Insert Name. Build Your Competitive Advantage with New Business Insights. April Sands Expo and Convention Center Las Vegas, NV

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1 Insert Name Build Your Competitive Advantage with New Business Insights Get Your All ACCESS PASS Today! Register at April Sands Expo and Convention Center Las Vegas, NV

2 Practical Advice and Real-Life Solutions At The Car Wash Show 2013, pick from a fresh lineup of education sessions focused on your needs as an owner, operator or manager. Learn from established business experts Connect with car wash industry leaders Share best practices with peers Move your business forward Enhance your trade show experience with networking and knowledge for your business success. Get the All ACCESS PASS. Keynote Address Take part in a once-in-a-lifetime conversation with NBA legend and entrepreneur Earvin Magic Johnson. Magic, whose business empire is the number one brand in urban America, will open up about leadership and entrepreneurial lessons learned. He ll also take your questions on his success both on and off the court. Your seat is available only with the All ACCESS PASS!

3 Session Highlights Drive Your Business Strategy Social Media as a Sales Strategy: How to Use It and Why You Can t Ignore It Dave Nelsen President, Dialog Consulting Group LinkedIn, Facebook, YouTube, Twitter, Google+, Pinterest and Yammer are changing the way businesses connect with customers and prospects. Discover how to use these services to grow your revenues, and hear new best practices for bi-directionally engaging customers (Hint: It s a dialogue). Coloring Outside the Lines! Creating a New Customer Experience Jeff Tobe, CSP Author, Anticipate: Knowing What Customers Need Before They Do Businesses today have to consider the customer experience from the minute customers make contact to the minute they drive away and even beyond. Create a customer experience that distinguishes you from the competition.

4 Strategies for Revving Up Your Employees Roselyn Connor Founder, Brandon & Connor Associates Often, managers and supervisors have to ignite a firestorm of motivation to propel employees toward productivity. Learn how to help set realistic goals, increase energy, establish priorities, and adjust your employees mindset to be results-oriented. Help your employees drive toward excellence! Grade Yourself as a Leader: Traits and Skills of Successful Leaders Patrick Donadio, MBA, CSP, MCC Business Communication Coach; Author, Communicating with Impact What are your strengths and where are you challenged as a leader? Discover the skills, competencies and characteristics that successful leaders possess and how to use them in your job to create greater success. Growing in Changing Times Larry Mersereau, CTC President, PromoPower, LLC Differentiate your business and move people from total stranger to customer, all the way to evangelist. Explore how new and traditional media can be effectively employed to grow and strengthen your customer base. Customer and Competitor Analysis: A Strategic Approach to Keeping Ahead of Your Competitors Chuck Bamford, Ph.D. Professor of Strategy and Entrepreneurship, Queens University of Charlotte and the University of Notre Dame How do you analyze your competitors when you don t have a marketing analytics staff? How do you define, find and actually get to your Perfect Customer? At this interactive workshop, work through processes and techniques that will answer these questions. Who s Washing Now? Online Marketing Strategies You Can t Afford to Ignore Jennifer Peper President, Aristotle Interactive Is your website still just a poster? Learn how to use easy, affordable online marketing tools to grab the influential connected consumer and improve your bottom line. Walk away from this session with the ultimate online marketing to-do list.

5 Choose from dozens of great education sessions. Visit or download The Car Wash Show Mobile App to see the complete lineup. Schedule of Events Monday, April 22 Tuesday, April 23 Wednesday, April 24 All ACCESS PASS 8:00 a.m. 11:30 a.m. Education Sessions 7:30 a.m. 9:45 a.m. Education Sessions 9:00 a.m. 12:00 p.m. Trade Show Open ICA Member $299 11:30 a.m. 5:30 p.m. Trade Show Open 4:00 p.m. 5:30 p.m. Welcome Celebration On the Trade Show Floor! 10:00 a.m. 11:30 a.m. Keynote Address by Earvin Magic Johnson & ICA Industry Update 11:30 a.m. 5:30 p.m. Trade Show Open Non-Member $399 It s all available only with the ALL ACCESS PASS. Get yours today.

6 330 N. Wabash Ave., Suite 2000 Chicago, IL USA The Car Wash Show Hotline: Fax: Join the conversation: Get the All ACCESS PASS to drive your business advantage!