Creative + Passionate + Efficient

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3 WHAT WE ARE ALL ABOUT Intuitive Design From your logo to virtually every conceivable marketing material, Cheymaxim partners with you to weave your unique business culture through a range of professional graphic designs and value-adding services. Cheymaxim provides an infusion of passionate individuals, energised with fresh ideas and innovative ways of bringing those ideas to life. We deliver what you need, on time and within budget, whilst contributing our professional expertise and advice to ensure your marketing materials achieve the results you require. Creative + Passionate + Efficient

4 IN THIS DOCUMENT 01 Cheymaxim Overview 02 Service Offerings Brand Identity Design Graphic Design Layout & Typesetting Digital Publishing Campaigns Web Design and Development Project Management 03 The Team 04 Contact Details 05 Case Studies TO MENU

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6 Dedicated talent + Contemporary design WHO ARE WE? Overview Cheymaxim is a small, multi-skilled graphic design- and digital publishing agency, dedicated to creating specialised and authentically eloquent branding and communication material. Driven by our passion, we are focused on providing our clients with clear, persuasive designs in an ever-changing multi-media world. We strive to deliver outputs of the highest quality and add value through the use of the latest software and design tools/techniques, as well as undergoing continuous training and development. Located in Somerset West Cape Town Almost 10 years in the making Synergistic team of 8

7 SERVICE OFFERINGS At Cheymaxim, we understand the importance of consistency and efficiency and the difference these can make in any project. As a result, we have developed unique service offerings that deliver a comprehensive design, web, and digital publishing solution all under one roof. BRAND IDENTITY DESIGN GRAPHIC DESIGN LAYOUT & TYPESETTING DIGITAL PUBLISHING CAMPAIGNS WEB DEVELOPMENT PROJECT MANAGEMENT

8 BACK NEXT BRAND IDENTITY DESIGN

9 BRAND IDENTITY DESIGN CREATIVE IDENTITIES Cheymaxim is multi-talented design agency focused on creating elegant and memorable brand identities. We can assist you in creating your brand new corporate identity and all your marketing materials required for advertising campaigns. Cheymaxim is a professional partner to entrust your brand to. Image + Tone + Philosophy

10 01 Analyse Business BRAND IDENTITY DESIGN Vision & Mission Customer Profile Mix Products Business Size Trends Price Comparison Competitor Activity Unique Selling Point Corporate Aims BACK Develop Brand Identity Logo Stationery Correspondence Website Marketing Collateral 02 NEXT 03 Promotional Marketing Collateral WEB: Website Banner Ads & Newsletter Mailing. PRINT: Brochures Flyers Vouchers Stickers, etc. PROMOTIONAL: Lanyards Clothing Cups Office Supplies, etc. LF DISPLAY: Reseller Posters Advertising Posters Billboards Point of Sale. PACKAGING: Product Range Bags, etc. The process

11 BACK NEXT GRAPHIC DESIGN

12 GRAPHIC DESIGN BRINGING CONCEPTS TO LIFE Once a brand identity is established we will ensure your brand is looked after with care and that it constantly creates a positive and memorable impression. We will help you engage your audience by communicating your brand through aesthetically pleasing & strategic marketing collateral. Collaborative team of designers

13 01 GRAPHIC DESIGN CREATIVE BRIEF 02 CONCEPT & VISUAL LOOK DESIGN APPLICATION COPYWRITING PHOTOGRAPHY 04 The process PRODUCTION OUTPUT

14 BACK NEXT LAYOUT & TYPESETTING

15 LAYOUT & TYPESETTING GET MORE THAN YOU EXPECT BACK Communication is beautiful when creativity and experience align. In addition to our firm background in print-design, our appreciation for typography and extended knowledge in typesetting enable us to create all of our layouts ready for digital publishing and distribution. NEXT

16 Value adding services: LAYOUT & TYPESETTING Auto-generated and interactive table of contents Interactive indexing from supplied keywords Datamerge from supplied database Interactive documents Integrated video and audio elements

