Côtes de Bordeaux, right at the top

Transcription

1 Côtes de Bordeaux, right at the top 014

2 S UMMARY Photo : CIVB/François Ducasse 03 Editorial 04 The Côtes de Bordeaux, a big family 05 The Côtes de Bordeaux, a team committed to you 06 The Côtes de Bordeaux, 4 appellations within Bordeaux 08 The Côtes de Bordeaux, at the heart of history 10 The Côtes de Bordeaux, a heritage to discover through wine tourism 1 The Côtes de Bordeaux, in contact with its consumers 13 The Côtes de Bordeaux, the ambition to cultivate quality 14 The Côtes des Bordeaux, wines giving pleasure with a palette of aromas to be discovered 16 Export, the stakes for commercial development 18 Main actions in 014 by country EDITORIAL Wine festivals, masterclasses and other events held throughout the year to highlight the accessibility of our wines to professionals, opinion leaders and the general public. Such actions allow the Union des Côtes de Bordeaux to achieve good sales performance: against the background of a declining market in France, the Côtes de Bordeaux are in fact selling very well in France, while exports continue to progress % over years. A success that we owe, above all, to the place our winegrowers have in our development strategy. Whether through our products or our actions, they cultivate proximity and share it with consumers: - the wines are authentic but no less accessible and fruity, - the estates are family owned and run by a young generation of dynamic winegrowers, - many events for the general public are organised by our Maisons du Vin. This year again, we are going to meet them to continue our strategy of conquering markets and lifting the Côtes de Bordeaux still higher! Stéphane Héraud President of the Union des Côtes de Bordeaux 3

3 THE CÔTES DE BORDEAUX, A BIG FAMILY Largest French AC vineyard with around hectares, Bordeaux, famed throughout the world for the quality and variety of its grape varieties representing: - 5. million hectolitres of wine produced in 01-7,65 winegrowers - 60 AOCs. A DEDICATED TEAM AT YOUR SERVICE Within the wines of Bordeaux, the Union des Côtes de Bordeaux counts nearly 1000 producers across an area of hectares. With hectolitres produced on average each year (mostly red, at 97%), the Côtes de Bordeaux represents 10% of the wines of Bordeaux, or 1 bottle in 10. Premières Côtes de Blaye HAS BECOME Premières Côtes de Bordeaux rouges HAS BECOME Côtes de Castillon HAS BECOME Franck Jullion President of Blaye Côtes de Bordeaux: "The Union des Côtes de Bordeaux is the extension of the commercial life of our properties, to establish themselves internationally." Patricia Zabalza, Director of the Union des Côtes de Bordeaux: Stéphane Héraud, President of the Union des Côtes de Bordeaux: "Together we can go further and more quickly. With the Union des Côtes de Bordeaux we work hand in hand to showcase our appellations throughout the world." Franck Richard President of Francs Côtes de Bordeaux: "Our winegrowers cultivate closeness, convivialty and sharing. Values which we are proud to represent together and to support among consumers." Created in 007, the Union des Côtes de Bordeaux (UCB) brings together the terroirs of Blaye, Cadillac, Castillon and Francs under a single banner. Very quickly, with the wish to confirm its identity among consumers, the UCB decided to develop a recognisable group brand : the AOC Côtes de Bordeaux. The new appellation has allowed easier recognition of the products thanks to the common family name Côtes de Bordeaux and the terroirs Blaye, Cadillac, Castillon and Francs, highlighting the personality and character of each of these wines. Since the 009 vintage, the use of these new appellations has therefore become obligatory. Bordeaux Côtes de Francs HAS BECOME For foreign markets, the creation of the AOC Côtes de Bordeaux has allowed easy identification of the Bordeaux region while at the same time bringing out the value of hillside (coteaux) terroir. Also new is the fact that the appellation Côtes de Bordeaux now allows all producers and merchants to blend wines from different terroirs of the Côtes, and to use the name Côtes de Bordeaux on its own, in order to create strong commercial brands. The objective of the Côtes is to develop their brands, especially on export markets. Laurent Gapenne President of Cadillac Côtes de