Driving Outstanding Post-Implementation Performance with Optimisation Services Transform Your Business With Salmon Ecommerce Services
|
|
- Annabel Bryan
- 7 years ago
- Views:
Transcription
1 Driving Outstanding Post-Implementation Performance with Optimisation Services Transform Your Business With Salmon Ecommerce Services 1
2 DRIVING OUTSTANDING ECOMMERCE PERFORMANCE Over 25 years in the making, Salmon defines, delivers and drives outstanding ecommerce experiences for the world s leading brands, helping them transact more digitally and deepen engagement with their customers. Supporting client platforms that generate $5billion in annual revenue, we are WPP s largest global digital commerce consultancy. Once we ve defined how best to support your strategy, and delivered the right ecommerce solution, we work with you to drive oustanding performance... Ecommerce doesn t end with platform implementation. It may deliver a step-change but it s just the startpoint. We build momentum behind your digital commerce rollout, monitoring, analysing and enhancing so brilliant things continue to happen. We drive through innovation too, evaluating and showcasing the latest technologies to shape how customers transact in the future. Supporting strategy and quick-win tactics, we deploy: user experience and creative planning via a combination of specialist apps and approaches, applying creative expertise to investigate customer experience and improve customers digital journeys content strategy and management: optimising content to engage customers across the breadth of their digital experience, creatively marrying content with commerce data-driven insight via analytics: interrogating multiple sources to gain insight into buying behaviour and to drive dynamic improvements. Plus the application of big data to drive real-time events specific to the online user continuous optimisation: applying insight to promote deep, bespoke engagement that turns visitors not just into customers but into loyal ones Driving ecommerce solutions for leading brands: 2
3 We have worked with Salmon to evolve Halfords.com in accordance with our customers shopping habits and to ensure that our online offering is reflective of our customers expectations. This investment has centred on improving search, convenience, service; and cross-channel optimisation. Steve Lowe, Head of Service and Channel Developments, Halfords WEB ANALYTICS Evaluate your web content s quality and validate assumptions with testing Data is a potentially rich resource and every website has it in abundance. That s why website analysis and optimisation is where we make the biggest impact. We go beyond the numbers and hard data to make concrete recommendations. Then, we suggest and test improvements that increase traffic, responses to calls-to-action and sales. Benefit from custom web analytics for tagged solution design and auditing. Work with a dedicated analyst for continual site improvements that really boost revenue. Let our tailored analysis identify the biggest areas of opportunity for your business goals. Implement only the most effective options and take data-driven decisions with our multi-variant testing. Measurement We help you establish what you need to know through agreed goals, standards and KPIs. Reporting Benchmark your site and share information about your website s performance with your team using our regular reports. This will help to close any gap with competitors and plug funnel attrition. Analysis Understand user journeys across your site through analysis, then monitor the impact of your changes. Optimisation We highlight where to target under-performing areas of your website to increase revenue. 3
4 I m pleased that I haven t had much experience of crisis as the site reliability has been second-to-none. On those odd occasions where we do have a critical ticket or an issue on the site we ve always managed to get support from Salmon within our agreed SLAs to get the site back up and running and open to our customers. Clive West, Digital Director, Halfords Group WEBSITE PERFORMANCE Build-in performance early on in the project lifecycle to deliver right first time We ve developed our website performance approach tools from many years experience with high-volume ecommerce sites, so that we can meet your enterprise-level commerce needs. User Experience Optimisation We improve your user experience with enhancements such as increased download speeds. For greater control and insight we have a portfolio of review, stress-testing and investigation services. And, to help you keep up with changing commerce needs, we have a suite of analytic and planning tools too. Benefits Opt to cover the whole website with performance testing or simply focus on specific aspects. Make the most of our experience with our own tried and tested tools for performance testing and data analysis. Gain access to the collective know-how of our test partners with our total ownership approach. Back-End Code Review Refine the performance of specific functions and improve your overall site performance. Passive Website Analysis We provide insight into performance characteristics and offer solid recommendations on how to improve. Capacity Planning For Peak-Trading Protection Be prepared. Our plans and forecasts for infrastructure capacity trends ready your business for the impact of increased volume. Major Incident Investigation And Problem Resolution We draw on our experience and technical expertise to find fast and achievable solutions to website performance issues. 4
