Alcatel-Lucent 8920 Service Quality Manager for IPTV Business Intelligence

Transcription

1 Alcatel-Lucent 8920 Service Quality Manager for IPTV Business Intelligence IPTV service intelligence solution for marketing, programming, internal ad sales and external partners

2 The solution is based on Alcatel-Lucent 8920 SQM platform and combines service usage, audience metering, real-time performance and load monitoring of the IPTV service delivery network down to individual customers The 8920 SQM for IPTV Business Intelligence (BI) is engineered to poll large volumes of audiences, capture all viewing activity for a variety of services, including live TV, VOD and DVR offered over the IPTV platform based on Microsoft Mediaroom while preserving subscriber privacy through anonymous aggregation. Through integration with Mediaroom viewing data, the solution provides direct access to in-depth and insightful analyses of general viewing and programming behavior, correlations between channels and services, audience share and demographics. In addition, it provides detailed reporting on the IPTV middleware performance to ensure that subscribers always receive consistent, high-quality viewing experience. Combined, these capabilities enable you to improve you viewing offering to make it more relevant to the lifestyles and interests of your IPTV subscribers while increasing the revenue potential for the IPTV platform. 2 Alcatel-Lucent 8920 Service Quality Manager for IPTV Business Intelligence

3 Understand Service Use To Make Informed Decisions Any operator delivering IPTV will need to focus on a marketing led solution, and closely look at the organizational and cultural changes that need to accompany a successful IPTV business. Central to this is the investment in content and advertising expertise. Once the technology is working, they still face the hurdle of knowing what content to offer. To overcome this they need a detailed understanding of how customers behave and which services they prefer and the 8920 SQM can provide this. The 8920 SQM for IPTV BI gives you the query and analysis capabilities you need to explore the IPTV data and service usage trends. It allows you and your partners to analyze the collected large volumes of service and customer-level data. With the 8920 SQM different user groups can access relevant data quickly and easily: Marketing can analyze viewing habits, channel/program audiences and asset popularity for the purpose of customer profiling, content packaging, service personalization, marketing campaigns and promotions. Programming Operations can use audience measurements for program tracking, telecasting scheduling, content acquisition and sponsorship, TV and film product placements and carriage negotiations. Network Operations can consolidate related traffic, QoS and performance data for proactive monitoring and troubleshooting. Network Engineering & Planning staff can use this data for capacity planning, resource usage optimization and traffic engineering. Content providers can benefit from anonymous audience and usage data for promotion, telecasting scheduling, sponsorship and other purposes. Advertisers can see the performance of their products in real time and can adjust and optimize their promotions and offerings for maximum impact. Alcatel-Lucent 8920 Service Quality Manager for IPTV Business Intelligence 3

4 Enable Sustained Revenue Growth If you offer IPTV services you can use the 8920 SQM to analyze live TV, VoD and DVR, customer, service health and IPTV infrastructure. You will gain valuable usage-based service and customer intelligence to help you tailor existing service offerings or create new offerings for different customer demands. You can discover viewing trends, correlations between channels and programs, audience share, demographics and reach. Knowing which channels are being watched and how much time is spent using a service is crucial to planning enhancements and establishing the value of new services so they can be charged appropriately. The 8920 SQM gives you timely and accurate reports on consumption, revenue and video asset inventory. Strengthen Partnerships You can add value for content providers, broadcasters and advertising companies. Broadcasters, content providers and other participants in media and advertising industry can access channel performance information to evaluate the success of programs they make or buy and determine the strategy for future broadcasting. Planners and buyers will gain insights into their target audiences helping them to make the best investment decisions. You can supply this information to your partners via a customized web-based portal. Profile Your Customer Base To compete successfully you need to know your customers. The 8920 SQM gives you the metrics, such as viewing and purchasing activity, and processing mechanisms to discover the customer s profile based on common behavior (e.g. similar viewing habits). The 8920 SQM for IPTV BI enables you to develop analytical capabilities that empower your marketing, programming and operation teams to make business and technical decisions by unlocking the potential of their data. 4 Alcatel-Lucent 8920 Service Quality Manager for IPTV Business Intelligence