Bordeaux: "Our Union is also a union of our terroirs. Their diversity and richness allow us to make quality wines which are expressive and tasty." "Proud to have made the Union and to continue to build it every day! Together, committed and passionate, our winegrowers are the true ambassadors of the Côtes. Come to meet them: there are lots of great things to discover" Aurélie Lascourrèges, Press Officer: "The Côtes de Bordeaux is a daily collaboration of all the stakeholders to make our appellations shine to consumers." Françoise Lannoye President of Castillon Côtes de Bordeaux: "The Union des Côtes de Bordeaux, is above all a real-life adventure to move forward together and take our appellations still higher!" 4 5

4 THE CÔTES DE BORDEAUX : 4 APPELLATIONS WITHIN BORDEAUX Blaye Côtes de Bordeaux Geographic location: At 45km to the north of Bordeaux facing the Médoc hectares in 40 communes. Average area of the estates: around 15 hectares. Average production: red hl Winegrowers: 450 Cooperatives: 3 Terroir: Clay-limestone, clay-gravel and clay-silica soils. Sub-soil composed of ferruginous hardpan. Temperate climate. Relatively high humidity reinforced by the maritime influence. Strong sunshine: 40 days per year. Grape varieties: Red (95% of production): 70 % Merlot, 0 % Cabernet Sauvignon and 10% Malbec / White : 90% Sauvignon, 10% Muscadelle and Sémillon O C É A N A T L A N T I Q U E G I R O N BLAYE D E MARGAUX BORDEAUX Garonne Paris FRANCE 45 Bordeaux SAINT-ÉMILION Dordogne CADILLAC CASTILLON FRANCS Geographic location: At 50km to the north-east of Bordeaux, and 10km to the east of St-Emilion, it adjoins the appellation Castillon Côtes de Bordeaux. 500 hectares in 3 communes. Average size of estates: 6 hectares Average production: red hl Winegrowers: 50 Cooperatives: Terroir: Sub-soil made up of fossil-rich limestone covered with limestone molasse called "molasses d'agenais". Dry continental climate, cold in winter and hot in summer. Land with eastern exposure on the hillsides and very sunny, protected from hail and the storms that occur in the valleys of the Isle and Dordogne rivers. Grape varieties: Red: 60 % Merlot, 5 % Cabernet Sauvignon, 15 % Cabernet Franc / White: 60 % Sémillon, 3 % Sauvignon, 8 % Muscadelle. Geographic location: On the right bank of the Garonne, it forms a thin strip 60km long and 5km wide from the north of Bordeaux to Langon. 480 hectares in 39 communes. Average size of estates: Around 1 hectares Average production: red hl Winegrowers: 5 Cooperatives: Terroir: Soil: limestone covered with pebbly gravel on the peaks, clay-limestone at the middle and fine gravel mixed with silica at the foot of the slopes. Climate tempered by the proximity of the river, with south/south-west slopes with a high degree of sunshine. Grape varieties: 55 % Merlot, 5 % Cabernet Sauvignon, 15 % Cabernet Franc, 5 % Malbec. Geographic location: At 45km to the east of Bordeaux, bordered on the west by the St-Emilion region, to the south by the Dordogne river and to the east by the Dordogne department. 500 hectares in 9 communes. Average size of estates: 8 hectares. Average production: red hl Winegrowers: 50 Cooperatives: Terroir: Soil: modern alluvium towards the north on the edge of the Dordogne, sandy-gravel or sandy-clay which become clay-limestone or marly on the hillsides. Oceanic climate, temperate with a mild and humid character, oriented towards a continental trend. Grape varieties: 70 % Merlot, 0 % Cabernet Franc, 10 % Cabernet Sauvignon 6 7

5 THE CÔTES DE BORDEAUX, AT THE HEART OF HISTORY 1 From the Gironde estuary to the borders of the Dordogne, passing by the banks of the Garonne, the territory of the Côtes de Bordeaux charms with the diversity of its landscapes and its rich heritage. Historic châteaux, manor houses, fortresses and splendid homes, immortalised by famous artists, are evidence of the rich history of the region. Villages retaining their narrow streets, and fortified towns and windmills, are signs of a centuries old tradition of agricultural and trading activity. Origins in antiquity Hordes of invaders swept up on the shores of the Atlantic at the end of the Pax Romana. The English occupation of Aquitaine ended in 1453 with the Battle of Castillon. Some of the greatest moments in French history have been played out in the territory of the Côtes de