5 Salmon fully understand our online and offline customers and how the journeys can sometimes be quite a tangled web and therefore on many of the projects that we ve done recently, that relationship has meant that we ve been able to the work seamlessly to improve both our online and offline customer experience. Andrew Grainger, Chief Technology Officer, GAME CUSTOMER INSIGHT Drive sustained growth in your ecommerce business through data-driven customer insight We translate customer data into strategies and campaigns that anticipate individual customer behaviour. Before we formulate measurable action, we find out who will buy next, what they will buy and how much they will spend. Anonymous Segmentation We customise and personalise journeys for your anonymous visitors online, on-mobile and in store so you can convert unknown visitors ahead of your competition. Our insight comes from both internal and external sources, customer interviews, surveys and focus groups. We also take into account trends in buying behaviours, personas and specific market research. Benefits Personalise each customer s experience by using insight to inform every point of contact. Use customer insight as evidence to identify enhancements and prioritise investment on existing ecommerce websites. Usability Testing Inform your website design with our testing technologies. We observe and evaluate real customers using your website. Research Services We use tools such as diary studies, experience mapping and personas to uncover customer behaviour, co-ordinate cross-channel design and tailor communications. Third-Party Data Analysis For a holistic customer view we analyse data to look for opportunities in wider social trends and behaviour patterns. 5
6 Our aim was to optimise our online marketing to all of our customers, to encourage return visits and to increase sales. Salmon advised us to make some small, yet significant changes to Kiddicare.com. Salmon reviewed our promotions to make them more engaging, changed our customer content and improved our checkout and registration processes. We were delighted with the outcome-based commercial agreement and we are delighted with the results! Scott Weavers-Wright, Partner, Kiddicare.com ECOMMERCE TRADING Increase conversion rates and average basket value with merchandising and data insight To grow profitable sales we use trading consultancy to optimise the performance of your digital platform against your KPIs. Our merchandisers consider factors such as seasonality, margin ranges, targeted offers and promotion planning. They also assess content for flow and structure and check it s clear and drives action. Benefits Optimise the customer experience and commercial performance of your website by using our analytics team s experience with web analytics packages, as well as testing and optimisation tools. Learn from the bigger picture by drawing on our consultancy team s proactive interest in trends and advances in the digital and technological market. Clients have the flexibility to work with us in a variety of ways: Audit Review This one-off audit is ideal for boosting your website s effectiveness with quick-win changes. Period Of Monitoring We work with you over a critical timeframe, such as during a campaign, to monitor performance and quickly improve effectiveness. Managed Service A dedicated team fine-tunes your website over time with ongoing trading consultancy each month. 6
7 Among the customer benefits that we ve seen over the last 12 months working with Salmon, and on the changes we ve made to the site, has been a 15 percent uplift in customer conversion on Halfords.com. We ve had over one and a half million viewings of the video content that we added to the site and our customer satisfaction score for our Click-and-Collect proposition has risen significantly. Clive West, Digital Director, Halfords Group CONTINUOUS OPTIMISATION Respond quickly to pain-points in the customer journey to improve the online experience and increase conversion rates, retention and ROI We go through a rapid test and learn process using analytics and insight from tools such as Qubit. Armed with the insight acquired, we recommend and implement changes. Our experience of using continuous optimisation for many leading brands means we already know what does and doesn t work. The enhancements we make are therefore based on expertise that we ve gained from working on other commerce websites. Benefits We are able to improve the customer experience using facts rather than guesswork. With tools like Tealeaf we can dig deeper to understand why the customer is behaving a certain way or experiencing particular problem, and remedy it instantly. We apply data insight to track any issues identified in the future. This enables us to advise clients how to act quickly to prevent lost sales or other negative experiences at any journey point. Ongoing Consultancy Continually enhance the customer experience over time with quick and small incremental changes that result in sales uplift. Technology Implementation Our knowledge of tools such as A/B or multivariant testing helps us to quickly evaluate different test versions, so we can improve key metrics particularly conversion rates. 7
8 ABOUT SALMON Salmon is a global digital commerce consultancy the largest in WPP s network of companies. We define and deliver market-changing solutions and customer journeys for the world s leading brands. Established in 1989, with operations in London, New York, Melbourne and Beijing, Salmon clients include AkzoNobel, Argos, Audi UK, DFS, Halfords, Premier Farnell, Sainsbury s and Selfridges. The Strategy & Design Services and Delivery & Operations Services brochures present Salmon services that support the definition and implementation of high-impact ecommerce solutions. For more information, info@salmon.com or visit: Salmon Ltd. All rights reserved. All company and product names, brands and symbols mentioned herein are brand names and/or registered trademarks of their respective owners. 8
High Impact Ecommerce Solutions Through Insight, Technology & Innovation
High Impact Ecommerce Solutions Through Insight, Technology & Innovation Platform Implementation At our core is more than 25 years expertise in selecting and implementing the right commerce platforms.
