SMS Marketing vs Social Media & Marketing

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1 We are the Solution

2 SMS Marketing vs Social Media & Marketing Does your business have a Marketing Plan? Does your business have a Marketing Strategy? Does your business Marketing Plan support and drive each of your marketing avenues? Are you tracking the results to see if your PLAN is positively or negatively affecting your bottom line? Of businesses, 25% develop plans and 75% wing it!

3 Ask 100 businesses if they use direct mail, , social media, TV, radio, and/or outdoor in their marketing strategies and campaigns and the majority of them will respond in the affirmative. Now, ask them if they use any mobile marketing tactics and they ll tell you that mobile marketing comes right after taking a magic marker and drawing an ad on a bathroom wall in terms of priorities and hierarchy. Am I the only one who finds it amazing utterly amazing mind you, that despite it s rapid rise in usage and popularity, mobile marketing especially text message mobile marketing, remains a mystery to many businesses?

4 Why are you in business? Dumb question, I know but. The real answer is to make money. The money allows you to do everything else your business does and everything your business provides; jobs, community outreach, local/state/federal government services and so on. Oh yeah, your life style, a retirement, a legacy and so on.

5 Most merchants have the same problems; How to get more customers in during Slow times Sales Promotions Events Etc. They need more new customers Their lights are on, staff in place, paying rent, and they are not making the revenue they want and need.

6 They are currently using: Facebook Twitter Expensive print advertising Radio TV But they still have these problems. Not using our service is costing them money! Each month they have their favorite customers coming in during normal peak times but they re not showing up during these problem times. And neither are new customers! Do you have this problem?

7 Read Rate of the BIG 4 #4 #3 22% #2 29% The number 1 read rate of the BIG 4. #1 Text 95%

8 So whether it s fear, ignorance, both or something else, marketers across the land are not capitalizing on the bounty that lies before them. Ponder this little nugget of info James shared with me: 95 out of 100 of your customers who have opted into your text messaging program OPEN and READ your mobile messages within 3 mins. Now I am no math major but that sounds like a pretty good percentage to me. Forbes Magazine March 2013

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14 We are the Solution SMS have no spam folders. 100% of cell phone can receive text messages. No message app has come close to percentage of users, 28%--mainly Apple. 95%> read rate Nothing close Consumers on the average respond to a text message in 90 seconds. takes the average 2.5 days to respond. ** The word 'respond' in this case doesn't mean 'reply.' Rather, it means digest the information and, maybe, do something about it. SMS marketing produces action. SMS coupons are 10x more likely to be redeemed than mail or newspaper coupons. 75% of people prefer receiving mobile ads via SMS vs ads via a mobile app or banner ads. 70% of Americans say they would like to receive mobile coupons from their favorite businesses.-they want to hear from you. They want a deal. They want coupons. COMMUNICATE WITH THEM!! Americans would rather get a text over a call, 3 to texts compared to 200 minutes of calls per month.

15 Since SenText Solutions was established in February 2011, we have successfully increased thousands of merchants bottom line by bringing their existing customers back more often. Returning customers will refer friends and family, using word of mouth to increase floor traffic and expand the merchant's customer base. SenText Solutions provides Text Message Marketing services that allow local merchants the ability to send a single text message to all of their favorite customers at the exact same time about specials, promotions, discounts, etc. We re committed to helping businesses drive more revenue through direct communication with their favorite customers!

16 SenText Solutions provides text message marketing services to franchise owners nationwide.

17 Text Messaging With SenText Solutions Your favorite customers know and love your products, services, food, etc. Have your favorite customers to join by offering an incentive. Customers provide their permission by opting in. They WANT to receive messages from your business. Customers will join because they like the offer and like your business. You can instantly reach these customers and get them to come in during slow times, sales, specials, promotions, events, etc. Almost everyone texts. Everyone has their phone with them at all times. 98% of the customers open their text within minutes. It doesn t matter where the customer is or what they are doing, you can reach them and know there is a very good chance they will read the text and come in. You can expect 5% to 50% of your favorite customers to come in each time. Word of mouth- Customers will share promotions with their friends, expanding our customer base even more! It costs six times more to bring in a new customer than it does to bring back an existing customer. The average business loses 20% of their customer base per year. With SenText Solutions our average merchant achieves a Return On Investment of 1000% We are the Solution!