Bordeaux. The Côtes de Bordeaux have also played an important part in the history of French wine. The vine has been planted in this region since ancient times. Already in the nd century the Romans had planted the first Vitis Biturica vines, and according to the writings of Ausonius in the 4th century, the reputation of the wines they produced had spread as far as Rome. The real rise in viticulture in the region started with the marriage of Eleanor of Aquitaine and Henry II of England, which opened up the London market for the wines from the Côtes. Another boost for the wines of the Côtes de Bordeaux came in the second half of the 17th century. The English favoured these wines for export to their colonies, because of their excellent ability to withstand transport and storage. Unfairly left out of the 1855 classification, the wines of the Côtes de Bordeaux have nevertheless kept all their former splendour and continue to charm fine wine connoisseurs throughout the world More recently 1985 : Aware of the force that they could represent together, the wines of the Côtes de Bordeaux decided to pool their resources, adopt a real identity and communicate with a single voice: the Côtes de Bordeaux association was born July 007 : The idea of a recognisable collective brand was developed, to reunite the appellations of the association under one banner: the AOC Côtes de Bordeaux. The former association became the Union des Côtes de Bordeaux, uniting the terroirs of Blaye, Cadillac, Castillon and Francs. October 008 : The draft technical specifications of the new appellation were published in the Official Journal. This included the use of a common family name, Côtes de Bordeaux, and a first name, Blaye, Francs, Castillon or Cadillac to highlight the personality of each terroir. 31 October 009 : In consultation with the INAO and the professional authorities of Bordeaux, the new AOC Côtes de Bordeaux was officially born. December 011 : The rules of the new appellation were officially recognised by decree. 8 9

6 THE CÔTES DE BORDEAUX, A HERITAGE TO DISCOVER THROUGH WINE TOURISM The battle of Castillon Each summer, 450 actors and more than 50 horse riders take part in this immense historical reconstruction commemorating the final battle of the Hundred Years War. "The Battle of Castillon" has established itself as one of the top events in Aquitaine. The château de Francs Overlooking the appellation Francs Côtes de Bordeaux, the château de Francs dates from the Middle Ages. Only a part of the castle was in reality a lordly dwelling, the other part being allocated to 300 troops with their horses and crews Beautiful panoramas Exceptional sites in the heart of our 4 appellations La citadelle de Blaye Built between 1686 and 1689, this ancient military building composed of 17 hectares of barracks, shops, powder stores and housing for officers, is now classified as a Historical Monument and has established itself as a leading centre for tourism in the Haute Gironde and Aquitaine. Since 008, it has been on the UNESCO world heritage list. To improve awareness of its wines in France, the Union des Côtes de Bordeaux has for several years been developing the important concept of wine tourism. The appellations of the Union des Côtes de Bordeaux share sunny hillsides and an exceptional architectural and historical heritage, making them a particularly pleasant holiday destination or simply a place to enjoy a walk among the vineyards and the châteaux. The château of Cadillac Located 35 km from Bordeaux and dominating the river Garonne and the bastide town of Cadillac, the castle built in 1599 by the duke of Epernon is one of the first examples of French-style architecture and was transformed for 130 years into a prison for women. 