The Beginner s Guide to Local Internet Marketing

Size: px
Start display at page:

Download "The Beginner s Guide to Local Internet Marketing"

Transcription

1 The Beginner s Guide to Local Internet Marketing Presented By: Ponte Marketing

2 Local Marketing in 2013 Not too long ago it used to be really simple to market your business.but pretty expensive. You had to spend a good chunk of money on a big, attractive ad in the Yellow Pages or part with thousands of dollars every month on print advertising. Getting the word out about your business was simple but pricey. Since then things have changed a lot, if not to say completely. The Internet has revolutionized marketing for local businesses, making it more effective in so many ways: it s cheaper, more powerful, offers much faster results and is easier to track. Being infinite, the Internet provides so many ways to market your business. The only problem is that it might become confusing for so many local business owners that they give up on Internet marketing all together before they ve really give it a chance. In fact, these days you merely can t afford not to market your business on the Internet. Your customers are using the Internet to find your services or products. So you just must put yourself in the places where your customers are looking. Only 2% of US consumers use the Yellow Pages to find local services and products(source: Pepperdine University School of Business Study June 2012). 90% of online commercial searches result in offline brick and mortar purchases (Source: ComScore) 66% of Americans use online local search, like Google local search, to locate local businesses (Source: TMP / ComScore) We ve created this guide to help you get started with your local online marketing, so you can start using the Internet to bring more customers through your doors and grow your sales.

3 The Keys to Success Creating a successful online marketing campaign is not that complicated as you might think. It s about defining your goals, figuring out which marketing sources fit your needs, and implementing a project plan to reach your stated goals. There are a lot of details to consider. So here is a quick overview of local online marketing. You are about to find out the keys to a successful online marketing campaign. #1. Make Your Website more Effective Your website is your 24-hour salesman. It drives traffic, informs customers, and builds credibility. But how do you know whether your website is working for you or not? Here are the features of an effective website: It is optimized for local search so you rank high on Google It has well designed landing pages so you convert traffic into leads and sales, particularly from paid ads It features a live chat tool so that you can always engage new customers as soon as they land on your page #2. Grow Your Reach On the Web Now that your website is optimized, you need to start marketing it offsite, which means driving traffic from the sites that matter most. Here are some of the top ways to increase your site visibility and drive traffic: Get found on Google, Google Maps and the top local directories. Use Adwords for targeted ad campaigns

4 Use Social Media and location-services sites such as Facebook,, Twitter, Yelp, Google+ and Foursquare. #3. Bring Customers to Your Door So now, are you driving a loto web traffic and inbound calls to your business? Great! But it doesn t always result in increased sales and profitability. That is why you need to do a lot more to keep potential customers interested, as well as bring old customers back to your business. The good news is that now it s fairly cheap and easy to engage customers once they have already found you and got familiar with your brand - getting found is most of the battle and requires most work. Here are a few tips on how to do this: Use marketing to promote discounts, specials and events that might give customers a reason to choose your business and spend money. Use coupons and daily deals sites like Groupon, Living Social and Google Offers to reach customers that might not find you otherwise #4. Track Everything You re Doing Internet marketing offers great opportunities to track your campaign at every step so you always know what is working, what actually brings new business for you, and what is a waste of time and money in your particular case. Every online campaign should feature tracking and reporting. It s cheap, easy and very useful. Here are the best ways to track your campaign: Call tracking allows you to connect your online marketing with offline sales so you can see what results in inbound calls and delivers leads (such as your placement on Google Maps, your paid ads, or social media campaign) Website tracking such as Google Analytics allows you to measure your site performance and see how many visitors are coming to your site, where they are coming from, and what they are doing once they get on your website.

5 Google Maps and Local Search Google Maps has really revolutionized local businesses. There are 5 Billion monthly local searches on Google, and 61% result in a direct purchase. The Yellow Pages have been replaced by Google Maps. That s why it is crucial for your business to be found at the top of Google Maps and local search results. Getting found can transform your business click by click % of all Google traffic goes to the organic search results. Meanwhile over 90% of all organic traffic goes to the top three results. That s why it is very important to rank at the top of Google Maps and local search. There are two major factors that drive Google Maps and local search results: your onsite optimization and local citations featuring your business data. Here are some good ways to gain top local search rankings: Optimize your website for local search by putting your name, address and phone number across your site, as well as geo-formatting your site by submitting a Geo sitemap to Google and Bing Submit your business data to the top national data providers such as InfoGroup, Localeze, Compass and Axciom Paid Search Pay Per Click or PPC paid search advertising can be the fastest way for your business to boost visibility and gain leads for your business. On average, PPC campaigns bring a 7-to-1 return on

6 investment. So the opportunity is certainly there. But every local business needs to be careful on how it spends on Adwords or any other ad network. That s because if you didn t have much experience creating PPC campaigns, you can easily spend the money pretty quick without much to show for it. As good as Google Adwords is, it s still a business to make you pay for a bunch of clicks, which not always makes your money. Although paid search is a great option, before you start your experience with ad campaign, here are some tips to help you create a profitable PPC campaign: Do keyword search first to narrow your focusto specific long-tail keywords that are cheaper and more likely to convert. Perform competitive ad copy search to create ads that are going to drive conversions. Generate baseline reports so that you know what to measure against Create landing pages for each ad campaign in order to optimize for conversions. Setup call tracking in order to easily track your leads sources Mobile Marketing In 2012 the number of mobile searches exceeded traditional search for the first time. This means that today more people are looking for local products and services on their smartphones and tablets. Which makes sense, because mobile devices provide location-based results, as people are usually looking for what s nearby when they are on the go. Mobile marketing is a great tool that helps you to reach those customers who are looking to buy right away. In fact, 90% of mobile local customers take an action (purchase, call a business, sign up for trial, etc.) almost right away. Mobile leads are incredibly valuable. But how do you gain mobile customers? Here are some top tips on how to get a great mobile customer experience and hit the mobile market.

