Coaching Web Site Planning Workbook

Transcription

1 Coaching Web Site Planning Workbook Hosting and Domain Domain Name Enter the domain name for your web site here: Domain Registrar Company Which company are you going to use to register your domain through? Annual Domain Name Fee How much will you have to pay for your domain each year? Hosting Company What company will you be using to host your web site? Monthly Hosting Fee How much will you pay for the hosting each month? Logo Design Enter any design ideas for your logo here: Graphic Design

2 Logo Designer Who will be designing the logo for your web site? Your Photograph Do you have a high-quality photo of yourself? If not, when and where are you planning to have it taken? Other Photos and Images Enter any other images, photos or graphics you would like to use on your web site, and where you re planning to get them: Web Site Style What style would you like your web site to have? For example, corporate, warm and friendly, humorous, hi-tech and modern, new age, fine art-like, or other: Home Page Content Free Giveaway What resource will you be giving away for free to build your mailing list?

3 Main Message What do you want your web site visitors to know about you and your business as soon as they enter your site? About Us Page Professional Background What is your background and how does it relate to what you do now? Why Are You in This Business What made you decide to do what you do now? Share a personal story or experience of how you got started and why?

4 Credits, Certifications, Associations List any credentials and memberships here: Coaching Services Page Target Audience Description Describe your ideal client here: Coaching Programs or Curricula What programs will you be offering to your clients? List topics or focus of each program here:

5 Coaching Structure If you re not planning to offer any specific programs, describe the structure of your coaching process so your prospects could understand it: Benefits and End Results of Coaching What are the benefits of working with you? What outcome should your clients expect as a result of being coached? Client Testimonials and Success Stories Whose testimonials or success stories will you be sharing on your web site?

6 Pricing Structure How much does your coaching cost per hour, a month, a year, or for a program? Free Resources Article Topics What three articles will you write for your web site? Coaching Tools What assessments, checklists or exercises will you create for your prospects and clients? E-Courses Enter the title of a free e-course you want to deliver to your prospects:

7 Information Products What products are you planning to sell on your web site? If none at this time, what products (e-books, audio, teleclasses, manuals, workbooks, etc.) are you planning to create in the next 6-12 months? Speaking Topics List topics you can present at seminars, workshops or as a keynote speech: E-Commerce Features Merchant Account What company will you be getting a merchant account for credit card processing with? Merchant Account Fees Enter the fees you ll have to pay for your merchant account below: Set-up Monthly Statement Per Transaction

8 Shopping Cart for Web Site Sales What provider will you be using for a shopping cart, and how much will it cost per month? Mailing List Building What provider will you be using for collecting names and s of your web site visitors, and how much will it cost you? Newsletter Publishing What provider will you be using for sending out a newsletter, and how much will it cost you? Autoresponders What provider will you be using for sending out automatic messages (for an e-course delivery, follow-up, etc.), and how much will it cost you? Web Site Marketing Newsletters to Send Articles to Name at least 3 newsletters your target audience is reading, and make sure they accepting guest authors articles:

9 Joint Venture Partners Name at least three people with a large network (mailing list), with whom you have established, or want to establish, a relationship: Organizations to Contact Which associations and organizations will you be contacting about your products and services? Article to Get the First Word Out What article will you write as soon as your web site is ready to announce your products and services to online newsletter publishers? Follow Up Messages What follow-up messages will you be sending to people who download your free resource (e-course, report, newsletter, etc.)? List some ideas here:

10 Message Boards or Discussion Lists What message boards or discussion lists will you join to help spread the word about your web site? Make sure your target clients frequent these places: Long-term Marketing Activities How are you planning to market your web site after the first 3 months? What activities will become a part of your ongoing marketing schedule? Created by Milana Leshinky, an Internet Coach to Coaches. Visit her website at