3 4 Maisons du Vin at the service of tourists and consumers The Maison des Vins of Blaye Located in the heart of the town of Blaye, at the foot of the citadelle, the Maison du Vin of Blaye offers more than 300 different wines. Open the whole year, a team of professionals is available to guide visitors. The Maison des Vins of Cadillac Rewarded in 01 with the International Best of Wine Tourism prize for its Museum of Wine and the Vine, the Maison des Vins of Cadillac Côtes de Bordeaux has established itself over the years as one of the leading places for wine tourism in the Bordeaux vineyards and the point of departure for numerous excursions. The Maison des Vins of Castillon In June, the appellation Castillon Côtes de Bordeaux inaugurated its new Maison du Vin, entirely reorganised to provide better visibility of products and a privileged welcome to consumers. More modern and more functional, the Maison du Vin of Castillon will become the reference point for all the appellation. Varied events throughout the year Throughout the year, the appellations increase the number of events held to share their passion and their know-how with visitors. Route of discovery with Saint Emilion for the wines of Castillon, summer evenings in the properties of Blaye or harvest walks in Cadillac Côtes de Bordeaux, the appellations are opening their doors for a dive into the heart of the world of wine. 11

7 THE CÔTES DE BORDEAUX, IN CONTACT WITH THE CONSUMER THE CÔTES DE BORDEAUX, AIMING TO CULTIVATE QUALITY In 014, numerous events are being organised in the 4 appellations for the general public. Printemps des Vins de Blaye 1 and 13 April Tasting of wines by 80 wineproducers gathered in the Citadelle de Blaye. Marathon des Vins de Blaye - 10 May There will be numerous events along the route and the finish line in the Citadelle. Open Days in Cadillac 7 and 8 June Around thirty châteaux open their doors for the Pentecost weekend with rides in vintage cars through places steeped in history. Gourmet tours in Francs Côtes de Bordeaux - 8 June A day to discover all the specialities of the smallest of the Bordeaux appellations: tour on foot or by bike, wine tasting, giant picnic, gourmet market... Bike Tour of the wines of Blaye - 8 June 3rd edition of the Rando VTT des Vins de Blaye with several courses (walking, green, red and black) put in place to discover the vineyard and its heritage. Bordeaux Fête le Vin 6 to 9 June The 9th edition of this great wine and gastronomy festival, in the heart of the city centre of Bordeaux, classed as a Unesco World Heritage site. Battle of Castillon - 18,19, 5 and 6 July, 1,,7,8,9,14,15 and 16 August The Maison du Vin organises tours of properties on the days of the performances and introductions to wine tasting. Every night of the Battle, 5 or 6 winegrowers of the appellation offer free wine tasting and the sale of wine on the site of the battle. Festibalades evenings in Blaye -July/August 014 Châteaux open their doors in order to share moments of conviviality: walks in the heart of the vineyards, fun events, tastings and a country style dinner. Balades en Cadillac - 3 and 4 August days of celebration on the theme of street arts, circus and music to discover the vineyard of Cadillac Côtes de Bordeaux. Giant Brunch in Castillon Côtes de Bordeaux - 7 September Giant brunch, in the open air, in a wine property of the appellation. On the programme: free tastings by the winegrowers present and cellar visits in the afternoon. Balades en Patrimoine à Cadillac - 0 and 1 September On the occasion of the European Heritage Days, several châteaux open their doors to visitors. Balades Vendanges en Cadillac Côtes de Bordeaux - 5 October Walks in the vineyards during the harvest with: discovery of landscapes, visits to cellars, tastings in the châteaux, a picnic and explanations of the winemaking process. Les Vendanges du Clos de l Echauguette à Blaye - October 014 Harvest in a plot of vineyard nestled in the heart of the Citadelle de Vauban by the general public followed by a picnic lunch, a tasting and a tour of the cellar of the Châteaux Solidaires. 1 Terrain and slopes with a favourable exposure to the South and South-west, and gravelly and clay-limestone terroirs are common points and strengths shared by our 4 appellations. If each of the Côtes has its particularities, the winegrowers have a common interest: producing quality wines. THE GRAPE VARIETIES The grapes in the Côtes de Bordeaux are harvested parcel by parcel, variety by variety. The reds of the Côtes de Bordeaux are mainly made from the Merlot variety, associated with Cabernet Sauvignon, Cabernet Franc and Malbec. For the whites, the major grape is Sauvignon, blended with Sémillon. MAKING THE WINE The vinification in the Côtes de Bordeaux follows several steps: destemming, crushing, alcoholic and malolactic fermentation, ageing in tank and/or in casks, blending and finally, the making of the cuvées. An artisanal expertise that combines both tradition and modernity. The wines of the Côtes de Bordeaux are therefore prepared according to traditional Bordeaux methods to offer consumers wines that are always expressive and tasty. They are also committed to the respect for the environment and numerous winegrowers of the Côtes de Bordeaux have adopted the Bordeaux Wine Environmental Management System, an initiative to reduce the impact on the environment, while improving overall performance. In addition, a large number produce organic wines are converting to biodynamic farming. 1 13

