Mobile Marketing for Brick & Mortar Businesses

Transcription

1 Mobile Marketing for Brick & Mortar Businesses What is Mobile Marketing? And Why Should You Care? Engaging your customers with their smartphone, because THEY ASKED TO HEAR FROM YOU Combines elements of print signs, a virtual kiosk, text messages, the mobile web, and a mobile wallet It uses texting, graphics, and other elements available without a custom + expensive APP You will have: high user participation ease of use freedom to experiment with new marketing mixes new partnerships with companies will spring up The best solution for small to medium-sized businesses to engage your customers The Mobile Market is predicted to be bigger than the Internet in 5 years (2013) 71% of Generation Y respondents said they use mobile coupons to get e-commerce discounts. 79% of smart-phone users found it useful to download mobile coupons to their phones 4 out of 5 consumers use smart-phones to shop 55 % of consumers express an interest in having mobile coupons sent to them directly, but only 10% have actually received one from a merchant The mobile influence factor on retail purchases will increase to $689 billion (19% of total store sales) by 2016

2 Smartphone Engagement

3 Building Opt-in Lists There are many ways to develop your opt-in lists P2P Mobile does not recommend website widgets, because you do not want anyone pestering others by entering in someone else s information Please enter your mobile phone number to receive mobile coupons. You will get one coupon just for joining to use TONIGHT! Add any additional information and occasionally we will send random gifts and birthday discounts A self-service kiosk can be created for tablets. Loyalty Programs grow opt-in lists fast! Powered By P2P Mobile P2P Mobile is your privacy advocate. Client data and Customer data is completely safe and not for sale. Secure Servers are used when you complete transactions with P2P Mobile

4 Let Customers Self-Segment Let Your Customers self-segment themselves based on their interests, polling results, their demographics, and always by their own choice. Come to our party tonight for my favorite regulars. Bring a friend, and I ll buy you both your first drink. Click here for details Address 222 W. Mesa Blvd. Mesa, AZ Phone: (480) Terms and Conditions: Limit 1 guest per invitation. If you want to bring more, please RSVP by calling 2 days ahead of time. Please drink responsibly and have a D.D. Open the Map You will be a master marketer in no time. Let P2P Mobile help Let P2P Mobile teach you about opt-in lists, promotions, and more. You know your business better than anyone else, and you re successful because of your hard work. But maybe, you could use a little help with the hottest marketing channel yet. Targeted messages to different affinity groups can establish YOUR venue as THE PLACE, because you know how to satisfy these customers excellently!

5 IM HERE Contests IM HERE is a branded event for P2P Mobile Clients Only IM HERE works well with arena events, concerts, clubs, sports venues, and anywhere else you are entertaining lots of Customers. The key is that people can play without worrying about future marketing messages coming from the venue unless the user wants them. IM HERE allows attendees to participate in one-off contests that are guaranteed to be randomly chosen. 4 winners in two different spots! Imagine the fun you ll have rewarding the people showing up when you want and they win what you want to give away! Respecting Privacy is what you will do by hiring P2P Mobile for your Mobile Marketing Campaigns

6 TEXT2WIN Contests Are a Snap Draw from an entire opt-in list or narrow it down to only those who texted during a specified time-frame with a specific keyword Multiple winners can be defined, 1 st, 2 nd, 3 rd, 4 th, 5 th place Each winner can be provided with a different award Non-winners can be given a consolation prize via text Contests can be scheduled in advance, making regular drawings easy to run Winning Customers phone numbers can be sent via text or to an on-site manager for prize verification purposes and a custom coupon is easy! You WON!!!! You Won!!!!! Charlie s Crab Shack has a special for you! You Won the #1 Get your coupon at: A8JJ. Check it out, but REDEEM it at Charlie s Crab Shack on Tuesday. Great for slower days! You did not WIN the #1, but you did win a prize from Charlie s Crab Shack! Charlie wants to give you a free glass of house wine or a beer next week when you come in for dinner. Please bring a date and RSVP and Tell Us you won We ll have 2 glasses for you