7 Mobile Optimized Website: Over 100 million Americans own a smartphone, and the number of people browsing the web on their mobile device is growing. If you want to attract mobile customers, you must have a website or at least a landing page optimized for mobile devices. Mobile integrations such as click-tocall and click-to-map make it simple for customers to find you and take an action. Mobile Advertising: Using mobile landing pages, you can target your paid ads by device to create a geo-targeted mobile paid search campaign. This is a great option for any local business, especially when the budget is limited. Mobile ads are more cost-effective: the clicks are cheaper and the conversions are normally much higher.

8 Social Media Social media tends to be the most controversial online marketing channel. Some say social medial is revolutionizing the way your business is getting found by new customers, while others say it s a waste of time and money. So where is the truth? The best way is to supplemental online marketing, value content to reward loyal interacting with The top social marketing are Google+, perceive social media as channel for the rest of your as it helps you to deliver your customers and customers who are you on regular basis. media channels for local Facebook, Twitter, Foursquare and Yelp. For Google Maps and local search results, you must claim your profile and optimize your business page on all these channels. Then you need to offer deals, helpful articles and videos on these sites in order to be socially engaged with customers. But don t count only on social media to be the silver bullet. If it can generate some leads for you, then take it as a bonus. Marketing marketing can bring big return on a small investment. With the right messages targeted to the right customers, marketing is a great way to attract customers and increase sales. Every local business should use targeted marketing. It takes so much work to acquire each lead, so you should everything you can to convert more leads into sales and maximize the lifetime value of each customer.

9 70% of small businesses spend less than 3 hours per week on marketing, yet 77% are claiming that s brought a positive return on investment. On average, $1 spent on marketing results $40 in sales. So, obviously the numbers indicate that is a profitable marketing channel. s give you a great opportunity to engage with your customers. You can send them monthly newsletters about your industry, specific news or customer support. And of course, you can send out discount coupons and timely promotions. Here are top tips on how to better utilize marketing for your local business: Select in your existing list those contacts (existing customers or old leads) that should be targeted. Create a contact form on your website to capture the leads when people sign up with their for some valuable free offers (free consultation, free trial, discounts, etc.) Remove any contacts who have specifically requested not to be ed; spamming is bad for your image and doesn t drive sales, anyway. Coupons and Daily Deals Coupons are one of oldest ways of marketing, yet we are in the century of a coupon revolution as online websites such as Groupon and Living Social have given local businesses a great opportunity to reach millions of local customers. Now such Internet giants like Google and Amazon are using the same model to help local merchants promote special products and services in exchange for a percentage of the sales made. In most cases, coupons and daily deals represent a terrific way to increase visibility and reach the new customers who might have never found you otherwise.

10 According to Merchant Circle, 58% of businesses have experienced that offering daily deals significantly helps in acquiring more customers. Meanwhile, 68% of daily deals consumers returned to the establishment even without discount, and 53% of customers became regular customers. So, it is clear that there is the value here. It is a great low risk marketing tool with immediate rewards. Moreover, all the daily deal distributors have a customer support team that helps you choose the right promotion, create the ad and design a deal that will sell. All you have to do is sign up. Online Customer Reviews The Internet has revolutionized marketing because now, for the first time, your customers have a voice. If they received a great customer experience with your product or service, they can spread a word by leaving a review on the web. The same is when they are unhappy they can easily hurt your business reputation by posting negative reviews, warning future customers about your business. The following data show that your online reviews or ratings have a huge impact on your local business: 86% of consumers use online ratings and read reviews when looking to buy a product or service (source: Pepperdine University School of Business Study June 2012) 72% of customers trust online reviews just as much as personal recommendations source: Search Engine Land s Local Consumer Review Survey March 2012)

11 84% The likelihood that a customer would initiate business with a vendor (source: Pepperdine University School of Business Study June 2012) Only 3% of potential new customers are more likely to try a business with 0, 1, or 2 stars (source: Pepperdine University School of Business Study June 2012) Your online ratings definitely have a big impact on your bottom line. That s why such review websites as Yelp, Goole+, Avvo and Trip Advisor have become a very powerful of online marketing. Here are some good tips on how to improve your online reviews and win over the potential customers: Find the review sites that matter to your business. It s important to know which website your customers are using to find reviews about your business Check out your competition reviews to be aware of what you re up against List your business on Yelp and other top reviews websites Create and engaging profile with photos and information about your business Utilize promotions, s and contests to reach your loyal customers and motivate them to share a positive review on the website that have an important impact on your business. Convert Visitors Into Customers You put all this work and time into driving calls and customers to your door, so why would you lose a single lead? It s not enough just to boost your web traffic; you need to convert visitors into customers.

12 Good news is that there are a few great tools and tactics you can use to improve customer engagement. Here are a few top tips on how to increase sales and customer retention cheaply and easily. Landing Pages: An optimized landing page is a great source to guide your customer through the sales process, which will increase your conversion rate. When customers come to your website they are looking for specific things like signing up for a free consultation, coupons and special offers, getting a discount, etc. Well-designed landing page enables your customers to easily find what they were looking for from the moment they land, keeps them interested ensuring that you won t lose an opportunity to gain new customer. Here are some top conversion elements to include in your landing pages: headlines, images, colors, calls to action, design layout, page copy, unique selling proposition, navigation, confidence icons, conversion incentives and value exchanges. Live Chat: Live chat is a great online tool that helps you to communicate with your customers in real-time. Live chats give your business a personal touch through direct contact with your customers and improves customer service. Visitor Retargeting: Only 2% of most first sites visits convert, that is why it is so important to find the way to bring visitors back to your website. Retargeting can be very useful in this area. Retargeting uses sophisticated cookies to track website visitors and display targeted ads when they leave your site. Retargeting allows you to place your local ads where past site visitors can see them as they continue searching the web.