8 THE CÔTES DE BORDEAUX, WINES TO GIVE PLEASURE A PALETTE OF FLAVOURS TO DISCOVER THE CÔTES DE BORDEAUX, A PALETTE OF SENSATIONS With nearly 1000 producers, the Côtes de Bordeaux enjoy a temperate climate due to the proximity of the river and have a good diversity. Visual sensations: the colour is dense and deep. Every vintage is different and the aromas depend on the terroir and grape varieties used. Olfactory sensations: the nose has aromas of red fruits (raspberry, strawberry), stone fruit (plum, cherry) but also of vanilla, mocha, and leather. 1 BLENDING : AN ART SPECIFIC TO THE WINES OF BORDEAUX The specificity of the wines of Bordeaux is in the blending, which distinguishes them from the wines from other regions, often made with a single grape variety. This blending, as a function of their complementarity, enables making varied styles of wine, with a character and a personality of their own. The winegrowers of the Côtes de Bordeaux are committed each year to achieve the best blend of varietals products in their vineyards. It is this alchemy, this work of the soil and of man, which gives the wines of the Côtes their particular character. 3 Taste sensations: the wines of the Côtes de Bordeaux are round, soft, opulent and harmonious on the palate. SERVING AND CELLARING A COTES DE BORDEAUX From the blending of Merlot, Cabernet Sauvignon, Cabernet Franc and Malbec, the red wines of the Côtes de Bordeaux develop fruity bouquets. Merlot: intense colour, the suppleness of the tannins brings velvet and roundness to the wines. Its typical aromas are red berries and cherries. The temperature of service varies mainly according to the colour of the wine and its age. It is considered for red wines that the ideal drinking temperature is between 16 and 18 C, and between 8 and 11 C for dry white wines. Cabernet Franc: with a lighter character, it gives wines with a tannic richness of great finesse. Cabernet Sauvignon: this variety brings powerful tannins and good acidity. It is characterised by a great aromatic richness (notes of blackcurrant) when young, and develops a rich bouquet, complex and harmonious, on ageing. A tulip glass is recommended to appreciate the taste even more and discover the aromas. Finally, decanting is recommended for young and tannic red wines, still a bit closed, to allow the wine to evolve through contact with oxygen, and to open up to give a more agreeable tasting wine. 4 TASTING A COTES DE BORDEAUX Dense and deep colour, with a nose of red fruits (raspberry, strawberry), stone fruit (plum, cherry) but also of vanilla, mocha, and leather, the Côtes de Bordeaux wines are the fruity, round, and moderately powerful to powerful. They can be enjoyed when young, but also have a good potential for ageing and can be kept for around ten years. To accompany food, their possibilities are almost limitless: white and red meat, cheese, etc

9 EXPORT, THE STAKES FOR COMMERCIAL DEVELOPMENT Export: promising results 0 % of the production of the Côtes de Bordeaux (1 bottle in 5) is exported today, against 38% for the whole of Bordeaux. This means that the potential for growth is large. The last years 01 and 013 were marked by excellent performance, with a strong increase in volumes: +39% the export market share has doubled in 5 years, from 11 to 0%. HONGKONG 5% UNITED KINGDOM 5% GERMANY 5% OTHERS 19% CHINA 3% BELGIUM 1% 1 The Côtes de Bordeaux, a booming appellation CANADA 7% JAPAN 7% USA 8% The challenge is big: explain their specificities to the market and instil the new AOCs in the 3 minds of consumers. To do this, the Union des Côtes Bordeaux works hand in hand with the winegrowers and the merchants to the promote the new French appellation throughout the world. A challenge that