Marketing Officer - CRM (Maternity Cover)

Transcription

1 Marketing Officer - CRM (Maternity Cover) Corporate Services Division of External Relations Salary Grade 6-25,759 to 29,837 per annum, Fixed term contract from 1 st April 2014 to 31 st March 2015 (** see below for contract information) Ref: CSE00852 At Leicester we re going places. Ranked in the top 20 universities in Britain our aim is to climb further. A commitment to high quality fused with an inclusive academic culture is our hallmark and led the Times Higher Education to describe us as elite without being elitist. Your role will be to build the relationship between the University and its prospective students through the effective use of customer relations management, digital and social media. You will produce and deliver excellent communications to enquirers, applicants and their key influencers through a range of print, electronic and social media and contribute to the wider CRM work of the Division, and to the wider work of the Student Recruitment Office. The University There s never been a more exciting time to join us. At the University of Leicester we are enjoying research success on a world stage and gathering the awards and plaudits to match. We are described as elite without being elitist. We are proud to be elite. But we are at least as proud to be an inclusive and progressive university. This commitment to high quality, an inclusive academic culture and belief in the synergy of teaching and research are our hallmarks. We believe that teaching is inspirational when delivered by passionate scholars engaged in world-changing research that is delivered in an academic community that includes postgraduate as well as undergraduate students. Our approach to research yields great rewards. Our research impact, measured by citations per academic, is ranked in the UK top 10. Our success in the 2008 Research Assessment Exercise saw Quality Related research income rise by 18% placing us firmly amongst Britain s top 20 research universities by this measure. The RAE also revealed that Leicester is home to Britain s top-rated research department Museum Studies which has the highest concentration of world class research of any department of any discipline in the UK. We believe that teaching and research are synergistic, and the National Student Survey demonstrates that the quality of our teaching is amongst the highest in the country. Since the launch of the survey in 2005, Leicester has consistently featured amongst the top-10 universities in England for student satisfaction. The Sunday Times described Leicester as "top... amongst mainstream multifaculty universities for student satisfaction". Currently a University of 23,000 students, with a turnover in excess of 260m and 3,300 colleagues, our future is bright. Our Strategic Vision describes our plans to invest a billion pounds in our estate as

2 we transform our campus. Ranked 13 th out of 120 universities by the Guardian, by 2015 we aim to rise further to become top-10. Leicester is the most inclusive of Britain s top-20 universities with the greatest proportions of students from under-represented groups. As a group of talented individuals we are more diverse than ever and stronger for it. At Leicester we are proud of our distinct approach, our achievements and our ambitious plans. If you share our approach join us. Please see for more information about the University. We are proud holders of the Athena Swan Bronze Award which recognises and celebrates good practice for employment in science, engineering and technology (SET) in higher education and research. The award reflects our commitment to the advancement and promotion of diversity and equality. We are actively seeking Silver and Gold awards. Division of External Relations Admissions Our Division leads the University's corporate marketing, communications and student recruitment activity. We provide strategic marketing and communications leadership for the University alongside excellent operational services to departments within the University. We re a diverse group of professionals but we share one thing we re passionate about higher education and the University of Leicester in particular and the world changing research and teaching it delivers. Led by Thomas Veit, the Director of External Relations, the division is organised into seven teams: This team provides an excellent process for student admissions that maximizes the number of students admitted whilst appropriately protecting academic standards and ensuring the quality of data. Marketing Communications This team deploys and facilitates integrated strategic communications for the university (ie communications that serve both an operational purpose whilst clearly articulating a consistent market position). Through this work we aim to deliver a tangible improvement in the university s reputation and deliver effective support for student recruitment. Student Recruitment This team leads and co-ordinates all work to ensure the University reaches its HEU undergraduate targets through attendance at HE fairs, the leadership and organisation of Open Days on campus and regular communications with enquirers and applicants through the CRM system. Press Office This team secures excellent coverage for the work across the University across traditional and new media that is consistent with the market proposition of the University. It contributes to a tangible improvement in the university s reputation. University of Leicester 2 25 February 2014