More informationMagento brochure DEVELOPER PLUS FRONT END DEVELOPER
Magento brochure PLUS FRONT END KPMG Crimsonwing & ecommerce We re a global ecommerce solutions provider. We develop and implement fully integrated ecommerce solutions, primarily using Magento Enterprise.
More informationDrive growth. See results. Performance Marketing Services Overview
Drive growth. See results. Performance Marketing Services Overview Channel agnostic portfolio management designed with your goals in mind. Channels don t matter to the customer; they engage with brands
More informationTrends in B2B ecommerce in the UK RESEARCH 2013 WHITE PAPER
Trends in B2B ecommerce in the UK RESEARCH 2013 WHITE PAPER RESEARCH 2013 Background to the research Stibo Systems (a Master Data Management company), and Salmon (an ecommerce digital agency), commissioned
More informationDigital Segmentation. Basic principles of effective customer segmentation
Digital Segmentation Basic principles of effective customer segmentation October 2012 Introduction This paper is an introduction to customer segmentation. It goes through the basics of segmentation, explaining
More informationUSABILITY TESTING WITH SALMON
USABILITY TESTING WITH SALMON WHAT IS USABILITY TESTING? Usability testing involves watching typical customers attempt to complete realistic tasks on your website, application or product and noting any
More informationAdobe Analytics Premium Customer 360
Adobe Analytics Premium: Customer 360 1 Adobe Analytics Premium Customer 360 Adobe Analytics 2 Adobe Analytics Premium: Customer 360 Adobe Analytics Premium: Customer 360 3 Get a holistic view of your
More informationConversion Rate Optimisation Guide
Conversion Rate Optimisation Guide Improve the lead generation performance of your website - Conversion Rate Optimisation in a B2B environment Why read this guide? Work out how much revenue CRO could increase
More informationDIGITAL SMEs: OPPORTUNITIES FOR CSPs PROVIDING SOCIAL, MOBILE, ANALYTICS AND CLOUD SERVICES
RESEARCH STRATEGY REPORT DIGITAL SMEs: OPPORTUNITIES FOR CSPs PROVIDING SOCIAL, MOBILE, ANALYTICS AND CLOUD SERVICES CHRIS NICOLL and SANDRA O BOYLE Analysys Mason Limited 2015 analysysmason.com About
More information5 STEPS TO Identifying Your Profitable Target Audience PUBLISHED BY
5 STEPS TO Identifying Your Profitable Target Audience PUBLISHED BY You know that profiling your target audience is the best business practice... BUT WHY? Even children try to identify the right audience
More informationHOW TO USE MARKETING AND SALES ANALYTICS TO DRIVE RETURN ON INVESTMENT
HOW TO USE MARKETING AND SALES ANALYTICS TO DRIVE RETURN ON INVESTMENT INTRODUCTION Marketing and sales analytics are vital to any inbound marketing strategy, as they arm businesses with significant decision-making
More information5 Steps to Creating a Successful Optimization Strategy
5 Steps to Creating a Successful Optimization Strategy Many companies are now recognizing that in a world of mobile devices and increasingly sophisticated online services, the creation of an excellent
More informationNCR APTRA Suite. The world s leading financial self-service software portfolio
NCR APTRA Suite The world s leading financial self-service software portfolio DELIVER A LEAP IN CONSUMER EXPERIENCE. The banking industry tells us that the quality of consumer experience has become the
More informationCelebrus for Telecommunications: Deepening customer intelligence with individual-level digital data
SECTOR SOLUTIONS Celebrus for Telecommunications: Deepening customer intelligence with individual-level digital data p1 Introduction Today s Telecommunications sector is highly dynamic. Firstly the very
More informationRetail analytics solutions for the senior retail executive. Welcome to the future of retail.
Viewsy Solutions for Executive Management Retail analytics solutions for the senior retail executive. Welcome to the future of retail. Viewsy provides a set of solutions to inform and enable senior retail
More informationManage the Digital and Mobile Customer Experience A Breakfast Briefing. For Web Analysts, Customer Insight Managers & Online Marketers www.scl.