has become a priority over the years and which is bearing its first fruits. The Côtes de Bordeaux, a development strategy that pays off Since the launch of the new appellation Côtes de Bordeaux from the 009 vintage, the wines are now in the majority on the shelves and the 4 appellations of Blaye, Cadillac, Castillon and Francs are performing well both in France and internationally. The Union des Côtes de Bordeaux is increasing promotional actions to develop brand awareness and gain market share. Excellent results from a strategy to penetrate markets Launched only a few years ago, the common appellation name "Côtes de Bordeaux" is 4 014, new developments on the horizon To continue to make progress, the Côtes continue their offensive with a strategy which is based on several fronts: continuing actions in the priority countries: the action plan is sequenced over 3 years, with the aim to be present times per year in each country. The promotion efforts remain strong therefore in the USA, Hong Kong and China (now the 1st market) and Japan. The actions in Germany have been strengthened. a clearly defined target: decision leaders. The main axis of the promotion operations remains training and information. So decision leaders, press, importers, wholesalers, wine shops, restaurateurs and sommeliers will again be invited this year to tutored tastings. The Côtes de Bordeaux also participate in international fairs like Bordeaux Vinipro, Prowein, Vinexpo Hong Kong, Hong Kong Wine Fair, Prowine Shanghai. Finally, the Union will renew operations in the wine bars of the CIVB and the Côtes will be present in wine festivals: Bordeaux in June, Brussels in September, Hong Kong in November. the definition of an even stronger identity: the Côtes will rework their positioning and their image and will develop new marketing tools to help operators to always speak better of their wines. installed in the landscape of French wines and shows its first very promising results. "In an economic downturn, 01 and 013 were marked by very good performance for the Union des Côtes: our progress was faster than the average of Bordeaux wines in France (+3 %), as in export (+39% in two years) " says Patricia Zabalza, director of the Union. Also of note, is the trend for higher prices for the Côtes wines. "On several priority markets (China, USA etc.), the value has increased more than the volumes". Results which draw on a stronger plan for promotional activities essentially for export: more than 30 operations have in fact been carried out in 6 countries in 013 (vs 1 in 010) while in France, the pooling of press relations has allowed the Côtes to double their presence in the media. Several important actions are planned for 014: Participation in exhibitions in France and abroad, in the presence of producers and merchants: Prowein in Germany, WWM in Chicago, Bordeaux Vinipro in France, Vinexpo in Hong Kong, Wine Fair and Prowine Shanghai. Training and tastings for decision leaders (importers. distributors, sommeliers) on the main Tailor-made visits/discoveries in the vineyards for professionals (a hundred professionals will be welcomed each year). Participation in 3 festivals of Bordeaux wine intended for the public at large: Bordeaux, Brussels, Hong Kong. Relaunch of "accords aux sommets", gourmet, oenological and friendly links with chefs from around the world: Today 4 chefs have become ambassadors of the Côtes de Bordeaux. markets relying on the trainers of the Bordeaux List of chefs and their recipes can be discovered wine school. on

10 18 THE MAIN ACTIONS 014 BY COUNTRY USA Chicago World Wine Meetings (from 6 to 8 April 014) The Côtes de Bordeaux will hold a Masterclass on the occasion of the fair World Wide Meeting USA, which will take place in Chicago. A hundred buyers and importers are expected at the tasting. New York (4 April) The Union will organise an evening event for about thirty professionals from the trade and press in the new CIVB wine bar in New York, in the presence of Côtes winegrowers and merchants. Road show and masterclass with Côtes wine tastings (autumn 014) in cities in the USA. FRANCE Bordeaux Vinipro fair (from 3 to 5 March 014) The Côtes de Bordeaux will be present on a collective stand so as to show the diversity of their offers, the quality of their wines and their terroirs. PRESS LUNCH