13 Track Your Results It s almost impossible to succeed without setting goals and measuring your results to see if you re meeting your benchmarks. Your online marketing is no exception. In fact, online marketing makes it easy to track your customers activities so you see which of your marketing initiatives is working and which ones needs improvement. But what should you be tracking? These are three things you must be tracking to ensure your campaign is delivering positive return on investment. Call tracking: Too many local companies have no idea what s driving inbound customer calls. There s a gap in their online marketing and offline sales. Call tracking fills this gap immediately. For a brick and mortar business, inbound calls are the best leads and what you re ultimately shooting for. Call tracking tools such as Mongoose Metrics help you setup a new number and track which of your online channels are driving inbound calls. Now you ll know if it s Google Maps, paid ads or coupons that are driving sales. Website tracking: In order to make the most of your website visitors, you must know who s coming to your site, how they got there, what they did when they landed on your and why they did or didn t become a customer. If you can track your web visitors, you ll be better positioned to improve your conversion rate and make more sales. Google Analytics is a free analytics platform that can help you track everything you need to know. Conversion tracking: Converting leads into customers is the ultimate goal. Tracking what s turning your local leads into loyal customers will help you optimize this process and take your campaign to the next level. You can track conversions within call tracking and Google Analytics. The key conversion

14 metrics to be tracking include web form sign ups, click-to-calls, click-to-maps, inbound calls and online purchases. Track Your Results It makes it hard to succeed without setting goals and measuring your results to see if your standards are met. Your online marketing is no exception. In fact, online marketing makes it easy to track your customers activities so you can see what marketing tools are working and which ones need improvement. But what exactly should you be tracking? There are 3 things you should be tracking to make sure that your marketing campaign brings a positive return on investment. Call Tracking: So many companies have no idea where their inbound customer calls come from. There is definitely a gap between their online marketing and offline sales. Call tracking fills in this gap immediately. For a solid business, inbound calls tracking are the best leads. Call tracking tools such as Mongoose Metrics help you setup a new number and track which of your online channels are driving inbound calls. It will let you know where it is Google Maps, paid ads or coupons that are driving sales. Website tracking: In order to make the most use of your website, it s important to know who is coming to your site, how they got there, what and why they did, and why they didn t become a customer. Tracking your website visitors you enable you to improve your conversion rate and boost sales. Google Analytics is a free analytics platform that can help you track everything you need to know. Conversation tracking: Converting leads into customers is the ultimate goal. Tracking what is turning your local leads into loyal customers will help you optimize this process and bring your marketing campaign to the next level. Utilizing Google Analytics and call tracking can help you track conversions. The major conversion metrics to be tracking include web form sign ups, click-to-calls, click-to-maps, inbound calls and online purchases.

15 Your Action Plan Local online marketing is growing fast, providing you with so many ways to boost your business by using the web. It might seem a bit overwhelming to get started. So here is an action plan to help you improve your online presence and drive new customers to your business. 1. Keyword search: Use Google Adwords Keyword Tool to see which search terms on Google Maps or local search results are the most popular and what terms your customers use the most when they are looking for our products or services. 2. Optimize your website for Google Maps and local search: This is more like an on-going project rather than one-time step. Start with adding your business name, address and phone number at the top and/or bottom of every webpage and embed Google Maps on your Contact Us page. 3. List your business and submit your data on top local directories: Just submit your data, verify your business and create a profile on Google+ Local, Bing Local, Yahoo Local, City Search, Merchant Circle, Super Pages, Yellow Pages and Mojo Pages. 4. Create business profiles on social media and review sites: Create and optimize your business profile on Facebook, Twitter, LinkedIn, Yelp, Foursquare and YouTube. Remember to include your business name, address and phone number on every profile! 5. Create your first marketing campaign: Start by collecting addresses of your existing customers as well as leads. The sign up for a free trial with AWeber or Constant Contact and create an to promote a new product or sale.

16 6. Setup an in-store process for submitting reviews and check-ins for special discounts: Capture in-store reviews on Yelp and check-ins on Facebook and Foursquare to turn happy customers into free advertising. All it takes is displaying your advertisement by you check-out counter! About Ponte Marketing Local Positions is an industry leading online marketing company that specializes in helping local businesses use the Internet to boost visibility, traffic and sales. We ve created millions of leads for thousands of businesses across the country. Our parent company, National Positions, is one of the biggest Internet marketing agencies in the country. For the past four years, we ve been named one of the fastest growing private companies by Inc. Magazine. Local Positions has taken the methodology and customer service that s made National Positions an industry leader and brought it to local businesses everywhere. We ve taken our proven Internet marketing solutions to fit the needs of your local business so that you can create online visibility and drive customers to your door. We're experts in your market We cover all your online marketing needs We won t lock you into a long term contract What we build for you belongs to you Our costs are completely flexible We care about your business

17 Get a Free Consultation With A Local Expert! Have you figured out how to effectively use the Internet to drive new customers to your business? Our marketing team is here to help! Give us a call and one of our consultants will give a complimentary marketing audit. In about 30 minutes we ll be able to review the following: Your current online footprint and how customers are finding you What your competitors are doing to beat you to new customers looking for your products and services Which marketing channels are right for your business given your goals, your budget, and your industry

18 What your business can realistically look like with a successful online campaign CALL US AT 727/

The Beginner s Guide to Local Internet Marketing

The Beginner s Guide to Local Internet Marketing The Beginner s Guide to Local Internet Marketing Presented By: Local Positions The Beginner s Guide to Local Internet Marketing 1 TABLE OF CONTENTS Local Marketing in 2013... Page 3 The Keys to Success...