5 Superior Reporting Embedded as an integral part of the 8920 SQM, is the MicroStrategy Business Intelligence reporting solution. This gives the 8920 SQM powerful report authoring capabilities using a web-client with drag-and-drop simplicity suitable for novice and advanced users. Speed-of-Thought" Analysis and Real-time Report Manipulation: users perform "speed-of-thought" report analysis and manipulate reports on-the-fly. Ease of use and self service: WYSIWYG document design and editing over the Web. Easy to learn, familiar windows on the Web paradigm. Fully Interactive Reporting: all reports and dashboards are fully interactive. Users can rearrange the organization of any report with simple drag-and-drop actions to get entirely new views of the data, all from the same report and without requiring assistance from IT. Advanced & Predictive Analysis: Integrated predictive analytics and forecasting with best-of-breed data mining tools. A comprehensive set of ready-touse, interactive reports along with a series of dashboards with extensive real-time query capabilities are available. Reports include key metrics such as: Detailed reach and frequency Viewership attributes of various channels, programs and advertisements Content reaction Program and channel loyalty measurements Audience flow between various programs and channels Commercial performance evaluation VoD audience, usage, revenues and assets DVR trick play behaviour Customer segmentation and analysis Alcatel-Lucent 8920 Service Quality Manager for IPTV Business Intelligence 5

6 Scale Operational Flexibility And Efficiency As television becomes increasingly on-demand and interactive, operators expect more detailed data to support their evolving business models. The effectiveness of audience measurement and analysis depends on how well the media provider or an advertiser can capture information about viewers. Unlike prior systems, the 8920 SQM for IPTV BI provides uninterrupted and passive continuous monitoring and measuring of television viewers actions. The IPTV middleware collects subscriber activity data, which are extracted by 8920 SQM for storage and further processing. The extraction process is unobtrusive. Audience measurements are collected from a live network without impacting other applications and having to install people meter -like probes in the subscriber STB. The 8920 SQM has scalable and secure storage for large volumes of raw data and aggregates statistics as required. The ability to deploy the system in a high availability, geographically redundant configuration ensures full availability of network and service operations, even during catastrophic failures. The platform combines service usage, audience metering, real-time performance and load monitoring of the IPTV service delivery network down to individual customers and provides the following key features: Usage and performance data collection for all STB Audience and inventory measurement Capacity and performance monitoring of the IPTV platform Centralized and standardized data warehousing Advanced reporting & analytics based on MicroStrategy BI Secure usage / viewing data sharing 6 Alcatel-Lucent 8920 Service Quality Manager for IPTV Business Intelligence

7 Continue To Evolve With Alcatel-Lucent Alcatel-Lucent helps service providers evolve and monetize their network and system infrastructures, and address key challenges to achieve their business goals. By improving use of technologies, together we can manage risks and leverage industry best practices. This translates into business assurance helping to avoid financial losses from network/system downtime, lost productivity, lost revenue and customer satisfaction issues. Alcatel-Lucent understands the complexity of carrier-grade requirements and issues inherent in new technologies / services, and can propose an appropriate solution with 8920 SQM services. The 8920 SQM leverages years of operational experience with tier-1 customers, and complies with leading industry standards such as TM Forum, ITU-T and 3GPP/3GPP2. In addition, the 8920 SQM team has assumed the leadership of TMF SLA Management team since 2006 and is the author of the TMF GB 938 Video over IP SLA Management, Application Note to the SLA Management Handbook and SLA Management Handbook Version 3. As service providers continue to transform their networks and services and evolve their operational models to capture more market share, the 8920 SQM will continue to form an essential part of their management solution. The 8920 SQM helps serviced providers address today s service quality management challenges with a foundation that will support tomorrow s market-leading service offerings for business, residential, mobile or convergent services. Alcatel-Lucent 8920 Service Quality Manager for IPTV Business Intelligence 7

8 Alcatel, Lucent, Alcatel-Lucent and the Alcatel- Lucent logo are trademarks of Alcatel-Lucent. All other trademarks are the property of their respective owners. The information presented is subject to change without notice. Alcatel-Lucent assumes no responsibility for inaccuracies contained herein. Copyright 2008 Alcatel-Lucent. All rights reserved.