Manage the Digital and Mobile Customer Experience A Breakfast Briefing For Web Analysts, Customer Insight Managers & Online Marketers www.scl.com The art of the possible SCL background Predicting, Understanding
More informationCONTENT MARKETING Planning Template
2015 CONTENT MARKETING Planning Template 2015 CONTENT MARKETING PLANNING TEMPLATE Why You Need a Content Marketing Plan The adoption rate of inbound marketing has risen dramatically in 2014. The numbers
More informationFive Predictive Imperatives for Maximizing Customer Value
Five Predictive Imperatives for Maximizing Customer Value Applying predictive analytics to enhance customer relationship management Contents: 1 Customers rule the economy 1 Many CRM initiatives are failing
More informationLIVE CHAT ANALYTICS & ROI Using analytics to measure the ROI of engagement
Using analytics to measure the ROI of engagement Website analytics have evolved a lot since the humble Page View. No longer are decisions on new changes based on guesswork and intuition. Instead, you can
More informationYour Guide to Successful Digital B2B Marketing. www.nmpilondon.com 2016 Net Media Planet Ltd. All Rights Reserved
Your Guide to Successful Digital B2B Marketing www.nmpilondon.com 2016 Net Media Planet Ltd. All Rights Reserved Introduction How does a business create sustainable and successful B2B marketing in a world
More informationTEAM WE RE RECRUITING: IN ALL THREE AREAS RESEARCH & ANALYSIS STRATEGY & PLANNING MARKETING & DEVELOPMENT
JOIN OUR RESEARCH & ANALYSIS TEAM MARKETING & DEVELOPMENT STRATEGY & PLANNING WE RE RECRUITING: IN ALL THREE AREAS CULTURE REPUBLIC AT A GLANCE For over fifteen years we have worked with hundreds of professionals
More informationPaid Search Services
Paid Search Services Results-driven, mathematical PPC Pay Per Click advertising is widely acknowledged as the most powerful form of direct marketing. Not only are you gaining access to people that want
More informationJOB DESCRIPTION. Fundraising Strategy & Knowledge / Analysis Team. 35hrs per week, Monday to Friday, 9.30am 5.30pm. Band 7: 35,746-42,554 per annum
JOB DESCRIPTION Job Title Reporting to: Department/Team Location Hours Salary Band/Grade Duration Analysis Manager Fundraising Strategy & Knowledge / Analysis Team Unicef House, 30a Great Sutton Street,
More informationBuilding a leading e-commerce business: The 3 Pillars
Building a leading e-commerce business: The 3 Pillars Get em, convert em, get em back! How should we organise our e-commerce team? Sales are growing, visits to the web site are up, we re recently launched
More information8 TIPS FOR MAKING THE MOST OF GOOGLE ANALYTICS. Brought to you by Geary LSF and Orbital Informatics
8 TIPS FOR MAKING THE MOST OF GOOGLE ANALYTICS Brought to you by Geary LSF and Orbital Informatics TABLE OF CONTENTS 3 5 7 8 9 10 11 12 13 14 15 Introduction 8 Tips for Google Analytics Don t let Google
More informationThe Business Accelerator. Analyse your competitors, gain insights, take actions and accelerate your sales now.
The Business Accelerator Analyse your competitors, gain insights, take actions and accelerate your sales now. What if you could take an in-depth look at what your competitors are doing in their digital
More informationThe Top 5 Mobile Marketing Mistakes
The Top 5 Mobile Marketing Mistakes And How to Avoid Them Data fueled mobile marketing powered by miq www.fiksu.com The challenges of effectively marketing on mobile are numerous. And while each marketer
More information9 Ecommerce Reports to Leverage This Holiday Season
9 Ecommerce Reports to Leverage This Holiday Season 9 Ecommerce Reports to Leverage This Holiday Season According to Goldman Sachs research, digital commerce adoption and expansion is anticipated to further
More informationHow to organise / structure an e-commerce team
How to organise / structure an e-commerce team This note has been written by Michael de Kare-Silver Michael has been involved in the digital technology, e-commerce and Mobile world for some 15 yrs. He
More informationOXY GEN GROUP. engage. multi-channel solutions
OXY GEN GROUP engage multi-channel solutions hello. As UK CEO, I m delighted to welcome you to Oxygen8. We ve been at the forefront of multi-channel solutions since 2000. Headquartered in Birmingham, UK,
More information[ know me ] A Strategic Approach to Customer Engagement Optimisation
[ know me ] A Strategic Approach to Customer Engagement Optimisation A Verint and KANA White Paper Table of contents Introduction... 1 What is customer engagement?... 2 Why is customer engagement critical
More informationHow to Measure a Loyalty Programme s Return on Investment. Managing information and transactions securely
How to Measure a Loyalty Programme s Return on Investment Managing information and transactions securely Introduction Successful programmes have longevity because the overall benefits clearly justify the
More information30 Ways To Do Real-Time Personalization
30 Ways To Do Real-Time Personalization 30 Ways To Do Real-Time Personalization Today s modern marketers must be empowered to act on data any kind of data, from any source to deliver relevant, individualized
More informationWhy Kampyle? Kampyle is dialing back the clock to an era when the customer was king and businesses were driven by understanding his needs.