More information

Why Your Business Needs a Website: Ten Reasons. Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com

Why Your Business Needs a Website: Ten Reasons. Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com Why Your Business Needs a Website: Ten Reasons Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com Reason 1: Does Your Competition Have a Website? As the owner of a small business, you understand

More information

Build Your Business with Mobile

Build Your Business with Mobile Build Your Business with Mobile The 4 Essential Steps to Building Your Business with Mobile 2103 MoFuse Inc. 1-800-MOFUSE-8 www.mofuse.com We are addicted to our smartphones. Your customers are more likely

More information

The Power of Relationships

The Power of Relationships The Power of Relationships How to build long-lasting customer relationships to help you do more business 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business When

More information

Christopher Seder Affiliate Marketer

Christopher Seder Affiliate Marketer This Report Has Been Brought To You By: Christopher Seder Affiliate Marketer TABLE OF CONTENTS INTRODUCTION... 3 NOT BUILDING A LIST... 3 POOR CHOICE OF AFFILIATE PROGRAMS... 5 PUTTING TOO MANY OR TOO

More information

THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING

THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING Learn how to set your website up to convert visitors into sales and drive traffic to your website using online advertising. A publication by: Introduction

More information

Location marketing made easy

Location marketing made easy Location marketing made easy Learn how to get your products, services and location seen by people shopping locally. 75% of consumers look for local information Local marketing made easy Why is location

More information

A Business Owner s Guide to: Pay-Per-Click

A Business Owner s Guide to: Pay-Per-Click A Business Owner s Guide to: Pay-Per-Click A Business Owner s Guide to: Pay-Per-Click In today s world, the most important business tool you have when it comes to attracting new customers is the Internet.

More information

Paid, Earned and Owned Media

Paid, Earned and Owned Media Paid, Earned and Owned Media 3 Types of Branded Media in a Smart Marketing Mix: Paid, Owned And Earned Mixing Paid, Owned, and Earned Media to Grow Your Business Combining paid media, owned media, and

More information

By: Jason Livingston

By: Jason Livingston This booklet reveals... (and how to fix it) By: Jason Livingston Jason@Local-Search-Pros.com http://local-search-pros.com The 7 REASONS Why Internet Lead Generation For Small Businesses FAIL Brought to

More information

Courtesy of D W A R D M A R K E T I N G. www.dwardmarketing.com. david@dwardmarketing.com (413) 306-4500

Courtesy of D W A R D M A R K E T I N G. www.dwardmarketing.com. david@dwardmarketing.com (413) 306-4500 Courtesy of D. W A R D M A R K E T I N G www.dwardmarketing.com david@dwardmarketing.com (413) 306-4500 Introduction As a business owner, you may have been hearing about this internet thing called Google

More information

REPORT CARD. How to Tell if Your Agency Knows the Difference. Between Local SEO and Traditional SEO. Your Local SEO

REPORT CARD. How to Tell if Your Agency Knows the Difference. Between Local SEO and Traditional SEO. Your Local SEO How to Tell if Your Agency Knows the Difference Between Local SEO and Traditional SEO Your Local SEO REPORT CARD Social + Local + Mobile www.localsearchdrs.com 7,500,000 Monthly Local Searches Are You

More information

CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence

CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence CIBC Business Toolkit Grow and Manage Your Business Online Part 2: Grow Your Web Presence 2 Grow Your Online Presence Did you know that in 2012, 93% of Canadians browsed online for information on goods

More information

cprax Internet Marketing

cprax Internet Marketing cprax Internet Marketing cprax Internet Marketing (800) 937-2059 www.cprax.com Table of Contents Introduction... 3 What is Digital Marketing Exactly?... 3 7 Digital Marketing Success Strategies... 4 Top

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

REPUTATION MANAGEMENT SURVIVAL GUIDE. A BEGINNER S GUIDE for managing your online reputation to promote your local business.

REPUTATION MANAGEMENT SURVIVAL GUIDE. A BEGINNER S GUIDE for managing your online reputation to promote your local business. REPUTATION MANAGEMENT SURVIVAL GUIDE A BEGINNER S GUIDE for managing your online reputation to promote your local business. About Main Street Hub: Main Street Hub is the voice for more local businesses

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

Here are our Local Buzz Services Packages designed to help your business succeed further.

Here are our Local Buzz Services Packages designed to help your business succeed further. Local Buzz Services Here are our Local Buzz Services Packages designed to help your business succeed further. Hover over the question marks to get a quick description. You may also download this as a PDF

More information

Digital Marketing Solutions

Digital Marketing Solutions Digital Marketing Solutions Mission & Promise Our Mission: VMG s Digital Marketing Services Division is a full service Internet marketing services agency providing small to medium size businesses with

More information

Tap into the Internet for Profits with Local Marketing

Tap into the Internet for Profits with Local Marketing Contact Jeff at jeff@databae.com or visit our website: www.databae.com Copyright 2011 Jeff Meland. All Rights Reserved. Copyright Notice: All rights reserved for entire book. Reproduction of any part of

More information

DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES DIGITAL MARKETING SERVICES We take a custom approach to digital marketing. Unlike high-volume agencies we recognize that every client (and every project) is different. Rather than attempt to fit your project

More information

Full Website Analysis

Full Website Analysis Full Website Analysis A Website Analysis tests over 200 indicators that search engines use to analyze your website before ranking it. Items such as hosting, website structure, index-ability, META information,

More information

LOCAL SEO WHITE PAPER. Making Your Brand Famous in Your Location

LOCAL SEO WHITE PAPER. Making Your Brand Famous in Your Location LOCAL SEO WHITE PAPER Making Your Brand Famous in Your Location Table Of Contents I. Introduction 2 II. Managing Business Listings and Social Pages 2 III. Optimizing Websites for Local Audiences 3 IV.

