Bring it to life with betstream

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1 Bring it to life with betstream February 2011 All content contained in this document is the property of Boolabus and is subject to copyright, design rights and other protections. This document must not be copied, forwarded or shared with anyone without the written permission of owner. The word Betstream is a registered trademark of Boolabus Ltd. Copyright Boolabus

2 Background Founded in 2008, Boolabus is a sportsbetting product development specialist with clients including Ladbrokes, Sportingbet, Totesport and Skybet. Founder Brian MacSweeney was formerly creative director and MD of Endemol Gaming. He created the range of online Deal or No Deal gaming products as well as working with national lotteries, operators and platforms on the design and build of innovative gaming and betting products. Previously, Brian produced interactive TV apps at Sky and created a London based gaming team at Sportech. As well as Brian, Boolabus includes experienced project managers, creative and development teams and at any time there are 6-10 people working on our projects.

3 Betstream Betstream is Boolabus live betting framework, a collection of applications, feeds and services that all use the same approach for creating the best sportsbetting user experience possible. The Betsream approach minimises the effort for the bookmaker and maximises the return, in the form of increased turnover. Our partners include Skybet, Betfair, Coral, Sportingbet, Ladbrokes and Totesport.

4 Our User Experience Platform A simple overview of how Sportsdesk and other products can work. It s not just about the core sportsbook. yoursite.com Apps & Widgets Applications and third-party websites Partner sites Mobile Affiliate apps Desktop app Analytics, CMS and more... Sportsbook Website Betstream content server (CS) API / Feed ipad

5 Our Partners We work with all of the leading B2B suppliers in sportsbetting. We know their products and platforms, their weaknesses and strengths. We make the effort to make sure we can easily integrate our products with the best companies in sportsbetting. In many cases, we integrate third party data feeds to our content server. This means the bookmaker does not have to spend any technical resources on the project. Working closely with third-party suppliers is the key to our success, resulting in more innovation and a better product for the customer.

6 Live Betting Apps

7 Sportingbet Created nearly 5 years ago, Sportingbet has been the template for live betting for many years. It has the most effective implementation of Perform Group video streams (including subscription options) as well as advanced functionality such as favourites, settlement feeds and live scores and clocks for all sports. One application for 22 languages including double-byte Thai and Chinese. Video only available in certain territories. KEY FACT Sportingbet have one of the highest levels of live betting as a percentage of sportsbook turnover.

8 Totesport Totesport s new website was jointly designed by Boolabus and Totesport s own in-house team. There are multiple live betting apps and widgets deployed in the site. Racing Post made this the most improved website for World Cup while EGaming Review awarded Betstream apps 96/100 New version launching early February with additional data feeds. See also: EGR magazine review Totesport video KEY FACT Totesport s live betting apps use data from Betgenius, Sporting Index and Openbet.

9 Tote Homepage The Totesport hompage has an automated marketing application that highlights the important live betting events (based on Openbet display order attribute) and the template changes according to the number of events and the importance. Every sport has a custom scoreboard and they always show the most relevant market. See also: Totesport homepage marketing apps video KEY FACT 25% of clicks on this homepage application are to place a bet. This is achieved by showing the right events and the right market at any given moment.

10 Betfred Snooker Boolabus created a web based admin tool to allow the Betfred content team to add rich commentary and stats to any snooker event. The team can add custom commentary to drive betting revenues. The data is shown in a custom snooker module in the live betting app. Creating their own data allows the content team to generate betting market specific content automatically at key stages of the match. KEY FACT The average uplift in snooker betting revenues when in use: 180%

11 Connected We are the only supplier integrated with Openbet, Finsoft (marginmaker and Warp) and Geneity s Genbet. We have shaped the approach and architecture of live betting through our work with these platforms during the last 10 years and are working closely on future innovations in non-flash rich media apps, push technology, streaming, CRM and bet suggestions. KEY FACT Coral Eurobet s live betting mixes trader and platform generated data with live Betradar feeds. The app often mixes both for a single event.

12 Personal We created favourites for Sportingbet five years ago and continue to innovate in personalisation: Live bet suggestions in Betstream highlights (see Skybet) Favourite events, markets and application settings, all stored so the user gets what they want quickly. Utilising CRM and analytics data to modify app behaviours Accessing live market data to select the most popular markets, players, events and more (used in creation of multiples) Filtering out sports by allowing the user to select those they are not interested in.

13 Control Example configuration file for live betting app Traders and content teams are in control of all apps through configurations and content management systems. We never create additional overhead or workload, instead working with live systems and existing data. We create great live betting solutions around the existing workflow. KEY FACT Betstream is getting a full CMS system to allow instant and full control over any setting that a bookmaker might want to change.

14 Advanced Football Widget The best in live football betting with almost zero integration

15 Skybet Football App Embeddable football module with live commentary, stats and more for 1000 s of games per month. Simple embedding and options integration with XML feeds or API. Stunning visualisations of data and markets. Context sensitive: Reacts to actions and incidents in the match and promotes relevant market Every sport has a custom scoreboard and they always show the most relevant market. Skybet Showcase Video: Skybet Live football App on Youtube KEY FACT The live betting football app can be deployed with zero platform integration. Instant uplift to your football turnover.

16 Skybet Highlights As the football match plays out, the app will show content relevant to the actions on the pitch and the betting matkets. This includes: Booking points Bet probability Cards You bet 10 Team stats Player stats Head to Head And many more...

17 Skybet Football App Key event information Easily embedded in event page or live betting pages. Tabbed options with deeper data Full team formations and player stats Realtime commentary Cross event alerts. Watch one game and get live updates from all others live games with live prices. Real time highlights promote markets according to what happens in

18 Betfred InPlay Promo A small and flexible application that can be deployed in wide mode on the homepage or in the right hand channel (under the Betslip). The application pulls in live data for all events and drives customers interest in live and near live events. Hugely flexible, it can also be deployed on affiliate sites wrapped in Connextra or Income Access tagging. KEY FACT The application loads in less than one second, automatically matching rich data feeds with the events and markets in the Betfred feed.

19 Sportsdesk Desktop App

20 Get Close to the Action! Sportsdesk is a full sportsbook, a full news aggregator and a highly personalised desktop app for MacOS, Windows and Linux. It not only offers every event, market and selection from your sportsbook, it will insert the relevant markets prices into all of the latest sports news from any website. If that s not enough, personalised alerts functionality keeps your customers close to the action and close to breaking news. It is the fastest and easiest way to stay in touch with sport, betting and the results. KEY FACT All news stories across all sports will be matched with relevant markets from your website, even down to player specific markets. TBC

21 Custom Product Design We have one of the best sportsbetting design teams in the business. Along the way we have solved many challenges, UI and technical and we have built services that can be used in many ways. We can design and deliver a full sportsbook or just create that rich multiples betting affiliate app that you ve been thinking of. Give us an API, we ll do the rest.

22 Bring it to life