COMPANY PROFILE Who We Are Kampyle is a group of innovative, creative and engaged people who are enthusiastic about our customers, our work, our families and our diverse interests. Together, we have developed
More informationBest practices to optimize CPG digital targeting
Best practices to optimize CPG digital targeting Digital targeting has evolved That was then Until recently, digital marketing tactics have largely focused on scale and placement: advertisers served content
More informationWhy Traditional ESPs Aren t Cutting It for Email Marketers Results of an Adobe Study Conducted Across DMA Members
Why Traditional ESPs Aren t Cutting It for Email Marketers Results of an Adobe Study Conducted Across DMA Members Why Traditional ESPs Aren t Cutting It for Email Marketers Table of contents 3 Email marketing
More informationBest Practices for Relationship Marketing
WebTrends 851 SW 6th Ave., Suite 600 Portland, OR 97204 1.503.294.7025 1.503.294.7130 fax US Toll Free 1-877-WebTrends (1-877-932-8736) WebTrends Sales 1.888.932.8736 sales@webtrends.com Europe, Middle
More informationWhen to Leverage Video as a Platform A Guide to Optimizing the Retail Environment
When to Leverage Video as a Platform A Guide to Optimizing the Retail Environment Contents S1 An Industry in Transition Over the past few years, retail has seen seismic changes in how the customer shops.
More informationBritepaper. How to grow your business through events 10 easy steps
Britepaper How to grow your business through events 10 easy steps 1 How to grow your business through events 10 easy steps As a small and growing business, hosting events on a regular basis is a great
More informationThe Financial Services Industry
The Financial Services Industry AN INTRODUCTION TO SOCIAL MEDIA The Challenge The Financial Services industry is one of the most established and complex around. Many of its key processes and systems have
More informationFINDING BIG PROFITS IN THE AGE OF BIG DATA
FINDING BIG PROFITS IN THE AGE OF BIG DATA UNLOCKING THE ENTERPRISE POTENTIAL OF BEHAVIORAL SEGMENTATION Alex Tavera Senior Loyalty Consulting Manager Behavioral Segmentation / 2 SEGMENTATION HAS EVOLVED
More informationwww.connectingelement.co.uk page 1
page 1 How to make voucher promotions pay Better, more cost-effective customer rewards for multi-unit retailers People love incentives, so they re great for customer acquisition and retention but they
More informationactionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2
actionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2 Why read this paper? The Big Data explosion has had a major fallout component: how do I track and measure all this data
More informationEssential. Guide to Inbound Marketing. For Business Owners & Executives. The
The Essential Guide to Inbound Marketing For Business Owners & Executives a g u i d e f o r i n c r e a s i n g r e v e n u e a n d g e n e r a t i n g i n b o u n d m a r k e t i n g l e a d s f a s t
More informationInbound & Outbound Marketing
Inbound & Outbound Marketing Agency with a creative heart and a technological backbone sales@mcounts.com @mcountsindia Why Us One Stop Shop We are your full-stack marketing partner, including email, display
More informationGUIDE TO THE. 12 Must-Have KPIs for Sales Enablement
GUIDE TO THE 12 Must-Have KPIs for Sales Enablement Introduction Key Performance Indicators (KPIs) are a set of metrics that measure a business s progress towards achieving their organizational goals.
More informationINTELLIGENT MOBILE MONETIZATION--POWERED BY BIG DATA
INTELLIGENT MOBILE MONETIZATION--POWERED BY BIG DATA Using Predictive Learning to Reach the Right Customers with the Right Mobile App Cohort analysis a Big Data-powered approach for making every ad impression
More information8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT
8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT Contents Measuring the Success of Your Mobile App...01 1. Users...04 2. Session Length...07 3. Session Interval...12 4. Time in App...15 5. Acquisitions...18
More informationMicrosoft Dynamics CRM for Financial Services. Making customers the heart of your business.