17 BACK NEXT DIGITAL PUBLISHING

18 DIGITAL PUBLISHING FROM DESIGN TO ebook Cheymaxim s established digital workflow allows any layout to be transformed into an interactive ebook, ready for online distribution. Digital publications are developed from one of the following: Cheymaxim generated layout documents Externally generated layout documents, or Directly from a manuscript

19 01 DIGITAL PUBLISHING NATIVE / SUPPLIED LAYOUT DOCUMENT 02 PRINT OUTPUT 03 DIGITAL OUTPUT 04 The process MANUSCRIPT OUTPUTS + Re-flowable epub + Fixed Layout epub + ebook application + Mobipocket file (Mobi) + Interactive Pdf + Animated Flash booklet

20 BACK NEXT CAMPAIGNS

21 CAMPAIGNS EXTEND YOUR REACH Offer your clients a seamless and interactive brand experience through attractive campaigns. Cheymaxim offers the following campaign services: enewsletter and eadvert design Bulk distribution Detailed reporting and statistics Cross-platform testing

22 01 CAMPAIGNS BRIEF Functionality 02 DESIGN Visual 03 DEVELOPMENT HTML TESTING HTML DISTRIBUTION Supplied Database DELIVERY REPORTING SAMPLE ONLINE VERSION The process

23 BACK NEXT WEB DESIGN & DEVELOPMENT

24 WEB DESIGN & DEVELOPMENT YOUR ONLINE PRESENCE The core of any online presence is an attractive and functional website. We combine beautiful design and intuitive development to help you make a memorable first impression. Our team offers the following: Website front-end design Website development Search Engine Optimisation Google Analytics integration Optional backwards compatibility HTML

25 01 BRIEF Functionality WEB DESIGN & DEVELOPMENT DESIGN Visual DEVELOPMENT HTML TESTING Latest Versions PUBLISHING 4.1 GOOGLE ANALYTICS 05 MAINTENANCE The process

26 BACK NEXT PROJECT MANAGEMENT

27 PROJECT MANAGEMENT A FULL-CIRCLE WORKFLOW In addition to providing you with outstanding design work, Cheymaxim is able to manage your project from conceptualisation to printing. We deliver a complete service, ensuring that we remain within your budget whilst sidestepping the potential headache of managing these processes, so that you can concentrate on your core business. Scope Time + / Cost + Quality

28 PROJECT MANAGEMENT 01 PROJECT BRIEF 02 CREATIVE DESIGN PROCESS PRE-PRESS & PROOF READING QUALITY CONTROL 05 PRODUCTION & MANUFAC- TURING The process

29 OUR TEAM CHRISTIAAN HEYDENRYCH Founder and Art Director VALESKA HEYDENRYCH Financial Manager BIRGIT WENHOLD Project Manager CHARL LABUSCHAGNE Senior Web Developer MICHELLE LE ROUX Senior Graphic Designer ELTON DICK Graphic Designer LAUREN WILLIAMS Graphic Designer HEIKE VON HÖRSTEN Media Controller

30 BACK NEXT CASE STUDIES

31 CASE STUDY 1 THE PRESIDENT S AWARD CYCLING CAMPAIGN

32 CASE STUDY 2 VIVA GYM CONTRACT BUY OUT CAMPAIGN

33 CASE STUDY 3 GREEN INITIATIVE BAG CAMPAIGN

34 CASE STUDY 4 MOMENTUM COLLATERAL

35 CASE STUDY 5 CAUSE EDUCATION CAMPAIGN

36 CASE STUDY 6 ROCKHOPPER CORPORATE IDENTITY DESIGN

37 CASE STUDY 7 CONVEX CORPORATE IDENTITY DESIGN

38 CONTACT US Contact Details BACK Telephone: Fax Line: Our studio Unit 10, Pastorie Park, Cnr Lourens and Reitz Street, Somerset West, 7130, South Africa BBBEE Status Level 4 Contributor with 100% Procurement Recognition