Paris, 3 March Press Release

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1 Paris, 3 March 2011 Press Release On 7 March, new multi-line advantages and new range of fixed and mobile call plans: solutions designed for every household, priced to meet every budget The Multi-line advantages solution from Bouygues Telecom is designed for the modern household: all customers with a call plan who live at the same address as an ideo customer can now take advantage of discount rates for their mobile call plan. All call plans (Bouygues Telecom, Universal Music Mobile or Internet with a 3G+ dongle) are eligible, even older plans. The offer is limited to three call plans per household in addition to the ideo plan. Bouygues Telecom is also innovating with the first ever custom-tailored quadruple play solution, a new and larger catalogue of simpler fixed and mobile plans at more attractive rates than ever before: ideo is now compatible with all new unrestricted mobile call plans (Evasio.2, Neo.4, Neo.4 for smartphone, Neo 24/24). Bouygues Telecom is not passing on the 7-percentage point increase in VAT to customers in these new mobile rates. 15/month reduction already included in the ideo rate and 7/month reduction split among each of the additional mobile plans.

2 Multi-line Advantages : even more savings for ideo households Following the announcement in January 2011 that it will not pass on the VAT increase to customers for mobile plans, Bouygues Telecom is again showing how much it values its customers with the Avantages Multi-lignes solution. From 7 March, all Bouygues Telecom or Universal Music Mobile contract customers who live in a household with the ideo offer will benefit from a discount on their mobile phone bill. All Bouygues Telecom call plans are eligible for the Multi-line Advantages discounts, including older contracts: Thanks to Multi-line Advantages an ideo household can save up to 45 euros a month (including 15 euros in savings already included in the ideo contract cost). To activate the Multi-line Advantages discounts, customers with an ideo plan simply log on to their account on the Bouygues Telecom website Esp@ce Client and enter the different Bouygues Telecom numbers for people living at the home (3 contracts maximum in addition to the ideo plan). Each beneficiary keeps and pays their own bill, less the amount of their personal discount (as long as their number is included in the Multi-line Advantages offer by the ideo customer). New catalogue of fixed and mobile offers: more choice, greater simplicity and even more attractive rates Ideo is more attractive than ever thanks to a complete selection of mobile call plans, letting everyone custom-tailor the quadruple play offer that best fits their needs: A choice of new mobile call plans: Evasio.2, Neo.4, Neo.4 for smartphone, Neo 24/24. plus Bbox (ADSL) or Bbox Fibre (over 6 million eligible households). Regardless of the combination, ideo automatically saves customers 15 euros a month. This means: for the equivalent of 16.90/month for the equivalent of 24.90/month

3 Evasio offers are simplified with a choice of 3 plans: 2, 3 or 4 hours. Access to the Bouygues Telecom Wi-Fi network of 700,000 hotspots (available April 2011). Unlimited SMS/MMS, Internet and 24/7. 3G+ up to 500 MB/month, reduced bandwidth over this limit. (Cost with a new mobile phone) (Cost without changing your mobile phone eco-friendly version) Calls in metropolitan France. Monthly rate for 24-month contract. After 24 months the 12-month rate applies. For 12-month contracts add 5/month New extended unlimited call periods. New option including unlimited calls to 3 numbers. Access to Bouygues Telecom Wi-Fi network of 700,000 hotspots (available April 2011). Unlimited SMS/MMS, Internet and 24/7. 3G+ up to 500 MB/month, reduced bandwidth over this limit. (Cost with a new mobile phone) (Cost without changing your mobile phone eco-friendly version) Calls in metropolitan France. Monthly rate for 24-month contract. After 24 months the 12-month rate applies. For 12-month contracts add 5/month Also available with 4 hours of calls (+ 6/month) and with no contract in eco version from 39.90/month.

4 Unlimited SMS/MMS, Internet and 24/7. 3G+ up to 2 GB/month, reduced bandwidth over this limit 1. Unlimited 3G+ TV 24/7. Visual voice mail on Android phones and iphone. Access Voice over IP included for plans with 3 hours or more 2. Access to Bouygues Telecom Wi-Fi network of 700,000 hotspots (available April 2011). (Cost with a new mobile phone) (Cost without changing your mobile phone eco-friendly version) Calls in metropolitan France. Monthly rate for 24-month contract. After 24 months the 12-month rate applies. For 12-month contracts add 5/month. Also available in 4-hour version (+ 6/month) Also avialable with 4 hours of calls (+ 6/month) For the same price, Neo 24/24 and ideo 24/24 include all Neo.4 services for smartphone/iphone. At the end of the first half of 2011 Bouygues Telecom will introduce a modem option for contract customers, enabling them to benefit from Internet access and from a laptop using a phone. 1 To optimise access for all customers, bandwidth is reduced for users who consume very large volumes of data. 2 Does not include additional charges by content provider.

5 Digital recorder now included New Thomson set-top box (chipset ST 7105) Flash TV portal Free Media Centre Access to 700,000 Bouygues Telecom Wi-Fi hotspots with 3 hours of calls to mobiles 31.90/month 34.90/month with unlimited calls to mobiles 37.90/month (available May 2011) Very-high-speed Internet access up to 100 Mbit/s HD TV: exceptional digital quality channels, including 10 HD channels Digital recorder included Fixed telephone: unlimited calls in France and to more than 100 international destinations. Free Media Centre Multi TV Option available soon 39.90/month with 3 hours of calls to mobiles 42.90/month with unlimited calls to mobiles 45.90/month (available May 2011) About Bouygues Telecom Created in 1994, Bouygues Telecom has 11,084,000 mobile customers and 808,000 fixed broadband customers. Bouygues Telecom is committed to continually enhancing the customer experience for its mobile and fixed telephone, TV and Internet services. Each day, the company s 9,200 employees develop solutions aligned with changing customer needs and deliver efficient support. After pioneering the mobile talk-plan concept in France in 1996, Bouygues Telecom introduced groundbreaking unlimited call plans: Millennium (1999) and neo (2006). Bouygues Telecom acquired its own fixed network in 2008 and became an Internet Service Provider (ISP), launching the Bbox broadband router. In 2009, Bouygues Telecom invented the all-in-one solution with ideo, the first quadruple play offer in the market. In 2010, Bouygues Telecom launched Bbox fibre, its very-high-speed offer, and began investing in fibre-to-the-home in high-density areas. Bouygues Telecom's mobile network covers 99% of the population. Its 3G+ network provides mobile Internet access for 84% of the population. Bouygues Telecom is the only operator to be awarded NF Service Centre de Relation Client certification from French standards agency AFNOR Certification for all its consumer activities (mobile and fixed). The company has also been ranked No. 1 in Customer Relations* in the mobile phone sector for the fourth year running. Customer relations centres, a distribution network of 630 Bouygues Telecom Club stores, and a website available 24/7 combine to ensure optimum customer service. *BearingPoint-TNS Sofres Customer Relations Quality League Table (April 2010) Bouygues Telecom Press Office: +33 (0)

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