More information

Brought to you by. Technology changes fast. From new apps to digital marketing, it can feel impossible to keep up.

Brought to you by. Technology changes fast. From new apps to digital marketing, it can feel impossible to keep up. 1 Brought to you by Technology changes fast. From new apps to digital marketing, it can feel impossible to keep up. At The Paperless Agent, our mission is to help real estate professionals from all experience

More information

Top Practices To Boost Your Law Firm Leads

Top Practices To Boost Your Law Firm Leads Top Practices To Boost Your Law Firm Leads Boost Your Leads It doesn t matter the legal field you specialize in personal injury, bankruptcy, real estate, family law you probably don t have the time to

More information

LOCAL SEO WHITE PAPER

LOCAL SEO WHITE PAPER LOCAL SEO WHITE PAPER Making Your Brand Famous in Your Location Table Of Contents I. Introduction 2 II. Managing Business Listings and Social Pages 2 III. Optimizing Websites for Local Audiences 3 IV.

More information

State of the Web Address: Navigating the Ever-Changing Web

State of the Web Address: Navigating the Ever-Changing Web State of the Web Address: Navigating the Ever-Changing Web Presented by Mike Mazzuca, Web Presence Advisor www.officite.com 1 Who is Officite? Headquarters: Downers Grove, IL Founded: 2002 30,000+ Practice

More information

HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...

HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP... The Internet HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...... a fact that has opened up new possibilities for advertising your business. As consumers continue to turn to online sources in the process

More information

Adwords & Online Marketing

Adwords & Online Marketing Adwords & Online Marketing #LexisSeminar Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey to becoming market leaders Introduction to LexisClick

More information

At The Crossroads of Marketing and Technology. Top 6 Tips for Success in the Digital World

At The Crossroads of Marketing and Technology. Top 6 Tips for Success in the Digital World At The Crossroads of Marketing and Technology Top 6 Tips for Success in the Digital World Introduction As a small business, you have enough challenges keeping your head above water and focusing on how

More information

Mark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots.

Mark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots. Local SEO Action Plan for Mark E. Pruzansky MD Action Plan generated on 5 May 2013 About your Local SEO Action Plan This report contains a number of recommendations for correcting the issues and taking

More information

Driving more business from your website

Driving more business from your website For financial intermediaries only. Not approved for use with customers. Driving more business from your website Why have a website? Most businesses recognise the importance of having a website to give

More information

THE 10 MOST POWERFUL CHANGES THAT WILL INCREASE SALES IN YOUR COMPANY IMMEDIATELY!

THE 10 MOST POWERFUL CHANGES THAT WILL INCREASE SALES IN YOUR COMPANY IMMEDIATELY! THE 10 MOST POWERFUL CHANGES THAT WILL INCREASE SALES IN YOUR COMPANY IMMEDIATELY! LEADS X CONVERSIONS = SALES Most companies put all their efforts into generating more leads to generate more sales. In

More information

Creative Dynamic Marketing

Creative Dynamic Marketing Creative Dynamic Marketing ROI MAKES A BUSINESS SUCCESSFUL. THE CHOICE OF BUSINESS IS UP TO YOU. We help businesses succed via dynamic Internet marketing strategies. Launching a website is just the beginning

More information

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to

More information

Top 5. Digital Marketing Services for Local Businesses

Top 5. Digital Marketing Services for Local Businesses Top 5 Digital Marketing Services for Local Businesses Lead generation, search engine optimization and transparent analytics - trying to understand these things is enough to make your head spin.? into How

More information

Britepaper. How to grow your business through events 10 easy steps

Britepaper. How to grow your business through events 10 easy steps Britepaper How to grow your business through events 10 easy steps 1 How to grow your business through events 10 easy steps As a small and growing business, hosting events on a regular basis is a great

More information

INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION.

INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. 214 INTERACTIVE CONTACT DREW PICKARD 214-991-1298 DIRECT DREW@214INTERACTIVE.COM INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. LET US HELP YOU SHOW UP AND SHOW OFF. 214 INTERACTIVE IS A FULL SERVICE

More information

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Course Description A comprehensive internet marketing training course that covers Social Media, SEO, Email Marketing, PPC, Conversion

More information

IS YOUR BUSINESS OPTIMALLY EQUIPPED TO MAXIMIZE YOUR RETURN ON YOUR INVESTMENT?

IS YOUR BUSINESS OPTIMALLY EQUIPPED TO MAXIMIZE YOUR RETURN ON YOUR INVESTMENT? IS YOUR BUSINESS OPTIMALLY EQUIPPED TO MAXIMIZE YOUR RETURN ON YOUR INVESTMENT? Whether your business is large or small, marketing is all the touch-points that connect you to your customers. Having a written

More information

Premier Internet Marketing Workshop

Premier Internet Marketing Workshop Premier Internet Marketing Workshop Module 1 Advanced Search Engine Optimization (SEO) & Link Building Search engine optimization (SEO) is the act of tweaking a site using both on-site as well as offsite

More information

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

More information

Discover The Benefits Of SEO & Search Marketing

Discover The Benefits Of SEO & Search Marketing Discover The Benefits Of SEO & Search Marketing Central Ohio SEO http://centralohioseo.com I. What is Search Engine Optimization II. The benefits to quality seo services III. Our SEO strategy at Central

More information

2013 Solo and Small Firm Conference

2013 Solo and Small Firm Conference Vermont Bar Association Seminar Materials 2013 Solo and Small Firm Conference 5b) Local Digital Marketing for Attorneys May 16-17, 2013 Basin Harbor Club Vergennes, VT Faculty: George Aspland, evision

More information

Are you trying to understand the complexities of MARKETING on the Internet?