in Paris (April 014) For the nd consecutive year, the Côtes de Bordeaux will be meeting journalists from the national press. An opportunity to give an update on the performance of Côtes de Bordeaux and its development projects. BORDEAUX FÊTE LE VIN (from 6 to 9 June 014) The Côtes de Bordeaux are participating in the 9th edition of Bordeaux Fête le Vin, this rendezvous of wine, gastronomy in the heart of the city centre of Bordeaux. Nearly visitors flocked to the stand during the 01 edition! BELGIUM Bordeaux fête le vin in Brussels (1 to 14 September 014) For the first time, the winegrowers of Côtes de Bordeaux will travel to Brussels to promote the appellation to the public at large. On the programme: a discovery stand with tasting of around a hundred wines, as well as a specific event for the press and the trade. GERMANY Prowein fair (Dusseldorf) (from 3 to 5 March 014) The Wine and Spirits fair over three days brings together almost 4000 exhibitors from 50 countries and more than 40,000 professional visitors from the whole world. This year, the Union will be presented on a joint stand in the space dedicated to the wines of Bordeaux, will organize a masterclass with the Wine School, a press conference (4/03) and an evening event for trade and press on 4 March at the Dusseldorf restaurant Monkey's in the company of Bordeaux-Bordeaux Supérieur. Road show and masterclass with Côtes wine tastings (autumn 014) in 3 cities in the USA. Expected: Berlin, Hamburg and Dusseldorf. JAPAN Tokyo and Osaka (from 0 to May 014) The Union des Côtes will take advantage of the presence of professionals gathered in Tokyo to organize 3 events: - A press conference in Tokyo, in the presence of around 0 journalists - Followed by an evening at the Michelin-starred restaurant 'l' - a masterclass aimed for 40 wine professionals of Osaka. CHINA /HONG KONG Shanghai (from 3 to 4 May 014) The operators are all invited to submit their wines and their news at an evening event, which will take place the Friday 3 May at Burdigala Bar, the wine bar of the CIVB, in the presence of trade professionals from Shanghai. The trainers from the Bordeaux wine school present in Shanghai will also be involved. The following day Saturday 4 May, a consumer operation will be organized, allowing everyone to showcase the wines of Bordeaux and the Côtes de Bordeaux in the Burdigala Wine Bar. Vinexpo Hong Kong (from 7 to 9 May 014) On the programme: - Masterclasses led by Nelson Chow, President of the Sommeliers of Hong Kong, accredited by the Wine School, and fan of the wines of the Côtes for which he will give tasting comments for the nd consecutive time at Vinexpo. - A great tasting evening in one of the most beautiful restaurants in Hong Kong. - A press conference for journalists. Wuhan Festival of the wines of Aquitaine and Bordeaux (from 30 October to 1 November) The Côtes will be present for the nd consecutive year with: - masterclasses organised for an audience of professionals - An evening event around the theme: "wine and Casino games". Hong Kong Bordeaux fête le vin at the Wine and dine festival (from 30 October to November) Organized every year, Bordeaux fête le vin is an international event for the general public. For this 6th edition, around ten winegrowers of the Côtes de Bordeaux have again the pleasure of welcoming wine lovers to their stand. In recent years, more than visitors have flocked to our stand. Hong Kong Wine Fair (6 to 8 November 014) For the nd consecutive year, the Union will be present on a joint stand in the space dedicated to the wines of Bordeaux. Tasting of Côtes wines in the free tasting area Prowine Shanghai fair (from 1 to 14 November 014) For the first time this year, the Union will be present on a joint stand in the space dedicated to the wines of Bordeaux. Tasting of Côtes wines in the free tasting area 19

11 Paris FRANCE Bordeaux 45 G I R O C É A N A T L A N T I Q U E O N BLAYE D E MARGAUX BORDEAUX Garonne SAINT-ÉMILION Dordogne CADILLAC CASTILLON FRANCS twitter.com/cotesbordeaux Link to our website: Union des Côtes de Bordeaux 1 cours du XXX Juillet Bordeaux - France - Director: Patricia Zabalza (0) / + 33 (0) p.zabalza@bordeaux-cotes.com Tél. : Press Officer Aurélie Lascourrèges (0) / + 33 (0) a.lascourreges@bordeaux-cotes.com ALCOHOL IS DANGEROUS FOR HEALTH, ENJOY IN MODERATION