Mobile Marketing: Why Every Business Needs It!

Transcription

1 Mobile Marketing: Why Every Business Needs It!

2 What is Mobile Marketing? Over the past few years mobile marketing has opened up new opportunities for firms to communicate and engage with their target audience in a more effective way. The Mobile Marketing Association defines mobile marketing as the use of wireless media as an integrated content delivery and direct-response vehicle within a cross-media marketing communications program. What this means is various mobile tools and options can be used for mobile marketing communication: mobile web sites, mobile applications, Short Message Service (SMS), Multimedia Messaging Service (MMS), and mobile video. The unique characteristics of the mobile channel (e.g. high response rate, anytime and anywhere, relatively low cost) compel marketers to consider mobile along with other options in the process of the marketing communication mix selection. Why use mobile marketing? Re-engage and Retain your customers. Traditional media campaigns such as television commercials, radio ads, direct mail, and inboxcluttering campaigns are just not as effective as they used to be. In fact, mass-marketed messages have created a numbing-effect because the messages through those channels are usually not relevant or targeted. Advertisements are ignored or in the case of television, fastforwarded with a DVR. This is where mobile marketing comes in. Targeted and personal marketing communication has become extremely important and the answer to the numbingeffect. Smart business owners understand that in today s fast-paced and mobile world, mobile marketing must be considered as a viable option to the marketing mix if a business is to survive and flourish. By placing truly relevant and targeted marketing messages where most customers are focused and engaged, a message is sure to be read and responded to. There is no other medium more engaging than the screens of mobile devices such as smartphones and tablets. In the United States alone there are millions of mobile screens. According to Nielsen Mobile, mobile phone penetration is nearing 90% of the U.S. population and approximately 57% of US mobile subscribers (154 million people) use text messaging on a regular basis. This may explain why people are going mobile. The trend of going mobile is significant. Facebook recently reported statistics indicating that over half of its 500 million subscribers

3 access Facebook from a mobile device and exhibit twice the activity level of non-mobile users. It s clear to see that the time for mobile marketing is now! Unlike mass marketing, which blankets a certain geographic area, mobile marketing is 100% opt-in. This means mobile messages are hitting targeted loyal customers who have expressed an interest in receiving subsequent marketing and promotional messages. The interest is staggering. In a recent survey conducted by Luth Research, 75% of those surveyed indicated they were open to receiving messages on their cell phone from companies they select. The response rate of correctly targeted mobile advertising campaigns is staggeringly more than similar campaigns via other channels. As an illustration, in a recent study included in the International Journal of Mobile Marketing, the response rate of mobile marketing campaigns was reported at 31% on average, while the same figure for permission based marketing is from 1% to 8%, and the response rate of printed advertising came in at a measly.15% to.60%. Your customers want to hear from you and interact with you. Don t make them wait any longer. Some of the most common uses of message marketing include: send offers coupons contests trivia event info updates CRM Why websurge for mobile marketing? In a nutshell, ONE login gives you access to several channels through ONE user-friendly interface. As a marketing expert or entrepreneur, you know Text Message Mobile Marketing is a hot new industry and the answer to the inbox clutter; however, websurge goes far beyond just Text Messaging by integrating all the tools you ll need to run your own marketing campaigns. It is what makes websurge unique because we are the only truly All-In-One Multi-Channel Marketing and Messaging platform that incorporates mobile text, , voice broadcast, IM

4 and social media. For the same price that other providers charge for a single stand-alone or mobile marketing solution, companies can now afford our multi-channel technology to dramatically increase response rates, brand awareness, and return on investment. In particular, we offer the greatest set of mobile text marketing features in the industry today including SMS, picture and video messaging (MMS), and various interactive two-way promotional mobile keywords. Furthermore, websurge will provide you with the technology, training, and technical support you ll need to help your mobile marketing campaigns succeed. Thousands of small businesses, non-profit organizations, and Fortune 500 s are already harnessing the power of mobile marketing because it works. Now it s your turn. All-In-One Messaging. All-In-One Marketing. All-In-One Results. websurge, LLC 7689 Chapman Drive Ontario New York Direct: (585) Toll Free: (866) Office: (315) Cell: (585) Fax: (585) [email protected] Web Design & Development, Social Networking, Search Engine Optimization (SEO), Mobile Marketing Pay Per Click (PPC), Hosting & Increasing Your Business Specialists!

5 References: Arnold, J. (2011, May 5). 10 Ways to Find Customers with Mobile Marketing. Retrieved from Entrepreneur.com: Greg Sterling, S. (2009). SMS Marketing: Direct Route to Consumer Engagement Report. Opus Research, Inc. SeyedAlireza Mirbagheri, M. H. (2010). Mobile Marketing Communication: Learning From 45 Popular Cases for Campaign Designing. International Journal of Mobile Marketing, Luth Research (June 2011)