Are you trying to understand the complexities of MARKETING on the Internet? Hi, Are you trying to understand the complexities of MARKETING on the Internet? At UpFrontbyDesign.com we re here to help you better understand these complexities, eliminate the fear of wasting money by

More information

DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES DIGITAL MARKETING SERVICES We take a custom approach to digital marketing. Unlike high-volume agencies we recognize that every client (and every project) is different. Rather than attempt to fit your project

More information

Page One Promotions Digital Marketing Pricing

Page One Promotions Digital Marketing Pricing Page One Promotions Digital Marketing Pricing Below is a table outlining general starting-at pricing for digital marketing services offered by PAGE ONE PROMOTIONS. Following the pricing table are in depth

More information

Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood

Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood How Do You Get Found in Local Search and Stay There? As you've likely noticed when searching on Google over the past

More information

Being found is being rich.

Being found is being rich. Being found is being rich. A GUIDE TO ONLINE MARKETING Gain control over your online advertising dollars Presented by : 411 LOCALS The online marketing agency preferred by small business owners from all

More information

Don t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here

Don t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here Don t Leak Leads Insert Copy Here Insert Copy Here How To Identify Leaks & Get More Customers 1 Our Mantra: Don t Leak Leads In the perfect world, getting every prospect to become a customer would be a

More information

We are here to help you...

We are here to help you... We are here to help you... Hi Scott Wilson here the Founder of Digital Influence. I just wanted to say thanks for taking the time to read this short report. As a business owner that has been lucky enough

More information

ACT Enrollment Planners Conference

ACT Enrollment Planners Conference CONVERGE CONSULTING 7.13.16 ACT Enrollment Planners Conference PRESENTERS: Ann Oleson, CEO Jay Kelly, President 2 ABOUT CONVERGE 3 4 AGENDA 2015 Inbound Marketing in Higher Education Survey Methodology

More information

Findability Consulting Services

Findability Consulting Services Findability Consulting Services In 2012, after twelve years of running the Findability Group, I was delighted to merge my firm with industry innovators Volume 9 Inc., who are now my exclusive referral

More information

How To Maximize Your Online Marketing

How To Maximize Your Online Marketing Value Based Marketing A Proven Online Business Strategy TABLE OF CONTENTS Executive Summary... Page 3 What is Value Based Marketing... Page 4 Goal Setting... Page 5 Tracking Your Success... Page 6 Iterations

More information

This Report Brought To You By:

This Report Brought To You By: This Report Brought To You By: Gregory Movsesyan SoftXML - Target your market audience Visit Us At: http://www.softxml.com 1 Legal Notice While attempts have been made to verify information provided in

More information

A Beginner's Guide to E-Commerce Personalization

A Beginner's Guide to E-Commerce Personalization A Beginner's Guide to E-Commerce Personalization CommerceSciences.com Contents Introduction... 1 Real-Time Offers & Website Personalization... 3 Creative Messaging That Really Matters... 5 Drawing Your

More information

Services & Pricing (888)-963-9640. (SEO, Website Branding, Social Media Management) CONTENTS SEO LOCAL PLAN 2 SEO NATIONAL PLAN 8

Services & Pricing (888)-963-9640. (SEO, Website Branding, Social Media Management) CONTENTS SEO LOCAL PLAN 2 SEO NATIONAL PLAN 8 (888)-963-9640 (SEO, Website Branding, Social Media Management) Services & Pricing CONTENTS SEO LOCAL PLAN 2 SEO NATIONAL PLAN 8 WHITE LABEL DASHBOARD 14 CLIENT DASHBOARD 15 MOBILE ANALYTICS 16 FORM ANALYTICS

More information

ADAPTING ONLINE. Internet Consulting and Website Design

ADAPTING ONLINE. Internet Consulting and Website Design ADAPTING ONLINE Internet Consulting and Website Design INTERNET MARKETING WEBSITE DESIGN, CONTENT SEO, PAID ADVERTISING, SOCIAL MEDIA, DIRECTORIES, REVIEW SITES & HOW TO MAKE IT ALL WORK FOR YOU Connect

More information

SEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing

SEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing SEARCH ENGINE MARKETING 101 A Beginners Guide to Search Engine Marketing June 2015 What is Search Engine Marketing? You ve heard the word before or simply the term SEM. Your co-workers mention it. You

More information

The Almighty SEO Guide For Small Businesses

The Almighty SEO Guide For Small Businesses The Almighty SEO Guide For Small Businesses Authored By: Justin Rissmiller, Owner & Operator A Publication Of: T&R Solutions: Define. Design. Progress. YOUR LOGO Contents An Introduction To SEO 3 Chapter

More information

Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google

Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google By Katina Beveridge 1 INTRODUCTION Imagine having a flood of highly targeted, ready to

More information

Advertise With BizPin 365

Advertise With BizPin 365 Advertise With BizPin 365 BizPin 365 provides a unique opportunity for national advertisers looking to connect with small businesses across South Africa and other parts of Africa. Our dedication to helping

More information

THE SMALL BUSINESS SEO & PPC BLUEPRINT. 6 Quick & Effective Ways For Small Businesses To Improve Search Rankings & Drive Leads

THE SMALL BUSINESS SEO & PPC BLUEPRINT. 6 Quick & Effective Ways For Small Businesses To Improve Search Rankings & Drive Leads THE SMALL BUSINESS SEO & PPC BLUEPRINT 6 Quick & Effective Ways For Small Businesses To Improve Search Rankings & Drive Leads TABLE OF CONTENTS 3 4 8 12 13 Introduction It Begins With SEO Maximize PPC,

