Website SEO Revival Kit

Transcription

1 ImageWorks Studio s Website SEO Revival Kit A Guide to Effective Online Branding for Your Bottom Line Presented By Scott Margenau, Founder/CEO Imageworks Studio

2 What You ll Find Out Why Your Website Design is So Important Factors That Effect Your Website Trust & Credibility 6 Essential Tips To Building A Customer Focused Website. SEO 101 for Business-A Crash Course in getting ranked!

3 A Few Words About Us Imageworks Studio We help companies to develop marketing and branding strategies that deliver results, in the form of increased revenue and profits. Our goal is to make your marketing strategy and brand are working for you not against you. Just a few services we provide: - Brand Development/Re-branding - Web Design & Development - Interactive Presentations & Media - Online & Offline Marketing Campaigns

4 Why Your Website Design is So Important Your website sets the pace overall branding and marketing strategy. Your website is up when you re not, 24/7/365 meaning increased, wider brand exposure. Your customers will initially land or eventually visit your website and form an opinion about your company and your services/products. Your website helps you maintain a competitive edge. Instantly. 75% of users admit to making judgments about a company s credibility based on their website s design.

5 Why Your Website Design is So Important 83% of businesses use the internet to research and find potential vendors*, while 53% of consumers use it to research products and prices. Visitors likelihood to transact with a company is heavily influenced by their experience with a company s website. An online marketing strategy is less expensive (and more effective) than traditional, offline advertising.

6 Factors that Affect Credibility An amateur-looking website decreases credibility, while ease of use (including professional-looking design) increases credibility. Stanford University study: What Makes Websites Credible? A Report on a Large Quantitative Study. Page 65, Figure 2.

7 Higher Creditability = Better Conversion Research has shown that visitors evaluate a company s credibility by the visual design of their website alone. Professional design actually increases perception of credibility and probability of conversion. 46% of web sales are lost due to the website s failure to build trust and credibility with the visitor.* Biggest reason for not buying from a website: unprofessional look and feel. Stanford University study: What Makes Websites Credible? A Report on a Large Quantitative Study. Page 65,

8 6 Essential Tips To Building A Customer Focused Website Tip #1: Design a Site that has them at hello! Your site design should be impressive and easy to use. It should easily create credibility based on visual evidence alone. Keep in mind: In less than a few seconds visitors will? - Evaluate your visual design - Scan the homepage for the information they re looking for - Look for your value proposition and decide if what you re offering benefits them ( What s In It For Me )

9 6 Essential Tips To Building A Customer Focused Website Tip #2: Start with a Visual Direction & Message that engages your audience. Your Visual Direction should be the creative ideas that explain how the site will look, feel, and interact. Your Message should clearly position you in your marketplace and explain either what you do or a BENEFIT of what you do.

10 6 Essential Tips To Building A Customer Focused Website Tip #3: Plan for a 2.0 User Driven Experience. The days of driving the experience to the user is over, plan to let them drive if you don t, they will leave and visit your competition. Using technologies such as FLASH, CSS3, HTML 5, or JQuery, let s the user click or mouse over key offerings and immediately access key information without ever leaving the homepage. Use a secondary area to hold content, offers, specials, etc. (see the image on this page of Interactive tab sets)

11 6 Essential Tips To Building A Customer Focused Website Tip #4: Message Message Message What you say and how you say it, is everything! Get across the who you are, what you do, and why should your prospects care in a concise well written introductory header/body copy. (reinforce with imagery and animation) Make sure your main message is linked to an easy to see call to action that is aligned with your main conversion goals. (it s ok to use more than 1!) If possible link several scenes together to hit on lead in messaging for some of your top offering. This should intrigue the reader and make click through much more likely!

12 6 Essential Tips To Building A Customer Focused Website Tip #5: Well Organized Content and Menus Let s start with menus. It s not how you want to project your brand or even your categories, it s about how your users NEED to browse them so they understand easily how to find what their looking for. They shouldn t have to guess, categories should intuitively suggest their sub categories. A website s content drives traffic to it. How the content is organized will either send a visitor to the back button or engage them to view your messaging and offers. Most users don t read, they scan. So make sure your content is highly scannable by using ENGAGING headers and sub headers. White space is your friend so are clarity and appropriate page titles for each web page so users know exactly where they are.

13 6 Essential Tips To Building A Customer Focused Website Tip #6: Plan & Implement your conversion strategy. Write down your top 5-10 Engagement Opportunities. Think soft conversions and primary ones. Use Call To Action content, buttons, and widgets to encourage click through, such as these: Implement CTAs through out your sub pages and menu structure. Design NAKED landing pages. For more information on landing pages, please visit:

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15 SEO 101 for Business A Crash Course in getting ranked! Choose your keywords. Keep Long tail in mind. (Google, Word Tracker, Wonder Wheel) Optimize your Meta Data. (Title, Description, Keywords, Address) SEO Content & Titles. (H1, h2, h3, Strong) Upload your Sitemap directly to Google

16 SEO 101 for Business (Cont.) A Crash Course in getting ranked! Encourage others to link to you. Leverage Twitter, Facebook, LinkedIN, etc. Comment on Industry Relevant Blogs Bookmark your pages, build interaction to make your pages easy for others to share (i.e. Digg) Make sure all your pages are linked together Paid Press Releases (i.e. PR Web)

17 Thank You! Scott Margenau Founder & President Imageworks Studio For more information about our company, philosophies, and processes, please visit or call us at