REGISTER ONLINE NOW. January 18, 2010 SPACE IS LIMITED. Sands Expo and Convention Center, Las Vegas, NV

Transcription

1 national Shooting sports foundation January 18, 2010 Sands Expo and Convention Center, Las Vegas, NV SPACE IS LIMITED REGISTER ONLINE NOW

2 Schedule STRATEGIES FOR A CHANGING RETAIL WORLD KEYNOTE George Whalin 8:00am - 9:30am Anytime there are significant changes in the economy, consumer buying habits and the consumer marketplace in general, it s important for retailers to take a look at what they ARE doing as well as what they are NOT doing to improve, fine tune and grow their business. In this eye-opening presentation, retail expert George Whalin will discuss five things retailers should STOP doing and five things they should START doing right now to survive and thrive in these tough economic times. E-COMMERCE AND THE SHOOTING SPORTS INDUSTRY Curtis Jazwiecki 9:45am - 10:45am Have you ever wondered what a Web site could do for your business? Do you currently have a Web site and want to know how to improve it? E-Commerce & the Shooting Sports Industry focuses on the basics of e-commerce and demonstrates how to use the internet to increase sales and profits. Topics to be covered include: getting started, planning, Website development, pitfalls to avoid, maintenance, content development, online marketing, cohesive branding, analytics, increasing conversions, and more. Curtis Jazwiecki, of the Outdoor Business Network, aims to help retailers, manufacturers and distributors simplify the daunting task of succeeding online. ATF COMPLIANCE TRAINING FOR THE FIREARMS DEALER Wally Nelson 10:45am - 12:00pm Wally Nelson, retired after 33 years with the ATF, brings to you a no-nonsense approach to properly preparing your store for an ATF inspection. Wally will educate you on the correct procedures on the 4473 forms, A&D Books, inventory procedures and more during this session. TODAY S FIREARMS INDUSTRY AND RETAIL ENVIRONMENT Rob Southwick 12:00pm - 1:00pm Working Lunch How is your business performing compared to other firearms retailers? In 2009, the NSSF conducted the first comprehensive survey of firearms retailers, identifying trends in employment, sales by category and more. Use the results to identify areas where your business excels and areas that might need improvement. Other business trends within All Seminars Located in the Venetian Hotel, Level 4, Lando Ballroom hunting and shooting sports will also be presented to help you identify other potential business opportunities. The presenter will be Rob Southwick, president of Southwick Associates, who has spent years monitoring and evaluating the trends and business side of the hunting, shooting and firearms industry. 7 KEYS TO A SUCCESSFUL BUSINESS Christopher DiCenso 1:15pm - 2:15pm In this interactive session, Christopher DiCenso, the managing partner of Growth Strategy Partners, will share with you the 7 Keys to a Successful Business and explain how you can apply them to build yours. During this session you will: Learn the 7 Keys to a Successful Business Receive the opportunity to evaluate your business using these 7 Keys Identify which ones you should start implementing now Learn quick-start tools HOW TO GO FORWARD WHEN THE GOING GETS TOUGH Tom Shay 2:30pm - 3:30pm How do successful firearms retailers manage their financial statements when the economy is constantly changing? In this comprehensive session, Tom Shay, FOLLOW US owner of Profits Plus Seminars, will teach firearms retailers how to manage their budgets and profit and loss statements during tougher economic climates to help ensure a healthy bottom line. HIGH-IMPACT MARKETING AND PROMOTIONS TO DOUBLE YOUR SALES AND TRIPLE YOUR PROFITS George Whalin 3:45pm - 5:00pm In this nuts and bolts seminar, George Whalin teaches independent and small-chain firearms retailers how to develop a marketing strategy that maximizes every marketing effort. He shows them proven, cost-effective methods for using print, radio, TV and direct-mail advertising and promotions to get more customers into their stores and keep them coming back again and again. CREATING A TURN-KEY BUSI- NESS WITH A SUSTAINABLE COMPETITIVE ADVANTAGE Bob Clements 6:00pm - 8:00pm In this presentation, Bob Clements will administer The Seven Centers of Management Attention that will drive your business to become a success story that serves you, rather than you continually serving it, and create a sustainable advantage over your competition. Facebook.com/nssf.shotshow.org Twitter.com/nssf.shotshow.org

