bodega Cal Pere Tarrida and 2013 Golden Nose Contest Winner. D. Diego Gallegos,Chef & Owner at Restaurante Sollo, and Gastronomy Manager at Caviar de Riofrío. Tempranillos new concept. Conference - Tasting. D. Sergio Vergara, Sommelier at Comercial Vinos Perea Dña. Naiara López, Manager at Comercial Vinos Perea. A terroir A coffee- A wine. Tasting. D. José Joaquín Cortés, Sommelier and Consultant, 2012 Golden Nose Contest Winner and Coffee Expert. Collaborating with Cafés Nespresso. Walking the Galician wine geography through their wines. Conference. Dª. Mercedes González, President at Galicia Gallaecia Sommeliers Association, Partner of the AEPEV and Partner of the FIJEV. Mixing between Stars. Pairing. D. José Carlos García, Chef at Restaurante José Carlos García (Michelin-starred). D. Juan Miguel Rubio, Creator of Juanmi Rubio Sensaciones Gastronómicas. Vice-president at FASA. The importance of Mixology in Tourism. Master Class - Conference. D. José Antonio Mena, President in the ABE Malaga. D. Francisco Javier Lucas, Worldwide Runner-up of 2013 Cocktail Championship, Champion of 2012 Spanish Cocktail Championship D. Juan Miguel Moreno, Bar Manager at Hotel Meliá Costa del Sol Champion of 2005 Spanish Young Barmen Championship

10 XIV Feria del Vino y Alimentación Mediterránea XIV Feria del Vino y Alimentación Mediterránea contests Medalla de Oro palacio awards Awarded Wines: Gold Medal / Silver Medal 2013 SPARKLING WINES: Gosset Gran Reserva / Champagne / Vinos Perea Mas Tinel Brut Real / D.O. Cava / Cervinco YOUNG WHITE WINES: Segrel Albariño Ámbar 2012 / D.O. Rias Baixas / Cervinco Kim Crawford Sauvignon Blanc 2012 / Marlborough (NUEVA ZELANDA) / Vinos Perea WHITE WINES UNDER FERMENTATION / WHITE WINES MADE IN WINE BARRELS: Lindeman s Bin 65 / 2012/ Padthaway (Australia) / Cervinco Alento de Roandi 2012 / D.O. Valdeorras / Roandi ROSE WINES: Unadir Rosado 2013 / Vino de la Tierra de Extremadura / Pago de Encomiendas Finca Valdemoya 2012 / Vino de la Tierra de Castilla y León / Cervinco 89 Wines in competition YOUNG RED WINES: Rosemount Diamond Label 2011 / South Eastern Australia / Cervinco Canchales 2011 / D.O.Ca. Rioja / Cervinco RED WINES MADE IN OAK WINE BARRELS: Carabal Rasgo 2009 / D.O. Ribera del Guadiana / Bodegas Carabal Unadir 2012 / Vino de la Tierra de Extremadura / Pago de Encomiendas CRIANZA RED WINES: Antídoto 2011 / D.O. Ribera del Duero / Vinos Perea Carabal Cávea 2008 / D.O. Ribera del Guadiana / Bodegas Carabal SWEET WINES: Carpe Diem Trasañejo / D.O. Málaga / Bodegas Lara Vino Naranja / D.O. Condado de Huelva / Cervinco 15 Wines in competition 2013 public special awards Awarded Wines: Gold / Silver Rasgo 2009 / D.O. Ribera del Guadiana / Bodegas Carabal Albariño 2012 / Vinho Regional Minho Albariño / Bodegas Rolán

11 marketing and media dossier final 14 a Feria del Vino y Alimentación Mediterránea ACTIONS (2012/2013): 1. Presentation to the Media. 2. Presence in the Media, online&offline / general & specialized: advertisements and news. 3. Broadcasting in Social Networks: Twitter, Facebook, Youtube and Wordpress. 4. Presence in other Exhibitions: Alimentaria (Barcelona), Madrid Fusión (Madrid) y FENAVIN (Ciudad Real). 5. s to the main Exhibitors and professionals of the different areas related to the event. 6. Special invitations for Professionals and Authorities. 7. Direct Campaing: - Posters in shops and at the urban heart (from Marbella to Antequera. Málaga) - Hoardings and canvals at the urban heart. - Leaflets delivery throughout Malaga. - Invitations to Professionals delivery throughout Spain. - Folded leaflets to Visitors Official Catalogue. - Credentials and Tickets. 8. Special campaings to promote the activities: Palacio Awards. - Best Young Sommelier in Andalusia VI Contest. - Previous Best Sommelier in Andalusia 2013 Contest. Palacio de Congresos y Exposiciones de la Costa del Sol Torremolinos Costa de Sol España - Training courses. - Activities in the 2013 Program. 9. Special TV programs broadcasted live from the Hall during the three days. 14 a EDICIÓN CATÁLOGO PROFESIONAL

12 ORGANIZERS: Excmo. Ayuntamiento de Torremolinos COLLABORATORS: Media Partners: Official Hotel FVAM 2013: Children s Playroom:

13 Palacio de Congresos y Exposiciones de la Costa del Sol C/ México, , Torremolinos (Málaga). ESPAÑA. Tel.: (+34) / 229 / 161 / 155 / 203 Fax: (+34) [email protected]