Microsoft Dynamics CRM for Financial Services Making customers the heart of your business. In today s competitive financial services market the focus is the customer making sure the customer is at the
More informationThe Power of Personalizing the Customer Experience
The Power of Personalizing the Customer Experience Creating a Relevant Customer Experience from Real-Time, Cross-Channel Interaction WHITE PAPER SAS White Paper Table of Contents The Marketplace Today....1
More informationBigfork Present: Planning for Relevant Traffic
Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to
More informationSolutions Overview. Relevant Messages. Platform The industry s most scalable, reliable and secure platform
Company Overview Experian CheetahMail is the trusted service provider of email marketing and customer intelligence technologies for top enterprises worldwide. With the industry's largest client services
More informationIntroducing the Customer Mix
Introducing the Customer Mix Why the Marketing Mix is no longer a relevant framework for multichannel retailers and what they should focus on instead January 2016 Introduction Practicology markets itself
More information4.5% 2014 Digital Marketing Optimization Survey results > 4.5% Top lessons learned from the leaders
2014 Digital Marketing Optimization Survey results Top lessons learned from the leaders Table of contents 1: Introduction 2: Five lessons from the top 20% #1: They test to make decisions 3: #2: They put
More informationEmail Marketing Manager. MS National Centre, London
Job Title: Location: Reports to: Email Marketing Manager MS National Centre, London Head of Digital Introduction to MS Society The MS Society is the UK s leading MS charity. Since 1953, we ve been providing
More informationHow To Create A Customer Experience For Retail
Webtrends for Retail Revolutionize Your Customers End-To-End Experiences Across Digital Channels solution brief JAN 2013 2013 Webtrends, Inc. www.webtrends.com. Webtrends for Retail Revolutionize Your
More informationProfessional Diploma. in Digital Marketing
Professional Diploma in Digital Marketing RelevantLearning.ca www.digitalmarketinginstitute.com Contents Professional Diploma in Digital Marketing 1. Welcome 2. Programme overview 3. Programme content
More informationHow the right CXM solutions deliver better customer experiences
The Right CXM Solutions Nurture Better Customer Experiences 1 How the right CXM solutions deliver better customer experiences www.kentico.com 2 The Right CXM Solutions Nurture Better Customer Experiences
More informationA Guide to Marketing Automation
A Guide to Marketing Automation How Has B2B Marketing Changed? B2B marketing has undergone a significant shift in recent years. Buyers are able to take more control of the buying process by undertaking
More informationA CHASE PAYMENTECH WHITEPAPER. Building customer loyalty in a multi-channel world Creating an optimised approach for e-tailers
A CHASE PAYMENTECH WHITEPAPER Building customer loyalty in a multi-channel world Creating an optimised approach for e-tailers Table Of Contents Changing shopping habits... 3 The multi-channel journey...
