My Process. Digital Brand Strategy for soulful, visionary entrepreneurs

Transcription

1 My Process Digital Brand Strategy for soulful, visionary entrepreneurs DESIGN PACKAGES

2 My Hey Process there lovely! Firstly - let me thank you for taking the time to have a look at the services I can offer to you. I m so grateful for you being here. I specialise in digital branding and strategy for soulful, visionary entrepreneurs who want to create lasting change in the world through their work. I see it as one of my own personal missions to create a revolution of empowered entrepreneurs that have all the tools they need to go out and do just that. Working together on your digital brand is a partnership - an alliance of two souls who are working towards the very same goal. Through my very collaborative and hands-on approach to my work, I will create a digital brand for you that is not only visually beautiful but also reflects every aspect of your personality, values and principles. I pride myself on my strong communication, my determination to only deliver impeccable work and my relaxed approach and personality. I feel that you, as a client, only deserve the best - and I love that I m able to work with many people that I could call friends, who are doing incredible work in the world today. Rachel :) (that s me, below! Hiya!)

3 My Process

4 1. Prep / Research / Explore We start by exploring your brand to discover all that is needed to make your business truly revolutionary. I take the time to research and create inspirational mood boards, based on your prep work, to help illustrate the design direction I feel your brand would be best to take. 2. Concept Generation: Logo & Brand Elements Based on my research and exploration into your brand, as well as our discussions on the design direction you feel is most aligned with your values, purpose and mission, I take this knowledge and create three unique logo concepts for you. I will also explore other brand elements that we feel will complement your logo, such as imagery, signature patterns, icon styles and more. 3. Branding Collateral Once we have your brand and complementary visual style elements in place, I design all of the brand collateral that you will need. This can include business cards, letterheads, thank-you cards, social media graphics, notecards, postcards, price lists and more. 4. Website: Wireframes & Design We then move on to creating your website, complete with responsive design and a superb user experience. This design harnesses every aspect of your brand and design style and provides you with a brilliant online presence that gives you the room to grow your business for years to come.

5 5. Website: Build & Refine Once we have designed your website I will go and get my nerd on, coding up your website to adhere to full web standards and work as beautifully as it looks. I will also integrate it with WordPress and install our must-have premium and free plugins. 6. Refinement Once we have your brand in place and your website working beautifully, I take the time to refine the work that we have done so far. I ensure everything looks beautiful, is working smoothly and test all of your website features thoroughly. 7. Launch! Everything is now done - all that s left is to launch your beautiful new online presence to the world. We ll have a jam session and come up with some fun ways to launch your new brand and website to your audience, before celebrating all that we ve achieved together with some virtual bubbly and plenty of high fives!

6 Design Packages

7 Digital Brand Essentials When you re ready to step up and create truly lasting impact, let me be the one to help you create a brand that reflects, elevates and magnifies your incredible personality. Weaving your values, purpose and mission beautifully into your visual brand, you will have all the essentials that you need to bring your business to life. I take a very hands-on and collaborative approach to the way I work with my clients. We ll work together to give you everything that you actually need to move your business forward, yet leaving you the room to evolve and grow as your business catapults into the future. Digital Brand Essentials includes: - Project Launch Call ( 30 mins ) - Launch strategy call ( after website ) Brand Research, Exploration & Prep - branding, content and website strategy workbooks - generation of mood boards - design direction call ( 30 mins ) Concept Generation: Logo & Brand Elements - text logo + logo mark design - custom colour scheme - complementary brand styles: - photography styles - signature brand patterns - iconography and design symbols - typography choices - brand style guide - social media graphics Branding Collateral Choice of 3: - business cards - letterheads - media kit - sticker / stamp design - footer design - thank-you cards - notecards - postcards - price lists Website: Design & Development - website strategy call - fully custom website design (up to 5 unique page types) - website development (integrated with WordPress) - installation of must-have (including premium) plugins - fully responsive and SEO-friendly Your Investment: $4,500 USD / 3,000 GBP Time: 4 weeks

8 Digital Brand Revolution Let me help you start a revolution in your brand and business. I will help you amplify your message to the masses, deepen and grow the connection that you have with your audience, and help you transform your most magical ideas and visions that you have for your business into life. Armed with all of the tools that you need, you will be able to grow and evolve your business with ease. Working as a team, we ll collaborate and create you the most beautiful, functional version of your brand you ve ever had. With many extra bonuses, your brand and website will be working overtime to generate more leads, more sales and build a stronger connection with your audience. Digital Brand Revolution includes: Digital Brand Essentials package, plus: - all calls increase from 30 mins to mins Bonus Branding items: - all branding collateral listed in Digital Brand Essentials is included as standard. - custom opt-in and lead magnet design ( x2 ) ( ebook design, workbook design or video series page design ) - custom newsletter design and development Bonus Website items: - coming-soon page + newsletter integration prior to launch ( 1 revision ) - creation of wireframes for all content types ( up to 15 unique page types) - review of wireframes ( 1 revision ) - dedicated opt-in area design and integration ( website combo with branding opt-in and lead magnet designs ) ( 1 revision ) - ebook design ( x 1 ) ( 1 revision ) custom sales page design and development ( 2 revisions ) Bonus Launch items: - help setting up reliable backups for your website - help moving all of your existing content over to your new website - custom launch graphics for social media launch campaigns - customised launch campaign plan and outline Your Investment: $10,000 USD / 6,500 GBP Time: 8-10 weeks

9 What else can I do? You can also hire me to do any of the following: - ebooks ( including cover design ) from $850 / extra social media graphics from $250 / social media campaign or quote series images from $500 / podcast graphics and recurring guest templates from $250 / online membership areas from $3,000 / 2,000 - online challenge design and development from $2,500 / complete e-course membership site design and development from $7,500 / 5,000 Please note that all above prices are quoted in USD and GBP and are rough estimations based on currency conversions at the time of publication.

10 Ready to start your revolution? Schedule a call