3 Widening Participation and Outreach This team leads and co-ordinates the University s outreach and widening participation in higher education work. It helps ensure that the University plays its full part in recruiting students from a diverse range of backgrounds. Creative Services This team provides a full range of creative services including web site development, video production, design, print services and photography. It plays a central role in ensuring that all of the creative outputs of the University align with brand and organisational tone of voice. Distance Learning Recruitment This team provides support to departments recruiting distance learners. It organises promotional campaigns and communications with enquirers and applicants to maximise recruitment. Your Role Your role will be to build the relationship between the University and its prospective students through the effective use of customer relations management, digital and social media. You will produce and deliver excellent communications to enquirers, applicants and their key influencers through a range of print, electronic and social media and contribute to the wider CRM work of the Division, and to the wider work of the Student Recruitment Office. Principal Accountabilities Communications plans, copywriting and the production of digital and social media content: To develop and implement communications plans to engage and build relationships with enquirers, applicants and younger students interested in higher education. To develop the use of appropriate social media channels for engaging with prospective students. To initiate and develop the production of high quality, relevant and engaging digital media (video, interactive web, blogs etc.) about courses, academic and social matters, and the student experience To source and write high quality, relevant and engaging copy for a variety of media. To work with academic departments, colleagues in the students recruitment team and other corporate services to develop these communications (to include key influencers, such as teachers and parents, as well as prospective students). Campaigns: To organise campaigns to build our enquiry base and encourage enquiry interaction with the University through events and social media interaction. To support campaigns to increase attendance at our annual undergraduate Open Days, and to support recruitment to our annual Teacher and Adviser conference. To support the colleagues in student recruitment to maximise the collection of enquiries at external events. University of Leicester 3 25 February 2014

4 CRM IT development and data management: To develop specific undergraduate and postgraduate focused aspects of the University s digital and social media strategy including our UG and PG enquiry and applicant Facebook presence and potential developments in mobile communications. To develop and make effective use of CRM IT systems to deliver targeted, timely, relevant and engaging information to our enquirers and applicants. The role in the wider team: To contribute to the development of CRM systems, campaigns and social media to support recruitment of students across all levels and modes of study. To contribute to the wider work of the Student Recruitment Team, assisting with on- and offcampus events during peak times Qualifications, Knowledge and Experience Essential Educated to degree level or equivalent.* Excellent knowledge of marketing and Customer Relationship Management Processes* Excellent knowledge of Access and/or other database packages* Experience of using and developing social media to engage with a market* Experience of developing digital media (eg. video, blogs, interactive web)* Experience of writing high quality, engaging marketing copy * Desirable Experience of market segmentation techniques and data analysis* A professional marketing qualification* Knowledge of the HE applications process Skills, Abilities and Competencies Essential Excellent written* and oral communication skills Ability to prioritise and multi-task Ability to work independently and to use initiative in identifying communication needs and developing solutions Ability to build up and assimilate good product knowledge across the range of undergraduate programmes on offer Desirable Ability to travel to schools, colleges and Higher Education fairs (* Criteria to be used in shortlisting candidates for interview) University of Leicester 4 25 February 2014

5 ** Contract Information Your appointment is from 1 st April 2014 to 31 st March 2015 on a fixed term contract basis to cover a period of maternity. Your appointment will cease on the end date without further notice, you will be able to access all University vacancies on the web site in order to seek alternative opportunities. For further information or help you can contact the Recruitment team on or [email protected]. Informal Enquiries Informal enquiries are welcome and should be made to Monika Kulkarni on or [email protected] Applications For further information and to apply on-line, please visit our website: The closing date for this post is midnight on 19th March 2014 Candidates short-listed for interview will be contacted by the University. If you do not receive a communication from the University within 4 weeks of the closing date, please assume that your application has been unsuccessful. All short-listed candidates will be asked to submit examples of marketing copy they have written in advance of the interview. University of Leicester 5 25 February 2014