3 Biographies GEORGE WHALIN KEYNOTE SPEAKER BOB CLEMENTS has been an energizing speaker before audiences of all sizes. To the business owner, his George Whalin is author of two books, Retail Superstars and Retail Success, and writes the monthly Retail Management E-Letter, an online newsletter read by subscribers all around the world. George was a retailer for 25 years before founding Retail Management Consultants. One of the highlights of his retail career was manager of the original Guitar Center on Sunset Boulevard in Los Angeles. In the 1960s and early 70s he sold musical instruments to the biggest stars in the business including The Beatles, Rolling Stones, Crosby, Stills & Nash, Grateful Dead, Eric Clapton and many more. George s presentations are always fast paced, high energy, entertaining and motivational. Best of all, he jam packs his programs with realworld ideas and insights attendees use right away to build their business, sell more merchandise and better serve today s savvy consumers in this unsettled economy. George Whalin s latest book, Retail Superstars, is a must read for anyone who wants to learn what the very best independent retailers do to succeed, even in a down economy. message is a mirror that compels us to look at the sometimes painful truth about small business. He offers the keys to the world of all possibilities where the true vision of the business owner is realized. Bob has guided many business owners through

4 difficult organizational, planning and financial issues and has trained and served as a facilitator and mediator for numerous clients. CHRIS DICENSO is the managing partner and founder of Growth Strategy Partners LLC, a strategy consulting firm that accelerates the revenue, profit and talent growth of entrepreneurially managed organizations by implementing the 7 Keys to Growth. Chris was a founding member of the northeast middle market consulting practice for Pricewaterhouse- Coopers and started his career as a manufacturing engineer for Sturm Ruger. CURTIS JAZWIECKI is the president and founder of Outdoor Business Network, Inc., a firm dedicated to providing e-commerce solutions to the outdoor industry. His specialties include multichannel retail, Web sites, Internet marketing and online merchandising. Curt studied Marketing and Entrepreneurship at Bowling Green State University and also holds several online marketing certifications. He is an active consultant and regular speaker on the topics of e-commerce and Internet marketing. WALLY NELSON retired in October 2005 from a distinguished 33-year career with the Bureau of Alcohol, Tobacco, Firearms and Explosives. Since retirement Wally has brought his ATF experience to the private sector as a consultant to the firearms and explosives industries. He is particularly skillful in all matters of regulatory compliance, pre-atf inspection reviews, firearms marking and variance requests. He provides a keen and practiced insight into the interactions of the executive, legislative and judicial branches in the firearms industry. Ever since Shot Show University was started in 2003, I haven't missed a single one. It's an opportunity to improve my business that I feel is too important to pass up. Larry Ahlman TOM SHAY S experiences as a fourth generation merchant provide him with the knowledge and background to assist firearms retailers with their day to day operations. After selling the business in 1997 Tom now devotes himself full time to the development of his company, Profits Plus. Tom s seminars present proven and time-tried ideas on business management and financial controls. As a speaker, Tom has earned the Certified Speaking Professional (CSP) distinction, an honor that has been earned by fewer than 7 percent of speakers worldwide. ROB SOUTHWICK is the president of Southwick Associates, a Florida-based corporation, with staff across the U.S. For 20 years, Southwick Associates has been the leader in fish and wildlife economics and an expert in hunters and anglers purchases and business-related trends. Timely and dependable, Southwick Associates provides the outdoor community with the expert intelligence needed to improve success and profitability. What Retailers Are Saying About SHOT Show University... The seminars at SSU give you a look at the present and a view of the future. George Romanoff This year s SHOT Show University is designed to benefit retail business owners at all levels. If you ve been in business for five years or 25 years, this lineup of speakers and topics will provide you the tools to better manage your business. Randy Clark, NSSF s managing director of business development

5 Registration Form Contact Name Store Name Address City State Zip FFL # Phone ( ) Fax ( ) I am: an NSSF Member not a Member I would like more information on NSSF Membership Number of Attendees Amount $ PAYMENT TYPE Visa MasterCard Amex Discover Personal Check Name as it appears on card Account Number Expiration Date M Y Signature SPACE IS LIMITED Register now to guarantee your seat. $50 each for NSSF Member $100 each for Non-Members Your satisfaction is guaranteed or your money back. Submit this form with payment information to: National Shooting Sports Foundation, Inc. 11 Mile Hill Road Newtown, CT Phone: (203) Fax: (203) Register online:

6 Pocket Agenda National Shooting Sports Foundation

7 Strategies for a Changing Retail World KEYNOTE E-Commerce and the Shooting Sports Industry ATF Compliance Training for the Firearms Dealer Today s Firearms Industry and Retail Environment 7 Keys to a Successful Business How to go Forward When the Going Gets Tough High-Impact Marketing and Promotions to Double Your Sales and Triple Your Profits George Whalin 8:00am - 9:30am Curtis Jazwiecki 9:45am - 10:45am Wally Nelson 10:45am - 12:00pm Rob Southwick 12:00pm - 1:00pm Working Lunch Christopher DiCenso 1:15pm - 2:15pm Tom Shay 2:30pm - 3:30pm George Whalin 3:45pm - 5:00pm Creating a Turn-key Business with a Sustainable Competitive Advantage Bob Clements 6:00pm - 8:00pm All Seminars Located in the Venetian Hotel, Level 4, Lando Ballroom