18 1 2 3 SenText Solutions provides signage for you to place throughout your business inviting customer to join. Customers will see the signs and join. Your customer database will continue to grow and grow everyday. You can then stay in contact with all of your customers instantly with a single text message for announcements, sales, specials and promotions!

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20 In-house custom signage design we will turn your vision into an eye-catching design that will invite your customers to join! Your local Sales Representative will deliver your signage to you, assisting with placement to give you the most customer opt-ins.

21 We re committed to the success of each and every one of our merchants! SenText Solutions offers end to end Customer Service for the life of the merchant s account. Our dedicated Client Services Representatives are there for you every step of the way.

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23 Comprehensive Message Platform Training Your Client Services Representative will offer a step by step training to you & your staff to show you how to send messages to all of your customers at once, within minutes!

24 We re committed to the success of each and every one of our merchants! SenText Solutions offers end to end Customer Service for the life of the merchant s account. Our dedicated Client Services Representatives are there for you every step of the way.

25 Real time reporting allows you to see just how the program is working for you! Our reports are easy to use and allow you to track every aspect of your account - all incoming and outgoing messages, your customer database and much more!

26 Best in class customer support 24/7 access to our robust messaging platform Unlimited customer database Unlimited keywords Unlimited custom signage designs Real-time reporting system Interactive features including: QR codes, contests, surveys and much more

27 THE BROAD RIPPLE VILLAGE ASSOCIATION PRICING AGREEMENT SenText Solutions agrees to offer all members of The BRVA the following preferred pricing**: Message Billing (totals calculated per merchant account per location): Total Monthly Text Messages Cost per Text: ,000 $ ,001 10,000 $ ,001 20,000 $ ,001 30,000 $ ,001 40,000 $ ,001 and over $ Minimum Message Billing - $19.50* per merchant account per location (includes 1000 messages per month per location) *Normally $59 a month per location. One Time Set Up Fee: $49.00 per merchant account (Normally $99 PMA) Agreement Term: 12 months Signage: Merchant responsible for signage cost if purchased from SenText Solutions.

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30 Approximately 30% of the user base turned out to be new clients. I m the General Manager with Café 166. I recently signed up with SenText Solutions as a part of our marketing solution for our Deli and Bakery. In less than a month we already received over 100 people that joined our VIP club. Approximately 30% of the user base turned out to be new clients. I m very happy with the success that we have seen thus far with SenText Solutions. Not only does the service work, but it s competitively priced as well. The gentleman that sold the product to me was not pushy or overbearing. He simply took a short moment and explained to me how the product worked and how it could help my business. I would recommend the service to anyone. Adam Edwards, General Manager, Café 166 Text 166 to 57711

31 My customers love receiving the text messages regarding store promotions & specials. Hi! I own a boutique in Diamondhead, MS & use the text program as one of my forms of advertising. I have found it to be very beneficial to my business. My customers love receiving the text messages regarding store promotions & specials. This is a form of advertising that you can instantly gauge your results. As for my rep, Bo, you could not ask for better customer service. I have been more than pleased. Alison Kingston Text Fashion to 57711

32 We use it to increase sales on slow days and even when I know a slow weekend is coming. Dear Johnny, Just a quick note to thank you so much for introducing us to Sentext! We use it at least three times a month. Our customers love it, they wish we would send out more! We use it to increase sales on slow days and even when I know a slow weekend is coming. Bring in a friend and save an additional 10% off your bill! seems to be the favorite...how great...more shoppers in the store is always good! Sentext gets an A+ from Kellie's Consignments! Thank you so much, Kellie, Owner Text Kellies to 57711

33 This service offers an up to the minute way to communicate with customers. The services provided by SenText Solutions have tremendously helped promote my business. In the world of social media and smart phones, this service offers an up to the minute way to communicate with customers. We offer fun contests and discounts to our "text club" members and they tell us it is fun to see what Lee Tracy will offer next! Katie Hinkle Lee Tracy Ocean Springs, MS Text leetracy to 57711

34 In two months, we have over 600 people who have opted into our program and are now only a text away. We are thrilled with our text messaging program that has been set up for us. It has helped us reach our customers with sales, specials, coupons, bad weather closings, holiday hours, etc. As a direct result of the program we have seen our in-store and internet sales increase significantly. In two months, we have over 600 people who have opted into our program and are now only a text away. We have also found that our customers love this way of communication and much prefer it to an ! This product has worked great for us! We love it and so do our customers! Thanks again! Penny Walker, MaddCatt Vapors Text MCV to 57711