More informationKEEPING CUSTOMERS USING ANALYTICS
KEEPING CUSTOMERS USING ANALYTICS This paper outlines a robust approach to investigating and managing customer churn for those in the business-to-consumer market. In order to address customer retention
More informationProgressing up the Marketing Sophistication Curve SM. Strategic consulting programs
Progressing up the Marketing Sophistication Curve SM Strategic consulting programs Customer knowledge Your customers are savvier than ever and expect authentic conversations wherever and whenever they
More informationHow To Meet Customer Expectations On Mobile
IBM Software Industry Solutions Meeting the expectations of the mobile customer Strategies for offering a consistent customer experience across channels Meeting the expectations of the mobile customer
More informationEverything You Need to Know About Digital Marketing
White Paper Everything You Need to Know About Digital Marketing A website must be supported with marketing and advertising if it is to become a true business channel Sam Saltis Copyright bwired 2009 Copyright
More informationcprax Internet Marketing
cprax Internet Marketing cprax Internet Marketing (800) 937-2059 www.cprax.com Table of Contents Introduction... 3 What is Digital Marketing Exactly?... 3 7 Digital Marketing Success Strategies... 4 Top
More informationDigital Marketing Institute s. Professional Diploma in Digital Selling. Validated by the Syllabus Advisory Council (SAC)
Digital Marketing Institute s Professional Diploma in Digital Selling Validated by the Syllabus Advisory Council (SAC) Content Professional Diploma in Digital Selling Welcome Course overview Course content
More informationSERVICE OPERATIONS CENTRE: ENABLING DIFFERENTIATION BASED ON SUPERIOR CUSTOMER EXPERIENCE
analysysmason.com RESEARCH STRATEGY REPORT SERVICE OPERATIONS CENTRE: ENABLING DIFFERENTIATION BASED ON SUPERIOR CUSTOMER EXPERIENCE ANIL RAO About this report This report analyses the key market drivers
More informationDigital Optimization
Digital Optimization The secret of success is no secret. Just give everyone what they want. Test thousands of versions of your digital marketing, all at once. Simply and quickly. Discover what each customer
More informationGLOBAL INTEGRATED DIGITAL MARKETING
GLOBAL INTEGRATED DIGITAL MARKETING 2 Search Laboratory CONTENTS CONTENT MARKETING, ONLINE PR & SEO Increasing Organic Traffic Creatively & Sustainably...3 Measuring Campaign Success...4 Content Promotion
More informationPredictive Marketing for Banking
Tony Firmani Predictive Analytics Solution Architect Predictive Marketing for Banking Business Analytics software Session Overview Data Drives Decisions Applying Predictive Analytics Throughout Entire
More informationKey Indicators: An Early Warning System for Multichannel Campaign Management
Cognizant 20-20 Insights Key Indicators: An Early Warning System for Multichannel Campaign Management For pharmaceuticals companies, a careful analysis of both leading and lagging indicators for multichannel
More informationMessaging Services. An immediate and engaging way to talk to customers and employees
Messaging Services An immediate and engaging way to talk to customers and employees Messaging Services from O 2 can help you communicate with your customers and employees quickly and efficiently, using
More informationRetargeting: Why Your Mobile Marketing Strategy is Incomplete Without It. Data fueled mobile marketing powered by miq. www.fiksu.
Retargeting: Why Your Mobile Marketing Strategy is Incomplete Without It Data fueled mobile marketing powered by miq www.fiksu.com Maximize Your Budget and Amplify Your Results As dramatic as the evolution
More informationGreat Analytics start with a Great Question
Great Analytics start with a Great Question Analytics must deliver business outcomes - otherwise it s just reporting 1 In the last five years, many Australian companies have invested heavily in their analytics
More informationmedia kit 2014 Advertise Global Mobile Ad Network
media kit 2014 Advertise Global Mobile Ad Network WHY MOBILE ADVERTISING Proliferation of smartphone devices and tablets is shifting the way that customers use Internet, making advertising a key part of
More informationExceptional Customer Experience AND Credit Risk Management: How to Achieve Both
Exceptional Customer Experience AND Credit Risk Management: How to Achieve Both Lynn Brunner Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions,
More informationPersonalization is a hot topic among digital marketers
Personalization is a hot topic among digital marketers today and for good reason. Customers are bombarded by far more marketing messages than ever before across a broader breadth of channels. Fortunately,
More informationHow successful is your campaign and promotion management? Towards best-practice campaign management strategies
How successful is your campaign and promotion management? Towards best-practice campaign management strategies Welcome to the new normal Businesses today are under unprecedented pressure to increase spending
More informationKampyle for Analytics. Deepen Your Analytics and UX Programs with Straight-from-the-User Insight
Kampyle for Analytics Deepen Your Analytics and UX Programs with Straight-from-the-User Insight Key Benefits Identify and address user experience issues Add context to web and funnel analytics Make optimization