More information

2015 GUIDE TO GENERATING NEW CLIENTS ONLINE FOR CONSUMER LAW FIRMS

2015 GUIDE TO GENERATING NEW CLIENTS ONLINE FOR CONSUMER LAW FIRMS 2015 GUIDE TO GENERATING NEW CLIENTS ONLINE FOR CONSUMER LAW FIRMS LeadQ Group, Bellevue, Washington 2015 LeadQ Group. All rights reserved. LegalLeadQ is a program of LeadQ Group LLC. www.legalleadq.com

More information

Why It s Essential for Home Improvement Companies to Use Digital Marketing

Why It s Essential for Home Improvement Companies to Use Digital Marketing Why It s Essential for Home Improvement Companies to Use Digital Marketing A Quick and Easy Guide to Digital Advertising for Local Businesses TABLE OF CONTENTS 3 5 8 The State of Home Improvement Marketing

More information

The Balanced Marketing Ecosystem: Using Traditional & Digital Marketing to Maximize Your Acquisition of New Customers

The Balanced Marketing Ecosystem: Using Traditional & Digital Marketing to Maximize Your Acquisition of New Customers The Balanced Marketing Ecosystem: Using Traditional & Digital Marketing to Maximize Your Acquisition of New Customers Allan Petrilli Manager of Affiliate Services Income Access Group PRESENTATION OVERVIEW

More information

DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES DIGITAL MARKETING SERVICES Pot Shop Marketing Pot Shop Marketing provides all the digital marketing services your business needs. The goal of any digital marketing strategy is to increase the visibility

More information

Defining Findability - A Practical Definition

Defining Findability - A Practical Definition Defining Findability Get found online to master local search Table of Contents Executive Summary... 3 Standing out in the crowd... 5 Being found makes a difference... 6 In-person sales still reign... 6

More information

12 Proven Ways to Market Your Local Business Online

12 Proven Ways to Market Your Local Business Online 12 Proven Ways to Market Your Local Business Online As a local business owner or marketer, you know that increasing your online presence is crucial in today's digital market. However, generating brand

More information

About your Local SEO Report

About your Local SEO Report PinkJelly Marketing Generated on 13th Mar 2015 About your Local SEO Report This report examines the key SEO factors which affect your ability to rank high up in search engines (e.g. Google). We review

More information

SPECIAL REPORT. VIDEO, SOCIAL MEDIA, and MOBILE. How Businesses Are Leveraging New Internet Marketing Platforms Like

SPECIAL REPORT. VIDEO, SOCIAL MEDIA, and MOBILE. How Businesses Are Leveraging New Internet Marketing Platforms Like SPECIAL REPORT How Businesses Are Leveraging New Internet Marketing Platforms Like VIDEO, SOCIAL MEDIA, and MOBILE to Acquire New Customers and Dominate Their Markets Introduction Businesses of all types

More information

Contents: Executive Summary

Contents: Executive Summary How to Maximize Local Search Traffic A Digital Marketing Depot White Paper Executive Summary Online shopping has become a retail phenomenon, with 2014 Cyber Monday sales projected to reach $2.6 billion,

More information

Creating a High Performance Website

Creating a High Performance Website Creating a High Performance Website Your website will be the core of your digital marketing program, so it s critical to take the time to do it right. By starting with your brand, designing strong information

More information

2016 Michael Torbert, Semper Fi Web Design. All rights reserved in all media.

2016 Michael Torbert, Semper Fi Web Design. All rights reserved in all media. About the Author Michael Torbert established Semper Fi Web Design in 2007 after working as an engineer at several leading IT companies in the Research Triangle Park in North Carolina. As the author of

More information

Profitable vs. Profit-Draining Local Business Websites

Profitable vs. Profit-Draining Local Business Websites By: Peter Slegg (01206) 433886 07919 921263 www.besmartmedia.com peter@besmartmedia.com Phone: 01206 433886 www.besmartmedia.com Page 1 What is the Difference Between a Profitable and a Profit-Draining

More information

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers Social Media and Inbound Marketing for Retail An Overview for Resort Shopping Centers Unique challenges for retail stores and restaurants. For high-ticket items customers may think that it requires them

More information

Why Your Local Business Needs a Website

Why Your Local Business Needs a Website Why Your Local Business Needs a Website Let's face it; times have changed and the way people look for new products and services has changed. Think about it when was the last time you picked up a phone

More information

Local SEO. Making Your Brand Famous Locally. The Definitive Guide

Local SEO. Making Your Brand Famous Locally. The Definitive Guide Local SEO Making Your Brand Famous Locally The Definitive Guide Table of Contents I. Introduction: Driving Targeted Local Traffic - Page 2 II. Optimizing Websites for Local Audiences - Page 3 III. Targeting

More information

How to Create an Amazingly Successful Physician Marketing Plan & Budget

How to Create an Amazingly Successful Physician Marketing Plan & Budget Online Marketing Suite How to Create an Amazingly Successful Physician Marketing Plan & Budget www.practicedock.com Ph. 877-886-7731 How to Create an Amazingly Successful Physician Marketing Plan and Budget

More information

Why digital marketing?