7 Birthday Specials are very Effective Sign Up Your Regulars for a Reservation on their Birthdays Dessert on Us Happy Birthday from Charlie s Crab Shack FREE Exp: 5/17/14 Address 222 W. Mesa Blvd. Mesa, AZ Phone: (480) Terms and Conditions: Limit 1 guest per invitation. If you want to bring more, please RSVP by calling 2 days ahead of time. Please drink responsibly and have a D.D. Open the Map Redeem Automatically have your birthday coupons sent a few days before a birthday and require a reservation for the special deal you are offering. You can stipulate the deal requires anything you want to require anything! Give fantastic specials for booking the birthday event up to a year in advance watch your reservation book fill up with large groups. One Idea: Have a Birthday Month when it is a slow time of year Great for slow times of the year! Fact: If a large company has a Customer s birthday, it sends a special for it

8 Digital Couponing Your Future Marketing Mixes Will Be Digitally-Based 87% of all shoppers use coupons Dinner 35% off Happy June from Charlie s Crab Shack Come In Exp: 6/30/14 Address 222 W. Mesa Blvd. Mesa, AZ Phone: (480) Terms and Conditions: Limit 1 guest per invitation. If you want to bring more, please RSVP by calling 2 days ahead of time. Please drink responsibly and have a D.D. Open the Map Redeem One Round on Me You Won Brewy Tuesdays from Charlie s Crab Shack FREE Exp: 5/17/14 Address 222 W. Mesa Blvd. Mesa, AZ Phone: (480) Terms and Conditions: Limit 1 guest per invitation. If you want to bring more, please RSVP by calling 2 days ahead of time. Please drink responsibly and have a D.D. Open the Map Redeem Imagine This: Change your coupons to promote drinks, food, new deals, and easily! Inexpensive compared with printed coupons and distribution Coupons automatically disappear from the virtual wallet when you want them to expire There are ways to prevent cheating by customers who want to sign-in and out to get your specials for firsttimers!

9 Grab & Go Coupon Landing Pages For businesses that want to run regular promotions a mobile landing page can be set up to allow anyone to grab the coupons they want on a continual basis. It can be private or public you are in control of the numbers. P2P Mobile will not push your business into unsustainable numbers of discounts we want you to succeed! If a first-time user wants an offer, then, that person must opt-in to one of your lists to earn that offer. You need to build your opt-in lists the best ways include automatically sending a coupon for use immediately, asking your customer to book in advance for a special, and many more. P2P Mobile can help you manage your mobile web presence with the highest tier of service, which includes a mobile web page. Customers cannot opt-in and out of your lists to keep taking deals intended for new customers or you can keep the deals coming but limit them to one per day! You are in control of how to promote your business and what to offer. Different deals for different people? These promotions can be privately distributed to your lists via text message, uploaded to your mobile web page for consistent use, and discontinued at your discretion with custom expiration dates that automatically erase the coupon from the Customers mobile wallets.

10 Viral Sharing With viral sharing of offers, opt-in lists can grow quickly Viral Sharing allows your regulars to post your deals on social media outlets like Facebook, Twitter, and Google+ for anyone to redeem P2P Mobile recommends that you be careful with viral deals. BUT, in order for a new deal to be issued and delivered to a smartphone, then a new customer must opt-in to your list(s)

11 P2P Mobile is Fairly-Priced and Versatile Premium (1 year contract) $ 120 per month Master (with 1 year contract) $ 300 per month 3 keywords 1,500 messages per month Unlimited Incoming Text Messages Monthly Reports $ 200 Setup Costs Mobile Optimized Website No Marketing Circles 15% of redeemed deals 10 keywords Plus 10-15% of the redeemed deals most deals valued at $3.00, which is only cost for each happy customer for you. You are in control of how many coupons to send, and you will be surprised at how well it works. P2P Mobile Will Help Your Business Increase Sales and Improve Your Bottom Line 6,000 messages per month Unlimited Incoming Text Messages Enhanced Monthly Reports No Setup Costs Free Mobile Optimized Website Marketing Circles 10% of redeemed deals

12 Let s Register