More informationData Ownership Overview: Using omni-channel data to connect one-on-one with customers
: Using omni-channel data to connect one-on-one with customers Purpose This overview of data ownership provides key insights for marketing practitioners and executives. Those serving and interacting with
More informationsd street toolz digital centre
Professional Diploma in Digital Marketing sd street toolz digital centre Contents Professional Diploma Courses in Digital Marketing Short Courses 1. Welcome 2. Course overview 3. Course content 4. How
More informatione-commerce: A Guide for Small and Medium Enterprises HOW MID-SIZED COMPANIES CAN MAXIMISE THEIR ONLINE OPPORTUNITIES
e-commerce: A Guide for Small and Medium Enterprises HOW MID-SIZED COMPANIES CAN MAXIMISE THEIR ONLINE OPPORTUNITIES 1 The Online Opportunity Given the UK Government s recently announced plans to get 12.5
More informationThe case for Centralized Customer Decisioning
IBM Software Thought Leadership White Paper July 2011 The case for Centralized Customer Decisioning A white paper written by James Taylor, Decision Management Solutions. This paper was produced in part
More informationSurvey Says: Consumers Want Live Help
Session Abstracts Optimization Services Track Survey Says: Consumers Want Live Help October 22 nd, 11:00 am Eastern ATG recently surveyed more than 1,000 Internet users who research, apply for, and buy
More informationService provider strategies for mobile advertising: case studies
Research report Service provider strategies for mobile advertising: case studies Alexandra Rehak October 2008 Research from Analysys Mason Fixed Networks and Services Analysys Mason Fixed Networks and
More informationFive Ways Retailers Can Profit from Customer Intelligence
Five Ways Retailers Can Profit from Customer Intelligence Use predictive analytics to reach your best customers. An Apption Whitepaper Tel: 1-888-655-6875 Email: info@apption.com www.apption.com/customer-intelligence
More informationLexisOne. LexisOne. Powered by Microsoft Dynamics AX 2012. EnterpriseSolutions
LexisOne Powered by Microsoft Dynamics AX 2012 LexisOne LexisOne powered by Microsoft Dynamics AX 2012 from LexisNexis goes beyond traditional practice management software currently available to legal
More informationMonetise the Maybes. How personalisation converts browsers into buyers. transforming multi-channel personalisation
Monetise the Maybes How personalisation converts browsers into buyers transforming multi-channel personalisation If I have 3 million customers on the Web, I should have 3 million stores on the Web Jeff
More informationCustomer effectiveness
www.pwc.com/sap Customer effectiveness PwC SAP Consulting Services Advance your ability to win, keep and deepen relationships with your customers. Are your customers satisfied? How do you know? Five leading
More informationThe Future-Proof Telco: New Models for Service Creation
The Future-Proof Telco: New Models for Service Creation Telecoms operators that compete on service creation and service agility are the ones that are ready for the future. Today s telecoms market demands
More informationWHAT YOU D KNOW IF WE COULD TALK TO YOU
PRESENTS DATA DRIVEN BRAND MARKETING PART TWO YOUR DEFINITIVE GUIDE TO FINDING THE CHANNELS THAT DRIVE THE BEST RESPONSE WHAT YOU D KNOW IF WE COULD TALK TO YOU 1. Building Value on Existing Segmentations
More informationHow To Learn Marketing Skills
Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO) Module 3: Search Engine Marketing (PPC) Module 4: Email Marketing
More informationCUSTOMER-FIRST MERCHANDISING STRATEGY
CUSTOMER-FIRST MERCHANDISING STRATEGY Price and promotion are two of the most important levers a retailer can pull but doing them right isn t easy. Competition is fierce as discounters and pure online
More informationIntroduction. ¹The rise of the digital bank, McKinsey & Company, (July 2014)
Content Introduction 4 Delivering Data-Driven Unique Experiences 6 Peer Validation and Reassurance 8 Localized Targeting 10 Form Optimization 12 Identification of Visitors with High Lifetime Value 14 Omnichannel
More informationBRAND & BUSINESS TRANSFORMATION
BRAND & BUSINESS TRANSFORMATION WHO WE ARE We are an independent marketing consulting practice committed to delivering short and long term client growth through market leading brand and business transformation.
More informationAgenda Overview for Social Marketing, 2015
G00270737 Agenda Overview for Social Marketing, 2015 Published: 19 December 2014 Analyst(s): Julie Hopkins Social marketing programs are maturing; executives increasingly expect ROI to follow social marketing
More informationSAP Best Practices for SAP S/4HANA Scope 1511 Cloud Marketing Edition Business Priority view. last update: 2015-11-11
SAP Best Practices for SAP S/4HANA Scope 1511 Cloud Marketing Edition Business Priority view last update: 2015-11-11 SAP Best Practices for Cloud Marketing edition 2015 Value Proposition The SAP Best Practices
More informationInfinitive Analytics. CMIT Presentation July 9, 2010 Enterprise Web Analytics: Keys to Success. Presented by Ken Harrop
Infinitive Analytics CMIT Presentation July 9, 2010 Enterprise Web Analytics: Keys to Success Presented by Ken Harrop 1 July 9, 2010 Ken s Bio Infinitive Analytics Co-Founder & CEO o Professional Services
More information