Why digital marketing? Why digital marketing? Online marketing isn t a fad, and it s not new. If your business doesn t have an online presence, you are already behind your competitors and missing out on literally millions of

More information

Internet Marketing Guide

Internet Marketing Guide Internet Marketing Guide Contents 1. Internet Marketing 2. ROI 3. High Rankings 4. Internet Marketing: Techniques and options 5. Google PPC 6. Landing Pages 7. Conversions and Usability 8. SEO 9. Onsite

More information

LOCAL INTERNET MARKETING FOR YOUR SMALL BUSINESS

LOCAL INTERNET MARKETING FOR YOUR SMALL BUSINESS LOCAL INTERNET MARKETING FOR YOUR SMALL BUSINESS Presented by: Cline Online Marketing, LLC Dave Cline, Owner 7635 West Ontario Place Littleton, CO 80128 Tel: 720-312-9196 Fax: 303-933-5266 How The Internet

More information

The Importance of Local Marketing to Multi-Location Automotive Businesses

The Importance of Local Marketing to Multi-Location Automotive Businesses The Importance of Local Marketing to Multi-Location Automotive Businesses www.placeable.com 855.433.7133 Automotive Consumers & Brands are Increasingly Online, Mobile, and Local Whether purchasing a new

More information

The 4-Part Guide on Getting New Clients with Video Marketing. By: Ben Marvazi Founder, Promoshin.com

The 4-Part Guide on Getting New Clients with Video Marketing. By: Ben Marvazi Founder, Promoshin.com The 4-Part Guide on Getting New Clients with Video Marketing By: Ben Marvazi Founder, Promoshin.com This guide will go through the 4 steps you need to follow to create a video, use that video to attract

More information

Bigfork Present: Planning for Relevant Traffic

Bigfork Present: Planning for Relevant Traffic Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to

More information

Popular Paid and Free Traffic Sources

Popular Paid and Free Traffic Sources Popular Paid and Free Traffic Sources Earn More From Your Traffic! Index 1. Popular Paid Traffic Sources Intro 3 1.1 Pay Per Click (PPC) 4 1.1 Pay Per View (PPV) 4 1.1 Media Buys 4 1.1 Email Marketing

More information

Take Online Lead Generation to the Next Level

Take Online Lead Generation to the Next Level Take Online Lead Generation to the Next Level 5 Ways to Capture New Market Niches By: Deven Pravin Shah WSI Internet Marketing Consultant Overview Many business owners ask the same questions about capturing

More information

Colleen s Interview With Ivan Kolev

Colleen s Interview With Ivan Kolev Colleen s Interview With Ivan Kolev COLLEEN: [TO MY READERS] Hello, everyone, today I d like to welcome you to my interview with Ivan Kolev (affectionately known as Coolice). Hi there, Ivan, and thank

More information

CEDIA WHITE PAPER. Inbound Marketing 2014 CEDIA

CEDIA WHITE PAPER. Inbound Marketing 2014 CEDIA CEDIA WHITE PAPER Inbound Marketing 2014 CEDIA INTRODUCTION Surveys and testimonies of CEDIA Electronic Systems Contractor (ESC) Members show that the majority of ESC companies don t have a marketing/

More information

INTERNET MARKETING PRODUCT CATALOGUE

INTERNET MARKETING PRODUCT CATALOGUE INTERNET MARKETING PRODUCT CATALOGUE search engine optimization pay per click ad retargeting reputation monitoring call tracking advanced analytics a/b testing info-graphics about our services who we are

More information

Or Claim Staking, Territory Taking, and Reputation Making in the Wild Wild Web.

Or Claim Staking, Territory Taking, and Reputation Making in the Wild Wild Web. Or Claim Staking, Territory Taking, and Reputation Making in the Wild Wild Web. 1 Who is your Target Market? Who are your current customers, and how did you get them? What kind of customer do you want

More information

A Guide to Social Media Marketing for Contractors

A Guide to Social Media Marketing for Contractors A Guide to Social Media Marketing for Contractors Belynda Holt Pinto, Director of Operations Mike Holt Enterprises The way companies market their services is in transition, and keeping up with those changes

More information

How To Create A Pco Ad On A Website

How To Create A Pco Ad On A Website Marketing Automation Beginner s Guide to PPCs 2014 2014 Callidus Callidus Software Software Inc. Inc. All Rights All Rights Reserved. Table of Contents Introduction Different Types of PPCs Plan out the

More information

Welcome to Whitehat. Proposal: Aston Rowe Created: 10 th July2013

Welcome to Whitehat. Proposal: Aston Rowe Created: 10 th July2013 Welcome to Whitehat Proposal: Aston Rowe Created: 10 th July2013 An Introduction To Whitehat Whitehat: Specialists in Analytics Based Marketing Over 30 years experience in technology and marketing in London

More information

Good Call. A Guide to Driving Calls with AdWords

Good Call. A Guide to Driving Calls with AdWords Good Call A Guide to Driving Calls with AdWords Introduction Some people want to talk to a real person when they re looking for information. In fact, 70% of mobile searchers have called a business directly

More information

Introduction to e-marketing

Introduction to e-marketing Introduction to e-marketing Introduction Email marketing Search engine marketing Google Adwords Social Media for Tourism Facebook advertising Bringing people to my site Definitions edm - Electronic Direct

More information

SOCIAL MEDIA MARKETING & MORE

SOCIAL MEDIA MARKETING & MORE TACTICAL PLAN AND PROPOSAL SOCIAL MEDIA MARKETING & MORE Revised: January 2015 Address 19854 Vermont Ln Huntington Beach, CA www.volkmediala.com Contact VOLK Media (855) 872-4335 info@volkmediala.com Background

More information

Drastically New Ways To Retarget

Drastically New Ways To Retarget Drastically New Ways To Retarget TABLE OF CONTENTS INTRODUCTION.... 01 BURN PIXELS.... 02 SOCIAL MEDIA RETARGETING.... 03 SEGMENTATION + CREATIVITIY.... 04-05 FREQUENCY CAPS.... 06 A/B TESTING.... 07 USE

More information

Video, Social Media and Mobile

Video, Social Media and Mobile WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types

More information